Winners 2022

We congratulate all winners of the European Excellence Awards 2022!

01. Agency of the Year (Small and Mid-Sized)

Winner
Trigger Oslo

Trigger Oslo

Berkeley Kommunikation

How Berkeley became Munich´s top storytelling PR agency

GRF+

GRF+ Think like a movement.

Ovide Agency

Ovide Agency | Creative Experts for Brands that Dare to Lead

We the People

We the People

02. Innovation of the Year

Winner
WWF Germany

Non-Fungible Animals

MSLGROUP Germany
Non-Fungible Animals is an awareness campaign drawing public attention to species conservation: To turn the hype around NFTs into help, a collection of 10 unique digital artworks, NFAs, was designed to help save 10 endangered species. Limited to the exact number of animals left in the world, the NFAs inspired the public for the NFT universe, turning limited artworks into unlimited donations.
Chamber of Commerce and Industry Kiel

THE CHOICE - THE CANDIDATE CHECK

With THE CHOICE - The candidate check, the Chamber of Commerce and Industry in Kiel is reinventing the pre-election event: It precedes the traditional panel discussion of the top candidates with blind auditions, audience voting and discussions with the audience. The format raises awareness of filter bubbles, overcomes reflexive classifications and initiates a genuine change of perspective.
IMWF Institut für Management- und Wirtschaftsforschung

A new Dimension of Social Listening

Forget everything you have seen in the field of media analysis or social listening: Founded in 2013, IMWF has invested over 40 years of manpower to develop the most sophisticated media analysis and social listening tools by using advanced AI (Artificial Intelligence)-assisted Big Data analysis and Machine Learning procedures. AI is THE game changer in PR, marketing and management.
TRY

The IKEA Name Catalogue

Due to the pandemic, Norway experienced a baby boom. For parents, it has always been difficult to find a name for their child. IKEA has always used names on their product line. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names. The Name Catalogue went viral and was topic of discussion in numerous tv shows and articles worldwide.
Tibber

The Volatile Beer Price

Gullers Grupp
To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the nordic energy market. The beer sold out and after the campaign period, Tibber had 20 % more customers.

03. Purpose Driven Communications

Winner
Fondation Des Femmes

The Cost of Inequality

Daniel J Edelman
During the Presidential election to make the future French government accountable for gender inequality, Fondation des Femmes calculated what it is costing France every single year and together with the public sent an invoice demanding action on the 118 billion euros deficit and launched a petition supporting 10 actions to reduce the cost of inequality.
Blank Spot Project

Cards of Qatar

Forsman & Bodenfors, Stakston PR, Agoodid, Forza Football
Since Qatar was awarded the World Cup, thousands of migrant workers have died or gotten injured in Qatar. The reportage series Cards of Qatar by investigative journalism platform Blankspot shows the reality behind the statistics. In a catalogue of football cards facts about the players have been exchanged for the deceased migrant workers and their fate.
Civil Rights Defenders

Dictator of Sweden

Prime Weber Shandwick
Instead of typical fundraising we turned the fragility of democracy into one of Swedes’ favourite pastimes; a board game. We designed a unique experience where one team tries to dismantle democracy while the other tries to defend it. The game was sold in brick-and-mortar shops and online for $45 dollars, resulting in 300% more funds raised than any other campaign in the history of the organization
KIWI

The Period Act. Free pads and tampons in Norwegian schools!

Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo
Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.
MSD Sharp & Dohme

My 2nd First Time

Edelman
To support cancer survivors with the challenges of returning to life after treatment, MSD Oncology created ‘My Second First Time’. An integrated campaign & support initiative to help patients rediscover the joy of living post-treatment, first time by first time. We accompanied patients returning to normal life & captured them in un-scripted films, as they re-discovered real-life situations.

04. Boldest Campaign

Winner
TRY

The Trash Collection 2021

To change people’s perception of IKEA furniture as disposable, we made The Trash Collection 2021. We went out and found actual IKEA trash, gave it a wash and a few spare parts, and sold it as a new collection back at IKEA. The Trash Collection 2021 was only launched in Norway, but reached around the globe and was discussed in massive news outlets all over the world.
ANSWEAR.COM

GIRL POWER by Answear.LAB INTERNATIONAL PROJECT

Girl Power! Show support to women all over the world! The Answear.LAB clothing brand believes in strength, sisterhood and mutual support. Meet the limited festival collection, which will allow you to manifest your strength and courage and at the same time support different foundations that has one in common regardless to place of operation: care for women.
Carlsberg Sweden

The Sunken Bar

BCW Stockholm
6 out of 10 who die in boating accidents in Sweden are under the influence of alcohol. To raise awareness of the dangers of drunk boating, Carlsberg opened an underwater bar on the ocean floor. A symbolic reminder of where you risk ending up. The sunken bar served the solution to the problem: non-alcoholic beer. News spread all over the world and drunk boating cases this summer were almost halved.
Deutsche Staatsphilharmonie Rheinland-Pfalz

DUROMOLL: playful refreshment - sonorous resonance

DUROMOLL Klangkomplex forte contains Musica classica, a substance with a mood-enhancing effect. Music does you good - music strengthens people. For this reason, we have been working intensively on the topic of health in connection with music and have developed new formats and concepts. This includes DUROMOLL: This product is a playful refreshment with enormous resonance.
Wärtsilä Energy

Europe's Energy Future

Greenhouse Communications, Kurio
The electricity prices have gone up drastically. Whilst everyone else was complaining, our energy experts had a solution. All we needed was the attention. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.

05. Small Budget Campaign

Winner
Facile.it

Don't abandon us...again

INC Istituto Nazionale Comunicazione
3.4 MIO Italians adopted a dog during the pandemic but 117K returned him, also because they don’t know that there are insurance policies covering the damage dogs might cause. Facile.it issued a memo about this obtaining 624 press clips 159 TV broadcasts A readership of over 46 MIO people. +15% in organic hits compared to the previous day +34% to the same day the week before +77% to the 7-day avg
Bundesverband Farbe Gestaltung Bautenschutz

Die Maler - Mal was Echtes

Ressourcenmangel
After the success of the initial campaign, the German Federal Association for Design and Building Protection wanted to draw further attention to the painting profession. The idea: A team of professional painters crafting a billboard in a public place. The project was documented by a film team - resulting in a campaign film that received a great response on the Instagram account “die.maler”.
GRF+, Teach for Romania

It doesn't matter where you come from

Children in vulnerable areas are locked in a circle of underachievement: they cannot dream of becoming something they are not familiar with. It doesn't matter where you come from, it matters where you dream of going: a campaign combating class bias and demonstrating the role of a Teach for Romania teacher in broadening the perspectives and boosting the confidence of a kid from vulnerable areas.
Sonos

Sonos Christmas Activation

PR-operatørene
Sonos wanted to show that they are not only there for music, but also for the time in front of the TV with loved ones and how the Sonos’ sound system enhances the viewing experience The goal was therefore to create buzz about Norwegians' relationship to Christmas movies and how important sound is while watching movies for the launch of Beam (Gen2) with Dolby Atmos.
Vilnius City Tourism and Development Agency "Go Vilnius"

Lukiškės Prison on Google Street View

A centennial Lukiškės Prison in Vilnius is now available for virtual touring. Go Vilnius has collaborated with authors of prison conversion and Elijas Šležas, a virtual photography artist, to create a virtual tour of the former imprisonment facility available on Google Street View. A virtual tour also features an unexpected inmate - a cardboard cutout of Vladimir Putin.

06. Transport & Logistics

Winner
The Norwegian Postal Service (Posten)

When Harry met Santa

B-Reel Films, POL
Diversity is truly a matter of the heart for Posten. In 2022, it is fifty years since the decriminalization of homosexuality i Norway. So we made the film "When Harry met Santa". It has reached over 1,2 billion people in 150 countries across the globe. It was praised for its interpretation of Santa Claus as gay, gone viral in social media on all continents, and more than 30.000 articles written.
Ministerium für Verkehr Baden-Württemberg

"He loved the speed" A radical transport campaign

Schleiner + Partner Kommunikation
Insanity reigns on our streets. Last year the police had to record 2.3 million accidents. 321,000 people were injured in these accidents, 2,569 people died. Nothing can be achieved with sober communication. The social media campaign of the Ministry of Transport is therefore taking a different approach: radical in terms of address, modern in terms of visuals and targeted in terms of display.
ÖBB-Infrastruktur, ÖBB-Werbung

ÖBB Schienenbienen

AANDRS, MediaCom - die Kommunikationsagentur
Rail is one of the most environmentally friendly means of transport. One of our chapters in climate protection: New habitats for bees. With the project ÖBB Rail Bees project provides a place for bees in particular offered. Their abitats are flowering meadows -a treasure that is sufficiently available to us along the railway and now has a special role for our bees.

07. Automotive

Winner
Norwegian Automobile Association

ELPRIX - The worlds largest EV test

Trigger Oslo
To help future car byers make the right choice, the Norwegian Automobile Association invited the cars of the future to Norway for the largest race of its kind. This record-breaking EV-test created electrifying enthusiasm in the Norwegian public and added momentum to the much needed shift from fossil fueled to electric vehicles.
AUTODOC

How AUTODOC rescued its employees in Ukraine

MSLGROUP Germany
The war in Ukraine was a turning point for Autodoc: around 1000 of its employees lived and worked there. Through excellent crisis management and outstanding communication, Autodoc coped with this unprecedented crisis. It rescued its employees and was able to continue its business without interruption. This generated positive resonance in leading media outlets and strengthened Autodoc's reputation.
Autoklinikka, OSG Communications

Parallel parking made easy - National Parking Day

Autoklinikka has managed to establish a new theme day in Finland: The Parking Day. According to our survey 74 % of Finns are sometimes feeling fear for parallel parking. This year we made a multi-channel campaign to educate people how to do parallel parking safely and show that it is easier than we think.
Lightyear

The unveiling of Lightyear 0

LEWIS Communications
Lightyear unveiled its first production-intent vehicle: Lightyear 0 in June. To establish the brand as well as drive thought leadership and desirability, TEAM LEWIS successfully created a proactive PR-campaign and supported with the events. First, the introduction of the vehicle with updated specs. Second, an exclusive test drive with selected media.
imove

imove - From A to B without the &%#!

JCP PRAD
Owning a car is generally more stress than fun. But if you subscribe to a car instead, you don't have to deal with any of the problems that ownership offers you. To showcase this, we created a story about two identical neighbors, but with a slight difference between them: One owns a car, the other subscribes to a car from imove. Brand recognition went from 0% to 11% after the campaign.

08. Technology, Telecommunications & Consumer Electronics

Winner
AVM

Freedom of Router choice

Progress Communications
AVM – manufacturer of FRITZ! routers – believes that every consumer of any Internet Service Provider (ISP) has the right to choose and use a private modem and router instead of equipment that the ISP provides. In the Netherlands – by law – consumers have to use the equipment provided by the ISP. Only a few ISPs offer a more advanced modem. Time for change….!
Swappie

#RicondizioNation

DIFFERENT
Reach the target audience organically on social channels with #Reconditionation: the multiplatform content format telling GenZ and Millennials that what they love (music, sport, style) is reconditioned: why not their smartphones? On Youtube an art-doc in studio with the Kolors, on IG-FB Calciatori Brutti and reconditioned careers, on Tik-Tok with RDS-Next and a fashion challenge.
Doro

Doro – connecting generations

LEWIS Communications
During the pandemic, when social interaction was almost impossible for senior, the Swedish telecommunications company Doro provided a solution: Senior-friendly smartphones helped generations to stay connected. To promote the brand and its products TEAM LEWIS launched the creative campaign “Doro connects generations”, which reached over 28 million people and drew attention to the social challenge.
Magyar Telekom

Telekom: Digitalise your class!

Uniomedia Communications
In Hungary, the average teacher is over 50, and mostly relies on frontal teaching. Kids keep their phones face down at school. What if we made students pick them up and use it purposefully in class? Teachers frown upon this, but Telekom demonstrated with digital Bible an Instagram poet and many more, that digital is the future of a more engaging education. Both media and schools „clicked on it”.
UA Talents

Jobs for refugees: The launch of UA Talents

MSLGROUP Germany
Media relations was at the core of the successful launch of UA Talents, a non-profit job platform for refugees from Ukraine. The response was overwhelming. More than 140 clippings were produced from March to May 2022: TV reports, e.g. on ZDF “heute Journal”, radio interviews, e.g. on the BBC, and posts by influencers. MSL carried out the project on a pro-bono basis with a team of volunteers.

09. Chemicals & Industrials

Winner
Yara International

Stories of Succession

Copenhagen Film Company, Geelmuyden Kiese
Agriculture and the farming profession are in constant development. Still, for farmers, one concern is constant: Who will take over the farm? Will my children follow in my footsteps? Will I have the opportunity to pass the land on to the next generation? We developed the global communication concept "Stories of Succession" to emotionally engage with farmers and prove that Yara is by their side.
Amiblu

It wasnt pipes that caused the failure on Czajka

Public Dialog & Maurent PR
After the huge disaster on the Vistula River, Amiblu brand products were accused of contributing to the accident. The competition took advantage of the situation. Amiblu's image lay in ruins. The exit strategy resulted in the company being cleared of false allegations and returning to cooperation with local Polish authorities.
Covestro Deutschland

CQ - Circular Intelligence to align vision and business truth​

Landor & Fitch, fischerAppelt-Gruppe
CQ, a brand suffix was developped, to position Covestro CE solutions more efficiently in the market and to make it easier for all relevant stakeholder groups to connect our vision to become #FullyCircular with concrete solutions in our portfolio. We have already reached a lot of people in the short run of the campaign, and beyond that, they have also interacted with the engaging content.
Nouryon

Nouryon's World of Essential Solutions

Nouryon's World of Essential and Sustainable Solutions provides very clear messages about how Nouryon contributes to every day products in a sustainable way.
ZIEHL-ABEGG

B2B company successful at TikTok with corporate influencer

A team of three employees made - after work - funny videos at the new platform TikTok. Today, the companies channel at TikTok is best practice in the B2B business.

10. Health & Pharma

Winner
Medisprof Cancer Centre

By far, the most beautiful

MPR Agency
Real women fighting cancer starred in a glam nude photoshoot to tell their stories. True, touching, inspiring stories. Instead of hiding their scars, they praise them for what they really are: A sign of fighting cancer and winning!
Apotek Hjärtat

The Boobs and Balls Meditation

Wenderfalck
During the pandemic, routine check-ups for breast cancer in Sweden were cancelled. This resulted in 3–4000 fewer detected cases than previous years. To inspire people to routinely check their bodies for changes we created a funny way of checking yourself – the Boobs and Balls Meditation.
Ipsen Pharma

Garden of Emotions: Kidney Cancer Day

DEEP WHITE
96% of people diagnosed with kidney cancer experience depression. The creative idea for the campaign was based on the metaphor of a garden, which when well-tended will flourish and blossom. We created a “Garden of Emotions” in a blooming location, the Botanical Garden, which was the venue for a day-long event with an experts’ discussion, masterclasses, as well as conversations with patients.
MSD Sharp & Dohme

My 2nd First Time

Daniel J Edelman
To support cancer survivors with the challenges of returning to life after treatment, MSD Oncology created, ‘My Second First Time’. An integrated campaign & support initiative to help patients rediscover the joy of living post-treatment, first time by first time. We accompanied patients returning to normal life & captured them in un-scripted, films, as they re-discovered real-life situations.
Nimoklinikken

Women Are Complaining

Geelmuyden Kiese
This is a provocative campaign to gain focus on women's health. At first glance the print ad seems to criticize women, but when the print is folded out, the message changes.

11. Finance

Winner
Wood & Company Financial Services

Investment is not only for millionaires

PRAM Consulting
For Portu, the first automated investment platform in the Czech Republic, we designed an educational campaign that brought 300 new registrants in three months. They invested over 250,000 EUR on Portu, which is 25 times the agency fee. We defined the "average Czech" in an initial survey and gave prospective investors the opportunity to compare themselves with it in the Investment Literacy Index.
American Express Italia

District Life

Burson Cohn & Wolfe
In a context that saw mobility, tourism & travel crash, Amex, a luxury card and set of services, had to pinpoint new business targets. District Life was created to bring Amex closer to ordinary people & small merchants, positioning the Brand in local communities, creating the world's first neighborhoods guides. Thanks to the project, the No. of people & small shops affiliated with Amex increased
BCR

A financially intelligent Romania must talk money

Cohn & Jansen JWT, Conan PR, Graffiti Public Relations
Romania ranks last in financial education in the EU. Money is a tabu topic, shameful and kept among friends. For BCR - Romanian banking leader and champion of financial education through CSR - a financially intelligent Romania must “talk money”. This became the core of its corporate communication in a campaign that reached millions of Romanians, grew the business, and strengthened reputation.
Mastercard

Uplift

Mastercard’s platform to contribute to the economic recovery by providing MSMEs with what they need for technological and market development, to foster powerful entrepreneurs who are digitized and resilient to market disruptions. First Croatian comprehensive MSMEs education program has been launched within the project, and Uplift.hr is followed by 280k+ users with 785k+ pageviews in Season 1.
OTP Bank

OTP Group – Preparing for Crisis in the new age

FleishmanHillard Café
Crisis Communication and resilience are paramount in these times for any financial institution. But how do you prepare the leadership of 10 banks in 10 countries, that are members of the largest financial institution in the Central-Eastern European region, OTP Group, all in the middle of a pandemic? This was the OTP Crisis Communications Webinar 2021

12. Retail

Winner
KIWI

The Period Act. Free pads and tampons in Norwegian schools!

Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo
Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.
AUTODOC

How AUTODOC rescued its employees in Ukraine

MSLGROUP Germany
The war in Ukraine was a turning point for Autodoc: around 1000 of its employees lived and worked there. Through excellent crisis management and outstanding communication, Autodoc coped with this unprecedented crisis. It rescued its employees and was able to continue its business without interruption. This generated positive resonance in leading media outlets and strengthened Autodoc's reputation.
Procter & Gamble

Bear Fruits transforms the hair conditioner market

Brandzeichen Markenberatung und Kommunikation
A beary exciting new experience To launch the Bear Fruits brand, we rejected traditional TV ads to reach GenZ women and men where they lived and played: in Instagram and TikTok. With playful, inspirational videos, we established Bear Fruits as a fun and shareable me-time treat. The stagnant conditioner market grew 8%, with Bear Fruits being the #1 driver, winning >2% market share in just 12 months
Rimi Latvia

Local product promotion campaign "Grow Latvia"

Deep White, MAGIC
While purchase of local goods was in decline and Covid-19 made food producers strugle, Rimi saw an opportunity to boost Latvian society’s patriotism and retailer’s relationship with it. Integrated campaign showed how buying local products improves society’s welfare. High media interest and positive feedback resulted in 22% increase in local goods demand and new partnerships with local producers.
TRY

The IKEA Name Catalogue

Due to the pandemic, Norway experienced a baby boom. For parents, it has always been difficult to find a name for their child. IKEA has always used names on their product line. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names. The Name Catalogue went viral and was topic of discussion in numerous tv shows and articles worldwide.

13. Sports & Lifestyle

Winner
P&G

Performance knows no gender

GRF+, MediaCom Romania
The brand tackled stereotypes like a challenger, opening the way for relevant conversations anchored into local insights. This was the first brand initiative to support gender equality in sports in Romania, opening the path for more, and it addressed a “taboo” topic, while bringing accurate data to the table.
AGU, Team Jumbo-Visma

The Masterpiece

TDE
Due to similarities with the yellow leader jersey in the Tour de France, we were forced to change our outfit. Together with clothing partner AGU we decided that this was the ultimate opportunity to claim our joint Dutch Heritage. We found inspiration in the skills of the Dutch Masters and created the iconic Masterpiece jersey where people just couldn't stop talking about.
International Paralympic Committee

A Winning Mindset (IPC & Allianz)

A podcast like no other: Guests and the host all have a disability and tell phenomenal life stories with the aim of driving a cultural shift in the way disability is perceived and providing listeners with key learnings for their lives. The podcast themes focused in on mental health eg motivation, well-being, support networks, and also recognised the people who sparked confidence in the athletes.
Smarkets

SBK - Rewriting The Sportsbook

SBK is the betting app Rewriting the Sportsbook. Our campaign - ‘The ad we weren’t allowed to make. But we made it anyway.’ - is funny, outspoken, and like no other in the industry. We call out our rivals on their stale approach to sports betting, use of casino games, and failure to give customers the best odds. We’ve already gained nearly 1.5 million views and increased our user base as a result.
UWW

Official UWW App launch - #TheHomeOfWrestling

As part of its strategic shift to a D2C sports & entertainment platform, UWW is building out its ecosystem of digital & data features. In year 1 of this multi-year process, UWW launched a mobile app, that redefines the fan experience in wrestling, centralizes the video offering in one place, and creates a true fan data hub for commercial & communication purposes.

14. Entertainment & Culture

Winner
Koch Media

Farming Simulator 22: let the good times grow!

Vertigo 6
Commercials are usually made at European HQ's and then dubbed into 1 local voice over per country. Due to the hyper-targeting possibilities of social media, it would be a shame to go down this road. In the FS22 campaign we opted for multiple local accents that appeal to the community because they sound fresh between the standaard ads. The approach smashed CTR benchmarks & exceeded sales targets!
Deutsche Staatsphilharmonie Rheinland-Pfalz

We continue to play. Play along: Orchestra quartet

The Orchestra Quartet: Join us on a playful journey of discovery and get to know the musicians of our orchestra better. With the card game we create closeness. Get into a relationship with the people. We continue to play. Play along!
Greenwheels

First-ever car sharing drive-in cinema in The Netherlands

Bijl PR
In Sept/Oct ‘21 the huge parking lot of ss Rotterdam was flooded with hundreds of red shared cars from car sharing company Greenwheels for a drive-in film. More than 400 people over 3 evenings enjoyed a safe and COVID-proof night out with popcorn, drinks, award winning movie Little Miss Sunshine and the beautiful skyline of Rotterdam. Result: the first & biggest shared car drive-in cinema in NL.
The National Museum of Art, Design and Architecture

Our Art

Trigger Oslo
Through the series “Our art”, we gave the public the opportunity to experience the National Museum's collection through the eyes of well-known public profiles. With their help we created a comprehensive and hugely successful content campaign, that reached every corner of the country and engaged the public regardless of their prior interest in art.
Warner

Call me Krypto

KARKALIS COMMUNICATIONS / TONY
For the film release of "DC League of Super-Pets", we made sure Germany found out that Superman has a dog. To do this, we provided 100 dogs with Instagram accounts with custom-made capes and thus transformed them into superheroes. Their task: to create a superhero reel featuring our audio. Their reward: a movie premiere for dogs that thrilled both our furry friends and the German press!

15. Science & Education

Winner
CERN - European laboratory for Particle Physics

When the Large Hadron Collider went viral

Developed to engage audiences worldwide in the major 2022 particle physics milestones – the restart of physics at the LHC (CERN’s flagship accelerator) after a 3-year stop and the 10th anniversary of the discovery of the Higgs boson - this campaign broke several records with 4.8M views of the live broadcast, a 7-fold increase in website traffic, 8500 media clippings, 30M reach on social media.
Irish Pharmaceutical Healthcare Association

Life-Course Immunisation

Life-Course Immunisation is a public-digital campaign designed to demonstrate the life benefit of immunisation and to motivate people to get protected against vaccine-preventable diseases. The campaign looks to the future of vaccines as a o against new and emerging diseases by reminding people of diseases which have now been eradicated. Progress – Developed by Vaccines.
IuteCredit Moldova

National Sign Language Financial Education Campaign: A Financially Smart Generation

BDR Associates-Strategic Communication
The educational system of the Republic of Moldova is facing a deep crisis of teaching materials intended for children whose mother tongue is sign language. The campaign's innovation consists in presenting a unique concept for our days in Moldova – animated stories in sign language. The impact is for years ahead and will raise a financially smart generation in an inclusive educational environment.
KIWI

The Period Act. Free pads and tampons in Norwegian schools!

Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo
Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.
TECHNOSEUM State Museum for Technology

Is the solar revolution starting now?

Schleiner + Partner Kommunikation
The world in 2022. Climate change, pandemic and a war-related energy crisis. We are facing immense global efforts. Whether we master these will be decided by technological innovations – and by the enthusiasm of the younger generation. That’s why the TECHNOSEUM tries to ignite the spark of enthusiasm for technology among young people via Instagram, TikTok and YouTube. It’s time for a revolution!

16. Travel & Tourism

Winner
KODE

It's not raining at our place

TRY
The Norwegian city of Bergen is famous for its rain. We wanted to show that it is also a city of world class art – a perfect activity on rainy days. In 2021 as Bergen set a new record for rainfall, The Museum KODE increased the amount of visitors by 37 percent.
European Travel Commission

Europe invites the curious

ZN
In 2020, after months of lockdowns, Europe was ready for a cautious, yet enthusiastic reopening. The European Travel Commission turned to ZN to entice travelers to come to Europe, a place with remarkable experiences in nature, creative cities, & historic destinations. ZN responded with Europe Invites the Curious, a campaign that used social media & influencers to garner 90 million impressions.
Onyria

Onyria: Trading Places

Corpcom
In a surprise move, on February 2022, Onyria hotel group invited all 250 employees to take off their uniforms and check-in at the five-star hotel, becoming 5 star guests. Employees were rewarded for their effort and resilience during the pandemic and did a recharge before the hotel’s comeback in the summer season. The initiative also echoed in the Portuguese press, including national TV.
Vilnius City Tourism and Development Agency "Go Vilnius"

World’s Coolest Neighbourhoods

For some time, Vilnius has wanted to invite people to see its more raw, but dynamic and youthful face – The Station area. Among other things, Vilnius invited Time Out journalist to see the urban culture festival, Tony Soprano's sculpture, a post-modern Soviet building that has become a hub of culture. The visit added Vilnius Station District among the TOP 5 coolest neighbourhoods of major cities.
Visit Norway / Innovasjon Norge

Springfulness

Trigger Oslo
The Norwegian spring is not only fantastically beautiful, it is also good for the brain. The intense change in the Norwegian nature makes the human brain produce more of the "happy" hormones serotonin and dopamine. To share this happiness with rest of the world we teamed up with brain scientists and created Springfulness. A happiness inducing taste of the Norwegian spring.

17. Food & Beverage

Winner
Carlsberg Sweden

The Sunken Bar

BCW Stockholm
6 out of 10 who die in boating accidents in Sweden are under the influence of alcohol. To raise awareness of the dangers of drunk boating, Carlsberg opened an underwater bar on the ocean floor. A symbolic reminder of where you risk ending up. The sunken bar served the solution to the problem: non-alcoholic beer. News spread all over the world and drunk boating cases this summer were almost halved.
Diageo

Keep Walking Together

Newlink Spain
Johnnie Walker identified the hard situation that live music and its professionals were living after pandemic. Keep Walking Together is a movement to provide real support for live music, making a cultural relevant brand and adding value to the trade industry offer. Organically, it achieved + 111M impressions and 3M video views. Through media plan, +439 M impressions and +83 % average reach*
Diageo, El Duende

La Caprichería

Newlink Spain
Baileys become the partner for the small moments of indulgence thanks to “La Caprichería”, the largest offer of desserts and recipes through an on-trade route, spaces on Amazon, partnerships, inspiration from pastry chefs and content creators. Baileys became the No. 1 Liqueur in Spain. It achieved 69.8M reach, + 17M views and got more than 1,245 mentions in media and Social Networks.
Fazer Confectionary

Remix Is The New Black

Kurio
If you were the first mixed candy bag in the market and only 90s kids have that special bond with you, but it’s a bit complicated with the Gen Z, what would you do? You’d tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)
MARS Czech

Cards that Open Hearts

MSL Czech Republic, Leo Burnett Prague
To open the hearts of four nations with a piece of chocolate. By encouraging people to share their joys and sorrows through questions that don’t let a single eye dry. The cards immediately gained media attention, appearing on most watched TV shows, and played by celebrities there. The project has offered the public a topic about the importance of dialogue and communication in relationships.

18. Energy

Winner
Tibber

The Volatile Beer Price

Gullers Grupp
To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the nordic energy market. The beer sold out and after the campaign period, Tibber had 20 % more customers.
DTEK Grids

#EnergyWings

#EnergyWings is a DTEK Grids project aimed to create a reputation of the business with a strong focus on sustainability. According to the UN Global Compact, we implement an environmental initiative to protect storks that nest on the power lines. In 2021, we organized communication project 360ͦ, which combined digital, media, influencer marketing, educational project for children, and modern art.
Gdz electricity distribution

Energy Hunter's

With our project, which we aim to teach young generations how to save energy by using energy efficiently, we emphasize that one day electrical energy may run out. We also try to instill in children the awareness that the energy produced with difficulty is too valuable to be consumed easily. It will raise awareness of children living in a consumer society about resources.
Keep The Lights On

Keep The Lights On

Whyte Corporate Affairs
Keep The Lights On is an apolitical coalition composed of Belgian entrepreneurs, engineers, academics and citizens who wanted to raise awareness that a nuclear exit would have major societal consequences in Belgium, due to a series of game changers. Keep The Lights On fulfilled its objective as the Federal Government finally made the decision to extend two nuclear reactors for at least 10 years.
Wärtsilä Energy

Europe's Energy Future

Greenhouse Communications, Kurio
The electricity prices have gone up drastically. Whilst everyone else was complaining, our energy experts had a solution. All we needed was the attention. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.

19. Sustainability & Environment

Winner
WWF Germany

Non-Fungible Animals

MSLGROUP Germany
Non-Fungible Animals is an awareness campaign drawing public attention to species conservation: To turn the hype around NFTs into help, a collection of 10 unique digital artworks, NFAs, was designed to help save 10 endangered species. Limited to the exact number of animals left in the world, the NFAs inspired the public for the NFT universe, turning limited artworks into unlimited donations.
GROHE

Finding solutions to the climate crisis: GROHE makes consumers' voices heard ahead of the COP26 climate conference

MSLGROUP Germany
In the run-up to the UN Climate Summit 2021, GROHE made voices of European consumers heard and aligned them to its own commitment. At the core of the campaign was a YouGov survey in 7 EU countries that brought to the fore citizens' dissatisfaction with their government's climate policies. The results were disseminated via media relations and in Social Media, reaching an audience of 14 million.
Håll Sverige Rent, The National Museum of Science and Technology

Plasticwork

BCW Stockholm
Plastic waste is a major environmental issue. Many know about recycling, but few know how to best reuse plastic that already exists. Håll Sverige Rent and the National Museum of Technology wanted to fill this knowledge gap by engaging the next generation. The solution was to introduce a new school subject – Plasticwork. 1000+ students joined the effort which earned media attention all over Sweden.
IBM

IBM Plataforma Tierra

Weber Shandwick Spain
Spain is almost in permanent draught. Farmers need an accurate prediction of climate variations, so IBM developed an AI and Machine Learning Platform where farmers could enter their data to predict the necessary resources for crops and profitability, also organised a live tech demo, so everyone could experience it. We got more than 7.635 users in the platform, 50 news reports and 42% water saving.
Musgrave - SuperValu

SuperValu TidyTowns Save the Bees

SuperValu TidyTowns is the single most effective and important sustainability initiative in Ireland, both from an environmental and community perspective. The SuperValu TidyTowns Save the Bees initiative launched in March 22 and was focused on engaging with primary schools on the importance of biodiversity and introducing the SuperValu TidyTowns to a new generation of volunteers.

20. Government Agencies & Parties

Winner
Chamber of Commerce and Industry Kiel

THE CHOICE - THE CANDIDATE CHECK

With THE CHOICE - The candidate check, the Chamber of Commerce and Industry in Kiel is reinventing the pre-election event: It precedes the traditional panel discussion of the top candidates with blind auditions, audience voting and discussions with the audience. The format raises awareness of filter bubbles, overcomes reflexive classifications and initiates a genuine change of perspective.
European Parliament Liaison Office in Lithuania

Mission: The Green Deal

Fabula Rud Pedersen Group
The Green Deal is the most ambitious and challenging goal made by EU to become climate-neutral by 2050. Without European citizens’ support, this goal would be impossible to reach. And support is possible only when people are well informed. Solution: MISSION: GREEN DEAL, a mobile escape room touring around the country, in which the main task - to stop the world from global catastrophe.
Ministry of Justice and Security

Tackling victim blaming in the Netherlands

HvdM Public Relations
‘Why did you invite him home on the first date?’ Victim blaming after sexual violence feels like second rape, making it more difficult for victims to seek help. To make bystanders aware of this unintended harmful behaviour, agencies HvdM and DOT made a documentary for the Dutch government. It went viral, with 78% of the target group saying they have a better idea of what victim blaming means.
The Directorate of Integration and Diversity

I want to talk more

Nucleus
Through simple but effective messaging, representation, and smart channel selection, the "I want to talk more" campaign lowers the threshold for immigrants to attend Norwegian courses. Language is the key to being integrated into a society. The campaign simply recognizes that “if you talk more, you can do more.”
The Norwegian Labour Inspection Authority

Don't expect too much from a waffle

Geelmuyden Kiese
blabla

21. NGOs & Associations

Winner
Accenture, H&M Foundation

Billion Dollar Collection

Prime Weber Shandwick
The Billion Dollar Collection. A virtual clothing collection where each piece isn’t a garment you can buy, but a sustainable innovation you can back. As a result of the campaign, one start-up was able to close its €4.6 million funding round, and immediately began scaling up its technology. Others are in negotiations and are using the collection in meetings with suppliers, investors and brands.
The Church of Norway

"O Holy Night 2021"

Geelmuyden Kiese
Two very dramatic and serious incidents dominated the year of 2021 in Norway: First, a landslide took place in Gjerdrum just as the year started, killing 10 people and leaving hundreds injured or homeless. Then, in October, a man attacked 8 and killed 5 people in Kongsberg. So, when the Church of Norway was to make the annual film to wish merry Christmas and mark the year, this was our backdrop.
Trygg Trafikk (The Norwegian Council for Road Safety)

There are many excuses – none of them good.

Nucleus
The Norwegian Council for Road Safety, Trygg Trafikk, needed to raise awareness of the need for bicycle helmet use – when knowledge is in place and the problem is bad habits. An effective, surprising, and humorous concept and storytelling through film combined with clever optimalisation on social media and supported by traditional PR reached 300 % of the Norwegian population with the message.
Unizon

Unbeatable location

Gullers Grupp
Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.
WWF Germany

Non-Fungible Animals

MSLGROUP Germany
Non-Fungible Animals is an awareness campaign drawing public attention to species conservation: To turn the hype around NFTs into help, a collection of 10 unique digital artworks, NFAs, was designed to help save 10 endangered species. Limited to the exact number of animals left in the world, the NFAs inspired the public for the NFT universe, turning limited artworks into unlimited donations.

22. Digital Event

Winner
Carl ZEISS

ZEISS Anniversary Radio Day

Wildstyle Network
ZEISS presented us with a crunchy challenge, and the pandemic confronted us with an even bigger one: How can you celebrate a 175th anniversary when you can't get together? Across locations, departments, time zones and language barriers? How to create an emotional bond, a sense of community interactions between teams, and identification between thousands of ZEISSians across the globe for one day?
Accenture

CIE Summit 2022

Accenture Technology's CIE department hosted a hybrid internal event for its 4,000 employees in May 22. It was held simultaneously in the self-designed digital Metaverse environment such as in 5 regional locations. 74 technical sessions, prominent guest speakers, impulses from partner companies, tech gadgets and entertainment made the CIE Summit an unforgettable experience.
MVM Group

MVM Future Talks

Lounge Group
As energy companies became more consumer-focused brands, a dilemma emerges: how can PR make them more alluring? MVM Group as the most forward-thinking players of the CE energy market overcame this w/ the now leading Hungarian online talk show, Future Talks, led by Neill deGrasse Tyson. Results: 100K unique viewers, 100+ domestic & 200+ int. coverages, 42% increase in positive brand tonality.
Ogilvy Istanbul

VakıfBank Hack to the Future – Hackathon Event

As Turkey’s second largest bank, VakıfBank has turned digitalization into its transformation philosophy, with both the products and services it develops. Within this transformation scope, VakıfBank has been organizing a hackathon event to the youngsters, named Hack to the Future, since 2019. With this event, the Bank gives young people a say in shaping the future of sustainable finance.
World Class

World Class Bartender of the Year Global Finals

smarts.agency
Diageo’s World Class Bartender of the Year is the world’s biggest bartending competition, where thousands of bartenders from 50+ countries enter, culminating in a showcase Global Final event where the world’s best is crowned. With global travel at a standstill our strategy was to reimagine the event. World Class 2021 was reborn.

23. Event & Experiential Marketing

Winner
Carlsberg Sweden

The Sunken Bar

BCW Stockholm
6 out of 10 who die in boating accidents in Sweden are under the influence of alcohol. To raise awareness of the dangers of drunk boating, Carlsberg opened an underwater bar on the ocean floor. A symbolic reminder of where you risk ending up. The sunken bar served the solution to the problem: non-alcoholic beer. News spread all over the world and drunk boating cases this summer were almost halved.
Greenwheels

First-ever car sharing drive-in cinema in The Netherlands

Bijl PR
In Sept/Oct ‘21 the huge parking lot of ss Rotterdam was flooded with hundreds of red shared cars from car sharing company Greenwheels for a drive-in film. More than 400 people over 3 evenings enjoyed a safe and COVID-proof night out with popcorn, drinks, award winning movie Little Miss Sunshine and the beautiful skyline of Rotterdam. Result: the first & biggest shared car drive-in cinema in NL.
Tibber

The Volatile Beer Price

Gullers Grupp
To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the nordic energy market. The beer sold out and after the campaign period, Tibber had 20 % more customers.
Vilnius City Tourism and Business Development Agency "Go Vilnius"

Vilnius goes Vilniushyvanka. Ukrainian Days in Vilnius

Since the start of the war in Ukraine, around 19K refugees have settled in Vilnius. The aim of the festival was to present Ukrainians in Vilnius as equal citizens, rather than a refugee group excluded from society. Vilniushyvanka took place on 13-15 May 2022 and had 135 different events and more than 6 600 participants.
Vodafone Group Services Limited

Vodafone: A living stand for a living brand

A living stand for a living brand. Green in every sense of the word, the Vodafone Living Stand was the most sustainable stand the MWC has ever seen. An experience which epitomised longevity in both message and substance. Cutting through the sea of blue noise from other technology and telecoms brands to project our unique proposition: together we can build a sustainable digital society.

24. Multi-Channel Communications

Winner
WWF Germany

Non-Fungible Animals

MSLGROUP Germany
Non-Fungible Animals is an awareness campaign drawing public attention to species conservation: To turn the hype around NFTs into help, a collection of 10 unique digital artworks, NFAs, was designed to help save 10 endangered species. Limited to the exact number of animals left in the world, the NFAs inspired the public for the NFT universe, turning limited artworks into unlimited donations.
Consiliul Judetean Ilfov

The End of Solitude

BDR Associates Communication Group
Trapped between cold walls, longing to hear a soft voice or a comforting hug. This is the story of loneliness for many people. This is also the sad story of the thousands of stray dogs who always end up in public shelters in Romania. Anyone cares? Yes! The Ilfov County Council launched “Fill the void in your life”, a vibrant campaign to put an end to solitude and match destinies.
LEGO Group

Girls can achieve anything

Clue PR
The project executed by LEGO Group with Clue PR (PR), Ogilvy Polska (concept), Initiative Junior (media) and ThinkEco (strategic support), focused on fighting popular yet harmful stereotypes limiting self-expression and talent development of adolescent girls. The campaign emphasizes that girls are ready to overcome gender bias, so we took over the mainstream media with girls to share their stories
The National Museum of Art, Design and Architecture

Our Art

Trigger Oslo
Through the series “Our art”, we gave the public the opportunity to experience the National Museum's collection through the eyes of well-known public profiles. With their help we created a comprehensive and hugely successful content campaign, that reached every corner of the country and engaged the public regardless of their prior interest in art.
Trygg Trafikk (The Norwegian Council for Road Safety)

There are many excuses – none of them good.

Nucleus
The Norwegian Council for Road Safety, Trygg Trafikk, needed to raise awareness of the need for bicycle helmet use – when knowledge is in place and the problem is bad habits. An effective, surprising, and humorous concept and storytelling through film combined with clever optimalisation on social media and supported by traditional PR reached 300 % of the Norwegian population with the message.

25. Storytelling

Winner
ING Bank Romania

Unfollow Hate

Jam Session Agency
As a brand standing for living life authentically, ING took a stand against cyberbullying and encouraged people to do their thing without letting hate change who they are. We created a fictional film imagining Van Gogh as an aspiring artist today, in the context of social media. The film quickly became our most successful social media content to date, gathering over 9.5 mil views and 50K reactions
Aegon Hungary

AEGON FOLO – Damage Prevention Campaign

Uniomedia Group
Aegon found an impactful way to educate people on damage prevention after data had shown that 75% of the reported claims could have been avoided. How can we tell to people that they are to blame for the disasters in their own home? Three short, humorous films addressed the “FOLO” (Fear of Leaving On) situation to nudge the audience. Results: great media coverage and massive views on FB and YT!
Davide Campari Milano

The Spiritheque- Stories Beyond The Spirits

The Spiritheque was born with a key objective: to renew the strong ties between Campari Group and the world of art and culture in an innovative way and in line with its origins. A collection of illustrated and animated stories, this editorial project is built on the work of over 30 artists (authors and illustrators) interpreting the unique stories of the Group's highly iconic brands.
Thalia Bücher

The Essence of Stories

komm.passion
When the German market leader in retail book trade wanted to communicate a mission statement, it was clear to us that we had to do something special. Instead of another dry mission statement, we published a uniquely designed book about the essence of stories, good storytellers, and salespeople. So far, 7,000 copies have been distributed – and got the staff enthusiastic about the mission statement.
Visit Norway / Innovasjon Norge

Change the view, not your partner

Southern Norway is a famous for Norwegians, but still unknown for the world. Research showed that many couples in our target group was struggling in their relationships and were just as likely to google relationship advice as looking for holiday inspo. We decided to combine the two topics and created the concept Change The View, Not Your Partner. Results 700 000 clicks and CTR of 6,7%

26. Content Marketing

Winner
The National Museum of Art, Design and Architecture

Our Art

Trigger Oslo
Through the series “Our art”, we gave the public the opportunity to experience the National Museum's collection through the eyes of well-known public profiles. With their help we created a comprehensive and hugely successful content campaign, that reached every corner of the country and engaged the public regardless of their prior interest in art.
Austrian Federal Economic Chamber (WKÖ)

LOOKAUT

LOOKAUT reports on economic news first-hand from an Austrian perspective. We focus on video-content, work data-driven and agile - by analysing search trends, optimising videos, and testing new formats. LOOKAUT was founded to make better use of our global network of Austrian trade delegates. Since its launch, LOOKAUT has generated over 1,600 followers on YouTube and over 12,000 hours of view time.
Carrefour

Open the Romanian Wine New York New York edition

GRF+
Flew top RO wines to NY on national day&served them to top experts&wine press in superlative event on Madison Square. Put RO influencers& wines American dollars can’t buy on billboards in Times Square. Packed the 1day story into a contextual piece of content just in time for RO prime-time news. Got ½MM euros worth of visibility +60% in market shares +9 points wine satisfaction score for Carrefour.
DNB

Your Financial DNA

POL, TRY
Economic inequalities in Norway are increasing. We wanted to change this, and therefore came up with a financial digital advisory tool that collects a unique combination of data about the person using it. 65,000 people completed the test, and DNB’s positioning regarding recommendations and advice got a significant boost.
Mastercard

Uplift

Mastercard’s platform to contribute to the economic recovery by providing MSMEs with what they need for technological and market development, to foster powerful entrepreneurs who are digitized and resilient to market disruptions. First Croatian comprehensive MSMEs education program has been launched within the project, and Uplift.hr is followed by 280k+ users with 785k+ pageviews in Season 1.

27. Influencer Communications

Winner
ZIEHL-ABEGG

B2B company with corporate influencer successful at TikTok

A team of three employees made - after work - funny videos at the new platform TikTok. Today, the companies channel at TikTok is best practice in the B2B business.
Winner
Samsung Electronics

Samsung - Connected Women

Burson Cohn & Wolfe
A podcast dedicated to the female world and a generational confrontation, Gen Z vs Millennial, between 12 digital entrepreneurs, to find out how they can reconcile passions, work, social and private life. A genuine storytelling developed on 6 themes with the background of technology, as an enhancer of possibilities. The project had great media coverage, generating a viral buzz on social channels.
Procter & Gamble

Bear Fruits transforms the hair conditioner market

Brandzeichen Markenberatung und Kommunikation
A beary exciting new experience To launch the Bear Fruits brand, we rejected traditional TV ads to reach GenZ women and men where they lived and played: in Instagram and TikTok. With playful, inspirational videos, we established Bear Fruits as a fun and shareable me-time treat. The stagnant conditioner market grew 8%, with Bear Fruits being the #1 driver, winning >2% market share in just 12 months
Rinat Akhmetov Foundation

The Museum of Civilian Voices

The Museum of Civilian Voices is a unique online museum that documents testimonies of eyewitnesses of Russia’s armed aggression against Ukraine as fully as possible. The Museum’s archive already contains about 35,000 stories. It is an invaluable source of knowledge for representatives of the scientific community and the media. It helped nearly 100,000 Ukrainians cope with the psychological trauma.
Warner

Call me Krypto

KARKALIS COMMUNICATIONS / TONY
For the film release of "DC League of Super-Pets", we made sure Germany found out that Superman has a dog. To do this, we provided 100 dogs with Instagram accounts with custom-made capes and thus transformed them into superheroes. Their task: to create a superhero reel featuring our audio. Their reward: a movie premiere for dogs that thrilled both our furry friends and the German press!

28. Disruptive Communications

Winner
Unizon

Unbeatable location

Gullers Grupp
Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.
Carrefour Romania

Act for Good

Funnel Agency, GRF+, HAVAS, Jam Session Agency, Martin Balint Design Studio, Publicis Romania
Shake up the loyalty retail system with a pledge to do good: instead of price & promo wars, we engaged consumers, partners and other stakeholders in a mechanics where small acts lead to big changes. Technology and retail power were used to support local producers, contribute to enhancing food choices and reduce waste. Yes, you can shop and do good and Act for Good did just that.
Henkel

The Henkel Hive Social Advocacy Program

Tribal Impact
The social advocacy program Henkel Hive empowers employees to shape their professional brand and advocate their expert topics online. Henkelaners are encouraged and enabled to build thought leadership and create value for their networks communicating personalized company- & market-related topics – An impactful joint venture of digital, external and internal comms for, with and through employees.
Ministry of Health of The Republic of Lithuania

Do you know Jonas?

Autoriai
COVID-19 vaccination rates declined drastically. People lost their interest in daily statistics representing active cases and deaths. We decided to transform stats into names by identifying the TOP 10 names of people who died from the virus. The message was simple – Do you know Jonas? We knew 123 Jonas. The campaign resulted in a heated debate nationwide.
Rinat Akhmetov Foundation

The Museum of Civilian Voices

The Museum of Civilian Voices is a unique online museum that documents testimonies of eyewitnesses of Russia’s armed aggression against Ukraine as fully as possible. The Museum’s archive already contains about 35,000 stories. It is an invaluable source of knowledge for representatives of the scientific community and the media. It helped nearly 100,000 Ukrainians cope with the psychological trauma.

29. Change Communications

Winner
KIWI

The Period Act. Free pads and tampons in Norwegian schools!

Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo
Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.
MSD Sharp & Dohme

Data-driven journey to a Subsidiary of the Future

Ketchum
The pharmaceutical company MSD is in the midst of a transformation – a journey to become a Subsidiary of the Future. In order to accompany the employees on this journey along all relevant touchpoints, we followed a data-driven approach: A first measurement served as the basis for all core messages and formats of our internal communications. It is repeated annually and makes our success measurable.
Mastercard Hungary

Digital farmers, head for the future!

Uniomedia
Electronic payment is mandatory for most merchants in Hungary, except for businesses in specific segments. Mastercard wanted to show them, too, that contactless payment is future-proof and sustainable. To demonstrate this, we sought a traditionally cash-heavy segment, farmers, and turned a market into a digital one. Today, 90% of producers accept bank card in the selected market.
Nimoklinikken

Women Are Complaining

Geelmuyden Kiese
This is a provocative campaign to gain focus on women's health. At first glance the print ad seems to criticize women, but when the print is folded out, the message changes.
P&G

Performance knows no gender

GRF+, MediaCom Romania
The brand tackled stereotypes like a challenger, opening the way for relevant conversations anchored into local insights. This was the first brand initiative to support gender equality in sports in Romania, opening the path for more, and it addressed a “taboo” topic, while bringing accurate data to the table.

30. Brand Relationship

Winner
Wort & Bild Verlag Konradshöhe

Rentner-BRAVO ("Pensioners-BRAVO")

schoesslers
Aiming to start the New Year with positive vibes by publishing the 66th anniversary issue of Germany's largest and most popular health magazine Apotheken Umschau in a self-ironic style, the editoral team created a "Rentner-BRAVO" as answer to an 66 year old nick name. The communication about it went viral and #rentnerbravo climbed up to no. 1# on twitter trending hashtags.
Fazer Confectionary

Remix Is The New Black

Kurio
If you were the first mixed candy bag in the market and only 90s kids have that special bond with you, but it’s a bit complicated with the Gen Z, what would you do? You’d tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)
GEA Group

GEA's Story of Better

GEA’s purpose, ‘Engineering for a better world,’ is at the core of the our new strategy, ‘Mission 26.’ We therefore embraced a purpose-led communications approach, underpinned by a brand refresh & purpose-centric communication. The themes of engineering excellence & sustainability-driven innovation were brought to life through a vibrant new CD, brand story, publications, testimonials and awards.
Sonos Europe

Feel More with Sonos

LVTPR, PROGRESS COMMUNICATION
Sonos launched a variety of products and services with little connection: - Ray, entry model sound bar - Roam Colors, different colors of a portable speaker launched in 2021 - Sonos Voice Control, own voice assistant developed - Collaboration with Lorde for Sonos own internet Radio service available only on Sonos Sonos also wanted to further cement love and enthusiasm for all things Sonos.
Unilever

No To Normal

Daniel J Edelman
Unilever is banning the word ‘normal’ from its beauty and personal care products to create a radically inclusive new era of positive beauty.

31. B2B Communications

Winner
Mastercard Hungary

Mastercard - Cashfree zone

Uniomedia Communications
Why are Hungary’s small businesses afraid of accepting card payments? Mastercard commissioned us to find the answer to this question. We did’t only identify the root of the problem, but also offered a solution: the “Cashfree Zone” campaign to educate small business owners about the perks of digital payments, especially accepting bank cards, in order to radically change their attitudes.
Clarivate

Top 100 Global InnovatorsTM 2022 from Clarivate

Top 100 Global Innovators is an annual campaign that celebrates the world’s top innovators. We launched our most ambitious campaign for 2022, harnessing a multi-disciplinary team to plan, broaden reach and enrich the digital experience. Within six months of launch, we surpassed our targets, achieving: 2150 pieces of earned media coverage 3634 social engagements 57835 microsite views & more
F-Secure

Rapid Response

TDUB Kommunikationsberatung
TDUB and F-Secures PR department developed the well-known Agenda Surfing into a high-speed PR tool. Within minutes of cyber security incidents breaking news, assessments and explanations were offered to editors and often published in the first wave of reports, enabling Rüdiger Trost and other F-Secure experts to establish themselves as sought-after statement-makers on cybersecurity top
Visit Norway / Innovasjon Norge

What happens in Norway...

The MICE market in Norway was booming until 2019 and then the pandemic hit. We needed to remind businesses about the importance of meeting again in person and what it leads to.
Wärtsilä Energy

Europe's Energy Future

Greenhouse Communications, Kurio
The electricity prices have gone up drastically. Whilst everyone else was complaining, our energy experts had a solution. All we needed was the attention. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.

32. Launch

Winner
UA Talents

Jobs for refugees: The launch of UA Talents

MSLGROUP Germany
Media relations was at the core of the successful launch of UA Talents, a non-profit job platform for refugees from Ukraine. The response was overwhelming. More than 140 clippings were produced from March to May 2022: TV reports, e.g. on ZDF “heute Journal”, radio interviews, e.g. on the BBC, and posts by influencers. MSL carried out the project on a pro-bono basis with a team of volunteers.
Caixa Geral de Depósitos

Express personal loan

FUEL
To attract potential credit customers to Caixa and gain market share in personal credit, we developed a campaign that, through a well-known Portuguese song, sought to find the perfect fit between the desire to have immediate financing to make dreams come true/carry out projects that cannot wait for tomorrow. This resulted in an increase in sales on credit by 67%.
KFC Romania

KFC Popcorn Chicken/POP or DROP

Golin Harris Public Relations Romania
Betting on a consumer insight – the affinity for snackable food and easy-to-consume content – KFC BOOMed the internet and food sector with a triple launch, offline and online: Popcorn Chicken, a novelty on the Romanian market, its upgraded social media strategy based on short content series and the brand’s presence on TikTok channel though an interactive series (POP or DROP).
Primark

How Primark conquered Prague

Grayling
We managed the integrated campaign strategy and implementation for the opening of Prague’s first Primark store: reaching hundreds of journalists, dozens of influencers, and key stakeholders. Huge communication campaign no one could miss, had total reach over 272 million readers and AVE over 480k euro.
Statiegeld Nederland

Introducing deposits for small plastic bottles

HvdM Public Relations
How would you make consumers return the 900 million small plastic bottles sold every year? Our creative PR approach surrounding the launch of a deposit scheme for small plastic bottles was characterized by insightful consumer research and smart partnerships, resulting in 80% repossession six months after the launch on 1 July 2021.

33. Internal Communications

Winner
European Investment Bank

Internal Wordle

By launching an internal clone of the hit online word game, staff started their day trying to guess a word on the mind of a colleague - building bridges across departments, promoting a stronger sense of community, and taking a break from their workload. This was an addictive internal communication project that could easily (and without a budget) be replicated in almost any organization!
Dura Vermeer

Die zag je niet aankomen - You didn’t see that coming Safety Day Campaign

RauwCC
Safety is the number one requirement on and around construction sites of Dura Vermeer: you work safely or you don't work at all. An important message that we successfully communicated to a hard-to-reach target group. With a series of light-hearted but confrontational videos in which we highlight the top 5 risks and use humour to raise awareness and mobilise the target group.
Intellias

Life-saving words: Internal Communication at war

As of February 24, 2022, Intellias had five offices and 2400 people located in Ukraine. During the first weeks of the invasion, our main goal was to save lives. Sending messages 24/7 helped the team evacuate 1300 employees and their families. In 2 weeks, the team returned to the pre-war operation level feeling proud of their company like never before.
Onyria

Onyria: Trading Places

Corpcom
In a surprise move, on February 2022, Onyria hotel group invited all 250 employees to take off their uniforms and check-in at the five-star hotel, becoming 5 star guests. Employees were rewarded for their effort and resilience during the pandemic and did a recharge before the hotel’s comeback in the summer season. The initiative also echoed in the Portuguese press, including national TV.
Siemens, Siemens Financial Services

21 Day Challenge - Siemens Pride Edition

For 21 business days, we invited all Siemens employees to deepen their understanding of LGBTQIA+ topics and examine what they can do to create a culture of belonging in our #21DayPrideChallenge. Employees got the chance to access new knowledge and perspectives in a very simple way on a voluntary basis. 5.272 participants (far above average) received a daily mail with a recommended learning nugget.

34. Employer Branding & Recruiting

Winner
Håndverksgruppen

Åge from HG

Hyper
Insight told us the target group, skilled craftsmen, have years of experience, but no CV. They don’t do application formalities. To get 120 applicants, we had to simplify the process: Have a coffee and a chat. We created Åge from HG. He became our proud ambassador and was well liked. The campaign contributed to internal engagement, brand awareness and best of all, Åge got a lot of new colleagues.
Accor Northern Europe

Heart of Hospitality

Due to the fact that reaching new talent pool became more challenging, the campaign was born to remind our guests and future talent by sharing stories of this much-loved sector that our people are at the heart of every experience. Both the stories of Accor talents and the podcast as one key element, hosted by CEO Duncan O`Rourke, have received overwhelming support from players in the industry.
DFDS

Half-Year Vacation

FABULA Rud Pedersen Group
The campaign aimed at attracting young people from all over Lithuania to work on DFDS ferries. An exclusive offer from the employer - work on the ferries and take a holiday for up to half a year. During the digital campaign, potential employees were invited to share their holiday adventures and tell what they would be doing even during their six-month holiday.
EY

EY: Builders of a Better Working World

Radancy
An inspiring social video series that explored the individual passions, and shared purpose, of EY people in Europe. The 25 films, curated exclusively from employee-influencers’ own recorded experiences, galvanised action across the continent, generating 8 million+ film views, with a video completion rate of 64% (14% above the media benchmark), and generating a 10%+ traffic increase to EY.com
Ecura Care

We have it all, but we don´t have you

Clay, Hyper
Norway is short of healthcare workers. Ecura Care recruites foreign temps form Spain, Scandinavia and Lithuania. But how do we reach and convince them to move to Norway? A small budget helped set channel mix and strategy. Humor and self-irony broke an otherwise traditional category. And the result? Qualified applicants increased by 65%, increased brand awareness and a very happy client.

35. Issues & Reputation Management

Winner
Hungarian Post

Help Us Find You!

Lounge Group
In Hungary postmen and paramedics have extreme difficulties finding hundreds of thousands of people who have no house number on their property. Although this is the responsibility of the residents, in many cases the public bodies are blamed. With its campaign, Hungarian Post not only rose awareness of the issue, while enhancing its reputation, but also achieved a measurable social impact.
NS (Dutch Railways)

Train Simulator Roadshow

Kumpany
NS is facing the biggest labor challenge in history. Because of a significant shortage of train drivers we can operate fewer trains. This strongly affects our passengers. To create understanding for this huge reputation issue we designed a Train Simulator that visited train stations in the Netherlands. With a staggering reach we showed that we are doing everything we can to attract colleagues.
Swix

Fluoro-free - for this season, and all after

TRY
Swix have long been criticised for producing harmful fluorinated ski wax. In 2020 they ended all their production. Through the clean-up campaign Fluoro-free – for this season, and all after, they wanted to restore their reputation whilst showing social responsibility. 3.3 tonnes harmful ski wax was removed during the campaign and The Norwegian Cancer Society supported and applauded the initiative.
Vodafone Germany

floodaid: with transparency against a comms crisis

The flood has destroyed parts of Vodafone’s network resulting in no network in the affected area - for Vodafone this implies a potential communicative crisis. A crisis team starts the emergency aid and communicators on site provide honest and emotional information online and on social media. 350 million contacts are reached. An impending meltdown turns into the month with the strongest image ever.
vfa - Verband forschender Pharma-Unternehmen

vfa – Research is the Best Medicine

ressourcenmangel an der Panke
In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its “Research Is the Best Medicine” campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in attracting young people and adults alike.

36. Data Driven & Automated Communications

Winner
JCDecaux Hungary

Urban pigeons for OOH advertising

Next9 Communications
JCDecaux is a market leader media company in Hungary. Pre-COVID OOH advertising was embracing digital innovation, growing faster than other industry players. When the virus hit, budget-strapped companies scaled back their outdoor budgets. To help the recovery, we decided to prove OOH is more relevant than ever with a special research-based and data-driven campaign. The results are mind-blowing.
Evonik Industries

Evonik's Employer Brand Cockpit & Attractiveness Index

Grapevine Marketing
Evonik developed a tool together with grapevine marketing, that allows to make the success of our Employer Brand clearly visible. Simple, and with a single figure. The Employer Brand Attractiveness Index is the result of ten strategically selected indexes that combine more than 30 weighted KPIs with real-time global access for all relevant stakeholders - from which strategic decisions can be drawn
Ministry of Health of The Republic of Lithuania

Do you know Jonas?

Autoriai
COVID-19 vaccination rates declined drastically. People lost their interest in data representing active cases and deaths. We transformed stats into names by identifying the TOP 10 names of people who died from the virus. The message was simple – Do you know Jonas? We knew 123 Jonas. 123 Jonas have already died from COVID during the pandemic. When your data do not work, pick another one.
Tibber

The Volatile Beer Price

Gullers Grupp
To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the nordic energy market. The beer sold out and after the campaign period, Tibber had 20 % more customers.
Volkswagen

Volkswagen Drives Electromobility in Poland

OneMulti
We aimed to build the image of the Volkswagen brand as an expert in the field of electromobility and to fight against the stereotypes about electric cars popular among the project audience in Poland. Based on in-depth research and insights resulting from our own surveys we have created a complex strategy. The conducted campaign had a reach of 332,431,279 people and AVE verified at PLN 5,972,459!

37. Public Affairs

Winner
Unizon

Unbeatable location

Gullers Grupp
Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.
ARPIM - The Romanian Association of International Medicine Manufacturers

Diabetes: the silent pandemic

Point PA &PR
Under the Romanian Diabetes Forum, which we built, we have run a PA and PR campaign to promote a law for the prevention and early diagnosis of diabetes. After 8 months, the Law was adopted by Parliament. Romania is among the few countries in the world that regulates the prevention of diabetes. Today we are implementing it in several localities.
AVM

Freedom of Router choice

Progress Communications
AVM – manufacturer of FRITZ! routers – believes that every consumer of any Internet Service Provider (ISP) has the right to choose and use a private modem and router instead of equipment that the ISP provides. In the Netherlands – by law – consumers have to use the equipment provided by the ISP. Only a few ISPs offer a more advanced modem. Time for change….!
Civil Rights Defenders

Dictator of Sweden

Prime Weber Shandwick
Instead of typical fundraising we turned the fragility of democracy into one of Swedes’ favourite pastimes; a board game. We designed a unique experience where one team tries to dismantle democracy while the other tries to defend it. The game was sold in brick-and-mortar shops and online for $45 dollars, resulting in 300% more funds raised than any other campaign in the history of the organization
Weber Shandwick

Find the Light to Bloom

As a rare disease, scleroderma’s impact is overlooked by policymakers and stakeholders. That’s why the Federation of European Scleroderma Associations (FESCA) launched the Find the Light to Bloom campaign, to raise awareness of the disease and identify solutions for improved quality of care. The campaign included an omnichannel strategy and garnered the support of policymakers & key stakeholders.

38. Corporate Social Responsibility

Winner
KIWI

The Period Act. Free pads and tampons in Norwegian schools!

Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo
Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.
A1 Hrvatska, Go2Digital

Giga BEEmportant

Bees are essential for the survival of humankind. Yet, they are dying at alarming rates. After a horrible incident in Croatia, we decided to help the bees by educating the public and raising awareness. We created an educational platform called GigaBEEtno, built first bee hotels, used smart green solutions, and created a buzz among our Bee-to-Bee partners, inviting them to join the project.
Acronis

Acronis Cyber Foundation Schools Initiative

258 million children and youth have no access to education worldwide. Acronis Cyber Foundation believes knowledge should be available to all. We build schools in remote areas around the world to provide equal learning opportunities for girls and boys. Since 2018, we've opened 15 schools and with this initiative we have provided better educational environment to 5000+ children.
Carlsberg Sweden

The Sunken Bar

BCW Stockholm
6 out of 10 who die in boating accidents in Sweden are under the influence of alcohol. To raise awareness of the dangers of drunk boating, Carlsberg opened an underwater bar on the ocean floor. A symbolic reminder of where you risk ending up. The sunken bar served the solution to the problem: non-alcoholic beer. News spread all over the world and drunk boating cases this summer were almost halved.
Tietoevry

Inclusivity in ICT: From Fiction to Reality

TBWAHelsinki
Tietoevry, the leading ICT company in the Nordics, announced a new gender balance target: by 2030, 50% of its workforce would be female. After the announcement, they set on a year-long programme aiming to strengthen their employer brand as a thought leadership in DEI issues. With communications, marketing and HR working together, they began a transformation journey that can change the industry.

39. Sustainability Communications

Winner
Visit Norway / Innovasjon Norge

Law of Nature

A lot more people started to spend time in nature during the pandemic. With so many new-bees roaming around outdoors, this was taking a toll on mother earth and we needed to educate them on how to behave. Our challenge: Do's and don'ts is usually boring and not engaging. Talking animals are not. 430 000 engagements and 20 000 000 impressions prove people were amoosed and educated by Law of Nature
Latvijas Zaļais punkts

Textile sorting campaign “Nothing to Wear?”

Deep White
Every year, 14.3 kg per capita of new and used clothing enters the Latvian market. 35% of the population doesn’t devote unnecessary clothing for reuse or recycling. To promote textile sorting “Latvijas Zalais Punkts” launched a campaign “Nothing to Wear?”. An outdoor installation, strategic partnerships, publicity campaign, influencer involvement ensured more than 2152,74 tonnes collected textil
Materialise

"The Right Question"

Our campaign challenged the sustainable image and greenwashing in the 3D printing industry. We successfully shifted the conversation with a new and compelling narrative. We gained leadership and credibility to position our technologies that empower the choice for sustainability.
Philip Morris Hungary

Drop 100 kilos! – Every little step counts

Uniomedia Communications
A typical Hungarian household has an average carbon footprint of 10 to 12 tons/year equivalent to about 1,000 kilos/month. Many factors make up this staggering figure. What if we tried to decrease this amount and reduce emissions? That was the premise of our ‘Drop 100 kilos! campaign’. Our content-heavy campaign was so successful that over 5400 people joined our initiative by December 2021.
Royal Society of Chemistry

Precious Elements: e-waste

E-waste was a significant but often overlooked environmental problem until the Royal Society of Chemistry & Weber Shandwick highlighted the planet’s growing pile of unrecycled electronic waste. Building on the success of our 2019 Precious Elements campaign, we wanted to raise awareness further & empower people to act. Coverage spanned 32 countries, inspiring and encouraging action and change.

40. Digital Publishing (Blog, Podcast, Magazine, App)

Winner
Apotek Hjärtat

The Boobs and Balls Meditation

Wenderfalck
During the pandemic, routine check-ups for breast cancer in Sweden were cancelled. This resulted in 3–4000 fewer detected cases than previous years. To inspire people to routinely check their bodies for changes we created a funny way of checking yourself – the Boobs and Balls Meditation.
Facile.it

Anti-fraud alarm doesn’t exist, but Facile.it does

Hypercast Studio, INC Istituto Nazionale Comunicazione
In just one year more than 8 MIO Italians have been swindled and no, they aren’t all sweet senior citizens. As market leaders, we need to react and act. Young men with university degrees are most likely to get scammed? They need to hear our voice, let's make a podcast on online safety! Within 2 weeks, the story was picked up by 624 newspapers, 310 radio and we reached more than 73 million people.
Jungheinrich

"A Case For Norderstedt" - The Jungheinrich Crime Podcast

Jungheinrich is being blackmailed! What did the criminals want? Unclear. An investigation is ongoing, and the staff are in an uproar – a nightmare scenario. But not for us. We used the fictional plot as a hook and launched a new kind of employee communication: the Jungheinrich crime podcast. A format that thrills and captivates – and significantly boosts identification with the company.
Omnicom PR Group NL

OmniTalks Podcast: Healthcare Industry Leaders

How to deal with the challenging work in healthcare? In very personal conversations three healthcare professionals answered this question, in light of COVID-19. The OmniTalks Health podcasts of Omnicom PR Group NL showed their human side to over 65,000 people per episode. The podcast by and for the Health industry was the link between politics, business, science and (potential) healthcare clients.
TRY

The IKEA Name Catalogue

Due to the pandemic, Norway experienced a baby boom. For parents, it has always been difficult to find a name for their child. IKEA has always used names on their product line. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names. The Name Catalogue went viral and was topic of discussion in numerous tv shows and articles worldwide.

41. External Publication

Winner
Wärtsilä Energy

Europe's Energy Future (white paper)

Greenhouse Communications, Kurio
The electricity prices have gone up drastically. Whilst others were complaining, our energy experts had a solution. All we needed was the attention for our white paper. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.
Austrian Federal Economic Chamber (WKÖ)

LOOKAUT

LOOKAUT reports on economic news firsthand from an Austrian perspective. We focus on video-content, work data-driven and agile - by analysing search trends, optimising videos and testing new formats. LOOKAUT was founded to make better use of our worldwide network of Austrian trade delegates. Since its launch, LOOKAUT has generated over 1600 followers on YouTube and over 12000 hours of view time.
EBV Elektronik

The Quintessence – The World of Semiconductors

IndustryAgents
Semiconductors are in demand like never before. This magazine gives insider insights into this rapidly growing market: how can customers ensure a resilient supply chain? Which are the latest technology trends? With this valuable content, we inspire the readers to enter into a future-oriented dialogue with us and activate new contacts that are searching for answers to these questions.
Equinix

Equinix 2021 Global Tech Trends Survey (GTTS)

APCO Worldwide
APCO and Equinix developed and published the 2021 Global Tech Trends Survey to create unique, proprietary insights that would enable Equinix to engage in the biggest trending topics affecting companies and digital leaders globally. We generated nearly 300 global news articles with 6k website views in one month - successfully established Equinix as a true thought leader in the tech sector.
dotSource

Handelskraft Trendbuch 2022 »Digitale Champions«

Our Handelskraft Trendbuch 2022 »Digitale Champions« is unique: it analyses the most important digital trends in industry and commerce. In addition to facts and figures, we present well-researched best practices, supplemented by tips on digital business.

42. Annual Report & CSR Report

Winner
Munich Airport

New times. New horizons.

Kirchhoff Consult, nexxar
Munich Airport’s integrated annual report is the company’s essential and most important publication. It combines financial and non-financial information and reflects our strong commitment to corporate responsibility as well as economic success and profitableness. With this holistic approach, Munich Airport wants to give a transparent insight into the company’s strategy, added value, and impact.
Nouryon

Digital Mobile Sustainability Report Experience

With our new approach to online Sustainability Reporting, we were able to reach more stakeholders with important messages about our progress.
Philip Morris International

Integrated Report 2021

PMI’s Integrated Report 2021 demonstrates how our company’s strategy, governance, and performance create value with a comprehensive review of our performance, along with clear targets and metrics. This year, it included an updated Statement of Purpose, a new ESG Roadmap, a new Sustainability Strategy and a Sustainability Index.
REWE Group

REWE Group Sustainability Report 2021

3st kommunikation, akzente kommunikation und beratung
Relaunch of REWE Group 2021 Sustainability Report microsite, implementation of new design and new features improving usability and access to relevant content such as one pagers providing an aggregated overview of most relevant sustainability topics, launch of new SDG presentation outlining REWE Group's activities along the value chain, improved KPI overview, improved GRI and site search.
Sogrape

A Taste of Greatness - Sogrape Yearbook 2021

White Way
"A Taste of Greatness" emerged as a solid narrative for Sogrape's Yearbook 2021, which sums up the best in the company's 80-year history. 2021 will forever be remembered as the year we broke sales records, reached historic results, and achieved unprecedented levels of recognition. In line with our commitment to Sustainability, this is the first exclusively digital edition of the Report.

43. Internal Channel (Intranet, Digital Workplace & App)

Winner
Jungheinrich

"A Case For Norderstedt" - The Jungheinrich Crime Podcast

Jungheinrich is being blackmailed! What did the criminals want? Unclear. An investigation is ongoing, and the staff are in an uproar – a nightmare scenario. But not for us. We used the fictional plot as a hook and launched a new kind of employee communication: the Jungheinrich crime podcast. A format that thrills and captivates – and significantly boosts identification with the company.
AIB, Workvivo

Workvivo/ aib Connect

When looking for a company who could help us modernise, and elevate our internal communications, we found Workvivo. We worked with them to roll out a new employee communications platform that combined the power of a social network, intranet, and employee app into one familiar digital workplace experience. It has helped us deliver relevant and tailored communications across multiple platforms.
Câmara Municipal de Lisboa (Lisbon City Council), DevScope

Lisbon City Council Public Procurement Intranet

The pandemic made communication channels and centralized information top priorities in all organizations. An intranet portal in SharePoint is perfect for addressing these needs while providing collaboration and training tools. The portal started as a tool for assisting one department in its public procurement duties but ended up being used by many other departments within the Lisbon City Council.
Evonik Industries

An Internal Career Website? Why Not!

Does Employer Branding only target external talents? What if we use motivating content, diverse formats and lots of opportunities to become visible as an employee on our “internal career” website? One thing is for sure: the increasing number of engaged colleagues show a need for vivid internal communication!
Parimatch Tech

Parimatch Tech Corporate Portal

Parimatch Tech corporate portal is the main communication channel and in-house media platform for internal content publishing. Every employee can intuitively find the latest news, articles, master class, and educational videos, and links to company services, policies, and procedures on the corporate portal.

44. Website & Microsite

Winner
Gavi, the Vaccine Alliance

VaccinesWork

Gavi, the Vaccine Alliance has developed a world-leading digital platform publishing daily news, features and explainers to counter misinformation and build confidence in vaccines across the globe. Fed by a growing writers' network encompassing 70+ freelance journalists in 40 countries, the site receives up to 4 million unique views per month.
A1 Croatia

Heroes of social

EuroART93
Promotion of Non Stop Social option (use of social media networks without data usage) was our main goal. In order to achieve it, we developed different games for 6 different social media networks/apps in one microsite. Each game was built around the main features of the selected apps. Users had to show us how fast they can type or tap, how good is their memory, how to swipe and more.
Evonik Industries

Health Care at Evonik - A Microsite with Impact!

Some topics need more attention: In the fight against diseases, Evonik is growing exponentially at two locations and are looking for experts. Our Microsite "Health Care at Evonik" bundles what jobseekers want: facts, authentic Insights into everyday working life through videos and employee stories and, most importantly, job-links. The result: three times higher candidates and all positions filled.
NXP Semiconductors

NXP Semiconductors translates physical demonstrations into a web-based brand experience

SOLIDSENSE
Over the past two years, NXP Semiconductors took on the challenge of completely rethinking how information from the physical to the virtual world is exchanged. During this time, a digital ecosystem in form of a web-based brand experience was created. This enabled NXP to maintain a presence at events that are taking place digitally by allowing their solutions to be experienced in virtual worlds.
screenagers

screenagers & the incredible machine

Our goal was to find our own new web design approach that clearly stands out from the usual corporate websites and invites users on a digital journey through exceptional screen design and immersive animations.

45. Social Media

Winner
vfa - Verband forschender Pharma-Unternehmen

vfa – Research is the Best Medicine

ressourcenmangel an der Panke
In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its “Research Is the Best Medicine” campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in attracting young people and adults alike.
Electronic Arts

Grimaces resulted in international honors

PR-operatørene
When the video game publisher Electronic Arts (EA) set out to create hype around their new “End of an Era” cards in the popular football video game FIFA 22, we grabbed our cameras to meet Christian Gauseth in Mjøndalen. His untraditional portraits in the FIFA Ultimate Team (FUT) game mode had gathered attention from fans all over the world, which EA wanted to honor.
Ferrovial

The People Who Make The World Move​ – Ferrovial

When you use a metro, drive on a highway, or catch a plane, you probably don’t think about the people behind it. Those that keep the world moving while we go about our daily lives. We wanted to share the stories of our colleagues. So, we gave our colleagues access to the Ferrovial Instagram account so they could share their projects in their own words.
Ministerium für Verkehr Baden-Württemberg

"He loved the speed" A radical transport campaign

Schleiner + Partner Kommunikation
Insanity reigns on our streets. Last year the police had to record 2.3 million accidents. 321,000 people were injured in these accidents, 2,569 people died. Nothing can be achieved with sober communication. The social media campaign of the Ministry of Transport is therefore taking a different approach: radical in terms of address, modern in terms of visuals and targeted in terms of display.
Trygg Trafikk (The Norwegian Council for Road Safety)

There are many excuses – none of them good.

Nucleus
The Norwegian Council for Road Safety, Trygg Trafikk, needed to raise awareness of the need for bicycle helmet use – when knowledge is in place and the problem is bad habits. An effective, surprising, and humorous concept and storytelling through film combined with clever optimalisation on social media and supported by traditional PR reached 300 % of the Norwegian population with the message.

46. Film & Video

Winner
Child Helpine, Romanian Police

Unwanted Touches

Mercury360, Outbox
The campaign succeeded to empower adults to discuss one of the ugliest topics. It ignited difficult conversations about child sexual abuse and achieved impressive results with 0 media budget. The message challenge the popular idea that ALL touching is desirable & good with. It contributed to a change in cultural and social norms with the purpose of better protecting children from sexual abuse.
Achmea

Sustainable Living, together. The Achmea way.

1Camera
From the very first start, we wanted to make a movie based on the principles of true storytelling. The insight we drew during our concept development was that the value of an insurance system, should be that it promotes solidarity and creates continuity. From a storytelling perspective, we are subsequently interested in the absence of those values: those moments when life comes to a standstill.
Carl ZEISS

ZEISS Beyond Talks

Headvantage, Wildstyle Network
Carl Zeiss had the vision of building the most precise microscope in the world to master some of the greatest challenges of its time. For the 175th ZEISS anniversary, we wanted to show that the challenges have not diminished. Therefore, we produced a video series that gives visionary pioneers a framework for discussing pressing world issues and showing new solutions: the ZEISS Beyond Talks.
Eurelectric

Eurelectric Power Barometer 2021

Power Barometer 2021 was the third edition of Eurelectric’s data-driven publication on the power sector and the energy transition, one that is becoming a milestone for the European energy community and a data reference for policymakers. To go further, the 2021 online event launched with a video in augmented reality, a format that brought our work to another level of engagement and visibility.
Ferrovial

The Sounds of a World on the Move - Ferrovial

86% of users say they take authenticity into account when following a brand (IAB Spain). We define our value proposition: Coca-Cola does not sell a soft drink, it sells happiness. Ferrovial doesn't sell infrastructure, it sells sustainable movement. We wanted to highlight the company's businesses and cross-cutting themes and generate engagement with special actions, rejuvenating the brand.

47. Video Series

Winner
UBS Switzerland

UBS Growth Talk

Farner Consulting
Entrepreneurs grow with experience. They make decisions that help them to move forward or result in setbacks. We have noticed that these experiences are rarely shared with others – even if this is what many entrepreneurs need to speed up their journey to success. Based on this insight, we launched UBS Growth Talk – a content program that creates valuable leads in a competitive B2B environment.
Biogen

Wolf tells the SMA Story

Edelman
Spinal Muscular Atrophy (SMA) is a progressive and life limiting disease that affects the ability to walk, eat and ultimately breathe: its impact on patients & caregivers is devastating. Biogen, with the cartoon “Wolf tells the SMA story”, was able to raise awareness among Italian families on this delicate topic in a fresh and engaging way.
LAMDA Development

Breathe Life into TheEllinikon-OnlinePresentations

V+O Communication
Lamda Development decided to start revealing its plans for its €8b investment, The Ellinikon, Europe’s largest urban regeneration project. The Ellinikon’s landmarks were revealed in a series of 5 TV broadcasting quality video presentations livestreamed on YouTube. All five episodes attracted huge media interest also raising awareness on the positive impact on the society and the country in general
Visit Norway / Innovasjon Norge

Taking on Norway

Lucky View, Trigger Oslo
In Taking of Norway, Visit Norway challenged one man to step out of his comfort zone with 10 different challenges that can only be explored on Norway’s home turf. With 3 million views, this ten-episode YouTube series inspired travelers from all over the world to not only visit but explore Norway in a more authentic and sustainable way.
Yara International

Stories of Succession

Copenhagen Film Company, Geelmuyden Kiese
Agriculture and the farming profession are in constant development. Still, for farmers, one concern is constant: Who will take over the farm? Will my children follow in my footsteps? Will I have the opportunity to pass the land on to the next generation? We developed the global communication concept "Stories of Succession" to emotionally engage with farmers and prove that Yara is by their side.

48. United Kingdom & Ireland

Winner
Race Equality Matters

#Mynameis - The Fuh-Net-Ic Filter

Daniel J Edelman
To battle inequality in the workplace, Race Equality Matters launched The Fuh-Net-Ic Filter, a tool to share how to pronounce names.
IMMA - Irish Museum of Modern Art

IMMA Outdoors

IMMA Outdoors is a public programme developed in response to the Covid-19 pandemic when cultural spaces were closed for many months. IMMA Outdoors activates our grounds with artist commissions, performances, talks, workshops, tours and pop-up events, creating a radically public space for visitor's to engage with IMMA. Due to demand it has continued after government Covid restrictions lifted.
Irish Pharmaceutical Healthcare Association

Life-Course Immunisation

Life-Course Immunisation is a public-digital campaign designed to demonstrate the life benefit of immunisation and to motivate people to get protected against vaccine-preventable diseases. The campaign looks to the future of vaccines as a o against new and emerging diseases by reminding people of diseases which have now been eradicated. Progress – Developed by Vaccines.
Janssen Sciences Ireland UC

PsO Let's Talk Psoriasis video and podcast series

Headstuff, Wilson Hartnell
People with skin conditions, including psoriasis, experience some of Ireland’s longest delays to access specialist care with 39,324 on dermatology waiting lists. Janssen Sciences Ireland created PsO Let’s Talk Psoriasis, a video and podcast series to support and empower people while they wait via access to guidance from Irish dermatologists. Total views/listens exceeded our target by 300%.
We the People

Own Your Rights

In a devastating housing crisis in Ireland, properties are being swallowed up by vulture funds and unscrupulous landlords blight the housing market, leaving private renters feeling abandoned and helpless. Our campaign equipped, empowered and supported renters, particularly from marginalised communities, to push back against unfair conditions and assert their legal rights.

49. Benelux & France

Winner
SIRE

Dead. Talk about it. Not avoiding it.

Bex*communicatie
Mourning hurts. Those who have experienced a loss know how it feels. Half of the people regret not talking about death with the people they lost. The grief is more intense. It complicates and extends mourning. Talking about death helps us to build better relationships. SIRE wants to encourage people to talk about death, not avoiding it. For a better society with a better quality of life.
Ajax

A PIECE OF AJAX

HPB | Het PR Bureau, One:Nil
Ajax wants to strengthen the relationship with their most important stakeholders - their fans who’ve been at a safe distance during the whole season. When Ajax won the championship, the club surprised everyone with an impactful stunt. Ajax melted the trophy into small stars (a reference to the shirt) and showed who they consider to be the real stars: their fans. The story spread like wildfire.
Greenwheels

First-ever car sharing drive-in cinema in The Netherlands

Bijl PR
In Sept/Oct ‘21 the huge parking lot of ss Rotterdam was flooded with hundreds of red shared cars from car sharing company Greenwheels for a drive-in film. More than 400 people over 3 evenings enjoyed a safe and COVID-proof night out with popcorn, drinks, award winning movie Little Miss Sunshine and the beautiful skyline of Rotterdam. Result: the first & biggest shared car drive-in cinema in NL.
Koch Media

Farming Simulator 22: let the good times grow!

Vertigo 6
Commercials are usually made at European HQ's and then dubbed into 1 local voice over per country. Due to the hyper-targeting possibilities of social media, it would be a shame to go down this road. In the FS22 campaign we opted for multiple local accents that appeal to the community because they sound fresh between the standaard ads. The approach smashed CTR benchmarks & exceeded sales targets!
Ministry of Justice and Security

Tackling victim blaming in the Netherlands

HvdM Public Relations
‘Why did you invite him home on the first date?’ Victim blaming after sexual violence feels like second rape, making it more difficult for victims to seek help. To make bystanders aware of this unintended harmful behaviour, agencies HvdM and DOT made a documentary for the Dutch government. It went viral, with 78% of the target group saying they have a better idea of what victim blaming means.

50. Spain, Portugal & Italy

Winner
Bayer

The preservation Tattoo

DIFFERENT
Remaining true to its brand values, Bepanthenol Tattoo chooses to protect endangered species. In collaboration with ENPA, it launches "The Preservation Tattoo": 4 tattoo artists, 8 original tattoos dedicated to 8 endangered animals in Italy, because if a tattoo is forever, our biodiversity heritage deserves to be too. We made a mini-documentary to push project membership and donations to ENPA.
Facile.it

Don't abandon us...again

INC Istituto Nazionale Comunicazione
3.4 MIO Italians adopted a dog during the pandemic but 117K returned him, also because they don’t know that there are insurance policies covering the damage dogs might cause. Facile.it issued a memo about this obtaining 624 press clips 159 TV broadcasts A readership of over 46 MIO people. +15% in organic hits compared to the previous day +34% to the same day the week before +77% to the 7-day avg
Ferrovial

Sounds Like Infrastructure​ by Ferrovial

Veleta Media
We look for personal and inspiring stories to explain how the infrastructure around us is born and how it mimics our landscape to become an essential part of our lives. This is how we created Sounds Like Infrastructure, Sonidos de Infraestructuras in its Spanish version. To make it both informative and entertaining, we use storytelling to give a different perspective to our engineering projects.
IBM

IBM Plataforma Tierra

Weber Shandwick Spain
Spain is almost in permanent draught. Farmers need an accurate prediction of climate variations, so IBM developed an AI and Machine Learning Platform where farmers could enter their data to predict the necessary resources for crops and profitability, also organised a live tech demo, so everyone could experience it. We got more than 7.635 users in the platform, 50 news reports and 42% water saving.
Lavazza Group

Saype & Lavazza Group: #EmbracingVenice

Burson Cohn & Wolfe srl
Lavazza teamed up with artist Saype for Earth Day and the Venice Art Biennale 2022, inciting action to stop climate change through a giant biodegradable fresco floating around the city’s canals. Visitors admired the work from the Torre di Porta Nuova at the Arsenale with an exhibit promoting unity and respect for our planet and all its beings, a powerful message that reached a global audience.

51. Turkey

Winner
ADM Electricity Distribution

New Nests for Storks

All the story has started with a discovery at the Avsar neighborhood, the Aydin province, that there was a huge population of storks who tried to build nests on the top of the transmission towers by themselves. We have realized that some storks got injured & dead due to electric shock while building their nests and we have decided to help them build their nests to prevent injuries.
Aktif Bank

N KOLAY HALF MARATHON - METAVERSE PRESS MEETING

As Aktif Bank, the first Turkish bank to join the Metaverse, we held the press conference of N Kolay Istanbul Half Marathon, for which we act as the title sponsor through our digital bank N Kolay, both physically and at our parcel in Decentraland Metaverse, synchronously, therefore managed to organize the first hybrid launch event in the world.
Cargill Turkey

1000 Farmers Endless Prosperity

LinkUsPR
The 1000 Farmers Endless Prosperity (1000FEP) initiated in 2019 by Cargill Turkey aims to increase farmers' welfare and contribute to protecting natural resources through sustainable agriculture and digital technologies. It has reached more than 4.000 farmers producing corn, sunflower and canola. The farmers in the program have increased yields of up to 26% each year since 2019.
TURKCELL

TURKCELL PLATİNUM OFFROAD PARK

COMMUNICATION PURPOSE: To increase the visibility of the Turkcell Platinum brand through the event and the communication we will make, to be the desired brand in the eyes of rival premium gsm users, to be a part of it, and to increase the brand prestige. TARGET GROUP: A+, Premium lifestyle, mainly male, interested in outdoor sports, achieving certain successes in life, acting with the motivation
İşbank

My Bank

To realize the vision of the “Bank of the Future” in an inclusive way, we transformed our tagline to “Bank Of Turkey. My Bank” to have adopt a more dynamic and people oriented approach. Our video serie achieved to have a higher ad success score than industry avr., product conversion increased by ≈28% for related loans, and got high participation and download numbers for related programs.

52. Germany

Winner
Beiersdorf

NIVEA "The Value of Touch"

MSLGROUP Germany, Publicis Onetouch
Nivea’s art project "The Value of Touch" significantly raised awareness for the power of touch. Italian artist Clarissa Baldassarri created a limited edition Non-fungible Token (NFT) artwork that translated touch into the digital world, while ensuring a lasting impact and drawing attention to those most in need of touch. Within just 72 hours, the free artworks were out of stock.
GROHE

Finding solutions to the climate crisis: GROHE makes consumers' voices heard ahead of the COP26 climate conference

MSLGROUP Germany
In the run-up to the UN Climate Summit 2021, GROHE made voices of European consumers heard and aligned them to its own commitment. At the core of the campaign was a YouGov survey in 7 EU countries that brought to the fore citizens' dissatisfaction with their government's climate policies. The results were disseminated via media relations and in Social Media, reaching an audience of 14 million.
Takeda Pharma Vertrieb

TAK goes TikTok – Awareness for Rare Diseases

The purpose of Takeda as pharma company: to improve people's lives. Consumer goods manufacturers also claim to do this, but in pharmaceutical sector, it's meaningful. In case of rare diseases: 3 out of 10 affected children don't live to see their 5th birthday. Takeda strives to transform lives and to add more candles to the birthday cake. We are taking the issue to where young people are: TikTok.
Warner

Call me Krypto

KARKALIS COMMUNICATIONS / TONY
For the film release of "DC League of Super-Pets", we made sure Germany found out that Superman has a dog. To do this, we provided 100 dogs with Instagram accounts with custom-made capes and thus transformed them into superheroes. Their task: to create a superhero reel featuring our audio. Their reward: a movie premiere for dogs that thrilled both our furry friends and the German press!
Wort & Bild Verlag Konradshöhe

Rentner-BRAVO ("Pensioners-BRAVO")

schoesslers
Aiming to start the New Year with positive vibes by publishing the 66th anniversary issue of Germany's largest and most popular health magazine Apotheken Umschau in a self-ironic style, the editoral team created a "Rentner-BRAVO" as answer to an 66 year old nick name. The communication about it went viral and #rentnerbravo climbed up to no. 1# on twitter trending hashtags.

53. Switzerland & Austria

Winner
BioLife

My plasma can

P8 Marketing
4 out of 5 Austrians are dependent on plasma-based therapy at some point in their lives – in the event of an emergency surgery or injury, anyone can need the elixir of life that is plasma. BioLife aims to attract attention through impactful clips and raise awareness of the importance of donation with this campaign within the Austrian population.
ABB Asea Brown Boveri

Business Lunch

Timeline Missions
We presented our executives in a new engaging way and shared both personal stories and company direction. Using the style of a 'cooking show', we received record numbers regarding internal engagement and employee response. Presenting our executives in a relaxed and unofficial way, cooking in their home kitchens, resonated with employees who were able to connect with them and try recipes themselves
Austrian Federal Economic Chamber (WKÖ)

LOOKAUT

LOOKAUT reports on economic news firsthand from an Austrian perspective. We focus on video-content, work data-driven and agile - by analysing search trends, optimising videos and testing new formats. LOOKAUT was founded to make better use of our worldwide network of Austrian trade delegates. Since its launch, LOOKAUT has generated over 1600 followers on YouTube and over 12000 hours of view time.
Caritas Austria Kommunikation & Service

füreinand' - Austria's Community for Humanity

Being there for each other is always important, but especially so in Times of Crisis. Whether in Times of the Corona Pandemic or the Ukraine War. To look out for each other, to have an open Ear, to look and to help when someone is in a bad Way - that is the Idea of füreinand'. We are already more than 39,000 People in Austria who help in a very concrete and effective Way.
UBS Switzerland

UBS Growth Talk

Farner Consulting
Entrepreneurs grow with experience. They make decisions that help them to move forward or result in setbacks. We have noticed that these experiences are rarely shared with others – even if this is what many entrepreneurs need to speed up their journey to success. Based on this insight, we launched UBS Growth Talk – a content program that creates valuable leads in a competitive B2B environment.

54. Norway, Sweden, Finland, Denmark & Iceland 

Winner
Accenture, H&M Foundation, Prime Weber Shandwick

Billion Dollar Collection

Mackevision
The Billion Dollar Collection. A virtual clothing collection where each piece isn’t a garment you can buy, but a sustainable innovation you can back. As a result of the campaign, one start-up was able to close its €4.6 million funding round, and immediately began scaling up its technology. Others are in negotiations and are using the collection in meetings with suppliers, investors and brands.
Civil Rights Defenders

Dictator of Sweden

Prime Weber Shandwick
Instead of typical fundraising we turned the fragility of democracy into one of Swedes’ favourite pastimes; a board game. We designed a unique experience where one team tries to dismantle democracy while the other tries to defend it. The game was sold in brick-and-mortar shops and online for $45 dollars, resulting in 300% more funds raised than any other campaign in the history of the organization
Swix

Fluoro-free - for this season, and all after

TRY
In 2020 Swix became the first manufacturer to end all production of fluorinated ski was. Ski wax harmful to both health and the environment. Yet, there are still large quantities of fluorinated ski wax in homes all over Norway. Through the clean-up campaign Fluoro-free – for this season, and all after, the Norwegian people removed 3.3 tonnes, or about 930,000 ski trips worth of harmful ski wax.
Trygg Trafikk (The Norwegian Council for Road Safety)

There are many excuses – none of them good.

Nucleus
The Norwegian Council for Road Safety, Trygg Trafikk, needed to raise awareness of the need for bicycle helmet use – when knowledge is in place and the problem is bad habits. An effective, surprising, and humorous concept and storytelling through film combined with clever optimalisation on social media and supported by traditional PR reached 300 % of the Norwegian population with the message.
Visit Norway / Innovasjon Norge

Limitless Skies

Trigger Oslo
Have you ever really seen the night sky? Light pollution has blocked our view of the universe. By showing Europeans what they are missing, we awakend their urge to travel to Northern Norway and experience the night skies in its true form. We made it relatable by showing them, what the unpolluted night sky would have looked like in their home town. This is how night-sky-tourism became a new thing.

55. Estonia, Lithuania & Latvia

Winner
Rimi Latvia

Local product promotion campaign "Grow Latvia"

Deep White, MAGIC
While purchase of local goods was in decline and Covid-19 made food producers strugle, Rimi saw an opportunity to boost Latvian society’s patriotism and retailer’s relationship with it. Integrated campaign showed how buying local products improves society’s welfare. High media interest and positive feedback resulted in 22% increase in local goods demand and new partnerships with local producers.
Aitan lapsi, Orkla Eesti

Helping Children Move

Hamburg & Partners
How to get children moving? How to bring children from behind the screens to move outside and get some fresh air? How to turn the school and the school yard into a great hangout place? How to turn a boring physical education class into an interesting event? We install slacklines in schools, we make Estonia the slackline country.
European Parliament Liaison Office in Lithuania

Mission: The Green Deal

Fabula Rud Pedersen Group
The Green Deal is the most ambitious and challenging goal made by EU to become climate-neutral by 2050. Without European citizens’ support, this goal would be impossible to reach. And support is possible only when people are well informed. Solution: MISSION: GREEN DEAL, a mobile escape room touring around the country, in which the main task - to stop the world from global catastrophe.
Latvijas Zaļais punkts

Textile sorting campaign “Nothing to Wear?”

Deep White
Every year, 14.3 kg per capita of new and used clothing enters the Latvian market. 35% of the population doesn’t devote unnecessary clothing for reuse or recycling. To promote textile sorting “Latvijas Zalais Punkts” launched a campaign “Nothing to Wear?”. An outdoor installation, strategic partnerships, publicity campaign, influencer involvement ensured more than 2152,74 tonnes collected textil

56. Poland

Winner
LEGO Group

Girls can achieve anything

Clue PR
The project executed by LEGO Group with Clue PR (PR), Ogilvy Polska (concept), Initiative Junior (media) and ThinkEco (strategic support), focused on fighting popular yet harmful stereotypes limiting self-expression and talent development of adolescent girls. The campaign emphasizes that girls are ready to overcome gender bias, so we took over the mainstream media with girls to share their stories
Amiblu

It wasnt pipes that caused the failure on Czajka

Public Dialog & Maurent PR
After the huge disaster on the Vistula River, Amiblu brand products were accused of contributing to the accident. The competition took advantage of the situation. Amiblu's image lay in ruins. The exit strategy resulted in the company being cleared of false allegations and returning to cooperation with local Polish authorities.
CluePR

Female Leaders 3.0: Warriors, Queens, Wrestlers

Based on a survey of more than 640 Poles, the project identified 3 dominant types of leadership among females: Warriors, Queens, and Wrestlers. The report examined leaders' behaviour, motivations, concerns, and challenges. Despite leadership roles, women often do not believe in themselves: 54% of females see their role as supportive, 22% see themselves as leaders, and only 9% - as mentors.
Faces of Depression, Nationale-Nederlanden

Faces of Depression:mental health-breaking taboo

Together with the Foundation Faces of Depression we break the taboo of mental illnesses and we educate about mental health as part of the ‘Faces of Depression. I don’t judge. I accept’ campaign and we run projects that provide real help: free psycho-oncological consultations and free psychological and psychiatric consultations for Ukrainian refugees.
Land Rover

Xiaomi Kite Cup driven by Land Rover

Eureka, Public Dialog
Xiaomi Kite Cup driven by Land Rover 2021 is a competition of the rank of the Polish Cup and the Polish kitesurfing and wingfoil championships. Three stops have been prepared on the sailing vacation map 2021. Athletes will compete July 2-4 in Rewa, July 30-August 1 in Krynica Morska and August 13-15 in Puck. This is the longest-running series of kitesurfing championships in CEE.

57. Hungary, Czech Republic, Slovakia, Slovenia

Winner
Mastercard Hungary

Mastercard - Cashfree zone

Uniomedia Communications
Why are Hungary’s small businesses afraid of accepting card payments? Mastercard commissioned us to find the answer to this question. We did’t only identify the root of the problem, but also offered a solution: the “Cashfree Zone” campaign to educate small business owners about the perks of digital payments, especially accepting bank cards, in order to radically change their attitudes.
Cellect, MME, Yettel

How many swallows make a summer?

Noguchi & Peters, Twincom
The Ornithological and Nature Conservation Society's "Bird of the Year" campaign aims to raise awareness of vulnerable species and groups of birds. To stop the population reduction, we need the support of the public. Yettel has teamed up with conservationists and an eco-friendly phone case distributor, to raise awareness of the problem affecting birds with an environmentally friendly product.
DIAGEO

Wrong Side of the Road

Grayling Hungary
Diageo, in cooperation with UNITAR has launched an educational programme to help understand the effects and consequences of driving under the influence of alcohol. Therefore, the campaign is focusing on real drink driving stories - with real-life participants and their consequences - ​while also supporting the development of the debate around the issues that arise.
Jófogás (Adevinta Hungary)

A Summer of Preloved Tales

Lounge Group
Jófogás, the largest digital marketplace in Hungary believes in the power of preloved items: purchase them to open a new chapter in their sagas. Jófogás spread the concept of preloved via an integrated storytelling campaign w/ creative OOH media solution to drive ad placements and brand recognition. Results: 20% increase in ad placements; 15.1M OTS; 2.4M direct reach & 134k engagement in SM.
Wood & Company Financial Services

Investment is not only for millionaires

PRAM Consulting
For Portu, the first automated investment platform in the Czech Republic, we designed an educational campaign that brought 300 new registrants in three months. They invested over 250,000 EUR on Portu, which is 25 times the agency fee. We defined the "average Czech" in an initial survey and gave prospective investors the opportunity to compare themselves with it in the Investment Literacy Index.

58. Ukraine

Winner
Educational and Scientific Institute of Law of the Taras Shevchenko National University of Kyiv, Ground Storm Media, NGO "Initial coin offering Laboratory. Ukraine", NGO "Memorial of Vasyl Stus", TA Ventures, Ukrainian Startup Fund

"Mom, I see war" project

Agency of Public Communications Perfect PR
"Mom, I See War" project is the world's largest digital archive of children's drawings – more than 14 000 drawings about the war in Ukraine. The drawings show how courageous and strong-spirited Ukrainian children experience the ongoing war. "Mom, I See War" project has launched a number of exhibits abroad and there is a plan to make a world heritage digital art archive
1+1 media

Big Brave Events from 1+1 media

Big Brave Events creates international multigenre projects, concerts and events with a global impact. Today, our objective is to concentrate efforts on the information and cultural fronts, as well as the development of various large-scale initiatives that bring the Victory of Ukraine closer! Within the framework of events we managed to raise about UAH 100,000,000 of charitable aid for Ukrainians.
1+1 media

Sports Front from 1+1 media

The purpose of the large-scale communication campaign "Sports Front" is to block Russian and Belarusian national teams and sports clubs, boycott Russian and Belarusian athletes who have spoken out in support of the war or have not voiced their position, and fully support Ukrainian sport. The coverage of the campaign on TV is 160 million viewers, on social networks is more than 1 million users.
BCR

Financial Inclusion for our Ukrainian friends

BCR, the leading bank in Romania and established advocate for financial inclusion, took the lead in facilitating inclusion for thousands of Ukrainian refugees after the start of the war crisis. It became the only local bank to exchange hryvnias after February 24, to provide free vital financial services and guidance for refugees at the borders, and to set up Ukrainian versions of its channels.
Rinat Akhmetov Foundation

The Museum of Civilian Voices

The Museum of Civilian Voices is a unique online museum that documents testimonies of eyewitnesses of Russia’s armed aggression against Ukraine as fully as possible. The Museum’s archive already contains about 35,000 stories. It is an invaluable source of knowledge for representatives of the scientific community and the media. It helped nearly 100,000 Ukrainians cope with the psychological trauma.

59. The Balkans

Winner
Rețeaua de sănătate REGINA MARIA

LONGING: The affection transmitted from a distance

MCCANN PR, United Media Services
DOR, imperfectly translated as “longing”, mentally and physically affects over 5M Romanians living and working abroad and their families left behind in the country. A top healthcare provider, Regina Maria initiated a buzzworthy exploration to officially recognize longing as a medical condition caused by distance, and created the first medical subscription dedicated to Romanian diaspora.
Carrefour Romania

Our Gardens. Heritage Domain.

Graffiti+, Jam Session Agency
Our Gardens. Heritage Domains- Carrefour’s circular program to support local production and consumption, from farm-to shelf-to table. Empower farmers to grow local production of quality fresh fruits and vegetables, ensure short supply chain, up to 6h from harvesting, educate consumers on seasonality and market local products, address disposal and reduce waste.
Medtronic Adriatic

Blue Balloons 2.0

EQUESTRIS
In 2021, we activated an awareness-raising public health campaign 20.000 Blue Balloons in Croatia to raise awareness about life with type 1 diabetes. Balancing the blue balloon represents balancing blood sugar levels every minute of the day. This year, we launched the second phase of the campaign - Blue Balloons 2.0, and took it to a higher level showing that blue balloons can be seen from the sky
Takeda

The 20th Hero- National awareness campaign dedicated to people with rare disease

PR Care
One in every 20 people in Bulgaria may suffer from a rare disease. 20th Hero is a campaign to help the voices of those people be heard. It aims to help patients and their families get more information and empower them to be more vocal; to increase public awareness and the understanding of the government for main challenges for these patients, including timely diagnosis and access to treatment.
Tourist Board Zadar Region

Reconnect with yourself

S.T.A.R. Digital
Zadar Region campaign wanted to motivate, encourage, and invite travelers to reconnect with themselves despite global circumstances. Top local experiences and tours were selected and integrated into the campaign communication – “Reconnect with yourself”. Strong digital media presence in 13 European markets achieved 20% more arrivals and overnight stays compared to 2021.

60. The Jury Award

Winner
Race Equality Matters

#Mynameis - The Fuh-Net-Ic Filter

Daniel J Edelman
To battle inequality in the workplace, Race Equality Matters launched The Fuh-Net-Ic Filter, a tool to share how to pronounce names.
Fondation Des Femmes

The Cost of Inequality

Daniel J Edelman
During the Presidential election to make the future French government accountable for gender inequality, Fondation des Femmes calculated what it is costing France every single year and together with the public sent an invoice demanding action on the 118 billion euros deficit and launched a petition supporting 10 actions to reduce the cost of inequality.
Unizon

Unbeatable location

Gullers Grupp
Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.
Civil Rights Defenders

Dictator of Sweden

Prime Weber Shandwick
Instead of typical fundraising we turned the fragility of democracy into one of Swedes’ favourite pastimes; a board game. We designed a unique experience where one team tries to dismantle democracy while the other tries to defend it. The game was sold in brick-and-mortar shops and online for $45 dollars, resulting in 300% more funds raised than any other campaign in the history of the organization
Rinat Akhmetov Foundation

The Museum of Civilian Voices

The Museum of Civilian Voices is a unique online museum that documents testimonies of eyewitnesses of Russia’s armed aggression against Ukraine as fully as possible. The Museum’s archive already contains about 35,000 stories. It is an invaluable source of knowledge for representatives of the scientific community and the media. It helped nearly 100,000 Ukrainians cope with the psychological trauma.