Winners 2022 | European Excellence Awards

We congratulate all winners of the European Excellence Awards 2022!

01. Agency of the Year (Small and Mid-Sized)

Winner

Trigger Oslo

Title:Trigger Oslo

Berkeley Kommunikation

Title:How Berkeley became Munich´s top storytelling PR agency

GRF+

Title:GRF+ Think like a movement.

Ovide Agency

Title:Ovide Agency | Creative Experts for Brands that Dare to Lead

We the People

Title:We the People

02. Innovation of the Year

Winner

WWF Germany

Title:Non-Fungible Animals

Agency:MSLGROUP Germany

Non-Fungible Animals is an awareness campaign drawing public attention to species conservation: To turn the hype around NFTs into help, a collection of 10 unique digital artworks, NFAs, was designed to help save 10 endangered species. Limited to the exact number of animals left in the world, the NFAs inspired the public for the NFT universe, turning limited artworks into unlimited donations.

Chamber of Commerce and Industry Kiel

Title:THE CHOICE - THE CANDIDATE CHECK

With THE CHOICE - The candidate check, the Chamber of Commerce and Industry in Kiel is reinventing the pre-election event: It precedes the traditional panel discussion of the top candidates with blind auditions, audience voting and discussions with the audience. The format raises awareness of filter bubbles, overcomes reflexive classifications and initiates a genuine change of perspective.

IMWF Institut für Management- und Wirtschaftsforschung

Title:A new Dimension of Social Listening

Forget everything you have seen in the field of media analysis or social listening: Founded in 2013, IMWF has invested over 40 years of manpower to develop the most sophisticated media analysis and social listening tools by using advanced AI (Artificial Intelligence)-assisted Big Data analysis and Machine Learning procedures. AI is THE game changer in PR, marketing and management.

TRY

Title:The IKEA Name Catalogue

Due to the pandemic, Norway experienced a baby boom. For parents, it has always been difficult to find a name for their child. IKEA has always used names on their product line. Therefore, we searched through more than 15000 pages of old IKEA catalogues and gathered over 800 unique baby names. The Name Catalogue went viral and was topic of discussion in numerous tv shows and articles worldwide.

Tibber

Title:The Volatile Beer Price

Agency:Gullers Grupp

To help Swedes understand how a volatile energy price can be to their advantage, Tibber wanted to transport an already established gut feeling for price into the world of electricity. The result was a beer with a dynamic price based on real-time data from the nordic energy market. The beer sold out and after the campaign period, Tibber had 20 % more customers.

03. Purpose Driven Communications

Winner

Fondation Des Femmes

Title:The Cost of Inequality

Agency:Daniel J Edelman

During the Presidential election to make the future French government accountable for gender inequality, Fondation des Femmes calculated what it is costing France every single year and together with the public sent an invoice demanding action on the 118 billion euros deficit and launched a petition supporting 10 actions to reduce the cost of inequality.

Blank Spot Project

Title:Cards of Qatar

Agency:Forsman & Bodenfors, Stakston PR, Agoodid, Forza Football

Since Qatar was awarded the World Cup, thousands of migrant workers have died or gotten injured in Qatar. The reportage series Cards of Qatar by investigative journalism platform Blankspot shows the reality behind the statistics. In a catalogue of football cards facts about the players have been exchanged for the deceased migrant workers and their fate.

Civil Rights Defenders

Title:Dictator of Sweden

Agency:Prime Weber Shandwick

Instead of typical fundraising we turned the fragility of democracy into one of Swedes’ favourite pastimes; a board game. We designed a unique experience where one team tries to dismantle democracy while the other tries to defend it. The game was sold in brick-and-mortar shops and online for $45 dollars, resulting in 300% more funds raised than any other campaign in the history of the organization

KIWI

Title:The Period Act. Free pads and tampons in Norwegian schools!

Agency:Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo

Every year 30.000 girls in Norway get their period for the first time. Many of them dread going to school. To support girls and break the stigma we launched The Period Act. A demand to the authorities to make pads and tampons free and accessible in Norwegian schools made from the girl's own stories. We gathered almost 4.000 stories, initiated a national debate and presented a book with our demand.

MSD Sharp & Dohme

Title:My 2nd First Time

Agency:Edelman

To support cancer survivors with the challenges of returning to life after treatment, MSD Oncology created ‘My Second First Time’. An integrated campaign & support initiative to help patients rediscover the joy of living post-treatment, first time by first time. We accompanied patients returning to normal life & captured them in un-scripted films, as they re-discovered real-life situations.

04. Boldest Campaign

Winner

TRY

Title:The Trash Collection 2021

To change people’s perception of IKEA furniture as disposable, we made The Trash Collection 2021. We went out and found actual IKEA trash, gave it a wash and a few spare parts, and sold it as a new collection back at IKEA. The Trash Collection 2021 was only launched in Norway, but reached around the globe and was discussed in massive news outlets all over the world.

ANSWEAR.COM

Title:GIRL POWER by Answear.LAB INTERNATIONAL PROJECT

Girl Power! Show support to women all over the world! The Answear.LAB clothing brand believes in strength, sisterhood and mutual support. Meet the limited festival collection, which will allow you to manifest your strength and courage and at the same time support different foundations that has one in common regardless to place of operation: care for women.

Carlsberg Sweden

Title:The Sunken Bar

Agency:BCW Stockholm

6 out of 10 who die in boating accidents in Sweden are under the influence of alcohol. To raise awareness of the dangers of drunk boating, Carlsberg opened an underwater bar on the ocean floor. A symbolic reminder of where you risk ending up. The sunken bar served the solution to the problem: non-alcoholic beer. News spread all over the world and drunk boating cases this summer were almost halved.

Deutsche Staatsphilharmonie Rheinland-Pfalz

Title:DUROMOLL: playful refreshment - sonorous resonance

DUROMOLL Klangkomplex forte contains Musica classica, a substance with a mood-enhancing effect. Music does you good - music strengthens people. For this reason, we have been working intensively on the topic of health in connection with music and have developed new formats and concepts. This includes DUROMOLL: This product is a playful refreshment with enormous resonance.

Wärtsilä Energy

Title:Europe's Energy Future

Agency:Greenhouse Communications, Kurio

The electricity prices have gone up drastically. Whilst everyone else was complaining, our energy experts had a solution. All we needed was the attention. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.

05. Small Budget Campaign

Winner

Facile.it

Title:Don't abandon us...again

Agency:INC Istituto Nazionale Comunicazione

3.4 MIO Italians adopted a dog during the pandemic but 117K returned him, also because they don’t know that there are insurance policies covering the damage dogs might cause. Facile.it issued a memo about this obtaining 624 press clips 159 TV broadcasts A readership of over 46 MIO people. +15% in organic hits compared to the previous day +34% to the same day the week before +77% to the 7-day avg

Bundesverband Farbe Gestaltung Bautenschutz

Title:Die Maler - Mal was Echtes

Agency:Ressourcenmangel

After the success of the initial campaign, the German Federal Association for Design and Building Protection wanted to draw further attention to the painting profession. The idea: A team of professional painters crafting a billboard in a public place. The project was documented by a film team - resulting in a campaign film that received a great response on the Instagram account “die.maler”.

GRF+, Teach for Romania

Title:It doesn't matter where you come from

Children in vulnerable areas are locked in a circle of underachievement: they cannot dream of becoming something they are not familiar with. It doesn't matter where you come from, it matters where you dream of going: a campaign combating class bias and demonstrating the role of a Teach for Romania teacher in broadening the perspectives and boosting the confidence of a kid from vulnerable areas.

Sonos

Title:Sonos Christmas Activation

Agency:PR-operatørene

Sonos wanted to show that they are not only there for music, but also for the time in front of the TV with loved ones and how the Sonos’ sound system enhances the viewing experience The goal was therefore to create buzz about Norwegians' relationship to Christmas movies and how important sound is while watching movies for the launch of Beam (Gen2) with Dolby Atmos.

Vilnius City Tourism and Development Agency "Go Vilnius"

Title:Lukiškės Prison on Google Street View

A centennial Lukiškės Prison in Vilnius is now available for virtual touring. Go Vilnius has collaborated with authors of prison conversion and Elijas Šležas, a virtual photography artist, to create a virtual tour of the former imprisonment facility available on Google Street View. A virtual tour also features an unexpected inmate - a cardboard cutout of Vladimir Putin.

06. Transport & Logistics

Winner

The Norwegian Postal Service (Posten)

Title:When Harry met Santa

Agency:B-Reel Films, POL

Diversity is truly a matter of the heart for Posten. In 2022, it is fifty years since the decriminalization of homosexuality i Norway. So we made the film "When Harry met Santa". It has reached over 1,2 billion people in 150 countries across the globe. It was praised for its interpretation of Santa Claus as gay, gone viral in social media on all continents, and more than 30.000 articles written.

Ministerium für Verkehr Baden-Württemberg

Title:"He loved the speed" A radical transport campaign

Agency:Schleiner + Partner Kommunikation

Insanity reigns on our streets. Last year the police had to record 2.3 million accidents. 321,000 people were injured in these accidents, 2,569 people died. Nothing can be achieved with sober communication. The social media campaign of the Ministry of Transport is therefore taking a different approach: radical in terms of address, modern in terms of visuals and targeted in terms of display.

ÖBB-Infrastruktur, ÖBB-Werbung

Title:ÖBB Schienenbienen

Agency:AANDRS, MediaCom - die Kommunikationsagentur

Rail is one of the most environmentally friendly means of transport. One of our chapters in climate protection: New habitats for bees. With the project ÖBB Rail Bees project provides a place for bees in particular offered. Their abitats are flowering meadows -a treasure that is sufficiently available to us along the railway and now has a special role for our bees.

07. Automotive

Winner

Norwegian Automobile Association

Title:ELPRIX - The worlds largest EV test

Agency:Trigger Oslo

To help future car byers make the right choice, the Norwegian Automobile Association invited the cars of the future to Norway for the largest race of its kind. This record-breaking EV-test created electrifying enthusiasm in the Norwegian public and added momentum to the much needed shift from fossil fueled to electric vehicles.

AUTODOC

Title:How AUTODOC rescued its employees in Ukraine

Agency:MSLGROUP Germany

The war in Ukraine was a turning point for Autodoc: around 1000 of its employees lived and worked there. Through excellent crisis management and outstanding communication, Autodoc coped with this unprecedented crisis. It rescued its employees and was able to continue its business without interruption. This generated positive resonance in leading media outlets and strengthened Autodoc's reputation.

Autoklinikka, OSG Communications

Title:Parallel parking made easy - National Parking Day

Autoklinikka has managed to establish a new theme day in Finland: The Parking Day. According to our survey 74 % of Finns are sometimes feeling fear for parallel parking. This year we made a multi-channel campaign to educate people how to do parallel parking safely and show that it is easier than we think.

Lightyear

Title:The unveiling of Lightyear 0

Agency:LEWIS Communications

Lightyear unveiled its first production-intent vehicle: Lightyear 0 in June. To establish the brand as well as drive thought leadership and desirability, TEAM LEWIS successfully created a proactive PR-campaign and supported with the events. First, the introduction of the vehicle with updated specs. Second, an exclusive test drive with selected media.

imove

Title:imove - From A to B without the &%#!

Agency:JCP PRAD

Owning a car is generally more stress than fun. But if you subscribe to a car instead, you don't have to deal with any of the problems that ownership offers you. To showcase this, we created a story about two identical neighbors, but with a slight difference between them: One owns a car, the other subscribes to a car from imove. Brand recognition went from 0% to 11% after the campaign.

08. Technology, Telecommunications & Consumer Electronics

Winner

AVM

Title:Freedom of Router choice

Agency:Progress Communications

AVM – manufacturer of FRITZ! routers – believes that every consumer of any Internet Service Provider (ISP) has the right to choose and use a private modem and router instead of equipment that the ISP provides. In the Netherlands – by law – consumers have to use the equipment provided by the ISP. Only a few ISPs offer a more advanced modem. Time for change….!

Swappie

Title:#RicondizioNation

Agency:DIFFERENT

Reach the target audience organically on social channels with #Reconditionation: the multiplatform content format telling GenZ and Millennials that what they love (music, sport, style) is reconditioned: why not their smartphones? On Youtube an art-doc in studio with the Kolors, on IG-FB Calciatori Brutti and reconditioned careers, on Tik-Tok with RDS-Next and a fashion challenge.

Doro

Title:Doro – connecting generations

Agency:LEWIS Communications

During the pandemic, when social interaction was almost impossible for senior, the Swedish telecommunications company Doro provided a solution: Senior-friendly smartphones helped generations to stay connected. To promote the brand and its products TEAM LEWIS launched the creative campaign “Doro connects generations”, which reached over 28 million people and drew attention to the social challenge.

Magyar Telekom

Title:Telekom: Digitalise your class!

Agency:Uniomedia Communications

In Hungary, the average teacher is over 50, and mostly relies on frontal teaching. Kids keep their phones face down at school. What if we made students pick them up and use it purposefully in class? Teachers frown upon this, but Telekom demonstrated with digital Bible an Instagram poet and many more, that digital is the future of a more engaging education. Both media and schools „clicked on it”.

UA Talents

Title:Jobs for refugees: The launch of UA Talents

Agency:MSLGROUP Germany

Media relations was at the core of the successful launch of UA Talents, a non-profit job platform for refugees from Ukraine. The response was overwhelming. More than 140 clippings were produced from March to May 2022: TV reports, e.g. on ZDF “heute Journal”, radio interviews, e.g. on the BBC, and posts by influencers. MSL carried out the project on a pro-bono basis with a team of volunteers.

09. Chemicals & Industrials

Winner

Yara International

Title:Stories of Succession

Agency:Copenhagen Film Company, Geelmuyden Kiese

Agriculture and the farming profession are in constant development. Still, for farmers, one concern is constant: Who will take over the farm? Will my children follow in my footsteps? Will I have the opportunity to pass the land on to the next generation? We developed the global communication concept "Stories of Succession" to emotionally engage with farmers and prove that Yara is by their side.

Amiblu

Title:It wasnt pipes that caused the failure on Czajka

Agency:Public Dialog & Maurent PR

After the huge disaster on the Vistula River, Amiblu brand products were accused of contributing to the accident. The competition took advantage of the situation. Amiblu's image lay in ruins. The exit strategy resulted in the company being cleared of false allegations and returning to cooperation with local Polish authorities.

Covestro Deutschland

Title:CQ - Circular Intelligence to align vision and business truth

Agency:Landor & Fitch, fischerAppelt-Gruppe

CQ, a brand suffix was developped, to position Covestro CE solutions more efficiently in the market and to make it easier for all relevant stakeholder groups to connect our vision to become #FullyCircular with concrete solutions in our portfolio. We have already reached a lot of people in the short run of the campaign, and beyond that, they have also interacted with the engaging content.

Nouryon

Title:Nouryon's World of Essential Solutions

Nouryon's World of Essential and Sustainable Solutions provides very clear messages about how Nouryon contributes to every day products in a sustainable way.

ZIEHL-ABEGG

Title:B2B company successful at TikTok with corporate influencer

A team of three employees made - after work - funny videos at the new platform TikTok. Today, the companies channel at TikTok is best practice in the B2B business.

10. Health & Pharma

Winner

Medisprof Cancer Centre

Title:By far, the most beautiful

Agency:MPR Agency

Real women fighting cancer starred in a glam nude photoshoot to tell their stories. True, touching, inspiring stories. Instead of hiding their scars, they praise them for what they really are: A sign of fighting cancer and winning!

Apotek Hjärtat

Title:The Boobs and Balls Meditation

Agency:Wenderfalck

During the pandemic, routine check-ups for breast cancer in Sweden were cancelled. This resulted in 3–4000 fewer detected cases than previous years. To inspire people to routinely check their bodies for changes we created a funny way of checking yourself – the Boobs and Balls Meditation.

Ipsen Pharma

Title:Garden of Emotions: Kidney Cancer Day

Agency:DEEP WHITE

96% of people diagnosed with kidney cancer experience depression. The creative idea for the campaign was based on the metaphor of a garden, which when well-tended will flourish and blossom. We created a “Garden of Emotions” in a blooming location, the Botanical Garden, which was the venue for a day-long event with an experts’ discussion, masterclasses, as well as conversations with patients.

MSD Sharp & Dohme

Title:My 2nd First Time

Agency:Daniel J Edelman

To support cancer survivors with the challenges of returning to life after treatment, MSD Oncology created, ‘My Second First Time’. An integrated campaign & support initiative to help patients rediscover the joy of living post-treatment, first time by first time. We accompanied patients returning to normal life & captured them in un-scripted, films, as they re-discovered real-life situations.

Nimoklinikken

Title:Women Are Complaining

Agency:Geelmuyden Kiese

This is a provocative campaign to gain focus on women's health. At first glance the print ad seems to criticize women, but when the print is folded out, the message changes.

11. Finance

Winner

Wood & Company Financial Services

Title:Investment is not only for millionaires

Agency:PRAM Consulting

For Portu, the first automated investment platform in the Czech Republic, we designed an educational campaign that brought 300 new registrants in three months. They invested over 250,000 EUR on Portu, which is 25 times the agency fee. We defined the "average Czech" in an initial survey and gave prospective investors the opportunity to compare themselves with it in the Investment Literacy Index.

American Express Italia

Title:District Life

Agency:Burson Cohn & Wolfe

In a context that saw mobility, tourism & travel crash, Amex, a luxury card and set of services, had to pinpoint new business targets. District Life was created to bring Amex closer to ordinary people & small merchants, positioning the Brand in local communities, creating the world's first neighborhoods guides. Thanks to the project, the No. of people & small shops affiliated with Amex increased

BCR

Title:A financially intelligent Romania must talk money

Agency:Cohn & Jansen JWT, Conan PR, Graffiti Public Relations

Romania ranks last in financial education in the EU. Money is a tabu topic, shameful and kept among friends. For BCR - Romanian banking leader and champion of financial education through CSR - a financially intelligent Romania must “talk money”. This became the core of its corporate communication in a campaign that reached millions of Romanians, grew the business, and strengthened reputation.

Mastercard

Title:Uplift

Mastercard’s platform to contribute to the economic recovery by providing MSMEs with what they need for technological and market development, to foster powerful entrepreneurs who are digitized and resilient to market disruptions. First Croatian comprehensive MSMEs education program has been launched within the project, and Uplift.hr is followed by 280k+ users with 785k+ pageviews in Season 1.

OTP Bank

Title:OTP Group – Preparing for Crisis in the new age

Agency:FleishmanHillard Café

Crisis Communication and resilience are paramount in these times for any financial institution. But how do you prepare the leadership of 10 banks in 10 countries, that are members of the largest financial institution in the Central-Eastern European region, OTP Group, all in the middle of a pandemic? This was the OTP Crisis Communications Webinar 2021

12. Retail

Winner

KIWI

Title:The Period Act. Free pads and tampons in Norwegian schools!

Agency:Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo

AUTODOC

Title:How AUTODOC rescued its employees in Ukraine

Agency:MSLGROUP Germany

Procter & Gamble

Title:Bear Fruits transforms the hair conditioner market

Agency:Brandzeichen Markenberatung und Kommunikation

A beary exciting new experience To launch the Bear Fruits brand, we rejected traditional TV ads to reach GenZ women and men where they lived and played: in Instagram and TikTok. With playful, inspirational videos, we established Bear Fruits as a fun and shareable me-time treat. The stagnant conditioner market grew 8%, with Bear Fruits being the #1 driver, winning >2% market share in just 12 months

Rimi Latvia

Title:Local product promotion campaign "Grow Latvia"

Agency:Deep White, MAGIC

While purchase of local goods was in decline and Covid-19 made food producers strugle, Rimi saw an opportunity to boost Latvian society’s patriotism and retailer’s relationship with it. Integrated campaign showed how buying local products improves society’s welfare. High media interest and positive feedback resulted in 22% increase in local goods demand and new partnerships with local producers.

TRY

Title:The IKEA Name Catalogue

13. Sports & Lifestyle

Winner

P&G

Title:Performance knows no gender

Agency:GRF+, MediaCom Romania

The brand tackled stereotypes like a challenger, opening the way for relevant conversations anchored into local insights. This was the first brand initiative to support gender equality in sports in Romania, opening the path for more, and it addressed a “taboo” topic, while bringing accurate data to the table.

AGU, Team Jumbo-Visma

Title:The Masterpiece

Agency:TDE

Due to similarities with the yellow leader jersey in the Tour de France, we were forced to change our outfit. Together with clothing partner AGU we decided that this was the ultimate opportunity to claim our joint Dutch Heritage. We found inspiration in the skills of the Dutch Masters and created the iconic Masterpiece jersey where people just couldn't stop talking about.

International Paralympic Committee

Title:A Winning Mindset (IPC & Allianz)

A podcast like no other: Guests and the host all have a disability and tell phenomenal life stories with the aim of driving a cultural shift in the way disability is perceived and providing listeners with key learnings for their lives. The podcast themes focused in on mental health eg motivation, well-being, support networks, and also recognised the people who sparked confidence in the athletes.

Smarkets

Title:SBK - Rewriting The Sportsbook

SBK is the betting app Rewriting the Sportsbook. Our campaign - ‘The ad we weren’t allowed to make. But we made it anyway.’ - is funny, outspoken, and like no other in the industry. We call out our rivals on their stale approach to sports betting, use of casino games, and failure to give customers the best odds. We’ve already gained nearly 1.5 million views and increased our user base as a result.

UWW

Title:Official UWW App launch - #TheHomeOfWrestling

As part of its strategic shift to a D2C sports & entertainment platform, UWW is building out its ecosystem of digital & data features. In year 1 of this multi-year process, UWW launched a mobile app, that redefines the fan experience in wrestling, centralizes the video offering in one place, and creates a true fan data hub for commercial & communication purposes.

14. Entertainment & Culture

Winner

Koch Media

Title:Farming Simulator 22: let the good times grow!

Agency:Vertigo 6

Commercials are usually made at European HQ's and then dubbed into 1 local voice over per country. Due to the hyper-targeting possibilities of social media, it would be a shame to go down this road. In the FS22 campaign we opted for multiple local accents that appeal to the community because they sound fresh between the standaard ads. The approach smashed CTR benchmarks & exceeded sales targets!

Deutsche Staatsphilharmonie Rheinland-Pfalz

Title:We continue to play. Play along: Orchestra quartet

The Orchestra Quartet: Join us on a playful journey of discovery and get to know the musicians of our orchestra better. With the card game we create closeness. Get into a relationship with the people. We continue to play. Play along!

Greenwheels

Title:First-ever car sharing drive-in cinema in The Netherlands

Agency:Bijl PR

In Sept/Oct ‘21 the huge parking lot of ss Rotterdam was flooded with hundreds of red shared cars from car sharing company Greenwheels for a drive-in film. More than 400 people over 3 evenings enjoyed a safe and COVID-proof night out with popcorn, drinks, award winning movie Little Miss Sunshine and the beautiful skyline of Rotterdam. Result: the first & biggest shared car drive-in cinema in NL.

The National Museum of Art, Design and Architecture

Title:Our Art

Agency:Trigger Oslo

Through the series “Our art”, we gave the public the opportunity to experience the National Museum's collection through the eyes of well-known public profiles. With their help we created a comprehensive and hugely successful content campaign, that reached every corner of the country and engaged the public regardless of their prior interest in art.

Warner

Title:Call me Krypto

Agency:KARKALIS COMMUNICATIONS / TONY

For the film release of "DC League of Super-Pets", we made sure Germany found out that Superman has a dog. To do this, we provided 100 dogs with Instagram accounts with custom-made capes and thus transformed them into superheroes. Their task: to create a superhero reel featuring our audio. Their reward: a movie premiere for dogs that thrilled both our furry friends and the German press!

15. Science & Education

Winner

CERN - European laboratory for Particle Physics

Title:When the Large Hadron Collider went viral

Developed to engage audiences worldwide in the major 2022 particle physics milestones – the restart of physics at the LHC (CERN’s flagship accelerator) after a 3-year stop and the 10th anniversary of the discovery of the Higgs boson - this campaign broke several records with 4.8M views of the live broadcast, a 7-fold increase in website traffic, 8500 media clippings, 30M reach on social media.

Irish Pharmaceutical Healthcare Association

Title:Life-Course Immunisation

Life-Course Immunisation is a public-digital campaign designed to demonstrate the life benefit of immunisation and to motivate people to get protected against vaccine-preventable diseases. The campaign looks to the future of vaccines as a o against new and emerging diseases by reminding people of diseases which have now been eradicated. Progress – Developed by Vaccines.

IuteCredit Moldova

Title:National Sign Language Financial Education Campaign: A Financially Smart Generation

Agency:BDR Associates-Strategic Communication

The educational system of the Republic of Moldova is facing a deep crisis of teaching materials intended for children whose mother tongue is sign language. The campaign's innovation consists in presenting a unique concept for our days in Moldova – animated stories in sign language. The impact is for years ahead and will raise a financially smart generation in an inclusive educational environment.

KIWI

Title:The Period Act. Free pads and tampons in Norwegian schools!

Agency:Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo

TECHNOSEUM State Museum for Technology

Title:Is the solar revolution starting now?

Agency:Schleiner + Partner Kommunikation

The world in 2022. Climate change, pandemic and a war-related energy crisis. We are facing immense global efforts. Whether we master these will be decided by technological innovations – and by the enthusiasm of the younger generation. That’s why the TECHNOSEUM tries to ignite the spark of enthusiasm for technology among young people via Instagram, TikTok and YouTube. It’s time for a revolution!

16. Travel & Tourism

Winner

KODE

Title:It's not raining at our place

Agency:TRY

The Norwegian city of Bergen is famous for its rain. We wanted to show that it is also a city of world class art – a perfect activity on rainy days. In 2021 as Bergen set a new record for rainfall, The Museum KODE increased the amount of visitors by 37 percent.

European Travel Commission

Title:Europe invites the curious

Agency:ZN

In 2020, after months of lockdowns, Europe was ready for a cautious, yet enthusiastic reopening. The European Travel Commission turned to ZN to entice travelers to come to Europe, a place with remarkable experiences in nature, creative cities, & historic destinations. ZN responded with Europe Invites the Curious, a campaign that used social media & influencers to garner 90 million impressions.

Onyria

Title:Onyria: Trading Places

Agency:Corpcom

In a surprise move, on February 2022, Onyria hotel group invited all 250 employees to take off their uniforms and check-in at the five-star hotel, becoming 5 star guests. Employees were rewarded for their effort and resilience during the pandemic and did a recharge before the hotel’s comeback in the summer season. The initiative also echoed in the Portuguese press, including national TV.

Vilnius City Tourism and Development Agency "Go Vilnius"

Title:World’s Coolest Neighbourhoods

For some time, Vilnius has wanted to invite people to see its more raw, but dynamic and youthful face – The Station area. Among other things, Vilnius invited Time Out journalist to see the urban culture festival, Tony Soprano's sculpture, a post-modern Soviet building that has become a hub of culture. The visit added Vilnius Station District among the TOP 5 coolest neighbourhoods of major cities.

Visit Norway / Innovasjon Norge

Title:Springfulness

Agency:Trigger Oslo

The Norwegian spring is not only fantastically beautiful, it is also good for the brain. The intense change in the Norwegian nature makes the human brain produce more of the "happy" hormones serotonin and dopamine. To share this happiness with rest of the world we teamed up with brain scientists and created Springfulness. A happiness inducing taste of the Norwegian spring.

17. Food & Beverage

Winner

Carlsberg Sweden

Title:The Sunken Bar

Agency:BCW Stockholm

Diageo

Title:Keep Walking Together

Agency:Newlink Spain

Johnnie Walker identified the hard situation that live music and its professionals were living after pandemic. Keep Walking Together is a movement to provide real support for live music, making a cultural relevant brand and adding value to the trade industry offer. Organically, it achieved + 111M impressions and 3M video views. Through media plan, +439 M impressions and +83 % average reach*

Diageo, El Duende

Title:La Caprichería

Agency:Newlink Spain

Baileys become the partner for the small moments of indulgence thanks to “La Caprichería”, the largest offer of desserts and recipes through an on-trade route, spaces on Amazon, partnerships, inspiration from pastry chefs and content creators. Baileys became the No. 1 Liqueur in Spain. It achieved 69.8M reach, + 17M views and got more than 1,245 mentions in media and Social Networks.

Fazer Confectionary

Title:Remix Is The New Black

Agency:Kurio

If you were the first mixed candy bag in the market and only 90s kids have that special bond with you, but it’s a bit complicated with the Gen Z, what would you do? You’d tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)

MARS Czech

Title:Cards that Open Hearts

Agency:MSL Czech Republic, Leo Burnett Prague

To open the hearts of four nations with a piece of chocolate. By encouraging people to share their joys and sorrows through questions that don’t let a single eye dry. The cards immediately gained media attention, appearing on most watched TV shows, and played by celebrities there. The project has offered the public a topic about the importance of dialogue and communication in relationships.

18. Energy

Winner

Tibber

Title:The Volatile Beer Price

Agency:Gullers Grupp

DTEK Grids

Title:#EnergyWings

#EnergyWings is a DTEK Grids project aimed to create a reputation of the business with a strong focus on sustainability. According to the UN Global Compact, we implement an environmental initiative to protect storks that nest on the power lines. In 2021, we organized communication project 360ͦ, which combined digital, media, influencer marketing, educational project for children, and modern art.

Gdz electricity distribution

Title:Energy Hunter's

With our project, which we aim to teach young generations how to save energy by using energy efficiently, we emphasize that one day electrical energy may run out. We also try to instill in children the awareness that the energy produced with difficulty is too valuable to be consumed easily. It will raise awareness of children living in a consumer society about resources.

Keep The Lights On

Title:Keep The Lights On

Agency:Whyte Corporate Affairs

Keep The Lights On is an apolitical coalition composed of Belgian entrepreneurs, engineers, academics and citizens who wanted to raise awareness that a nuclear exit would have major societal consequences in Belgium, due to a series of game changers. Keep The Lights On fulfilled its objective as the Federal Government finally made the decision to extend two nuclear reactors for at least 10 years.

Wärtsilä Energy

Title:Europe's Energy Future

Agency:Greenhouse Communications, Kurio

19. Sustainability & Environment

Winner

WWF Germany

Title:Non-Fungible Animals

Agency:MSLGROUP Germany

GROHE

Title:Finding solutions to the climate crisis: GROHE makes consumers' voices heard ahead of the COP26 climate conference

Agency:MSLGROUP Germany

In the run-up to the UN Climate Summit 2021, GROHE made voices of European consumers heard and aligned them to its own commitment. At the core of the campaign was a YouGov survey in 7 EU countries that brought to the fore citizens' dissatisfaction with their government's climate policies. The results were disseminated via media relations and in Social Media, reaching an audience of 14 million.

Håll Sverige Rent, The National Museum of Science and Technology

Title:Plasticwork

Agency:BCW Stockholm

Plastic waste is a major environmental issue. Many know about recycling, but few know how to best reuse plastic that already exists. Håll Sverige Rent and the National Museum of Technology wanted to fill this knowledge gap by engaging the next generation. The solution was to introduce a new school subject – Plasticwork. 1000+ students joined the effort which earned media attention all over Sweden.

IBM

Title:IBM Plataforma Tierra

Agency:Weber Shandwick Spain

Spain is almost in permanent draught. Farmers need an accurate prediction of climate variations, so IBM developed an AI and Machine Learning Platform where farmers could enter their data to predict the necessary resources for crops and profitability, also organised a live tech demo, so everyone could experience it. We got more than 7.635 users in the platform, 50 news reports and 42% water saving.

Musgrave - SuperValu

Title:SuperValu TidyTowns Save the Bees

SuperValu TidyTowns is the single most effective and important sustainability initiative in Ireland, both from an environmental and community perspective. The SuperValu TidyTowns Save the Bees initiative launched in March 22 and was focused on engaging with primary schools on the importance of biodiversity and introducing the SuperValu TidyTowns to a new generation of volunteers.

20. Government Agencies & Parties

Winner

Chamber of Commerce and Industry Kiel

Title:THE CHOICE - THE CANDIDATE CHECK

European Parliament Liaison Office in Lithuania

Title:Mission: The Green Deal

Agency:Fabula Rud Pedersen Group

The Green Deal is the most ambitious and challenging goal made by EU to become climate-neutral by 2050. Without European citizens’ support, this goal would be impossible to reach. And support is possible only when people are well informed. Solution: MISSION: GREEN DEAL, a mobile escape room touring around the country, in which the main task - to stop the world from global catastrophe.

Ministry of Justice and Security

Title:Tackling victim blaming in the Netherlands

Agency:HvdM Public Relations

‘Why did you invite him home on the first date?’ Victim blaming after sexual violence feels like second rape, making it more difficult for victims to seek help. To make bystanders aware of this unintended harmful behaviour, agencies HvdM and DOT made a documentary for the Dutch government. It went viral, with 78% of the target group saying they have a better idea of what victim blaming means.

The Directorate of Integration and Diversity

Title:I want to talk more

Agency:Nucleus

Through simple but effective messaging, representation, and smart channel selection, the "I want to talk more" campaign lowers the threshold for immigrants to attend Norwegian courses. Language is the key to being integrated into a society. The campaign simply recognizes that “if you talk more, you can do more.”

The Norwegian Labour Inspection Authority

Title:Don't expect too much from a waffle

Agency:Geelmuyden Kiese

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21. NGOs & Associations

Winner

Accenture, H&M Foundation

Title:Billion Dollar Collection

Agency:Prime Weber Shandwick

The Billion Dollar Collection. A virtual clothing collection where each piece isn’t a garment you can buy, but a sustainable innovation you can back. As a result of the campaign, one start-up was able to close its €4.6 million funding round, and immediately began scaling up its technology. Others are in negotiations and are using the collection in meetings with suppliers, investors and brands.

The Church of Norway

Title:"O Holy Night 2021"

Agency:Geelmuyden Kiese

Two very dramatic and serious incidents dominated the year of 2021 in Norway: First, a landslide took place in Gjerdrum just as the year started, killing 10 people and leaving hundreds injured or homeless. Then, in October, a man attacked 8 and killed 5 people in Kongsberg. So, when the Church of Norway was to make the annual film to wish merry Christmas and mark the year, this was our backdrop.

Trygg Trafikk (The Norwegian Council for Road Safety)

Title:There are many excuses – none of them good.

Agency:Nucleus

The Norwegian Council for Road Safety, Trygg Trafikk, needed to raise awareness of the need for bicycle helmet use – when knowledge is in place and the problem is bad habits. An effective, surprising, and humorous concept and storytelling through film combined with clever optimalisation on social media and supported by traditional PR reached 300 % of the Norwegian population with the message.

Unizon

Title:Unbeatable location

Agency:Gullers Grupp

Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.

WWF Germany

Title:Non-Fungible Animals

Agency:MSLGROUP Germany

22. Digital Event

Winner

Carl ZEISS

Title:ZEISS Anniversary Radio Day

Agency:Wildstyle Network

ZEISS presented us with a crunchy challenge, and the pandemic confronted us with an even bigger one: How can you celebrate a 175th anniversary when you can't get together? Across locations, departments, time zones and language barriers? How to create an emotional bond, a sense of community interactions between teams, and identification between thousands of ZEISSians across the globe for one day?

Accenture

Title:CIE Summit 2022

Accenture Technology's CIE department hosted a hybrid internal event for its 4,000 employees in May 22. It was held simultaneously in the self-designed digital Metaverse environment such as in 5 regional locations. 74 technical sessions, prominent guest speakers, impulses from partner companies, tech gadgets and entertainment made the CIE Summit an unforgettable experience.

MVM Group

Title:MVM Future Talks

Agency:Lounge Group

As energy companies became more consumer-focused brands, a dilemma emerges: how can PR make them more alluring? MVM Group as the most forward-thinking players of the CE energy market overcame this w/ the now leading Hungarian online talk show, Future Talks, led by Neill deGrasse Tyson. Results: 100K unique viewers, 100+ domestic & 200+ int. coverages, 42% increase in positive brand tonality.

Ogilvy Istanbul

Title:VakıfBank Hack to the Future – Hackathon Event

As Turkey’s second largest bank, VakıfBank has turned digitalization into its transformation philosophy, with both the products and services it develops. Within this transformation scope, VakıfBank has been organizing a hackathon event to the youngsters, named Hack to the Future, since 2019. With this event, the Bank gives young people a say in shaping the future of sustainable finance.

World Class

Title:World Class Bartender of the Year Global Finals

Agency:smarts.agency

Diageo’s World Class Bartender of the Year is the world’s biggest bartending competition, where thousands of bartenders from 50+ countries enter, culminating in a showcase Global Final event where the world’s best is crowned. With global travel at a standstill our strategy was to reimagine the event. World Class 2021 was reborn.

23. Event & Experiential Marketing

Winner

Carlsberg Sweden

Title:The Sunken Bar

Agency:BCW Stockholm

Greenwheels

Title:First-ever car sharing drive-in cinema in The Netherlands

Agency:Bijl PR

Tibber

Title:The Volatile Beer Price

Agency:Gullers Grupp

Vilnius City Tourism and Business Development Agency "Go Vilnius"

Title:Vilnius goes Vilniushyvanka. Ukrainian Days in Vilnius

Since the start of the war in Ukraine, around 19K refugees have settled in Vilnius. The aim of the festival was to present Ukrainians in Vilnius as equal citizens, rather than a refugee group excluded from society. Vilniushyvanka took place on 13-15 May 2022 and had 135 different events and more than 6 600 participants.

Vodafone Group Services Limited

Title:Vodafone: A living stand for a living brand

A living stand for a living brand. Green in every sense of the word, the Vodafone Living Stand was the most sustainable stand the MWC has ever seen. An experience which epitomised longevity in both message and substance. Cutting through the sea of blue noise from other technology and telecoms brands to project our unique proposition: together we can build a sustainable digital society.

24. Multi-Channel Communications

Winner

WWF Germany

Title:Non-Fungible Animals

Agency:MSLGROUP Germany

Consiliul Judetean Ilfov

Title:The End of Solitude

Agency:BDR Associates Communication Group

Trapped between cold walls, longing to hear a soft voice or a comforting hug. This is the story of loneliness for many people. This is also the sad story of the thousands of stray dogs who always end up in public shelters in Romania. Anyone cares? Yes! The Ilfov County Council launched “Fill the void in your life”, a vibrant campaign to put an end to solitude and match destinies.

LEGO Group

Title:Girls can achieve anything

Agency:Clue PR

The project executed by LEGO Group with Clue PR (PR), Ogilvy Polska (concept), Initiative Junior (media) and ThinkEco (strategic support), focused on fighting popular yet harmful stereotypes limiting self-expression and talent development of adolescent girls. The campaign emphasizes that girls are ready to overcome gender bias, so we took over the mainstream media with girls to share their stories

The National Museum of Art, Design and Architecture

Title:Our Art

Agency:Trigger Oslo

Trygg Trafikk (The Norwegian Council for Road Safety)

Title:There are many excuses – none of them good.

Agency:Nucleus

25. Storytelling

Winner

ING Bank Romania

Title:Unfollow Hate

Agency:Jam Session Agency

As a brand standing for living life authentically, ING took a stand against cyberbullying and encouraged people to do their thing without letting hate change who they are. We created a fictional film imagining Van Gogh as an aspiring artist today, in the context of social media. The film quickly became our most successful social media content to date, gathering over 9.5 mil views and 50K reactions

Aegon Hungary

Title:AEGON FOLO – Damage Prevention Campaign

Agency:Uniomedia Group

Aegon found an impactful way to educate people on damage prevention after data had shown that 75% of the reported claims could have been avoided. How can we tell to people that they are to blame for the disasters in their own home? Three short, humorous films addressed the “FOLO” (Fear of Leaving On) situation to nudge the audience. Results: great media coverage and massive views on FB and YT!

Davide Campari Milano

Title:The Spiritheque- Stories Beyond The Spirits

The Spiritheque was born with a key objective: to renew the strong ties between Campari Group and the world of art and culture in an innovative way and in line with its origins. A collection of illustrated and animated stories, this editorial project is built on the work of over 30 artists (authors and illustrators) interpreting the unique stories of the Group's highly iconic brands.

Thalia Bücher

Title:The Essence of Stories

Agency:komm.passion

When the German market leader in retail book trade wanted to communicate a mission statement, it was clear to us that we had to do something special. Instead of another dry mission statement, we published a uniquely designed book about the essence of stories, good storytellers, and salespeople. So far, 7,000 copies have been distributed – and got the staff enthusiastic about the mission statement.

Visit Norway / Innovasjon Norge

Title:Change the view, not your partner

Southern Norway is a famous for Norwegians, but still unknown for the world. Research showed that many couples in our target group was struggling in their relationships and were just as likely to google relationship advice as looking for holiday inspo. We decided to combine the two topics and created the concept Change The View, Not Your Partner. Results 700 000 clicks and CTR of 6,7%

26. Content Marketing

Winner

The National Museum of Art, Design and Architecture

Title:Our Art

Agency:Trigger Oslo

Austrian Federal Economic Chamber (WKÖ)

Title:LOOKAUT

LOOKAUT reports on economic news first-hand from an Austrian perspective. We focus on video-content, work data-driven and agile - by analysing search trends, optimising videos, and testing new formats. LOOKAUT was founded to make better use of our global network of Austrian trade delegates. Since its launch, LOOKAUT has generated over 1,600 followers on YouTube and over 12,000 hours of view time.

Carrefour

Title:Open the Romanian Wine New York New York edition

Agency:GRF+

Flew top RO wines to NY on national day&served them to top experts&wine press in superlative event on Madison Square. Put RO influencers& wines American dollars can’t buy on billboards in Times Square. Packed the 1day story into a contextual piece of content just in time for RO prime-time news. Got ½MM euros worth of visibility +60% in market shares +9 points wine satisfaction score for Carrefour.

DNB

Title:Your Financial DNA

Agency:POL, TRY

Economic inequalities in Norway are increasing. We wanted to change this, and therefore came up with a financial digital advisory tool that collects a unique combination of data about the person using it. 65,000 people completed the test, and DNB’s positioning regarding recommendations and advice got a significant boost.

Mastercard

Title:Uplift

27. Influencer Communications

Winner

ZIEHL-ABEGG

Title:B2B company with corporate influencer successful at TikTok

A team of three employees made - after work - funny videos at the new platform TikTok. Today, the companies channel at TikTok is best practice in the B2B business.

Winner

Samsung Electronics

Title:Samsung - Connected Women

Agency:Burson Cohn & Wolfe

A podcast dedicated to the female world and a generational confrontation, Gen Z vs Millennial, between 12 digital entrepreneurs, to find out how they can reconcile passions, work, social and private life. A genuine storytelling developed on 6 themes with the background of technology, as an enhancer of possibilities. The project had great media coverage, generating a viral buzz on social channels.

Procter & Gamble

Title:Bear Fruits transforms the hair conditioner market

Agency:Brandzeichen Markenberatung und Kommunikation

Rinat Akhmetov Foundation

Title:The Museum of Civilian Voices

The Museum of Civilian Voices is a unique online museum that documents testimonies of eyewitnesses of Russia’s armed aggression against Ukraine as fully as possible. The Museum’s archive already contains about 35,000 stories. It is an invaluable source of knowledge for representatives of the scientific community and the media. It helped nearly 100,000 Ukrainians cope with the psychological trauma.

Warner

Title:Call me Krypto

Agency:KARKALIS COMMUNICATIONS / TONY

28. Disruptive Communications

Winner

Unizon

Title:Unbeatable location

Agency:Gullers Grupp

Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.

Carrefour Romania

Title:Act for Good

Agency:Funnel Agency, GRF+, HAVAS, Jam Session Agency, Martin Balint Design Studio, Publicis Romania

Shake up the loyalty retail system with a pledge to do good: instead of price & promo wars, we engaged consumers, partners and other stakeholders in a mechanics where small acts lead to big changes. Technology and retail power were used to support local producers, contribute to enhancing food choices and reduce waste. Yes, you can shop and do good and Act for Good did just that.

Henkel

Title:The Henkel Hive Social Advocacy Program

Agency:Tribal Impact

The social advocacy program Henkel Hive empowers employees to shape their professional brand and advocate their expert topics online. Henkelaners are encouraged and enabled to build thought leadership and create value for their networks communicating personalized company- & market-related topics – An impactful joint venture of digital, external and internal comms for, with and through employees.

Ministry of Health of The Republic of Lithuania

Title:Do you know Jonas?

Agency:Autoriai

COVID-19 vaccination rates declined drastically. People lost their interest in daily statistics representing active cases and deaths. We decided to transform stats into names by identifying the TOP 10 names of people who died from the virus. The message was simple – Do you know Jonas? We knew 123 Jonas. The campaign resulted in a heated debate nationwide.

Rinat Akhmetov Foundation

Title:The Museum of Civilian Voices

29. Change Communications

Winner

KIWI

Title:The Period Act. Free pads and tampons in Norwegian schools!

Agency:Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo

MSD Sharp & Dohme

Title:Data-driven journey to a Subsidiary of the Future

Agency:Ketchum

The pharmaceutical company MSD is in the midst of a transformation – a journey to become a Subsidiary of the Future. In order to accompany the employees on this journey along all relevant touchpoints, we followed a data-driven approach: A first measurement served as the basis for all core messages and formats of our internal communications. It is repeated annually and makes our success measurable.

Mastercard Hungary

Title:Digital farmers, head for the future!

Agency:Uniomedia

Electronic payment is mandatory for most merchants in Hungary, except for businesses in specific segments. Mastercard wanted to show them, too, that contactless payment is future-proof and sustainable. To demonstrate this, we sought a traditionally cash-heavy segment, farmers, and turned a market into a digital one. Today, 90% of producers accept bank card in the selected market.

Nimoklinikken

Title:Women Are Complaining

Agency:Geelmuyden Kiese

This is a provocative campaign to gain focus on women's health. At first glance the print ad seems to criticize women, but when the print is folded out, the message changes.

P&G

Title:Performance knows no gender

Agency:GRF+, MediaCom Romania

30. Brand Relationship

Winner

Wort & Bild Verlag Konradshöhe

Title:Rentner-BRAVO ("Pensioners-BRAVO")

Agency:schoesslers

Aiming to start the New Year with positive vibes by publishing the 66th anniversary issue of Germany's largest and most popular health magazine Apotheken Umschau in a self-ironic style, the editoral team created a "Rentner-BRAVO" as answer to an 66 year old nick name. The communication about it went viral and #rentnerbravo climbed up to no. 1# on twitter trending hashtags.

Fazer Confectionary

Title:Remix Is The New Black

Agency:Kurio

GEA Group

Title:GEA's Story of Better

GEA’s purpose, ‘Engineering for a better world,’ is at the core of the our new strategy, ‘Mission 26.’ We therefore embraced a purpose-led communications approach, underpinned by a brand refresh & purpose-centric communication. The themes of engineering excellence & sustainability-driven innovation were brought to life through a vibrant new CD, brand story, publications, testimonials and awards.

Sonos Europe

Title:Feel More with Sonos

Agency:LVTPR, PROGRESS COMMUNICATION

Sonos launched a variety of products and services with little connection: - Ray, entry model sound bar - Roam Colors, different colors of a portable speaker launched in 2021 - Sonos Voice Control, own voice assistant developed - Collaboration with Lorde for Sonos own internet Radio service available only on Sonos Sonos also wanted to further cement love and enthusiasm for all things Sonos.

Unilever

Title:No To Normal

Agency:Daniel J Edelman

Unilever is banning the word ‘normal’ from its beauty and personal care products to create a radically inclusive new era of positive beauty.

31. B2B Communications

Winner

Mastercard Hungary

Title:Mastercard - Cashfree zone

Agency:Uniomedia Communications

Why are Hungary’s small businesses afraid of accepting card payments? Mastercard commissioned us to find the answer to this question. We did’t only identify the root of the problem, but also offered a solution: the “Cashfree Zone” campaign to educate small business owners about the perks of digital payments, especially accepting bank cards, in order to radically change their attitudes.

Clarivate

Title:Top 100 Global InnovatorsTM 2022 from Clarivate

Top 100 Global Innovators is an annual campaign that celebrates the world’s top innovators. We launched our most ambitious campaign for 2022, harnessing a multi-disciplinary team to plan, broaden reach and enrich the digital experience. Within six months of launch, we surpassed our targets, achieving: 2150 pieces of earned media coverage 3634 social engagements 57835 microsite views & more

F-Secure

Title:Rapid Response

Agency:TDUB Kommunikationsberatung

TDUB and F-Secures PR department developed the well-known Agenda Surfing into a high-speed PR tool. Within minutes of cyber security incidents breaking news, assessments and explanations were offered to editors and often published in the first wave of reports, enabling Rüdiger Trost and other F-Secure experts to establish themselves as sought-after statement-makers on cybersecurity top

Visit Norway / Innovasjon Norge

Title:What happens in Norway...

The MICE market in Norway was booming until 2019 and then the pandemic hit. We needed to remind businesses about the importance of meeting again in person and what it leads to.

Wärtsilä Energy

Title:Europe's Energy Future

Agency:Greenhouse Communications, Kurio

32. Launch

Winner

UA Talents

Title:Jobs for refugees: The launch of UA Talents

Agency:MSLGROUP Germany

Caixa Geral de Depósitos

Title:Express personal loan

Agency:FUEL

To attract potential credit customers to Caixa and gain market share in personal credit, we developed a campaign that, through a well-known Portuguese song, sought to find the perfect fit between the desire to have immediate financing to make dreams come true/carry out projects that cannot wait for tomorrow. This resulted in an increase in sales on credit by 67%.

KFC Romania

Title:KFC Popcorn Chicken/POP or DROP

Agency:Golin Harris Public Relations Romania

Betting on a consumer insight – the affinity for snackable food and easy-to-consume content – KFC BOOMed the internet and food sector with a triple launch, offline and online: Popcorn Chicken, a novelty on the Romanian market, its upgraded social media strategy based on short content series and the brand’s presence on TikTok channel though an interactive series (POP or DROP).

Primark

Title:How Primark conquered Prague

Agency:Grayling

We managed the integrated campaign strategy and implementation for the opening of Prague’s first Primark store: reaching hundreds of journalists, dozens of influencers, and key stakeholders. Huge communication campaign no one could miss, had total reach over 272 million readers and AVE over 480k euro.

Statiegeld Nederland

Title:Introducing deposits for small plastic bottles

Agency:HvdM Public Relations

How would you make consumers return the 900 million small plastic bottles sold every year? Our creative PR approach surrounding the launch of a deposit scheme for small plastic bottles was characterized by insightful consumer research and smart partnerships, resulting in 80% repossession six months after the launch on 1 July 2021.

33. Internal Communications

Winner

European Investment Bank

Title:Internal Wordle

By launching an internal clone of the hit online word game, staff started their day trying to guess a word on the mind of a colleague - building bridges across departments, promoting a stronger sense of community, and taking a break from their workload. This was an addictive internal communication project that could easily (and without a budget) be replicated in almost any organization!

Dura Vermeer

Title:Die zag je niet aankomen - You didn’t see that coming Safety Day Campaign

Agency:RauwCC

Safety is the number one requirement on and around construction sites of Dura Vermeer: you work safely or you don't work at all. An important message that we successfully communicated to a hard-to-reach target group. With a series of light-hearted but confrontational videos in which we highlight the top 5 risks and use humour to raise awareness and mobilise the target group.

Intellias

Title:Life-saving words: Internal Communication at war

As of February 24, 2022, Intellias had five offices and 2400 people located in Ukraine. During the first weeks of the invasion, our main goal was to save lives. Sending messages 24/7 helped the team evacuate 1300 employees and their families. In 2 weeks, the team returned to the pre-war operation level feeling proud of their company like never before.

Onyria

Title:Onyria: Trading Places

Agency:Corpcom

Siemens, Siemens Financial Services

Title:21 Day Challenge - Siemens Pride Edition

For 21 business days, we invited all Siemens employees to deepen their understanding of LGBTQIA+ topics and examine what they can do to create a culture of belonging in our #21DayPrideChallenge. Employees got the chance to access new knowledge and perspectives in a very simple way on a voluntary basis. 5.272 participants (far above average) received a daily mail with a recommended learning nugget.

34. Employer Branding & Recruiting

Winner

Håndverksgruppen

Title:Åge from HG

Agency:Hyper

Insight told us the target group, skilled craftsmen, have years of experience, but no CV. They don’t do application formalities. To get 120 applicants, we had to simplify the process: Have a coffee and a chat. We created Åge from HG. He became our proud ambassador and was well liked. The campaign contributed to internal engagement, brand awareness and best of all, Åge got a lot of new colleagues.

Accor Northern Europe

Title:Heart of Hospitality

Due to the fact that reaching new talent pool became more challenging, the campaign was born to remind our guests and future talent by sharing stories of this much-loved sector that our people are at the heart of every experience. Both the stories of Accor talents and the podcast as one key element, hosted by CEO Duncan O`Rourke, have received overwhelming support from players in the industry.

DFDS

Title:Half-Year Vacation

Agency:FABULA Rud Pedersen Group

The campaign aimed at attracting young people from all over Lithuania to work on DFDS ferries. An exclusive offer from the employer - work on the ferries and take a holiday for up to half a year. During the digital campaign, potential employees were invited to share their holiday adventures and tell what they would be doing even during their six-month holiday.

Title:EY: Builders of a Better Working World

Agency:Radancy

An inspiring social video series that explored the individual passions, and shared purpose, of EY people in Europe. The 25 films, curated exclusively from employee-influencers’ own recorded experiences, galvanised action across the continent, generating 8 million+ film views, with a video completion rate of 64% (14% above the media benchmark), and generating a 10%+ traffic increase to EY.com

Ecura Care

Title:We have it all, but we don´t have you

Agency:Clay, Hyper

Norway is short of healthcare workers. Ecura Care recruites foreign temps form Spain, Scandinavia and Lithuania. But how do we reach and convince them to move to Norway? A small budget helped set channel mix and strategy. Humor and self-irony broke an otherwise traditional category. And the result? Qualified applicants increased by 65%, increased brand awareness and a very happy client.

35. Issues & Reputation Management

Winner

Hungarian Post

Title:Help Us Find You!

Agency:Lounge Group

In Hungary postmen and paramedics have extreme difficulties finding hundreds of thousands of people who have no house number on their property. Although this is the responsibility of the residents, in many cases the public bodies are blamed. With its campaign, Hungarian Post not only rose awareness of the issue, while enhancing its reputation, but also achieved a measurable social impact.

NS (Dutch Railways)

Title:Train Simulator Roadshow

Agency:Kumpany

NS is facing the biggest labor challenge in history. Because of a significant shortage of train drivers we can operate fewer trains. This strongly affects our passengers. To create understanding for this huge reputation issue we designed a Train Simulator that visited train stations in the Netherlands. With a staggering reach we showed that we are doing everything we can to attract colleagues.

Swix

Title:Fluoro-free - for this season, and all after

Agency:TRY

Swix have long been criticised for producing harmful fluorinated ski wax. In 2020 they ended all their production. Through the clean-up campaign Fluoro-free – for this season, and all after, they wanted to restore their reputation whilst showing social responsibility. 3.3 tonnes harmful ski wax was removed during the campaign and The Norwegian Cancer Society supported and applauded the initiative.

Vodafone Germany

Title:floodaid: with transparency against a comms crisis

The flood has destroyed parts of Vodafone’s network resulting in no network in the affected area - for Vodafone this implies a potential communicative crisis. A crisis team starts the emergency aid and communicators on site provide honest and emotional information online and on social media. 350 million contacts are reached. An impending meltdown turns into the month with the strongest image ever.

vfa - Verband forschender Pharma-Unternehmen

Title:vfa – Research is the Best Medicine

Agency:ressourcenmangel an der Panke

In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its “Research Is the Best Medicine” campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in attracting young people and adults alike.

36. Data Driven & Automated Communications

Winner

JCDecaux Hungary

Title:Urban pigeons for OOH advertising

Agency:Next9 Communications

JCDecaux is a market leader media company in Hungary. Pre-COVID OOH advertising was embracing digital innovation, growing faster than other industry players. When the virus hit, budget-strapped companies scaled back their outdoor budgets. To help the recovery, we decided to prove OOH is more relevant than ever with a special research-based and data-driven campaign. The results are mind-blowing.

Evonik Industries

Title:Evonik's Employer Brand Cockpit & Attractiveness Index

Agency:Grapevine Marketing

Evonik developed a tool together with grapevine marketing, that allows to make the success of our Employer Brand clearly visible. Simple, and with a single figure. The Employer Brand Attractiveness Index is the result of ten strategically selected indexes that combine more than 30 weighted KPIs with real-time global access for all relevant stakeholders - from which strategic decisions can be drawn

Ministry of Health of The Republic of Lithuania

Title:Do you know Jonas?

Agency:Autoriai

COVID-19 vaccination rates declined drastically. People lost their interest in data representing active cases and deaths. We transformed stats into names by identifying the TOP 10 names of people who died from the virus. The message was simple – Do you know Jonas? We knew 123 Jonas. 123 Jonas have already died from COVID during the pandemic. When your data do not work, pick another one.

Tibber

Title:The Volatile Beer Price

Agency:Gullers Grupp

Volkswagen

Title:Volkswagen Drives Electromobility in Poland

Agency:OneMulti

We aimed to build the image of the Volkswagen brand as an expert in the field of electromobility and to fight against the stereotypes about electric cars popular among the project audience in Poland. Based on in-depth research and insights resulting from our own surveys we have created a complex strategy. The conducted campaign had a reach of 332,431,279 people and AVE verified at PLN 5,972,459!

37. Public Affairs

Winner

Unizon

Title:Unbeatable location

Agency:Gullers Grupp

Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.

ARPIM - The Romanian Association of International Medicine Manufacturers

Title:Diabetes: the silent pandemic

Agency:Point PA &PR

Under the Romanian Diabetes Forum, which we built, we have run a PA and PR campaign to promote a law for the prevention and early diagnosis of diabetes. After 8 months, the Law was adopted by Parliament. Romania is among the few countries in the world that regulates the prevention of diabetes. Today we are implementing it in several localities.

AVM

Title:Freedom of Router choice

Agency:Progress Communications

Civil Rights Defenders

Title:Dictator of Sweden

Agency:Prime Weber Shandwick

Weber Shandwick

Title:Find the Light to Bloom

As a rare disease, scleroderma’s impact is overlooked by policymakers and stakeholders. That’s why the Federation of European Scleroderma Associations (FESCA) launched the Find the Light to Bloom campaign, to raise awareness of the disease and identify solutions for improved quality of care. The campaign included an omnichannel strategy and garnered the support of policymakers & key stakeholders.

38. Corporate Social Responsibility

Winner

KIWI

Title:The Period Act. Free pads and tampons in Norwegian schools!

Agency:Alexander Reklamebyrå, Han som tegner, MVH, Spoon, Trigger Oslo

A1 Hrvatska, Go2Digital

Title:Giga BEEmportant

Bees are essential for the survival of humankind. Yet, they are dying at alarming rates. After a horrible incident in Croatia, we decided to help the bees by educating the public and raising awareness. We created an educational platform called GigaBEEtno, built first bee hotels, used smart green solutions, and created a buzz among our Bee-to-Bee partners, inviting them to join the project.

Acronis

Title:Acronis Cyber Foundation Schools Initiative

258 million children and youth have no access to education worldwide. Acronis Cyber Foundation believes knowledge should be available to all. We build schools in remote areas around the world to provide equal learning opportunities for girls and boys. Since 2018, we've opened 15 schools and with this initiative we have provided better educational environment to 5000+ children.

Carlsberg Sweden

Title:The Sunken Bar

Agency:BCW Stockholm

Tietoevry

Title:Inclusivity in ICT: From Fiction to Reality

Agency:TBWAHelsinki

Tietoevry, the leading ICT company in the Nordics, announced a new gender balance target: by 2030, 50% of its workforce would be female. After the announcement, they set on a year-long programme aiming to strengthen their employer brand as a thought leadership in DEI issues. With communications, marketing and HR working together, they began a transformation journey that can change the industry.

39. Sustainability Communications

Winner

Visit Norway / Innovasjon Norge

Title:Law of Nature

A lot more people started to spend time in nature during the pandemic. With so many new-bees roaming around outdoors, this was taking a toll on mother earth and we needed to educate them on how to behave. Our challenge: Do's and don'ts is usually boring and not engaging. Talking animals are not. 430 000 engagements and 20 000 000 impressions prove people were amoosed and educated by Law of Nature

Latvijas Zaļais punkts

Title:Textile sorting campaign “Nothing to Wear?”

Agency:Deep White

Every year, 14.3 kg per capita of new and used clothing enters the Latvian market. 35% of the population doesn’t devote unnecessary clothing for reuse or recycling. To promote textile sorting “Latvijas Zalais Punkts” launched a campaign “Nothing to Wear?”. An outdoor installation, strategic partnerships, publicity campaign, influencer involvement ensured more than 2152,74 tonnes collected textil

Materialise

Title:"The Right Question"

Our campaign challenged the sustainable image and greenwashing in the 3D printing industry. We successfully shifted the conversation with a new and compelling narrative. We gained leadership and credibility to position our technologies that empower the choice for sustainability.

Philip Morris Hungary

Title:Drop 100 kilos! – Every little step counts

Agency:Uniomedia Communications

A typical Hungarian household has an average carbon footprint of 10 to 12 tons/year equivalent to about 1,000 kilos/month. Many factors make up this staggering figure. What if we tried to decrease this amount and reduce emissions? That was the premise of our ‘Drop 100 kilos! campaign’. Our content-heavy campaign was so successful that over 5400 people joined our initiative by December 2021.

Royal Society of Chemistry

Title:Precious Elements: e-waste

E-waste was a significant but often overlooked environmental problem until the Royal Society of Chemistry & Weber Shandwick highlighted the planet’s growing pile of unrecycled electronic waste. Building on the success of our 2019 Precious Elements campaign, we wanted to raise awareness further & empower people to act. Coverage spanned 32 countries, inspiring and encouraging action and change.

40. Digital Publishing (Blog, Podcast, Magazine, App)

Winner

Apotek Hjärtat

Title:The Boobs and Balls Meditation

Agency:Wenderfalck

Facile.it

Title:Anti-fraud alarm doesn’t exist, but Facile.it does

Agency:Hypercast Studio, INC Istituto Nazionale Comunicazione

In just one year more than 8 MIO Italians have been swindled and no, they aren’t all sweet senior citizens. As market leaders, we need to react and act. Young men with university degrees are most likely to get scammed? They need to hear our voice, let's make a podcast on online safety! Within 2 weeks, the story was picked up by 624 newspapers, 310 radio and we reached more than 73 million people.

Jungheinrich

Title:"A Case For Norderstedt" - The Jungheinrich Crime Podcast

Jungheinrich is being blackmailed! What did the criminals want? Unclear. An investigation is ongoing, and the staff are in an uproar – a nightmare scenario. But not for us. We used the fictional plot as a hook and launched a new kind of employee communication: the Jungheinrich crime podcast. A format that thrills and captivates – and significantly boosts identification with the company.

Omnicom PR Group NL

Title:OmniTalks Podcast: Healthcare Industry Leaders

How to deal with the challenging work in healthcare? In very personal conversations three healthcare professionals answered this question, in light of COVID-19. The OmniTalks Health podcasts of Omnicom PR Group NL showed their human side to over 65,000 people per episode. The podcast by and for the Health industry was the link between politics, business, science and (potential) healthcare clients.

TRY

Title:The IKEA Name Catalogue

41. External Publication

Winner

Wärtsilä Energy

Title:Europe's Energy Future (white paper)

Agency:Greenhouse Communications, Kurio

The electricity prices have gone up drastically. Whilst others were complaining, our energy experts had a solution. All we needed was the attention for our white paper. Time was of the essence since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even though we went from brief to launch in less than a month, we broke all the records.

Austrian Federal Economic Chamber (WKÖ)

Title:LOOKAUT

LOOKAUT reports on economic news firsthand from an Austrian perspective. We focus on video-content, work data-driven and agile - by analysing search trends, optimising videos and testing new formats. LOOKAUT was founded to make better use of our worldwide network of Austrian trade delegates. Since its launch, LOOKAUT has generated over 1600 followers on YouTube and over 12000 hours of view time.

EBV Elektronik

Title:The Quintessence – The World of Semiconductors

Agency:IndustryAgents

Semiconductors are in demand like never before. This magazine gives insider insights into this rapidly growing market: how can customers ensure a resilient supply chain? Which are the latest technology trends? With this valuable content, we inspire the readers to enter into a future-oriented dialogue with us and activate new contacts that are searching for answers to these questions.

Equinix

Title:Equinix 2021 Global Tech Trends Survey (GTTS)

Agency:APCO Worldwide

APCO and Equinix developed and published the 2021 Global Tech Trends Survey to create unique, proprietary insights that would enable Equinix to engage in the biggest trending topics affecting companies and digital leaders globally. We generated nearly 300 global news articles with 6k website views in one month - successfully established Equinix as a true thought leader in the tech sector.

dotSource

Title:Handelskraft Trendbuch 2022 »Digitale Champions«

Our Handelskraft Trendbuch 2022 »Digitale Champions« is unique: it analyses the most important digital trends in industry and commerce. In addition to facts and figures, we present well-researched best practices, supplemented by tips on digital business.

42. Annual Report & CSR Report

Winner

Munich Airport

Title:New times. New horizons.

Agency:Kirchhoff Consult, nexxar

Munich Airport’s integrated annual report is the company’s essential and most important publication. It combines financial and non-financial information and reflects our strong commitment to corporate responsibility as well as economic success and profitableness. With this holistic approach, Munich Airport wants to give a transparent insight into the company’s strategy, added value, and impact.

Nouryon

Title:Digital Mobile Sustainability Report Experience

With our new approach to online Sustainability Reporting, we were able to reach more stakeholders with important messages about our progress.

Philip Morris International

Title:Integrated Report 2021

PMI’s Integrated Report 2021 demonstrates how our company’s strategy, governance, and performance create value with a comprehensive review of our performance, along with clear targets and metrics. This year, it included an updated Statement of Purpose, a new ESG Roadmap, a new Sustainability Strategy and a Sustainability Index.

REWE Group

Title:REWE Group Sustainability Report 2021

Agency:3st kommunikation, akzente kommunikation und beratung

Relaunch of REWE Group 2021 Sustainability Report microsite, implementation of new design and new features improving usability and access to relevant content such as one pagers providing an aggregated overview of most relevant sustainability topics, launch of new SDG presentation outlining REWE Group's activities along the value chain, improved KPI overview, improved GRI and site search.

Sogrape

Title:A Taste of Greatness - Sogrape Yearbook 2021

Agency:White Way

"A Taste of Greatness" emerged as a solid narrative for Sogrape's Yearbook 2021, which sums up the best in the company's 80-year history. 2021 will forever be remembered as the year we broke sales records, reached historic results, and achieved unprecedented levels of recognition. In line with our commitment to Sustainability, this is the first exclusively digital edition of the Report.

43. Internal Channel (Intranet, Digital Workplace & App)

Winner

Jungheinrich

Title:"A Case For Norderstedt" - The Jungheinrich Crime Podcast

AIB, Workvivo

Title:Workvivo/ aib Connect

When looking for a company who could help us modernise, and elevate our internal communications, we found Workvivo. We worked with them to roll out a new employee communications platform that combined the power of a social network, intranet, and employee app into one familiar digital workplace experience. It has helped us deliver relevant and tailored communications across multiple platforms.

Câmara Municipal de Lisboa (Lisbon City Council), DevScope

Title:Lisbon City Council Public Procurement Intranet

The pandemic made communication channels and centralized information top priorities in all organizations. An intranet portal in SharePoint is perfect for addressing these needs while providing collaboration and training tools. The portal started as a tool for assisting one department in its public procurement duties but ended up being used by many other departments within the Lisbon City Council.

Evonik Industries

Title:An Internal Career Website? Why Not!

Does Employer Branding only target external talents? What if we use motivating content, diverse formats and lots of opportunities to become visible as an employee on our “internal career” website? One thing is for sure: the increasing number of engaged colleagues show a need for vivid internal communication!

Parimatch Tech

Title:Parimatch Tech Corporate Portal

Parimatch Tech corporate portal is the main communication channel and in-house media platform for internal content publishing. Every employee can intuitively find the latest news, articles, master class, and educational videos, and links to company services, policies, and procedures on the corporate portal.

44. Website & Microsite

Winner

Gavi, the Vaccine Alliance

Title:VaccinesWork

Gavi, the Vaccine Alliance has developed a world-leading digital platform publishing daily news, features and explainers to counter misinformation and build confidence in vaccines across the globe. Fed by a growing writers' network encompassing 70+ freelance journalists in 40 countries, the site receives up to 4 million unique views per month.

A1 Croatia

Title:Heroes of social

Agency:EuroART93

Promotion of Non Stop Social option (use of social media networks without data usage) was our main goal. In order to achieve it, we developed different games for 6 different social media networks/apps in one microsite. Each game was built around the main features of the selected apps. Users had to show us how fast they can type or tap, how good is their memory, how to swipe and more.

Evonik Industries

Title:Health Care at Evonik - A Microsite with Impact!

Some topics need more attention: In the fight against diseases, Evonik is growing exponentially at two locations and are looking for experts. Our Microsite "Health Care at Evonik" bundles what jobseekers want: facts, authentic Insights into everyday working life through videos and employee stories and, most importantly, job-links. The result: three times higher candidates and all positions filled.

NXP Semiconductors

Title:NXP Semiconductors translates physical demonstrations into a web-based brand experience

Agency:SOLIDSENSE

Over the past two years, NXP Semiconductors took on the challenge of completely rethinking how information from the physical to the virtual world is exchanged. During this time, a digital ecosystem in form of a web-based brand experience was created. This enabled NXP to maintain a presence at events that are taking place digitally by allowing their solutions to be experienced in virtual worlds.

screenagers

Title:screenagers & the incredible machine

Our goal was to find our own new web design approach that clearly stands out from the usual corporate websites and invites users on a digital journey through exceptional screen design and immersive animations.

45. Social Media

Winner

vfa - Verband forschender Pharma-Unternehmen

Title:vfa – Research is the Best Medicine

Agency:ressourcenmangel an der Panke

Electronic Arts

Title:Grimaces resulted in international honors

Agency:PR-operatørene

When the video game publisher Electronic Arts (EA) set out to create hype around their new “End of an Era” cards in the popular football video game FIFA 22, we grabbed our cameras to meet Christian Gauseth in Mjøndalen. His untraditional portraits in the FIFA Ultimate Team (FUT) game mode had gathered attention from fans all over the world, which EA wanted to honor.

Ferrovial

Title:The People Who Make The World Move – Ferrovial

When you use a metro, drive on a highway, or catch a plane, you probably don’t think about the people behind it. Those that keep the world moving while we go about our daily lives. We wanted to share the stories of our colleagues. So, we gave our colleagues access to the Ferrovial Instagram account so they could share their projects in their own words.

Ministerium für Verkehr Baden-Württemberg

Title:"He loved the speed" A radical transport campaign

Agency:Schleiner + Partner Kommunikation

Trygg Trafikk (The Norwegian Council for Road Safety)

Title:There are many excuses – none of them good.

Agency:Nucleus

46. Film & Video

Winner

Child Helpine, Romanian Police

Title:Unwanted Touches

Agency:Mercury360, Outbox

The campaign succeeded to empower adults to discuss one of the ugliest topics. It ignited difficult conversations about child sexual abuse and achieved impressive results with 0 media budget. The message challenge the popular idea that ALL touching is desirable & good with. It contributed to a change in cultural and social norms with the purpose of better protecting children from sexual abuse.

Achmea

Title:Sustainable Living, together. The Achmea way.

Agency:1Camera

From the very first start, we wanted to make a movie based on the principles of true storytelling. The insight we drew during our concept development was that the value of an insurance system, should be that it promotes solidarity and creates continuity. From a storytelling perspective, we are subsequently interested in the absence of those values: those moments when life comes to a standstill.

Carl ZEISS

Title:ZEISS Beyond Talks

Agency:Headvantage, Wildstyle Network

Carl Zeiss had the vision of building the most precise microscope in the world to master some of the greatest challenges of its time. For the 175th ZEISS anniversary, we wanted to show that the challenges have not diminished. Therefore, we produced a video series that gives visionary pioneers a framework for discussing pressing world issues and showing new solutions: the ZEISS Beyond Talks.

Eurelectric

Title:Eurelectric Power Barometer 2021

Power Barometer 2021 was the third edition of Eurelectric’s data-driven publication on the power sector and the energy transition, one that is becoming a milestone for the European energy community and a data reference for policymakers. To go further, the 2021 online event launched with a video in augmented reality, a format that brought our work to another level of engagement and visibility.

Ferrovial

Title:The Sounds of a World on the Move - Ferrovial

86% of users say they take authenticity into account when following a brand (IAB Spain). We define our value proposition: Coca-Cola does not sell a soft drink, it sells happiness. Ferrovial doesn't sell infrastructure, it sells sustainable movement. We wanted to highlight the company's businesses and cross-cutting themes and generate engagement with special actions, rejuvenating the brand.

47. Video Series

Winner

UBS Switzerland

Title:UBS Growth Talk

Agency:Farner Consulting

Entrepreneurs grow with experience. They make decisions that help them to move forward or result in setbacks. We have noticed that these experiences are rarely shared with others – even if this is what many entrepreneurs need to speed up their journey to success. Based on this insight, we launched UBS Growth Talk – a content program that creates valuable leads in a competitive B2B environment.

Biogen

Title:Wolf tells the SMA Story

Agency:Edelman

Spinal Muscular Atrophy (SMA) is a progressive and life limiting disease that affects the ability to walk, eat and ultimately breathe: its impact on patients & caregivers is devastating. Biogen, with the cartoon “Wolf tells the SMA story”, was able to raise awareness among Italian families on this delicate topic in a fresh and engaging way.

LAMDA Development

Title:Breathe Life into TheEllinikon-OnlinePresentations

Agency:V+O Communication

Lamda Development decided to start revealing its plans for its €8b investment, The Ellinikon, Europe’s largest urban regeneration project. The Ellinikon’s landmarks were revealed in a series of 5 TV broadcasting quality video presentations livestreamed on YouTube. All five episodes attracted huge media interest also raising awareness on the positive impact on the society and the country in general

Visit Norway / Innovasjon Norge

Title:Taking on Norway

Agency:Lucky View, Trigger Oslo

In Taking of Norway, Visit Norway challenged one man to step out of his comfort zone with 10 different challenges that can only be explored on Norway’s home turf. With 3 million views, this ten-episode YouTube series inspired travelers from all over the world to not only visit but explore Norway in a more authentic and sustainable way.

Yara International

Title:Stories of Succession

Agency:Copenhagen Film Company, Geelmuyden Kiese

48. United Kingdom & Ireland

Winner

Race Equality Matters

Title:#Mynameis - The Fuh-Net-Ic Filter

Agency:Daniel J Edelman

To battle inequality in the workplace, Race Equality Matters launched The Fuh-Net-Ic Filter, a tool to share how to pronounce names.

IMMA - Irish Museum of Modern Art

Title:IMMA Outdoors

IMMA Outdoors is a public programme developed in response to the Covid-19 pandemic when cultural spaces were closed for many months. IMMA Outdoors activates our grounds with artist commissions, performances, talks, workshops, tours and pop-up events, creating a radically public space for visitor's to engage with IMMA. Due to demand it has continued after government Covid restrictions lifted.

Irish Pharmaceutical Healthcare Association

Title:Life-Course Immunisation

Janssen Sciences Ireland UC

Title:PsO Let's Talk Psoriasis video and podcast series

Agency:Headstuff, Wilson Hartnell

People with skin conditions, including psoriasis, experience some of Ireland’s longest delays to access specialist care with 39,324 on dermatology waiting lists. Janssen Sciences Ireland created PsO Let’s Talk Psoriasis, a video and podcast series to support and empower people while they wait via access to guidance from Irish dermatologists. Total views/listens exceeded our target by 300%.

We the People

Title:Own Your Rights

In a devastating housing crisis in Ireland, properties are being swallowed up by vulture funds and unscrupulous landlords blight the housing market, leaving private renters feeling abandoned and helpless. Our campaign equipped, empowered and supported renters, particularly from marginalised communities, to push back against unfair conditions and assert their legal rights.

49. Benelux & France

Winner

SIRE

Title:Dead. Talk about it. Not avoiding it.

Agency:Bex*communicatie

Mourning hurts. Those who have experienced a loss know how it feels. Half of the people regret not talking about death with the people they lost. The grief is more intense. It complicates and extends mourning. Talking about death helps us to build better relationships. SIRE wants to encourage people to talk about death, not avoiding it. For a better society with a better quality of life.

Ajax

Title:A PIECE OF AJAX

Agency:HPB | Het PR Bureau, One:Nil

Ajax wants to strengthen the relationship with their most important stakeholders - their fans who’ve been at a safe distance during the whole season. When Ajax won the championship, the club surprised everyone with an impactful stunt. Ajax melted the trophy into small stars (a reference to the shirt) and showed who they consider to be the real stars: their fans. The story spread like wildfire.

Greenwheels

Title:First-ever car sharing drive-in cinema in The Netherlands

Agency:Bijl PR

Koch Media

Title:Farming Simulator 22: let the good times grow!

Agency:Vertigo 6

Ministry of Justice and Security

Title:Tackling victim blaming in the Netherlands

Agency:HvdM Public Relations

50. Spain, Portugal & Italy

Winner

Bayer

Title:The preservation Tattoo

Agency:DIFFERENT

Remaining true to its brand values, Bepanthenol Tattoo chooses to protect endangered species. In collaboration with ENPA, it launches "The Preservation Tattoo": 4 tattoo artists, 8 original tattoos dedicated to 8 endangered animals in Italy, because if a tattoo is forever, our biodiversity heritage deserves to be too. We made a mini-documentary to push project membership and donations to ENPA.

Facile.it

Title:Don't abandon us...again

Agency:INC Istituto Nazionale Comunicazione

Ferrovial

Title:Sounds Like Infrastructure by Ferrovial

Agency:Veleta Media

We look for personal and inspiring stories to explain how the infrastructure around us is born and how it mimics our landscape to become an essential part of our lives. This is how we created Sounds Like Infrastructure, Sonidos de Infraestructuras in its Spanish version. To make it both informative and entertaining, we use storytelling to give a different perspective to our engineering projects.

IBM

Title:IBM Plataforma Tierra

Agency:Weber Shandwick Spain

Lavazza Group

Title:Saype & Lavazza Group: #EmbracingVenice

Agency:Burson Cohn & Wolfe srl

Lavazza teamed up with artist Saype for Earth Day and the Venice Art Biennale 2022, inciting action to stop climate change through a giant biodegradable fresco floating around the city’s canals. Visitors admired the work from the Torre di Porta Nuova at the Arsenale with an exhibit promoting unity and respect for our planet and all its beings, a powerful message that reached a global audience.

51. Turkey

Winner

ADM Electricity Distribution

Title:New Nests for Storks

All the story has started with a discovery at the Avsar neighborhood, the Aydin province, that there was a huge population of storks who tried to build nests on the top of the transmission towers by themselves. We have realized that some storks got injured & dead due to electric shock while building their nests and we have decided to help them build their nests to prevent injuries.

Aktif Bank

Title:N KOLAY HALF MARATHON - METAVERSE PRESS MEETING

As Aktif Bank, the first Turkish bank to join the Metaverse, we held the press conference of N Kolay Istanbul Half Marathon, for which we act as the title sponsor through our digital bank N Kolay, both physically and at our parcel in Decentraland Metaverse, synchronously, therefore managed to organize the first hybrid launch event in the world.

Cargill Turkey

Title:1000 Farmers Endless Prosperity

Agency:LinkUsPR

The 1000 Farmers Endless Prosperity (1000FEP) initiated in 2019 by Cargill Turkey aims to increase farmers' welfare and contribute to protecting natural resources through sustainable agriculture and digital technologies. It has reached more than 4.000 farmers producing corn, sunflower and canola. The farmers in the program have increased yields of up to 26% each year since 2019.

TURKCELL

Title:TURKCELL PLATİNUM OFFROAD PARK

COMMUNICATION PURPOSE: To increase the visibility of the Turkcell Platinum brand through the event and the communication we will make, to be the desired brand in the eyes of rival premium gsm users, to be a part of it, and to increase the brand prestige. TARGET GROUP: A+, Premium lifestyle, mainly male, interested in outdoor sports, achieving certain successes in life, acting with the motivation

İşbank

Title:My Bank

To realize the vision of the “Bank of the Future” in an inclusive way, we transformed our tagline to “Bank Of Turkey. My Bank” to have adopt a more dynamic and people oriented approach. Our video serie achieved to have a higher ad success score than industry avr., product conversion increased by ≈28% for related loans, and got high participation and download numbers for related programs.

52. Germany

Winner

Beiersdorf

Title:NIVEA "The Value of Touch"

Agency:MSLGROUP Germany, Publicis Onetouch

Nivea’s art project "The Value of Touch" significantly raised awareness for the power of touch. Italian artist Clarissa Baldassarri created a limited edition Non-fungible Token (NFT) artwork that translated touch into the digital world, while ensuring a lasting impact and drawing attention to those most in need of touch. Within just 72 hours, the free artworks were out of stock.

GROHE

Title:Finding solutions to the climate crisis: GROHE makes consumers' voices heard ahead of the COP26 climate conference

Agency:MSLGROUP Germany

Takeda Pharma Vertrieb

Title:TAK goes TikTok – Awareness for Rare Diseases

The purpose of Takeda as pharma company: to improve people's lives. Consumer goods manufacturers also claim to do this, but in pharmaceutical sector, it's meaningful. In case of rare diseases: 3 out of 10 affected children don't live to see their 5th birthday. Takeda strives to transform lives and to add more candles to the birthday cake. We are taking the issue to where young people are: TikTok.

Warner

Title:Call me Krypto

Agency:KARKALIS COMMUNICATIONS / TONY

Wort & Bild Verlag Konradshöhe

Title:Rentner-BRAVO ("Pensioners-BRAVO")

Agency:schoesslers

53. Switzerland & Austria

Winner

BioLife

Title:My plasma can

Agency:P8 Marketing

4 out of 5 Austrians are dependent on plasma-based therapy at some point in their lives – in the event of an emergency surgery or injury, anyone can need the elixir of life that is plasma. BioLife aims to attract attention through impactful clips and raise awareness of the importance of donation with this campaign within the Austrian population.

ABB Asea Brown Boveri

Title:Business Lunch

Agency:Timeline Missions

We presented our executives in a new engaging way and shared both personal stories and company direction. Using the style of a 'cooking show', we received record numbers regarding internal engagement and employee response. Presenting our executives in a relaxed and unofficial way, cooking in their home kitchens, resonated with employees who were able to connect with them and try recipes themselves

Austrian Federal Economic Chamber (WKÖ)

Title:LOOKAUT

Caritas Austria Kommunikation & Service

Title:füreinand' - Austria's Community for Humanity

Being there for each other is always important, but especially so in Times of Crisis. Whether in Times of the Corona Pandemic or the Ukraine War. To look out for each other, to have an open Ear, to look and to help when someone is in a bad Way - that is the Idea of füreinand'. We are already more than 39,000 People in Austria who help in a very concrete and effective Way.

UBS Switzerland

Title:UBS Growth Talk

Agency:Farner Consulting

54. Norway, Sweden, Finland, Denmark & Iceland

Winner

Accenture, H&M Foundation, Prime Weber Shandwick

Title:Billion Dollar Collection

Agency:Mackevision

Civil Rights Defenders

Title:Dictator of Sweden

Agency:Prime Weber Shandwick

Swix

Title:Fluoro-free - for this season, and all after

Agency:TRY

In 2020 Swix became the first manufacturer to end all production of fluorinated ski was. Ski wax harmful to both health and the environment. Yet, there are still large quantities of fluorinated ski wax in homes all over Norway. Through the clean-up campaign Fluoro-free – for this season, and all after, the Norwegian people removed 3.3 tonnes, or about 930,000 ski trips worth of harmful ski wax.

Trygg Trafikk (The Norwegian Council for Road Safety)

Title:There are many excuses – none of them good.

Agency:Nucleus

Visit Norway / Innovasjon Norge

Title:Limitless Skies

Agency:Trigger Oslo

Have you ever really seen the night sky? Light pollution has blocked our view of the universe. By showing Europeans what they are missing, we awakend their urge to travel to Northern Norway and experience the night skies in its true form. We made it relatable by showing them, what the unpolluted night sky would have looked like in their home town. This is how night-sky-tourism became a new thing.

55. Estonia, Lithuania & Latvia

Winner

Rimi Latvia

Title:Local product promotion campaign "Grow Latvia"

Agency:Deep White, MAGIC

Aitan lapsi, Orkla Eesti

Title:Helping Children Move

Agency:Hamburg & Partners

How to get children moving? How to bring children from behind the screens to move outside and get some fresh air? How to turn the school and the school yard into a great hangout place? How to turn a boring physical education class into an interesting event? We install slacklines in schools, we make Estonia the slackline country.

European Parliament Liaison Office in Lithuania

Title:Mission: The Green Deal

Agency:Fabula Rud Pedersen Group

Latvijas Zaļais punkts

Title:Textile sorting campaign “Nothing to Wear?”

Agency:Deep White

56. Poland

Winner

LEGO Group

Title:Girls can achieve anything

Agency:Clue PR

Amiblu

Title:It wasnt pipes that caused the failure on Czajka

Agency:Public Dialog & Maurent PR

CluePR

Title:Female Leaders 3.0: Warriors, Queens, Wrestlers

Based on a survey of more than 640 Poles, the project identified 3 dominant types of leadership among females: Warriors, Queens, and Wrestlers. The report examined leaders' behaviour, motivations, concerns, and challenges. Despite leadership roles, women often do not believe in themselves: 54% of females see their role as supportive, 22% see themselves as leaders, and only 9% - as mentors.

Faces of Depression, Nationale-Nederlanden

Title:Faces of Depression:mental health-breaking taboo

Together with the Foundation Faces of Depression we break the taboo of mental illnesses and we educate about mental health as part of the ‘Faces of Depression. I don’t judge. I accept’ campaign and we run projects that provide real help: free psycho-oncological consultations and free psychological and psychiatric consultations for Ukrainian refugees.

Land Rover

Title:Xiaomi Kite Cup driven by Land Rover

Agency:Eureka, Public Dialog

Xiaomi Kite Cup driven by Land Rover 2021 is a competition of the rank of the Polish Cup and the Polish kitesurfing and wingfoil championships. Three stops have been prepared on the sailing vacation map 2021. Athletes will compete July 2-4 in Rewa, July 30-August 1 in Krynica Morska and August 13-15 in Puck. This is the longest-running series of kitesurfing championships in CEE.

57. Hungary, Czech Republic, Slovakia, Slovenia

Winner

Mastercard Hungary

Title:Mastercard - Cashfree zone

Agency:Uniomedia Communications

Cellect, MME, Yettel

Title:How many swallows make a summer?

Agency:Noguchi & Peters, Twincom

The Ornithological and Nature Conservation Society's "Bird of the Year" campaign aims to raise awareness of vulnerable species and groups of birds. To stop the population reduction, we need the support of the public. Yettel has teamed up with conservationists and an eco-friendly phone case distributor, to raise awareness of the problem affecting birds with an environmentally friendly product.

DIAGEO

Title:Wrong Side of the Road

Agency:Grayling Hungary

Diageo, in cooperation with UNITAR has launched an educational programme to help understand the effects and consequences of driving under the influence of alcohol. Therefore, the campaign is focusing on real drink driving stories - with real-life participants and their consequences - while also supporting the development of the debate around the issues that arise.

Jófogás (Adevinta Hungary)

Title:A Summer of Preloved Tales

Agency:Lounge Group

Jófogás, the largest digital marketplace in Hungary believes in the power of preloved items: purchase them to open a new chapter in their sagas. Jófogás spread the concept of preloved via an integrated storytelling campaign w/ creative OOH media solution to drive ad placements and brand recognition. Results: 20% increase in ad placements; 15.1M OTS; 2.4M direct reach & 134k engagement in SM.

Wood & Company Financial Services

Title:Investment is not only for millionaires

Agency:PRAM Consulting

58. Ukraine

Winner

Educational and Scientific Institute of Law of the Taras Shevchenko National University of Kyiv, Ground Storm Media, NGO "Initial coin offering Laboratory. Ukraine", NGO "Memorial of Vasyl Stus", TA Ventures, Ukrainian Startup Fund

Title:"Mom, I see war" project

Agency:Agency of Public Communications Perfect PR

"Mom, I See War" project is the world's largest digital archive of children's drawings – more than 14 000 drawings about the war in Ukraine. The drawings show how courageous and strong-spirited Ukrainian children experience the ongoing war. "Mom, I See War" project has launched a number of exhibits abroad and there is a plan to make a world heritage digital art archive

1+1 media

Title:Big Brave Events from 1+1 media

Big Brave Events creates international multigenre projects, concerts and events with a global impact. Today, our objective is to concentrate efforts on the information and cultural fronts, as well as the development of various large-scale initiatives that bring the Victory of Ukraine closer! Within the framework of events we managed to raise about UAH 100,000,000 of charitable aid for Ukrainians.

1+1 media

Title:Sports Front from 1+1 media

The purpose of the large-scale communication campaign "Sports Front" is to block Russian and Belarusian national teams and sports clubs, boycott Russian and Belarusian athletes who have spoken out in support of the war or have not voiced their position, and fully support Ukrainian sport. The coverage of the campaign on TV is 160 million viewers, on social networks is more than 1 million users.

BCR

Title:Financial Inclusion for our Ukrainian friends

BCR, the leading bank in Romania and established advocate for financial inclusion, took the lead in facilitating inclusion for thousands of Ukrainian refugees after the start of the war crisis. It became the only local bank to exchange hryvnias after February 24, to provide free vital financial services and guidance for refugees at the borders, and to set up Ukrainian versions of its channels.

Rinat Akhmetov Foundation

Title:The Museum of Civilian Voices

59. The Balkans

Winner

Rețeaua de sănătate REGINA MARIA

Title:LONGING: The affection transmitted from a distance

Agency:MCCANN PR, United Media Services

DOR, imperfectly translated as “longing”, mentally and physically affects over 5M Romanians living and working abroad and their families left behind in the country. A top healthcare provider, Regina Maria initiated a buzzworthy exploration to officially recognize longing as a medical condition caused by distance, and created the first medical subscription dedicated to Romanian diaspora.

Carrefour Romania

Title:Our Gardens. Heritage Domain.

Agency:Graffiti+, Jam Session Agency

Our Gardens. Heritage Domains- Carrefour’s circular program to support local production and consumption, from farm-to shelf-to table. Empower farmers to grow local production of quality fresh fruits and vegetables, ensure short supply chain, up to 6h from harvesting, educate consumers on seasonality and market local products, address disposal and reduce waste.

Medtronic Adriatic

Title:Blue Balloons 2.0

Agency:EQUESTRIS

In 2021, we activated an awareness-raising public health campaign 20.000 Blue Balloons in Croatia to raise awareness about life with type 1 diabetes. Balancing the blue balloon represents balancing blood sugar levels every minute of the day. This year, we launched the second phase of the campaign - Blue Balloons 2.0, and took it to a higher level showing that blue balloons can be seen from the sky

Takeda

Title:The 20th Hero- National awareness campaign dedicated to people with rare disease

Agency:PR Care

One in every 20 people in Bulgaria may suffer from a rare disease. 20th Hero is a campaign to help the voices of those people be heard. It aims to help patients and their families get more information and empower them to be more vocal; to increase public awareness and the understanding of the government for main challenges for these patients, including timely diagnosis and access to treatment.

Tourist Board Zadar Region

Title:Reconnect with yourself

Agency:S.T.A.R. Digital

Zadar Region campaign wanted to motivate, encourage, and invite travelers to reconnect with themselves despite global circumstances. Top local experiences and tours were selected and integrated into the campaign communication – “Reconnect with yourself”. Strong digital media presence in 13 European markets achieved 20% more arrivals and overnight stays compared to 2021.

60. The Jury Award

Winner

Race Equality Matters

Title:#Mynameis - The Fuh-Net-Ic Filter

Agency:Daniel J Edelman

To battle inequality in the workplace, Race Equality Matters launched The Fuh-Net-Ic Filter, a tool to share how to pronounce names.

Fondation Des Femmes

Title:The Cost of Inequality

Agency:Daniel J Edelman

Unizon

Title:Unbeatable location

Agency:Gullers Grupp

Making the housing situation of abused women and children become a topic that hit home. The campaign that made a mark on the Swedish general election and got the government to act.

Civil Rights Defenders

Title:Dictator of Sweden

Agency:Prime Weber Shandwick

Rinat Akhmetov Foundation

01. Agency of the Year (Small and Mid-Sized)

Title:Trigger Oslo

Title:How Berkeley became Munich´s top storytelling PR agency

Title:GRF+ Think like a movement.

Title:Ovide Agency | Creative Experts for Brands that Dare to Lead

Title:We the People

02. Innovation of the Year

Title:Non-Fungible Animals

Title:THE CHOICE - THE CANDIDATE CHECK

Title:A new Dimension of Social Listening

Title:The IKEA Name Catalogue

Title:The Volatile Beer Price

03. Purpose Driven Communications

Title:The Cost of Inequality

Title:Cards of Qatar

Title:Dictator of Sweden

Title:The Period Act. Free pads and tampons in Norwegian schools!

Title:My 2nd First Time

04. Boldest Campaign

Title:The Trash Collection 2021

Title:GIRL POWER by Answear.LAB INTERNATIONAL PROJECT

Title:The Sunken Bar

Title:DUROMOLL: playful refreshment - sonorous resonance

Title:Europe's Energy Future

05. Small Budget Campaign

Title:Don't abandon us...again

Title:Die Maler - Mal was Echtes

Title:It doesn't matter where you come from

Title:Sonos Christmas Activation

Title:Lukiškės Prison on Google Street View

06. Transport & Logistics

Title:When Harry met Santa

Title:"He loved the speed" A radical transport campaign

Title:ÖBB Schienenbienen

07. Automotive

Title:ELPRIX - The worlds largest EV test

Title:How AUTODOC rescued its employees in Ukraine

Title:Parallel parking made easy - National Parking Day

Title:The unveiling of Lightyear 0

Title:imove - From A to B without the &%#!

08. Technology, Telecommunications & Consumer Electronics

Title:Freedom of Router choice

Title:#RicondizioNation

Title:Doro – connecting generations

Title:Telekom: Digitalise your class!

Title:Jobs for refugees: The launch of UA Talents

09. Chemicals & Industrials

Title:Stories of Succession

Title:It wasnt pipes that caused the failure on Czajka

Title:CQ - Circular Intelligence to align vision and business truth​

Title:Nouryon's World of Essential Solutions

Title:B2B company successful at TikTok with corporate influencer

10. Health & Pharma

Title:By far, the most beautiful

Title:The Boobs and Balls Meditation

Title:Garden of Emotions: Kidney Cancer Day

Title:My 2nd First Time

Title:Women Are Complaining

11. Finance

Title:Investment is not only for millionaires

Title:District Life

Title:A financially intelligent Romania must talk money

Title:Uplift

Title:OTP Group – Preparing for Crisis in the new age

12. Retail

Title:The Period Act. Free pads and tampons in Norwegian schools!

Title:How AUTODOC rescued its employees in Ukraine

Title:Bear Fruits transforms the hair conditioner market

Title:Local product promotion campaign "Grow Latvia"

Title:The IKEA Name Catalogue

13. Sports & Lifestyle

Title:Performance knows no gender

Title:The Masterpiece

Title:A Winning Mindset (IPC & Allianz)

Title:SBK - Rewriting The Sportsbook

Title:Official UWW App launch - #TheHomeOfWrestling

14. Entertainment & Culture

Title:Farming Simulator 22: let the good times grow!

Title:We continue to play. Play along: Orchestra quartet

Title:First-ever car sharing drive-in cinema in The Netherlands

Title:CQ - Circular Intelligence to align vision and business truth