1
30.06.2026
Submissions are open
2
04.08.2026
Early Deadline
3
01.09.2026
Late Deadline
4
15.09.2026
Final Deadline
5
11.12.2026
Award Show
The European Excellence Awards celebrate the campaigns, strategies and teams that shape communication across Europe. From corporate communications to storytelling and reputation management, the awards recognise work that sets new standards for the profession.
In 2026, the EEA mark their 20th anniversary, celebrating two decades of excellence, innovation and impact in European communications and PR.
Each year, an international jury of leading communications experts evaluates outstanding submissions from across the continent. The result is more than an award programme: it is a benchmark for outstanding communication, a platform for visibility and a meeting point for Europe’s communications community.
20
years
50+
jury members
55
categories
1200+
winners
The EEA jury
An international panel of communications experts evaluates all entries, bringing together diverse perspectives from corporations, agencies, public affairs, academia and industry associations. More than 50 professionals from across Europe assess the projects and campaigns. Meet the first jury members of the #EEA26:
Rúben Bicho
Head of Communications Europe
EDP
Sylvia Shin
Senior Vice President, Group Communications
OMV
Duccio Manetti
Group Chief Communications & Government Affairs Officer
Kedrion Biopharma; MENTEE
Natalia Anjaparidze
Vice President Communications (Innovation, Hydrogen and Electronics)
Air Liquide
Andreas Fischer-Appelt
CEO & Co-Founder
fischerAppelt
EEA categories
You and your team have multiple opportunities to win at the #EEA26: You can submit in up to 55 categories. Entries may be submitted in more than one category, allowing outstanding projects and campaigns to be recognised from different perspectives.
- 01. Agency of the Year
- 02. Innovation of the Year
- 03. Purpose-Driven Campaign of the Year
- 04. Social Media Campaign of the Year
- 05. Storytelling Campaign of the Year
- 06. Live & Brand Event Experience of the Year
- 07. Community-Building & Engagement Campaign of the Year
- 08. Educational Content & Awareness Campaign of the Year
- 09. Corporate & Strategic Communications
- 10. Multichannel Campaign
- 11. Gen Z Communications
- 12. Creative Campaign
- 13. Small Budget Campaign
- 14. B2B Communications
- 15. Public Dialogue & Advocacy
- 16. Crisis & Reputation Management
- 17. Product Launch
- 18. Immersive Brand Experience
- 19. Influencer Communications
- 20. Brand Relationship
- 21. AI-Generated Image & Video
- 22. AI-Driven Communications Campaign
- 23. AI-Driven Internal Communications
- 24. Employer Branding & Recruiting
- 25. Internal Communications
- 26. Change Communications
- 27. Employee Voice & Advocacy
- 28. Corporate Social Responsibility (CSR)
- 29. Sustainability Communications
- 30. Diversity, Equity & Inclusion Communications (DEI)
- 31. Digital Experience
- 32. Social Media
- 33. Film & Video
- 34. Video Series
- 35. Podcast & Audio
- 36. Annual Report & CSR Report
- 37. Technology, Telecommunications & Digital Services
- 38. Finance & Insurance
- 39. Health & Pharma
- 40. Consumer Goods
- 41. Energy & Utilities
- 42. Industrial, Engineering & Manufacturing
- 43. Transport & Logistics
- 44. Travel & Tourism
- 45. Government, Public Sector & Institutions
- 46. NGOs, Associations & Social Impact
- 47. Science & Education
- 48. Sustainability & Environment
- 49. DACH Region
- 50. Central Europe
- 51. Western Europe
- 52. Northern Europe
- 53. Baltic States
- 54. South-Eastern Europe
- 55. Ukraine
EEA is turning 20!
To celebrate the 20th anniversary of the European Excellence Awards, we are introducing eight exclusive Anniversary Categories.
For the first time in EEA history, shortlisted entrants in these categories will have the opportunity to present their projects directly to the jury. The live pitch sessions will take place on the day of the awards ceremony and will form an additional part of the evaluation process.
Presentations can be delivered either in person in Berlin or digitally, ensuring participation is possible from anywhere in Europe.
A special format for a special year – and a unique opportunity to showcase the people, ideas and impact behind your work.
Last year's winning projects!
55 winning projects, 52 categories and one Jury Award.
Explore the projects that set the benchmark for communication excellence across Europe in 2025.
01. Agency of the Year
Winner
Accomplishments of the Year
Trigger Oslo
Trigger Oslo
We live and thrive by our values: brain, heart and guts. Insight and understanding guide our decisions, we care for each other and the world around us, and we challenge and fight for what we believe in. These values have shaped our journey, strengthened our culture, and attracted top talent.
Accomplishments of the Year
ATREVIA CORPORACIÓN
ATREVIA Comunicación
ATREVIA has consolidated its position as the largest Ibero-American consultancy in communication, marketing and public affairs, reaching $51.4M in revenue last year, integrating five new companies and creating the creative-digital ecosystem “A”. With more than 30 awards in 2024, we have grown globally without losing our purpose: to generate sustainable impact.
Accomplishments of the Year
Gallagher Communication
Navigating Change: Building Capability, Clarity and Culture
Faced with large-scale transformation, the goal was to align all projects under one global initiative that reassured the business, provided clarity, and connected employees to global outcomes. Using diagnostics, we built leadership capability, enhanced clarity, and crafted culture. The initiative inspired employees, clarified roles, and achieved 95% engagement, fostering trust and success.
Accomplishments of the Year
TEAM LEWIS
TEAM LEWIS: The Innovative Global Agency
TEAM LEWIS invested in innovation, global expansion, and community impact, launching AI studios, new offices, and creative hubs. A key focus was AI, with Training for Trust™ and a new AI Optimization product. The agency also supported 2,000+ charities, reinforcing next-gen marketing leadership and social responsibility.
Accomplishments of the Year
The Romans
The Romans
The past 12 months at The Romans have seen… 48 new hires join us, 37 new clients won by us and a stunning 43% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that has doubled. Pro-bono support and partnerships with People Like Us, Brixton Finishing School, SXWS, The Dad Shift and The Millwall Romans LGBT football team. Relentlessly rewarding.
02. Innovation of the Year
Winner
Accomplishments of the Year
rotoprint sovrastampa
BRAILLE & EMBOSSING ON FLEXIBLE PACKAGING
BRAILLE and IN RELIEF REALIZATION by EMBOSSING for your innovative, inclusive and accessible FLEXIBLE packaging on reels
Accomplishments of the Year
A3Player, Disney+, Prime Video
The New Consumer - The New Frontiers of Communication docu-series
MARCO
Based on the most ambitious global survey done by an independent agency, "The New Consumer" is a groundbreaking docu-series that unlocks authentic human and corporate insights. It champions the expertise of over 150 global senior directors, offering a glimpse into how people live, consume, and interact in our AI-driven world. This is MARCO’s game-changing blueprint for the future of communication.
Accomplishments of the Year
DNA of Democracy c/o Correctiv
DNA of Democracy
MSL Germany, Seven.One ADFactory/ Creative House, White Rabbit Budapest
Using the biotechnological innovation DNA Data Storage, DNA of Democracy transformed the German constitution into an ink containing billions of copies of this synthetic DNA. Mobilizing high-profile personalities from politics, culture and society via LinkedIn, videos, Out-of-Home, and a dedicated book, the campaign underscored that Germany has a strong bulwark against extremism: its constitution.
Accomplishments of the Year
Eternos.Life
Michael Bommer becomes immortal
MSL Germany
Michael Bommer, terminally ill with colon cancer, has a digital twin created via Eternos.Life in order to remain a companion to his family after his death. Eternos uses AI to preserve voices and memories. The launch sparked a debate about ethical issues surrounding death and technology. Media coverage, including two major TV documentaries, generated considerable interest in Germany and worldwide.
Accomplishments of the Year
convento
PRESSBUDDIES.COM
Give communicators current information on which journalists & media outlets are covering their topics and likely interested in their press materials. Our goal is to help communicators and journalists. For communicators we want to boost earned media, save time and have better insights. For journalists we want to lessen the incoming workload. In the end we create a win-win for the industry.
03. Communications Team of the Year
Winner
Accomplishments of the Year
CUPRA
A TEAM THAT PUSHES THE BOUNDARIES OF COMMUNCATION
CUPRA believes that ‘people make the brand’. Our communication team has created a story that’s unique in the automotive industry, built on exploring the power of the brand ‘beyond automotive’. By incorporating the brand’s challenger attitude into its communication strategy, CUPRA has undergone a dramatic expansion and captured the attention of the international media.
Accomplishments of the Year
DMK Deutsches Milchkontor
#teamdmk: How a little sign had a huge impact
The DMK comms team are the #dmkultras. We are the ones who sing the songs, move the crowds and sometimes play with fire. In a conservative industry, actively shaping change and ‘igniting the spark in the company’ is a challenge. We have been given this task: to inspire the team to embrace transformation and make it resilient to external influences. Success clearly proves us to be on the right way
Accomplishments of the Year
Multinet Up
Multinet Up Integrated Corporate Communications Project
Designed as an integrated programme combining leadership communications, media relations, awards communications and inclusion in business indices, the Multinet Up Integrated Corporate Communications Project delivered 360° PR across new and traditional media, including LinkedIn and YouTube, strengthening corporate reputation with 55M+ reach, 33 awards and 19 index rankings.
04. Purpose Driven Communications
Winner
Campaign of the Year
Save the Children Romania
THE TINIEST ROOM
Golin Romania
In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room.
Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.
Campaign of the Year
Hungarian Post
Being a Postal Worker Is Not a Combat Sport!"
Lounge Group
Hungarian Post launched “Being a Postal Worker Is Not a Combat Sport!” to address rising violence against postal workers. By humanizing mail carriers through disruptive visuals, authentic storytelling and cross-sector alliances with police and ambulance services, the campaign raised awareness, shifted behaviors, and built lasting respect for essential public service workers.
Campaign of the Year
Klinikum Magdeburg
20.12.2024, Magdeburg attack or: Mastering a crisis with values
Agentur Blaulicht
20.12.2024, Magdeburg rampage attack or:
Mastering a crisis with values
Crisis communication via social media that touched millions of people and
even made it into the Federal Chancellor's speech
Campaign of the Year
MHP
#unheard_poems
Today russia repeats the soviet genocide of artists and opinion leaders, destroying Ukrainian heritage. MHP’s #UnheardPoems revived the voices of repressed poets through podcasts and a viral flashmob. The project reached 13M+ people, sparked 500+ UGC posts, 200+ media features, and attracted 32 celebrities pro bono.
Campaign of the Year
ZEISS
Sebastian Copeland & ZEISS: The last generation on ice
Wildstyle Network
ZEISS and polar explorer Sebastian Copeland reveal the fragile beauty of the Arctic and the urgent reality of climate change. With film, talks, and exhibitions, ‘The Last Generation on Ice’ reached 68M+ impressions, from students in Greenland to global audiences. The film ‘Melting Giants’ was featured at festivals, making the project a flagship for ZEISS sustainability.
05. Disruptive Campaign
Winner
Campaign of the Year
BCR Romania
“NECHELTUITORII” // NON-SPENDERS BY BCR ROMANIA
Digitas Romania, Publicis Media
While the category pressured Romanians with “plan your budget or face the consequences,” NON-SPENDERS by BCR flipped the script, with an interactive brand experience. From AI financial assistant Zir0 to gamified zero-spending-one-month-challenge, BCR proved that financial education can be practical, playful, and lived daily.
Campaign of the Year
BCR
Blooming finances: Women’s Day flower markets turned into edufin convo hubs
GRAFFITI PLUS SA
On Women’s Day, BCR reimagined Romania’s flower markets — cash-only spaces where people are most exposed to fraud. Instead of selling flowers, we gave them away wrapped in financial wisdom. With humor, experts and influencers, we showed that money talks can bloom anywhere, reaching over 5 million people.
Campaign of the Year
BUFDIR
Norwegian Fights Wrapped 2024
Trigger Oslo
Drawing inspiration from Spotify Wrapped, we released Norwegian Fights Wrapped 2024, a list of Norway’s most common arguments, based on data from the Family Counselling Service. An entirely new way of highlighting the Family Counselling Service and the services they provide, presented in a format that sparked curiosity, encouraged conversations, and offered fresh insights.
Campaign of the Year
Fazer
I'll Just Have One Piece
Kurio
On April 1st we claimed we’d done something outrageous: a one-piece chocolate tablet. And obviously, people thought it was an April Fools’ joke – and hundreds of people commenting on the Instagram post, wishing it was real. Because who hasn’t sometimes said (lied!) to themselves: “I’ll only have one piece”. But 24h later we dropped the one-piece for reals. And the internet blew up – as did sales.
Campaign of the Year
Havila Voyages
Havila Voyages - The Noise Forecast
Trigger Oslo
Havila Voyages launched the world's first Noise Forecast to highlight the contrast between urban chaos and coastal calm. By turning silence into a measurable travel benefit, the campaign generated 89M views globally and positioned Havila as a sustainable and innovative alternative in coastal tourism.
06. Viral Campaign
Winner
Campaign of the Year
Lidl
Lidl by Lidl
The Romans
To celebrate the comeback of Oasis, Lidl launched ‘Lidl by Lidl’ - a ‘beer-proof’ parka-style jacket just in time for the reunion gigs. Launched via a Wonderwall mural outside The Etihad Stadium, RollingStone dubbed it 'genius', LADbible said it was 'perfect for getting the badge in', and the jacket sold out in 2 minutes, with coverage on GMB and Lorraine on launch day and over 195k website visits
Campaign of the Year
Bertelsmann Stiftung
#MACHER – the get out the vote campaign 2.0
ENKIME, MSL Germany
The Bertelsmann Stiftung's #MACHER campaign used a TikTok sound, nano-influencers and a little courage to mobilize young voters and increase political participation in the 2025 German federal elections. Creative approaches on social media created a dynamic discourse space that achieved over 6 million views and high interaction rates shortly before the elections.
Campaign of the Year
E WIE EINFACH
E WIE EINFACH is celebrating Alina’s 18th birthday with positive energy
33minutes
The “Alina Case” by E WIE EINFACH turned a young girl’s 18th birthday into a vibrant nationwide digital campaign. When Alina playfully asked Culcha Candela to perform at her party, the band reacted harshly and unfriendly. The conversation went viral, celebrating her energy and showcasing the supplier as relatable and emotional while driving strong media coverage and social engagement.
Campaign of the Year
Liseberg
The Superseniors – Smashing Stereotypes, Challenging Ageism
Welcom
To challenge prejudices around ageism, Liseberg launched The Superseniors — a campaign turning seniors into thrill-seekers and cultural heroes. The campaign culminated in a world record rollercoaster ride with an average age of 80.1 years. Coverage spanned Swedish and international media (including Vogue and PR Week) and reached 1.6 million organic views online.
07. Humorous Campaign
Winner
Campaign of the Year
MAX Burgers
This payment option is a joke
JMWGolin
With new tech paying has never been as easy. But with high food costs it has also never been this boring.
When MAX Burgers launched their new Fun Drinks targeting Gen Z we created an ordering kiosk accepting jokes as form of payment. Instead of tapping their card quest could share a classic pun like “Why did the golfer wear two pairs of pants? Just in case he got a hole in one!” for a Fun Drink.
Campaign of the Year
BCR
Blooming finances: Women’s Day flower markets turned into edufin convo hubs
GRAFFITI PLUS
BCR had to be where cash-only users are most vulnerable — in local markets. But how do you make people who distrust banks listen to a bank? On Women’s Day, we brought them what they value most: flowers, laughter, and familiar TV comedians turning money conversations into punchlines. The result: over 5 million reached with honest, fun talks about finance.
Campaign of the Year
Procter & Gamble
The Old Spice Pirates Casting with Teddy as Antoine
ARTUS interactive, RPM – revolutions per minute Gesellschaft für Kommunikation, Wolffpack Vision
A seemingly normal casting call for an Old Spice commercial turns into improvised chaos—because the product isn't acted out, but experienced: absurd, overwhelming, incredibly effective.
Campaign of the Year
The Road Safety Department of Latvia
Ring Road for Safe Road
Deep White, MAGIC Agency
Road safety is no joke — but laughter can open minds. Legendary Latvian band Ring Road rebranded as Safe Road, using clever, culturally rooted sarcasm to spark attention without trivializing the issue. The message became viral, leading to 20% fewer road accidents and transforming safety from background noise into national conversation.
08. Small Budget Campaign
Winner
Campaign of the Year
Pod svícnem
Little Superheroes – Teaching children how to face domestic violence!
Comm Lab
Children have very limited options for defending themselves against violence and they bear the consequences of various wrongdoings for the rest of their lives. Hence, we have created a so-called “Superhero Campaign” to attract required attention of youngsters and deliver much needed viral impact in their community. We changed the legislation and upgrade environment for children.
Campaign of the Year
DNA of Democracy c/o Correctiv
DNA of Democracy
MSL Germany, Seven.One ADFactory/ Creative House, White Rabbit Budapest
Using the biotechnological innovation DNA Data Storage, DNA of Democracy transformed the German constitution into an ink containing billions of copies of this synthetic DNA. Mobilizing high-profile personalities from politics, culture and society via LinkedIn, videos, Out-of-Home, and a dedicated book, the campaign underscored that Germany has a strong bulwark against extremism: its constitution.
Campaign of the Year
Missing Billion Initiative
Dis-Inspirational Quotes by Women with Disabilities
Kurio
The new report by Missing Billion shows that the global health systems are far from equal for women with disabilities. To spark change, with no budget, we hijacked a medium that is all about change: inspirational quotes. But as our report's findings were devastating, we called ours: Dis-Inspirational Quotes by Women With Disabilities. It has already raised grants to cover 2 more years of work.
Campaign of the Year
Save the Children Romania
THE TINIEST ROOM
Golin Romania
In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room.
Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.
Campaign of the Year
Stockholm Film Festival
Not Just Stockholm Film Festival
Geelmuyden Kiese, Rocket Science
Not Just Stockholm Film Festival was an earned-first campaign that turned local enthusiasts into national ambassadors. By tapping into a cultural trend and executing with relevance, the festival reinvented itself, regained attention, and showed that a film festival can evolve to capture both media and the public imagination.
09. Change Communications
Winner
Internal & HR Communications
Delhaize
Revolutionizing the Belgian retail landscape
Whyte Corporate Affairs
Whyte Corporate Affairs supported Delhaize in revolutionizing the Belgian retail sector by transforming how its employees think and work. Through a bold change communication program, Delhaize shifted from a top-down operator of supermarkets into a partner of independent entrepreneurs.
Internal & HR Communications
ABB
ABB launches Workday globally to 112,000 office and production employees
Five dynamic internal campaigns turned ABB’s Workday rollout into a movement - powered by business-rooted case for change, leadership advocacy, and employee energy. Clear expectations, strong sense of ownership, and curiosity fueled 80% adoption in the first three months. Together, we sparked momentum, built confidence, and made change embraced - not just accepted.
Internal & HR Communications
Gallagher Communication
Navigating Change: Building Capability, Clarity and Culture
Facing major change, our global retailer client partnered with us to align all change initiatives under one global narrative, leveraging insights from our 24/25 Employee Communication research. Using diagnostics, we built leadership capability, enhanced communication and crafted culture. The project increased engagement from 71% to 95%, improved trust and aligned employees under a shared purpose.
Internal & HR Communications
Merck
From Prompt to People: AI Expertise as a Catalyst for Transformation
Rlvnt.AI
Merck's AI initiative has transformed Global Communications, empowering 200 employees to implement AI effectively. Ideas like upskilling and collaboration led to 30 AI use cases, greater expertise, and an important network of multipliers. This accelerated processes, improved quality, and ensured productivity despite staff reductions, creating a solid foundation for the future strategic use of AI.
Internal & HR Communications
Printful & Printify
Merging Rivals, Building Futures: The Printful–Printify Story
Deep White
Two of the world’s most innovative print-on-demand platforms, Printful and Printify — both with roots in Latvia — turned years of competition and even legal battles into a bold partnership. A meticulously planned global communication campaign transformed a potential culture clash into a unifying journey, engaging 2500+ employees, reassuring stakeholders, and securing highly positive international
10. Internal Communications
Winner
Internal & HR Communications
EUROBANK
Eurobank | My Benefits: By your Side At Work. By Your side In life.
Ogilvy Greece PR&I
Eurobank brought to life an imaginative internal communications campaign to showcase its market-leading benefits programme – one that supports employees through every stage of life. In a series of four witty, bite-sized films, our ‘office hero’ gradually discovered the benefits on offer, creating excitement as well as a genuine sense of pride and belonging within the Eurobank family.
Internal & HR Communications
ING BANK ROMANIA
30 YEARS ANNIVERSARY OF ING BANK IN ROMANIA
In 2024, ING Romania turned 30 and threw a full-year work party that included a rap battles performed by Board Members, a dedicated Cover Magazine, surprise DJ sets and a 2000-employees internal festival. People don’t care about corporate anniversaries, but this one sparked real pride, boosted clarity on ING’s business strategy and got the +3500 employees hyped about their Life @ING.
Internal & HR Communications
NEAS
Project US
Trigger Oslo
When the fear of being swallowed up threatened the community among the different companies under NEAS, something had to be done. Several companies were to become one brand – but the resistance was strong, the temperature high, and much was at stake.
The solution? Build on what already united them: local pride, humor, genuine involvement – and a little help from comedian Truls Svendsen.
Internal & HR Communications
Schneider Electric
Schneider Electric Global Pulse 2025 Event
Global Pulse 2025 was a cinematic digital event uniting 39K+ employees to kick off the year with strategy, storytelling, and surprise. With record engagement, it turned executives into narrators and employees into heroes, setting a new benchmark for internal communications.
Internal & HR Communications
Swiss Life Deutschland Holding
When strategy becomes a catchy tune: The Sound of SL27
Musicworks
Our “Sound of SL27” was created with the help of an AI tool – a real catchy tune that breathes life into our strategy. What is otherwise considered complex and abstract suddenly becomes tangible through music. A project that proves how communication becomes an experience, AI becomes a creative driver and strategy becomes a real catchy tune.
11. Employer Branding & Recruiting
Winner
Internal & HR Communications
Glava Saint-Gobain
30 under 30
Trigger Oslo
Despite being Norway’s largest mainland sector, the construction industry is completely absent from the prestigious talent lists. This lack of visibility fuels a growing issue: Norway will soon face a shortfall of 90,000 skilled workers. Without recognition or role models, vocational careers become less appealing. So, we launched our own 30 under 30 list.
Winner
Internal & HR Communications
Intellias
Real Not Perfect
The Real Not Perfect project by Intellias captures tech professionals at their truest—excited, exhausted, vulnerable, or inspired. We sent 70 disposable cameras worldwide and captured the most genuine behind-the-scenes moments, proving that great digital solutions are created by real, not perfect people. Using a bold idea, we showed our human-centered workplace and made our team the storytellers.
Internal & HR Communications
CIB Bank
CIB Bank: Where I belong
Uniomedia - Rothman & Roman Group
In 2023, CIB Bank's employer brand strategy was due for renewal. Research showed that CIB Bank is a good place to belong, although few knew this. CIB has launched a campaign, a series of videos: funny, exaggerated workplace situations, encouraging viewers to check out CIB's career opportunities! The campaign reached 2.7 million people, and visits to the career page increased by more than 50,000.
Internal & HR Communications
Coca-Cola HBC
Work your Magic (by Coca-Cola HBC& Minio)
Minio Studio
Coca-Cola HBC’s Work Your Magic campaign redefined sales recruitment by showcasing the real grit and pride of Business Developers through authentic storytelling. The disruptive, multi-channel approach delivered 4 times more applicants than targeted, cut time-to-hire by 35%, and built a scalable blueprint for European talent attraction.
Internal & HR Communications
HungaroControl
Five Out of a Hundred. Are You One of Them?
Lounge Group
HungaroControl addressed a critical air traffic controller shortage by creating an integrated recruitment campaign featuring interactive installations, custom gaming experiences, and influencer partnerships. The "Five Out of a Hundred" campaign exceeded targets with 40% more applications, transforming how a specialized profession attracts Generation Z talent.
12. Employee Voice & Advocacy
Winner
Internal & HR Communications
Kaufland Romania & Moldova
MAKE IT WORK.TOGETHER (by Kaufland & Minio)
Minio Studio
Kaufland Romania tackled a recruitment crisis by empowering its diverse workforce to authentically star in TikTok-native content, embodying the "Make It Work. Together." spirit. This compelling approach generated 17M+ organic views and 400K+ interactions, decisively shifting employer perception and fostering strong internal pride.
Internal & HR Communications
Coca-Cola HBC, Minio Studio
Creators Squad (by Coca-Cola HBC and Minio)
Coca-Cola HBC’s Creators Squad empowered trainees across 10 countries to become fearless storytellers of the International Leadership Trainee Program. Through 50+ raw, TikTok-style videos, they shared candid journeys that resonated deeply with Gen Z—doubling applications to 13,000+ and reaching 13M graduates with authenticity and trust.
Internal & HR Communications
Evonik Industries
Real People. Real Stories. Real Impact – Part of Something Special
Grapevine Marketing
With “Part of Something Special,” Evonik makes employees the voice of the brand. Authentic stories and images, shared across channels, bring the employer value proposition to life – inspiring colleagues, attracting applicants, and building genuine connections throughout the whole talent journey.
Internal & HR Communications
Glava Saint-Gobain
30 under 30
Trigger Oslo
Despite being Norway’s largest mainland sector, the construction industry is completely absent from the prestigious talent lists. This lack of visibility fuels a growing issue: Norway will soon face a shortfall of 90,000 skilled workers. Without recognition or role models, vocational careers become less appealing. So, we launched our own 30 under 30 list.
Internal & HR Communications
NEAS
Project US
Trigger Oslo
When the fear of being swallowed up threatened the community among the different companies under NEAS, something had to be done. Several companies were to become one brand – but the resistance was strong, the temperature high, and much was at stake.
The solution? Build on what already united them: local pride, humor, genuine involvement – and a little help from comedian Truls Svendsen.
13. AI-Driven Content Creation
Winner
AI-Driven Communications
University of Bonn
AI-assisted photo exhibition "Bring on the portr[AI]ts!"
The "Her mit den Portr[AI]ts!" project uses AI to create powerful portraits of historically overlooked female scientists, granting them the visibility denied to them in their time. This innovative campaign highlights their contributions and sparks critical dialogue about gender bias in science history and modern AI.
AI-Driven Communications
Distributie Oltenia
The Marathon of Optimism
Rogalski Damaschin
The integrated communication campaign “The Marathon of Optimism” demonstrated that optimism – a trait increasingly rare at the societal level but strongly present among athletes – is like a muscle that can be trained. Through a mix of tech and community-focused activities during the Oltenia Marathon, we showed that sports and athletic communities generate energy.
AI-Driven Communications
Kaufland Romania & Moldova
#AIUNJOB @KAUFLAND (by Kaufland & Minio)
Minio Studio
#AIunJob is a TikTok-first recruitment campaign in Romania that used AI-generated scripts, visuals, and voiceovers to contrast technology with authentic human interaction. With 1.3M+ views and 10K+ engagements, it turned public fears of automation into trust, proving to candidates that at Kaufland, people—not machines—are at the heart of work.
AI-Driven Communications
Lenovo
THE ART OF AI
Burson Italia
This campaign launched Lenovo's AI PC by integrating art and AI through an exhibition featuring AI-enhanced artworks. It successfully positioned Lenovo as a creative tech partner, generating significant media reach, positive sentiment, and tangible sales impact among artists.
AI-Driven Communications
Telekom Hungary
The Uncensored Shift: How Authenticity Transformed Complaints into a Community
Uniomedia - Rothman & Roman Group
Rejecting industry-norm censorship, Telekom Hungary transformed its social media. We navigated the risk of negative comments by using creative, high-value content on AI&tech to build engagement and a new reputation as a digital expert, proving strategic purpose can reshape communities. Making up only 35% of posts, digital expert contents now generate more than 60% of all relevant conversations.
14. AI-Driven Internal Communications
Winner
AI-Driven Communications
Raiffeisen Bank Romania
AI Wizards Raiffeisen Bank Romania
AI Wizards ignites curiosity and courage, turning everyday work into an AI-powered journey. With our CEO as champion, employees and even their children joining the program, we built an AI-driven culture where innovation connects people and shapes the future of banking together.
AI-Driven Communications
Brandfizz Employer Branding
AI-Driven Strategic Insights for Employer Branding & Communication
Sparkle Studio is an AI-powered platform that turns fragmented HR and employer branding data into real-time insights. With Fizzabell AI, it replaces manual spreadsheets with clear dashboards and automated summaries. Used by companies like ALDI and KUKA, it cuts reporting time by 99% and boosts strategic decision-making in recruitment and retention.
AI-Driven Communications
DHL Group
HI AI: Give me one more hour every day.
When drafting the text for this award application, not a single letter was generated using AI. It was written by Sonja in Berlin, Hans in Fürth and Matt in San Francisco. They spent a lot of time preparing it. For other, less-important tasks, they do use AI, and 81,000 of their colleagues around the world now work in the same way. The ultimate aim: making AI an everyday desktop tool at DHL.
AI-Driven Communications
Schneider Electric
Copilot for Web Employee Communications Campaign
Empowering employees at Schneider Electric to securely use generative AI at scale is not a pursuit of tech novelty – it’s a cornerstone of our vision of becoming the most digital company in our industry. That's why we set out to promote Copilot for Web — a secure generative AI assistant for employees. How? By provoking curiosity, building new habits, and engaging our +150,000 employees worldwide.
AI-Driven Communications
Swiss Life Deutschland
When strategy becomes a catchy tune: The Sound of SL27
Musicworks
Our “Sound of SL27” was created with the help of an AI tool – a real catchy tune that breathes life into our strategy. What is otherwise considered complex and abstract suddenly becomes tangible through music. A project that proves how communication becomes an experience, AI becomes a creative driver and strategy becomes a real catchy tune.
15. Annual Report & CSR Report
Winner
Content Platforms & Formats
Boehringer Ingelheim
Boehringer Ingelheim Annual Report Magazine 2024
The Boehringer Ingelheim’s Annual Report Magazine 2024 uses visual storytelling to present financial highlights, breakthrough innovations, and key milestones to external stakeholders, employees, and the general public. This interactive, user-friendly platform offers tailored experiences and diverse content formats including eight stories that make complex topics engaging and easy to understand.
Winner
Content Platforms & Formats
L'OREAL
ANNUAL REPORT L'OREAL 2024
Agence Mantu
L’Oréal’s 2024 Annual Report redefines corporate storytelling with a fully editorialized, digital-native experience in three languages. Through immersive formats and authentic voices, it reflects the Group’s values of transparency, innovation and responsibility—engaging diverse stakeholders and setting a new benchmark in corporate communication.
Content Platforms & Formats
Kedrion Biopharma
Kedrion Biopharma Digital Annual Report
Frankly
We transformed the traditionally uninspiring annual report into a dynamic, engaging, immersive digital experience comprising images, video, podcasts and text. The resulting report brought to life the numbers, of course, but also our stories and key achievements from the past year. A PDF version of the report, containing all the site content, was made for anyone who prefers a tangible experience.
Content Platforms & Formats
Octapharma
Octapharma Annual Report 2024 - Advancing human life. Together.
CROSSLINE.TV
“Advancing human life. Together.” It represents the power of innovation, sustainability, and the human story within the global pharmaceutical sector. And truly global are also the real stories of its patients, on which the Annual Report is built. Real people from Taiwan, Croatia, and Virginia in the USA, personally visited by the authors while creating this not-so-ordinary Annual Report.
Content Platforms & Formats
REN - Redes Energéticas Nacionais
REN Integrated Report 2024
The Integrated Report 2024 is based on the concept ‘Energy in balance’, reflecting the vision of ‘Accelerate the future, preserve the present’. It conveys REN’s dual message: driving the energy transition while while ensuring it does not cause damage to the environment or society. The report combines transparent data with a strong narrative, visually supported by infographics, and clear design.
16. Social Media
Winner
Content Platforms & Formats
BCR Romania
“NECHELTUITORII” // NON-SPENDERS BY BCR ROMANIA
Digitas Romania, Publicis Media
While the category pressured Romanians with “plan your budget or face the consequences,” NON-SPENDERS by BCR flipped the script, with an interactive brand experience. From AI financial assistant Zir0 to gamified zero-spending-one-month-challenge, BCR proved that financial education can be practical, playful, and lived daily.
Content Platforms & Formats
Prima Primissima Foundation
From heritage to #: a cross-generational success story
Uniomedia - Rothman & Roman Group
Prima Primissima, Hungary’s top cultural award, struggled to engage younger audiences. Research showed many young Hungarians felt unsuccessful, making polished success stories alienating. We reframed the award around journeys of resilience and growth, launched new digital platforms, and cut the average follower age from 65+ to 51, sparking a cross-generational success story.
Content Platforms & Formats
Rusta Retail
Rusta Retail's Christmas Pop-Up
PR-operatørene
An event for journalists and influencers that celebrated Rusta’s 10 years in Norway and showcased the Christmas collection in an inspiring way. The aim was to generate media coverage, increase visibility on social media, and strengthen awareness of Rusta among both existing and new customers.
Content Platforms & Formats
Telekom Hungary
The Uncensored Shift: How Authenticity Transformed Complaints into a Community
Uniomedia - Rothman & Roman Group
Rejecting industry-norm censorship, Telekom Hungary transformed its social media. We navigated the risk of negative comments by using creative, high-value content on AI&tech to build engagement and a new reputation as a digital expert, proving strategic purpose can reshape communities. Making up only 35% of posts, digital expert contents now generate more than 60% of all relevant conversations.
Content Platforms & Formats
thyssenkrupp
"thyssentim" - a teammate built for Gen Z
thjnk Germany
Aiming for Gen Z's hearts with authenticity rather than boring corporate comms.
A traditional industry giant going viral with Gen Z? Sounds sus, but it's true. With its new admin “thyssentim”, thyssenkrupp (tk) has landed a hit with the young target group on Threads. His posts spark likes, convos and lol-worthy moments – pulling a successful launch into digital relevance. Gen Z approved.
17. Film & Video
Winner
Content Platforms & Formats
ALDI SÜD
#ALDIstory – Everyone has one. Tell us yours.
With #ALDIstory, ALDI SÜD shares authentic, heartfelt customer stories that reflect how the brand has shaped and accompanied people’s lives for decades. The cross-media campaign generated 139 million impressions, 109 million views, and 99.8% positive sentiment, inspiring thousands to engage and share.
Content Platforms & Formats
Atlas Copco Group
Atlas Copco Group presents Things
Orb Group
A modular video series that reveals the extraordinary technology and great people behind essential everyday things that allows society to function seamlessly. By using purpose-driven storytelling, it showcases how Atlas Copco Group is the most amazing company you’ve never heard of. Until now.
Content Platforms & Formats
LINDSTROM
Summer break is not for carpets
CUBE COMMS
We declared war on sand. Our carpet became a fearless island of purity, standing tall against the endless desert of dust and dirt. Summer cafés and beach spots suddenly saw it not as a detail, but as their secret weapon for freshness. And instead of the usual summer slump, the campaign stormed the market, delivering explosive growth of over 300% in Latvia, Bulgaria, Poland and Ukraine.
Content Platforms & Formats
McDonald's Hungary
Sissi in the Nyugati „Meki”
Noguchi & Peters
We accompanied the renovation of the Nyugati Square McDonald’s with themed communication activities for nearly half a year. As one of the final steps, we explored a legend that the restaurant was once Empress Sissi’s waiting room. In our video, pop singer Bogi Nagy, dressed as Sissi, visits the real royal waiting room before stepping into the present during the restaurant’s unique light show.
Content Platforms & Formats
Universitätsklinikum Freiburg
#EveryMomentMatters – What Excellence in Medicine Truly Means
Strong stories need strong images. The #EveryMomentMatters film by Medical Center - University of Freiburg uses cinematic, subtle footage to show why excellence in medicine matters: because behind every patient is a life story worth telling. Whether in the cinema, online, or at events, the campaign achieves enormous reach and generates great sympathy.
18. Video Series
Winner
Content Platforms & Formats
The Norwegian Council for Road Safety, Volvo Norge
Take Care of the Boys
Trigger Oslo
To reach Gen Z men, a group overrepresented in traffic accident statistics yet feeling ignored in the society, The Norwegian Council for Road Safety teamed up with Gen Z voices to enable young men to open up during car-rides. The four-part series with episodes running up to 18 minutes on TikTok focused on traffic safety, masculinity and mental health making a great impact.
Content Platforms & Formats
A3Player, Disney+, Prime Video
The New Consumer - The New Frontiers of Communication docu-series
MARCO
"The New Consumer" is a visionary blueprint for the future of communication. Fueled by the most ambitious global survey ever conducted by an independent agency, this docu-series unites over 150 senior global directors to provide enlightening insights into the post-pandemic AI-driven world - a game-changing thought leadership content to guide leaders through the new media and consumer landscape.
Content Platforms & Formats
DHL Group
Heroes of the Peak Season: Stories from DHL’s Logistics Heart
Justaddsugar
During peak seasons, DHL employees worldwide handle immense shipping volumes under intense pressure—a massive achievement that often goes unseen. The campaign spotlighted these challenges and the people behind them through a human-fi rst video series and short digital formats. DHL reached millions of views and strengthened appreciation for the work behind every delivery.
Content Platforms & Formats
MVM Group
MVM FUTURE TALKS - Healthy Decades & Superhumans
Lounge Group
One of Hungary’s most influential scientific events the 5th season of MVM Future Talks asked: What is the secret of longevity and will our future belong to cyborgs? By documentaries with Rozina Wossala and Gergely Szirmai, a talk show featuring futurist Jason Silva the campaign reached 1M+, gained 800K+ views and boosted positive media coverage by 15%, strengthening trust in the energy sector.
Content Platforms & Formats
Yara International
Who will grow the future?
Copenhagen Film Company, Geelmuyden Kiese
This campaign was built around a simple but profound question: “Who will grow the future?": Should farmers pressure their children to take over, or let them decide for themselves – even if that means no successor within the family? Yara's message was that the future of a farm is about ensuring that it remains profitable, sustainable, and attractive – so that someone will want to take it forward.
19. Podcast & Audio
Winner
Content Platforms & Formats
Publications Office of the European Union
CORDIScovery Podcast
Tipik Communication
The CORDIScovery podcast showcases EU-funded research through engaging conversations with leading experts, tackling global challenges from climate change to disinformation. By October 2025, it will reach its 50th episode, having featured 150 researchers and creating unique cross-disciplinary connections accessible to all audiences.
Content Platforms & Formats
Avnet Silica
We Talk IoT - The Internet of Things Business Podcast
RSP Management
The “We Talk IoT” business podcast makes complex technologies like IoT, AI and edge computing accessible and engaging. With expert guests and real-world use cases, it positions the Avnet Silica brand as a thought leader and has grown into a recognized content hub for tech professionals across Europe and a valuable business tool that facilitates high-level conversations with key decision-makers.
Content Platforms & Formats
Ennatuurlijk
Podcast ‘De Hoftuin’: complex heat transition in a relatable story
Bex*
For Ennatuurlijk, we developed the podcast series De Hoftuin, which makes complex heat transitions accessible through a relatable, people-centred narrative. With six episodes, we reached policymakers, professionals and citizens, opened up the conversation about the future of district heating networks, and fostered understanding, engagement and dialogue.
Content Platforms & Formats
Intesa Sanpaolo
OUR VOICES, OUR WORLD
"Our World" is an international podcast that makes ESG topics accessible and engaging through storytelling. Combining human editorial expertise with AI-driven production, it delivers high-quality, multilingual content across 10 countries, educating and inspiring audiences on sustainability, innovation, and social responsibility.
Content Platforms & Formats
University Hospital Muenster
Prevention to listen to: "Risiko und Nebenwirkung", the UKM-Podcast
Our podcast “Risiko und Nebenwirkung” brings prevention out of the hospital and directly into people’s everyday lives. By translating complex medical knowledge into accessible, engaging conversations, we empower listeners to better understand health risks and make informed choices. Since its launch, the podcast has built a loyal audience.
20. Website
Winner
Content Platforms & Formats
DMK Deutsches Milchkontor
DMK in transition - Relaunch of our Corporate Website
Part of the transformation process that the DMK Group is undergoing with Goal 2030 is our new online presence. The centerpiece of dmk.de is the newly created ‘Insights’ content hub with its clear one-pager design, which provides different depths of information and seamlessly links the other page areas thematically - always keeping the transformation topics in view.
Content Platforms & Formats
Dr. Hoffmann Facility Services Group
A new look for a service provider with heart
Wiethe Content
Solid, responsible, innovative and service-orientated – that's how we designed the new website for Dr Hoffmann, the professional for facility management solutions. We want to give our customers a face on the Internet to position them in an approachable, emotional way. And we want to give them a head start over the competition, with straightforward design and well thought-out functionality.
Content Platforms & Formats
EDP
EDP’s Corporate Website Refactor
Comprend, Deloitte, NTT Data
Global: To be a true representation of our global company - our global reach demands a global digital presence and positioning.
Sustainable: Choosing Earth means having a minimal carbon footprint - being loyal to our environment protection commitment.
Accessible: Prioritize accessibility in all aspects of website development - everyone matters and every person should be invited to get to know
Content Platforms & Formats
Just a Drop
Reinvigorating Messaging Around the Need for Safe Water
Bernadette
Just a Drop set out with a brief to update its website, by moving to a new site and doing a total relaunch in order to reinvigorate its brand and its messaging. We wanted a more dynamic, engaging site which brought the need for safe water and sanitation around the world to life, while generating more sponsorship leads.
Content Platforms & Formats
Wiethe Content
More emotions – Redesign for a Content Creator
Storyteller, moviemaker, content creator – that’s how one of the largest European agencies for content presents itself on the Internet. With clearly conceived formal language, restrained design, intuitive usability, emotional impressions, inspiring videos. With a surprising depth of information and designed for every type of end device.
21. Product Launch
Winner
Brand Experience & Communications
MAX Burgers
The Banquet Menu
JMWGolin
MAX Burgers launched a new menu that stole spotlight from The Nobel Prize Dinner, one of the most prestigious dinner parties in the world and managed to get the Swedish Deputy Prime Minister to stop by their restaurant for a late-night munchie. The campaign had over 16 million in earned media reach, +2 million social media impressions and an ROI of 1062%.
Winner
Brand Experience & Communications
Ministry of Infrastructure of Ukraine
Finally! Reform of international bus transfers in Ukraine
Be—it Agency
We transformed a complex bus transport reform into a simple and emotional story, making the word “Finally” a symbol of predictability and relief for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.
Brand Experience & Communications
Bolt Hungary
Bolt - Breaking Language Barriers
Lounge Group
Bolt Hungary launched the ride-hailing industry's first human capability-based category, enabling passengers to select English-speaking drivers. Facing Uber's market return, this breakthrough product innovation transformed 550+ drivers into competitive differentiators, achieving 65,000+ rides and 23% premium pricing while pioneering people-powered service categorization.
Brand Experience & Communications
Mondelēz International
The Côte d’Or x Lotus Campaign
Whyte Corporate Affairs
In May 2025, Mondelēz International and Lotus Bakeries launched their first co-branded Belgian product: Côte d’Or L’Original with Biscoff pieces.
We turned this product launch into national news—without paid media. Through strategic storytelling, finetuning guerrilla tactics, and a CEO-led press event, we generated 26 million impressions and €2 million in PR value.
Brand Experience & Communications
Samsung Romania
Unfolding the Ultra Beach, Please!
Centrade Cheil, GRF+, Leo Burnett
Samsung Romania transformed the Galaxy Z Fold7 & Z Flip7 launch into a cultural phenomenon at Beach, Please! - Europe’s biggest Gen Z festival, with massive online & offline takeover. Through influencer-first activations, a helicopter drop, mainstage reveals and viral content, the campaign achieved 13.1M reach (32% organic), impressive business results and record Galaxy AI awareness.
22. Live & Brand Events
Winner
Brand Experience & Communications
ALSÉÉN, Rijkswaterstaat
100 Hours of Hooipolder
Zandbeek
A 100-hour road closure for a 6,300-ton underpass installation became a national story. Through a liveblog, hourly social stories and a livestream, we turned a technical operation into a shared experience—engaging hundred thousands safely from home, generating massive reach, extensive media coverage and - most of all - earning overwhelming public appreciation.
Brand Experience & Communications
HBO Max Spain
The White Lotus Spain
Ogilvy Spain
To create brand buzz around the new season, HBO Max took over the Four Seasons hotel in Mallorca, fully rebranding it as “The White Lotus hotel” in Spain. A fully immersive three-day retreat where luxury, wellness, and nature merged like in the series, blurring fiction and reality by bringing to life the series' universe. Securing incredible local and global impact in both PR and social media.
Brand Experience & Communications
MAX Burgers
This payment option is a joke
JMWGolin
With new technology paying has never been as easy. But with high food costs it has also never been this boring.
So, when MAX Burgers launched their new Fun Drinks we created a self-ordering kiosk accepting jokes as form of payment.
Instead of tapping their card quest could share a classic pun like “Why did the golfer wear two pairs of pants? Just in case he got a hole in one!” for a Fun Drink
Brand Experience & Communications
Nationwide
Nationfried
The Romans
“NationFried” took the (let’s face it, entirely un-newsworthy) opening perk of a £120 JustEat voucher for students opening a new bank account and turned it into a celebration of all things takeaway, hosted by TikTok legend GK Barry and BETA Squad’s Harry Pinero. Not only were students queuing around the block, we drove a 33% increase in consideration, and opened 10,186 new Flexstudent accounts.
Brand Experience & Communications
SRG SSR Swiss Broadcasting Corporation (German: Schweizerische Radio- und Fernsehgesellschaft)
SRG Eurovision Song Contest 2025 in Basel
The Eurovision Song Contest 2025 in Basel united Europe and the world through music, creativity and diversity. Driven by innovation, sustainability and excellence, it offered an immersive experience for artists, fans and media – leaving a cultural and emotional legacy for Switzerland and beyond.
23. Immersive Brand Experience
Winner
Brand Experience & Communications
Stockholm Film Festival
Not Just Stockholm Film Festival
Geelmuyden Kiese, Rocket Science
Not Just Stockholm Film Festival was an earned-first campaign that turned local enthusiasts into national ambassadors. By tapping into a cultural trend and executing with relevance, the festival reinvented itself, regained attention, and showed that a film festival can evolve to capture both media and the public imagination.
Brand Experience & Communications
AVON COSMETICS ROMANIA
Color Up Your Summer Look, by Avon & Oxygen Communications
OXYGEN PUBLIC RELATIONS
This campaign`s impactful approach contributed to repositioning Avon, traditionally seen as a "mom's brand," to a contemporary and vibrant choice for Gen Z. The creative fusion of music, gaming and technology, influencers and make-up allowed Avon to authentically penetrate Gen Z’s cultural spaces, creating a highly relevant and memorable brand experience.
Brand Experience & Communications
Kaufland România
Kaufland A.C.C.E.S. - Immersive Experiences in the World of Diversity
The M Works
Kaufland staged Romania’s largest-ever celebration of workplace inclusion with a 5-year A.C.C.E.S. anniversary at the Museum of Immersive New Art, Bucharest. Fusing cutting-edge VR installations, thought-leading panels, and powerful storytelling, the landmark event amplified diversity awareness, elevated employer branding, and championed equal job opportunities for people with disabilities.
Brand Experience & Communications
Mondelez Deutschland Services
OREO x A MINECRAFT MOVIE: Square Cookie
InnoMate, MSL Germany, R&R, Saatchi & Saatchi, Spark Foundry, The Wow
Oreo teams with "A MINECRAFT MOVIE" for a unique snack and game mix. Limited edition packs feature Minecraft designs, inviting fans to bite snacks into block shapes. Scanning the pack unlocks an interactive portal with prizes. The campaign includes creator content, insights from game expert Prof. René Proyer, and a stunt with football club BVB Borussia Dortmund, reshaping brand engagement.
Brand Experience & Communications
Rinat Akhmetov Foundation
The documentary project “Diaries of Civilians"
The documentary project “Diaries of Civilians: voices of those who survived and those who did not” began as an exhibition of two unique diaries of Mariupol civilians, written during the war. Later, it grew into a platform for public dialogue on the importance of documenting personal experiences. This space unites people, shows how war affects destinies, and reveals the terrible truth through emoti
24. Storytelling
Winner
Brand Experience & Communications
European Patent Office
The 2025 Young Inventors Prize
The 2025 Young Inventors Prize celebrates innovators aged 30 and under whose work advances the UN SDGs. Through emotionally driven, multi-format storytelling, the campaign brought their stories to life across video, social media, live events and press—making youth-led innovation relatable, inspiring and widely accessible.
Brand Experience & Communications
ALDI SÜD
ALDI SÜD - Anything But a Side Dish
With “Anything But a Side Dish,” ALDI SÜD reshaped the perception of fruits & vegetables – creative, humorous, impactful. Bill & Tom from Tokio Hotel took the spotlight, while Gustav & Georg played the “side dish” – the perfect casting. Results: 133M impressions, 87% avg. YouTube watch time, 99% positive sentiment, and the world’s first side-dish pop-up restaurant, RoyALDI.
Brand Experience & Communications
DHL Group
Heroes of the Peak Season: Stories from DHL’s Logistics Heart
Justaddsugar
During peak seasons, DHL employees worldwide handle immense shipping volumes under intense pressure—a massive achievement that often goes unseen. The campaign spotlighted these challenges and the people behind them through a human-fi rst video series and short digital formats. DHL reached millions of views and strengthened appreciation for the work behind every delivery.
Brand Experience & Communications
Dexcom
Create awareness for diabetes and its impact with 24/7 diabetes
Bijl PR
About 1.2 million people in the Netherlands have diabetes, yet the Dutch know little about the disease. Dexcom wanted to create more awareness, so Bijl PR created a 360 degree campaign to draw more attention. We’ve reached over 4 million people, saw Dexcom brand awareness grow 7%, secured 11 publications in trade and news media and received loads of positive feedback from the community.
Brand Experience & Communications
Eternos.Life
Michael Bommer becomes immortal
MSL Germany
Michael Bommer, terminally ill with colon cancer, has a digital twin created via Eternos.Life in order to remain a companion to his family after his death. Eternos uses AI to preserve voices and memories. The launch sparked a debate about ethical issues surrounding death and technology. Media coverage, including two major TV documentaries, generated considerable interest in Germany and worldwide.
25. Influencer Communications
Winner
Brand Experience & Communications
Fazer
I'll Just Have One Piece
Kurio
On April 1st we claimed we’d done something outrageous: a one-piece chocolate tablet. And obviously, people thought it was an April Fools’ joke – and hundreds of people commenting on the Instagram post, wishing it was real. Because who hasn’t sometimes said (lied!) to themselves: “I’ll only have one piece”. But 24h later we dropped the one-piece for reals. And the internet blew up – as did sales.
Brand Experience & Communications
Astellas Pharma
Menopause without shame – real talk.
Hype Hart, We. Communications / Waggener Edstrom Worldwide
"Public and media awareness is nearly nonexistent." This quote from a woman in menopause, along with findings from Astellas' study, shows: menopause remains a taboo. Our campaign broke the silence – informing, creating space for dialogue, and empowering women. With 12.5M impressions and 19K+ comments just on Instagram, the response was overwhelming.
Brand Experience & Communications
Philips Ukraine
Goliath vs Goliath: How We Helped Philips Reclaim Market Share
Be—it Agency, the part of One Philosophy
Faced with Dyson’s comeback and dominance, Philips fought back by turning TikTok into a community-driven platform for haircare education. Leveraging influencers, trichologists, and demo experts, we transformed SenseIQ into the symbol of healthy hair. Within two months, Philips regained market share, closed the competitive gap from 27.7 to 4.3 points, and earned millions of loyal impressions.
Brand Experience & Communications
Spirit of America
Road to Freedom – Making WWII Liberation History Viral for Gen Z
pioneer communications
"Road to Freedom" brings WWII liberation history to Gen Z through authentic historytelling. Two content creators traced the US Army's 1945 route from Normandy to Leipzig, creating emotional social media content that reached millions. The campaign combined an interactive website, educational materials, and multimedia storytelling to make 80 years of peace tangible for young audiences.
Brand Experience & Communications
The Road Safety Department of Latvia
Ring Road for Safe Road
Deep White, MAGIC Agency
Legendary Latvian band Ring Road rebranded as Safe Road, becoming the country’s leading road-safety influencers. Acting as the main influencers, they drove the message through music, events, and social media — supported by digital creators — cutting accidents by 20% and turning safety into a nationwide cultural conversation.
26. Brand Relationship
Winner
Brand Experience & Communications
Umeå Energi
From Blackout to Beacon of Hope: How We Turned Crisis into Opportunity
In November 2024, a historic snowstorm left 5,200 Umeå homes without power—some for 18 days. With roads blocked and temperatures plummeting, we responded not only by restoring electricity, but by restoring trust and unity. Through transparency and empathy, we turned crisis into solidarity and emerged stronger together.
Brand Experience & Communications
GN Hearing
Hear the Future: An Exclusive Auracast™ Experience
Burson
In partnership with Hearing Australia and the National Acoustic Laboratories, GN is making the arts more accessible for people with hearing loss by installing Auracast™ broadcast audio, a Bluetooth technology, into three of the Sydney Opera House’s venues. This sets a global benchmark for accessibility, paving the way for other global venues to follow suit.
Brand Experience & Communications
Green Club
Green Club: Building Brand Emotion Through Change Communication
Wolfgang Gottbrath, gutberat.
Through strategic press work, the fusion of two strong brands was emotionally transferred into the new Green Club identity. By making the rebranding tangible through local reopenings, strong imagery and nationwide media coverage, the campaign built emotional brand relationships and positioned Green Club as a sustainable, value-driven partner in people’s lives.
Brand Experience & Communications
McDonald's Hungary
An Iconic Building Shines again on the Global Stage
Noguchi & Peters
In the final stage of its transformation program, McDonald’s Hungary renovated its iconic “Nyugati Meki,” often cited as one of the world’s most beautiful McDonald’s. The project preserved the building’s heritage while adding modern, innovative design and functionality. This fusion of tradition and modernity shaped our communication strategy both locally and internationally.
Brand Experience & Communications
Philips Ukraine
Goliath vs Goliath: How We Helped Philips Reclaim Market Share
Be—it Agency, the part of One Philosophy
Faced with Dyson’s comeback and dominance, Philips fought back by turning TikTok into a community-driven platform for haircare education. Leveraging influencers, trichologists, and demo experts, we transformed SenseIQ into the symbol of healthy hair. Within two months, Philips regained market share, closed the competitive gap from 27.7 to 4.3 points, and earned millions of loyal impressions.
27. B2B Communications
Winner
Brand Experience & Communications
ZEISS
Sebastian Copeland & ZEISS: The last generation on ice
Wildstyle Network
ZEISS and polar explorer Sebastian Copeland reveal the fragile beauty of the Arctic and the urgent reality of climate change. With film, talks, and exhibitions, ‘The Last Generation on Ice’ reached 68M+ impressions, from students in Greenland to global audiences. The film ‘Melting Giants’ was featured at festivals, making the project a flagship for ZEISS sustainability.
Brand Experience & Communications
Dapper - the growth agency
But then it's B2B marketing...
At Dapper, we believe B2B marketing doesn’t have to be boring. That is why we launched a video series that blended entertainment with B2B relevance and education. Turning iconic scenes from The Wolf of Wall Street, Pulp Fiction, and Suits into B2B marketing scenarios, we got millions of views, strengthened brand recognition, and attracted more leads than we could even service.
Brand Experience & Communications
Exotec
Exotec’s fast track market launch: From zero to top-3 in Benelux
Progress Communications
From unknown to top-3 in two years: Exotec’s human-first storytelling stood out in the Benelux warehouse automation market. Unlike tech-focused competitors, Exotec merged innovation with real-world impact, reaching broad-reach media and highlighting efficiency, worker safety, and wellbeing, while building thought leadership, visibility, and measurable business results.
Brand Experience & Communications
Hydro
From scrap to design object within a 100 km radius
As a material producer and component manufacturer, how can you attract and engage new target audiences?
With [R100], Hydro challenged itself to bring five groundbreaking designs to life within a self-imposed limit of a 100 km radius. The objects serve as vessels for communication, the designers are influencers in the campaign and the rich storytelling resulted in a very impactful campaign.
Brand Experience & Communications
Mastercard
Mastercard’s Age of Cybercrime 2025 campaign
Uniomedia - Rothman & Roman Group
Mastercard’s Age of Cybercrime 2025 campaign positioned the brand as Hungary’s most trusted cybersecurity educator. Through a landmark study, conferences, and expert collaboration, we reached nearly 1M readers and 10K+ business decision-makers, raising employee preparedness from 22% to 60% and reshaping the national conversation on digital resilience.
28. Multi-Channel Communications
Winner
Brand Experience & Communications
Ministry of Infrastructure of Ukraine
Finally! Reform of international bus transfers in Ukraine
Be—it Agency
We transformed a complex bus transport reform into a simple and emotional story, making the word “Finally” a symbol of predictability and relief for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.
Brand Experience & Communications
AVON COSMETICS ROMANIA
Color Up Your Summer Look, by Avon & Oxygen Communications
OXYGEN PUBLIC RELATIONS
This campaign`s impactful approach contributed to repositioning Avon, traditionally seen as a "mom's brand," to a contemporary and vibrant choice for Gen Z. The creative fusion of music, gaming and technology, influencers and make-up allowed Avon to authentically penetrate Gen Z’s cultural spaces, creating a highly relevant and memorable brand experience.
Brand Experience & Communications
Decathlon Türkiye
Decathlon MayFest
Canvas Communication Consultancy
Decathlon held MayFest for the 5th time, turning May 19 Youth and Sports Day into more than a celebration—into a powerful experience uniting millions through sports. Throughout May, the campaign was strengthened with OOH marketing in five major cities, influencer collaborations, and in-store events, building strong engagement and visibility nationwide.
Brand Experience & Communications
Gallagher Communication
Persimmon Target Zero
In 2024, Gallagher partnered with Persimmon to launch Target Zero—transforming safety from a compliance issue into a shared value. Reaching 16,000 workers, the campaign drove a 42% rise in near-miss reporting, a 21% drop in injuries, and a clear cultural shift toward care, accountability, and safer behaviours across all sites.
Brand Experience & Communications
HungaroControl
Five Out of a Hundred. Are You One of Them?"
Lounge Group
"Five Out of a Hundred" seamlessly integrated physical installations, digital gaming, influencer partnerships, and traditional media to recruit air traffic controllers. The multi-channel approach created continuous candidate journeys across touchpoints, achieving 40% application increase while demonstrating innovative cross-media storytelling.
29. Corporate Social Responsibility (CSR)
Winner
Purpose & Responsibility
ZEISS
Sebastian Copeland & ZEISS: The last generation on ice
Wildstyle Network
ZEISS and polar explorer Sebastian Copeland reveal the fragile beauty of the Arctic and the urgent reality of climate change. With film, talks, and exhibitions, ‘The Last Generation on Ice’ reached 68M+ impressions, from students in Greenland to global audiences. The film ‘Melting Giants’ was featured at festivals, making the project a flagship for ZEISS sustainability.
Purpose & Responsibility
DFL Deutsche Fußball Liga
21st “Day of Remembrance in German football”
With emotional eyewitness videos and a coordinated content strategy, the DFL and the clubs of the Bundesliga and 2. Bundesliga successfully used their digital reach this year to send a clear message against racism, antisemitism, and exclusion on the 80th anniversary of the liberation of Auschwitz concentration camp: Never again is always.
Purpose & Responsibility
Hrvatski Telekom (Croatian Telecom)
Tools for Modern Times – keeping kids safe online
Hate speech, fake news, excessive use of social media leading to addictive behaviors, online gambling, cyberbullying resulting with anxiety and depression, are some of the dangers the kids are facing. That’s why we with created Tools for Modern Times, the first ever, in Croatia, program for prevention of kids’ risky online behavior, tailored to provide kids with knowledge and skills to be safe.
Purpose & Responsibility
Hungarian Post
Being a Postal Worker Is Not a Combat Sport!"
Lounge Group
Hungarian Post launched “Being a Postal Worker Is Not a Combat Sport!” to address rising violence against postal workers. By humanizing mail carriers through disruptive visuals, authentic storytelling and cross-sector alliances with police and ambulance services, the campaign raised awareness, shifted behaviors, and built lasting respect for essential public service workers.
Purpose & Responsibility
Samsung Electronics
The Mind Guardian - Samsung transforms early cognitive impairment detection
ARCHETYPE AGENCY SLU, Nota Bene
For 12 years, Samsung has been promoting its social commitment with Technology with Purpose. With The Mind Guardian, we launched the first videogame with AI capable of detecting signs of cognitive impairment such as Alzheimer, with 97% accuracy. A 360º campaign involved employees, associations, and doctors, and we managed to reach all television and general media, exceeding all expectations.
30. Sustainability Communications
Winner
Purpose & Responsibility
ANFEVI
The Glass Generation (La Generación de Vidrio)
MARCO
ANFEVI presents The Glass Generation (La Generación de Vidrio), a 360° campaign that links the resilience, sustainability and authenticity of glass packages with today’s youth, challenging clichés of the so-called `crystal generation´, so well-spread in Spain and rooted in a mistranslation of the term glass. The campaign also aims to rename this generation, moving away from crystal and to glass.
Purpose & Responsibility
Coca Cola Hellas
Coca-Cola for Thessaly: From Crisis to Action
V+O
When Storm Daniel devastated Thessaly, V+O transformed Coca-Cola Greece's disaster response into a climate resilience story. We positioned their 340m drainage pipeline funding in Trikala as authentic climate adaptation leadership, protecting 100,000+ residents from future floods. Our strategic communications generated 230+ positive media stories, establishing genuine sustainability leadership.
Purpose & Responsibility
Lidl Slovenia
One Million Bottles for the Heroes
Taktik
Slovenia does not have a deposit return system (DRS) for plastic bottles, and the collection is permitted only for charitable purposes. Lidl Slovenia saw an opportunity to showcase the advantages of DRS and supported a comprehensive nationwide communication campaign, "Bottles for the Heroes" where residents of Slovenia collected over one million plastic bottles for charitable purposes.
Purpose & Responsibility
PT Pertamina (Persero)
Pertamina Community in Action (Komunitas Bergerak)
Pertamina’s sustainability vision balances energy access with environmental and social stewardship. Through the program, the company supports over 22,000 beneficiaries contributing to health, environment, education and social aspects such as clean water, food aid, plantation and training. This initiative fosters employee unity and resilient communities, advancing Pertamina’s sustainability goals.
Purpose & Responsibility
Stadt Ulm
A Bridge as Musical Instrument - The Smart Circular Bridge in Ulm
Proesler Kommunikation
Pedestrians rarely pay attention to the bridges they walk across. That’s not the case in Ulm. Here, they can experience how the innovative bio-based ‘Smart Circular Bridge’ reacts to them. The interactive user experience, composed of a sound installation and an audio web app, draws attention to sustainable innovations, showcases the progress in this field and puts a smile on people’s faces.
31. Educational Content & Awareness Campaign
Winner
Purpose & Responsibility
INCYTE BIOSCIENCES IBERIA
#VeMásAllá - Vitíligo Campaign
Cícero Comunicación
Only 0.2% of people with vitiligo in Spain are diagnosed. ASPAVIT (Vitiligo Patients’ Association), with the support of Incyte, launched #VeMásAllá, inviting society to “step into patients’ skin” with a temporary tattoo. The multi-channel campaign reached nearly 20 million people, generated over 3 million views and sparked a national conversation, changing perceptions of vitiligo.
Purpose & Responsibility
European External Action Service
Above the Noise: EU campaign for youth in Africa
Echohouse, GOPA PACE, JD Works, Stratcom PRO
The EU’s Above the Noise campaign gave young Africans in Benin, Chad, Ghana, Nigeria and South Africa the lead in conversations on migration, disinformation, peace & security, and multilateralism. Through rooftop dialogues, influencers, and multi-channel outreach, it generated 50M+ views, 19M engagements and sparked authentic debate, setting a new benchmark for EU public diplomacy.
Purpose & Responsibility
Hrvatski Telekom (Croatian Telecom)
Tools for Modern Times – keeping kids safe online
Hate speech, fake news, excessive use of social media leading to addictive behaviors, online gambling, cyberbullying resulting with anxiety and depression, are some of the dangers the kids are facing. That’s why we with created Tools for Modern Times, the first ever, in Croatia, program for prevention of kids’ risky online behavior, tailored to provide kids with knowledge and skills to be safe.
Purpose & Responsibility
Spirit of America
Road to Freedom – Making WWII Liberation History Viral for Gen Z
pioneer communications
"Road to Freedom" brings WWII liberation history to Gen Z through authentic historytelling. Two content creators traced the US Army's 1945 route from Normandy to Leipzig, creating emotional social media content that reached millions. The campaign combined an interactive website, educational materials, and multimedia storytelling to make 80 years of peace tangible for young audiences.
Purpose & Responsibility
Target Malaria
Target Malaria "Mosquito Minutes"
Mosquito Minutes is a 6-part animated series created in-house by Target Malaria for World Mosquito Day 2025. The cartoons target youth and share key facts about mosquitoes, including their life cycle, their anatomy, and the dangers they pose to public health. The series raises awareness on malaria and highlights the importance of malaria and mosquito research.
32. Diversity, Equity & Inclusion Communications (DEI)
Winner
Purpose & Responsibility
Missing Billion Initiative
Dis-Inspirational Quotes by Women with Disabilities
Kurio
The new report by Missing Billion shows that the global health systems are far from equal for women with disabilities. To spark change, with no budget, we hijacked a medium that is all about change: inspirational quotes. But as our report's findings were devastating, we called ours: Dis-Inspirational Quotes by Women With Disabilities. It has already raised grants to cover 2 more years of work.
Purpose & Responsibility
Brico Dépôt
Construimos Juntas ("We Build Together")
ATREVIA CORPORACIÓN
Brico Depôt’s “We Build Together” breaks stereotypes in a male-dominated sector, creating real opportunities for invisible women. Through workshops, training, and professional visibility, the initiative transformed perceptions, advanced inclusion, and became a national movement redefining construction’s future.
Purpose & Responsibility
IOM Lithuania
RISE Project Communication
UAB IDEA PRIMA
The RISE project invited Lithuanians to see refugees not as strangers, but as neighbors. Through art, authentic stories, media, and influencer voices, it sparked empathy and dialogue. The campaign reached 4.5M contacts, generated 1.5M ad impressions, and inspired new supporters to join, proving that human encounters can transform perceptions.
Purpose & Responsibility
Mumdoo
Mums want it too!
DDB, Grayling Czech Republic
"Moms Want It Too". Moms want to work too! This slightly provocative campaign, carried out at minimal cost, reached over 13 million impression, including MPs, and thanks to it, the founders of MUMDOO were nominated for Vogue Leaders and spoke in the Senate.
Campaign at destigmatizing mothers who want to balance work and family care.
Purpose & Responsibility
The Norwegian Council for Road Safety, Volvo Norge
Take Care of the Boys
Trigger Oslo
To reach Gen Z men, a group overrepresented in traffic accident statistics yet feeling ignored in the society, The Norwegian Council for Road Safety teamed up with Gen Z voices to enable young men to open up during car-rides. The four-part series with episodes running up to 18 minutes on TikTok focused on traffic safety, masculinity and mental health making a great impact.
33. Crisis Response
Winner
Corporate Reputation & Stakeholder Relations
Klinikum Magdeburg
20.12.2024, Magdeburg attack or: Mastering a crisis with values
Agentur Blaulicht
20.12.2024, Magdeburg rampage attack or:
Mastering a crisis with values
Crisis communication via social media that touched millions of people and
even made it into the Federal Chancellor's speech
Corporate Reputation & Stakeholder Relations
DTEK
"Fight for Light" Installation
No energy system in modern history has faced such massive attacks from Russian missiles and kamikaze drones as Ukraine’s. The DTEK team brought a 40-ton transformer, destroyed during a strike on a thermal power plant, to central Kyiv and turned it into an art object. It’s a reminder to millions of Ukrainians of the unprecedented destruction and a living witness to energy terror.
Corporate Reputation & Stakeholder Relations
Pottsalat
No Nazis. Bunt ist besser.
Wolfgang Gottbrath, gutberat.
Amid revelations of investor ties to far-right networks, Pottsalat faced an existential crisis. With a “No Nazis” logo coup, transparent interviews in leading media such as FAZ and Wirtschaftswoche, and participatory actions like the “Bunt-ist-besser Bowl” and a democracy clause in its statutes, the brand became a pioneer for credible communication, democracy and diversity.
Corporate Reputation & Stakeholder Relations
TenneT TSO, TransnetBW
Across 700 km through Germany's soil
navos - Public Dialogue Consultants
SuedLink, a 700 km underground DC cable, is one of Germany’s key energy transition projects. Thousands of landowners are affected. Thanks to an early dialogue initiative by TenneT & TransnetBW, construction of SuedLink was able to start on schedule. Our strategy resulted in soil protection guidelines, a framework agreement for compensation & field studies for greater soil protection.
Corporate Reputation & Stakeholder Relations
Umeå Energi
From Blackout to Beacon of Hope: How We Turned Crisis into Opportunity
In November 2024, a historic snowstorm left 5,200 Umeå homes without power—some for 18 days. With roads blocked and temperatures plummeting, we responded not only by restoring electricity, but by restoring trust and unity. Through transparency and empathy, we turned crisis into solidarity and emerged stronger together.
34. Executive Communications & Positioning
Winner
Corporate Reputation & Stakeholder Relations
Ringier
SPEAK 2025 – Storytelling the Future of Strategy, AI, and AI Agents at Ringier
SPEAK 2025 transformed Ringier’s annual reporting into a hybrid storytelling event. CFO Annabella Bassler outlined the solid financial foundation of 2024, while CEO Marc Walder highlighted transformation as Ringier’s DNA, focusing on AI and AI Agents. The format combined data and vision, engaging 6,500 employees and positioning Ringier as an innovation leader.
Corporate Reputation & Stakeholder Relations
Erzbischöfliches Generalvikariat Paderborn
Team Bentz: The Archdiocese of Paderborn has a new archbishop
K+G Agentur für Kommunikation
What does a new bishop mean for a diocese? Is it like a new CEO at a Euro Stoxx 50 company? In 2024, the Archdiocese of Paderborn welcomed Dr. Udo Markus Bentz as archbishop. He stepped in to a Church under pressure – navigating a world that’s increasingly secular, while undergoing change within. The job of communications was to show who the new archbishop is and how he’s working to rebuild trust.
Corporate Reputation & Stakeholder Relations
Johanniter-Unfall-Hilfe
Experience Leadership: A Christian organization shares diversity values
Agentur Blaulicht
Managers were developed as “Corporate Influencers” on LinkedIn to represent corporate and leadership culture as realistically and work-related as possible. As a Christian organization, it is particularly important for the Johanniter Bayern to strongly advocate for diversity and equality – and for career opportunities for everyone.
35. Public Affairs & Political Communications
Winner
Corporate Reputation & Stakeholder Relations
Gatehouse Bank
Campaign for Tax Equality in Islamic Finance
Gatehouse Bank successfully led a campaign to reform UK tax rules (CGT and ATED) that disadvantaged customers choosing Islamic finance products. Through strategic engagement and original research, two policy changes were secured in the UK’s 2024 Budget—delivering regulatory parity and placing Islamic finance on a level playing field with conventional finance.
Corporate Reputation & Stakeholder Relations
Ipsen
The Statue of Strain
Gullers Grupp
By using a powerful visual aesthetic with a tactile, physical core and an emotional storytelling that is possible to feel through the screen, we have not only sparked essential discussions but also encouraged a broader understanding and engagement with spasticity. We established new leads to stakeholders and continue to impact ongoing dialogues to ensure comprehensive care for spasticity.
Corporate Reputation & Stakeholder Relations
Ministry of Food, Rural Affairs and Consumer Protection Baden-Wuerttemberg
We have something against CO₂
Schleiner + Partner Kommunikation
We have something against CO₂ in the atmosphere. Also against a throwaway culture, housing shortages, and energy dependence. We just need to use it wisely. The #OurWood campaign ((#UnserHolz ) by the Ministry of Food, Rural Affairs and Consumer Protection Baden-Wuerttemberg clearly shows how wood can have multiple positive effects on the climate.
Corporate Reputation & Stakeholder Relations
Officersförbundet
The Dramatized Survey
Gullers Grupp
The Swedish Officers' Association wanted to raise awareness about the low salaries of Swedish military personnel. With a digital survey and a (world first?) dramatized survey, we reached out with both reason and emotion. The reception was dramatic, with an impact on both news outlets in 44 media channels and great engagement on social media.
Corporate Reputation & Stakeholder Relations
The Federation of Swedish Farmers
Operation Three Toes
JMWGolin
To create awareness among Swedish politicians about a major legal flaw that can lead to property expropriation for landowners, The Federation of Swedish Farmers sent hundreds of three-toed woodpeckers to Swedish parliamentarians which resulted in important meetings for the LRF chairman with the leader of the opposition and the state secretary to discuss the problems for landowners.
36. Industrial, Engineering & Manufacturing
Winner
Industries
Yara International
Who will grow the future?
Copenhagen Film Company, Geelmuyden Kiese
This campaign was built around a simple but profound question: “Who will grow the future?": Should farmers pressure their children to take over, or let them decide for themselves – even if that means no successor within the family? Yara's message was that the future of a farm is about ensuring that it remains profitable, sustainable, and attractive – so that someone will want to take it forward.
Industries
Hydro
From scrap to design object within a 100 km radius
As a material producer and component manufacturer, how can you attract and engage new target audiences?
With [R100], Hydro challenged itself to bring five groundbreaking designs to life within a self-imposed limit of a 100 km radius. The objects serve as vessels for communication, the designers are influencers in the campaign and the rich storytelling resulted in a very impactful campaign.
Industries
LINPRA
I’m an engineer!
UAB IDEA PRIMA
The campaign redefined engineering in Lithuania as creative, inclusive, and future-shaping. Through the national STEAM TEAM 2024 Championship, 250+ children built ingenious Goldberg machines, supported by mentors and amplified by media. Public perception shifted: agreement that engineering is a viable profession rose from 31% to 43%.
Industries
Lithuanian Transport Safety Administration
Ride Charmingly Helmeted
UAB IDEA PRIMA
The campaign “Ride Charmingly Helmeted!” used humor and creativity to reframe e-scooter safety. Instead of moralising, it inspired riders to see themselves as traffic participants and embrace helmets with style. Results: +5% rule awareness, +5% helmet use, 6M video impressions, and a new word – Helmeted (“Šalmingai”) – entering everyday language.
Industries
Ministry of Infrastructure of Ukraine
Finally! Reform of international bus transfers in Ukraine
Be—it Agency
We transformed a complex bus transport reform into a simple and emotional story, making the word “Finally” a symbol of relief and stability for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.
37. Technology, Telecommunications & Digital Transformation
Winner
Industries
OnePlus
Made of Metal
The Romans
Inspired by the OnePlus Nord 4’s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. The results? A 13% sales uplift, 89% rise in subscriptions, 387% web traffic increase, 100k+ Spotify streams, and media coverage across Europe.
Industries
AVM
Making FRITZ!Box the most loved router by gamers
Progress Communications, Progress Communications
We positioned FRITZ!Box as the router of choice for gamers by putting the router at the heart of the gaming ecosystem. Through influencer partnerships, event activations, sponsorships and gaming media outreach, we achieved 1M+ reach, 80% more gaming coverage, 3.4% social growth, and long-term ambassador deals with the ultimate goal: securing lasting brand love.
Industries
Eternos.Life
Michael Bommer becomes immortal
MSL Germany
Michael Bommer, terminally ill with colon cancer, has a digital twin created via Eternos.Life in order to remain a companion to his family after his death. Eternos uses AI to preserve voices and memories. The launch sparked a debate about ethical issues surrounding death and technology. Media coverage, including two major TV documentaries, generated considerable interest in Germany and worldwide.
Industries
Intel
Going For Gold: Delivering an AI-Powered Olympics
We. Communications
As the AI Platform Partner for Paris 2024, Intel’s Olympics campaign made AI relatable by showcasing its human impact — from accessible onsite navigation to a fan experience that matched visitors to Olympic sports using AI talent identification. Reaching millions globally, it positioned Intel as a leader in AI innovation while driving tangible business growth.
Industries
Samsung Romania
My best day with AI
Centrade Cheil, Grf+
In a tought premium market, with AI seen as a cold tech feature, Samsung Romania turned the launch of Galaxy S25 into an opportunity to shift the conversation from “more tech” to “more value with AI”. The first slam poetry launch, live demos and content creators drove record 4 mil total reach, increased Galaxy AI understanding and impressive business results.
38. Energy & Utilities
Winner
Industries
DTEK
"Fight for Light" Installation
No energy system in modern history has faced such massive attacks from Russian missiles and kamikaze drones as Ukraine’s. The DTEK team brought a 40-ton transformer, destroyed during a strike on a thermal power plant, to central Kyiv and turned it into an art object. It’s a reminder to millions of Ukrainians of the unprecedented destruction and a living witness to energy terror.
Industries
Distributie Oltenia
The Marathon of Optimism
Rogalski Damaschin
The integrated communication campaign “The Marathon of Optimism” demonstrated that optimism – a trait increasingly rare at the societal level but strongly present among athletes – is like a muscle that can be trained. Through a mix of tech and community-focused activities during the Oltenia Marathon, we showed that sports and athletic communities generate energy.
Industries
OMV
The New OMV: A Purposeful Shift
EssenceMediacom, Interbrand, Serviceplan Group/Wien Nord
OMV is undergoing its largest transformation, evolving into an integrated company for sustainable chemicals, fuels, and energy with a leading role in the circular economy. The rebranding, with the new OMV logo and holistic design, makes this shift visible. The tagline “Forward for Good” reflects OMV’s renewed mindset and drives integrated communications.
Industries
TenneT TSO, TransnetBW
Across 700 km through Germany's soil
navos - Public Dialogue Consultants
SuedLink, a 700 km underground DC cable, is one of Germany’s key energy transition projects. Thousands of landowners are affected. Thanks to an early dialogue initiative by TenneT & TransnetBW, construction of SuedLink was able to start on schedule. Our strategy resulted in soil protection guidelines, a framework agreement for compensation & field studies for greater soil protection.
Industries
Umeå Energi
From Blackout to Beacon of Hope: How We Turned Crisis into Opportunity
In November 2024, a historic snowstorm left 5,200 Umeå homes without power—some for 18 days. With roads blocked and temperatures plummeting, we responded not only by restoring electricity, but by restoring trust and unity. Through transparency and empathy, we turned crisis into solidarity and emerged stronger together.
39. Finance & Insurance
Winner
Industries
BCR Romania
“NECHELTUITORII” // NON-SPENDERS BY BCR ROMANIA
Digitas Romania, Publicis Media
While the category pressured Romanians with “plan your budget or face the consequences, ”NON-SPENDERS" by BCR flipped the script, with an interactive brand experience. From AI financial assistant Zir0 to gamified zero-spending-one-month-challenge, BCR proved that financial education can be practical, playful, and lived daily.
Industries
Mastercard
Mastercard’s Age of Cybercrime 2025 campaign
Uniomedia - Rothman & Roman Group
Mastercard’s Age of Cybercrime 2025 campaign positioned the brand as Hungary’s most trusted cybersecurity educator. Through a landmark study, conferences, and expert collaboration, we reached nearly 1M readers and 10K+ business decision-makers, raising employee preparedness from 22% to 60% and reshaping the national conversation on digital resilience.
Industries
Standard Life
Turning pensions into a National Conversation through ‘Women and Pensions"
Carr Communications
We set out to flip the script on pensions, reframing retirement planning through the lens of women’s real lives, and position Standard Life as a relatable voice for the retirement journey. Building on strong consumer insight and creative storytelling, we swapped a formulaic narrative for lifestyle magazines and prime time TV, breaking sector barriers, uplifting brand awareness and positioning.
Industries
VIS Insurance
The Burglary Forecast
Trigger Oslo
Only 1 in 5 Norwegians worry about pests, yet 4 in 5 fear burglars during summer. VIS Insurance turned this insight into the “Burglary Forecast,” reframing pests as the real intruders. The campaign created buzz throughout the nation, gained 40M+ impressions, doubled CTR, lifted brand perception by 52% and boosted purchase intent by 42%.
Industries
Zavarovalnica Triglav / Triglav Group
Does Risk Live at Your Address?
Herman & partnerji, Media Publikum
After Slovenia’s worst-ever floods, Zavarovalnica Triglav, the leading insurance company in the Adriatic region, launched a data-driven campaign to raise awareness of natural disaster risks. Through a free digital tool, users could assess their property’s exposure and take action: strengthening insurance literacy and building a more resilient society.
40. Health & Pharma
Winner
Industries
Galenika
The MOST BEAUTIFUL BREASTS YOU'LL SEE TODAY
Chapter 4 Communication Consulting
Galenika is one of the leaders in the pharmaceutical industry in Serbia and one of the oldest companies in the region. For the 5th consecutive year, Galenika's has been dedicated to the fight against breast cancer through raising awareness, donations to healthcare institutions and support to patients. To grow the Pink October reach this year, we decided to opt for new and unexpected strategies
Industries
Astellas Pharma
Menopause without shame - real talk.
Hype Hart, WEFRA MEDIAPLUS GLOBAL HEALTH, We. Communications / Waggener Edstrom Worldwide
"Public and media awareness is nearly nonexistent." This quote from a woman in menopause, along with findings from Astellas' study, shows: menopause remains a taboo. Our campaign broke the silence – informing, creating space for dialogue, and empowering women. With 12.5M impressions and 19K+ comments just on Instagram as well as 301 clippings, the response was overwhelming.
Industries
Challenge Works
Longitude Prize on ALS
Seven Consultancy
The £7.5m Longitude Prize on ALS incentivises innovators to find high potential drug targets for ALS. At launch, Seven delivered a high-profile integrated comms campaign for Challenge Works and MND Association, including a BBC world exclusive, securing 1.7k pieces of coverage in UK, US and EMEA, with a reach of 1.77B, and ongoing coverage since June and a digital reach of 6M+ in 92 countries.
Industries
Ipsen
The Statue of Strain
Gullers Grupp
By using a powerful visual aesthetic with a tactile, physical core and an emotional storytelling that is possible to feel through the screen, we have not only sparked essential discussions but also encouraged a broader understanding and engagement with spasticity. We established new leads to stakeholders and continue to impact ongoing dialogues to ensure comprehensive care for spasticity.
Industries
Regina Maria - The Healthcare Network
Health of the Nation
Mccann Health Brain&Heart
In a country with no patient registry and no centralized medical history, we built one of the most accurate snapshots of patient health, while proving that primary care services, unlocked through medical subscriptions, are powerful prevention tools. How? Through Health of the Nation, a report that provided an overview of personal health in Romania and was sexy enough to make an impact.
41. Retail & E-Commerce (including Fashion & Beauty, Food & Beverage)
Winner
Industries
Lidl
Lidl by Lidl
The Romans
To celebrate the comeback of Oasis, Lidl launched ‘Lidl by Lidl’ - a ‘beer-proof’ parka-style jacket just in time for the reunion gigs. Launched via a Wonderwall mural outside The Etihad Stadium, RollingStone dubbed it 'genius', LADbible said it was 'perfect for getting the badge in', and the jacket sold out in 2 minutes, with coverage on GMB and Lorraine on launch day and over 195k website visits
Industries
HUGO BOSS XP
HUGOBOSS XP APP
Empathy Lab
HUGO BOSS takes its current membership program to the next level by introducing HUGO BOSS XP - a program which seamlessly blends traditional loyalty features with innovative blockchain-supported elements, such as digital tokens. Members can experience the world of BOSS and HUGO like never before through a unique phygital journey.
Industries
McDonald's Hungary
An Iconic Building Shines again on the Global Stage
Noguchi & Peters
In the final stage of its transformation program, McDonald’s Hungary renovated its iconic “Nyugati Meki,” often cited as one of the world’s most beautiful McDonald’s. The project preserved the building’s heritage while adding modern, innovative design and functionality. This fusion of tradition and modernity shaped our communication strategy both locally and internationally.
Industries
Mondelez Deutschland Services
OREO x A MINECRAFT MOVIE: Square Cookie
InnoMate, MSL Germany, R&R, Saatchi & Saatchi, Spark Foundry, The Wow
Oreo teams with "A MINECRAFT MOVIE" for a unique snack and game mix. Limited edition packs feature Minecraft designs, inviting fans to bite snacks into block shapes. Scanning the pack unlocks an interactive portal with prizes. The campaign includes creator content, insights from game expert Prof. René Proyer, and a stunt with football club BVB Borussia Dortmund, reshaping brand engagement.
Industries
Rusta Retail
Rusta Retail's Christmas Pop-Up
PR-operatørene
An event for journalists and influencers that celebrated Rusta’s 10 years in Norway and showcased the Christmas collection in an inspiring way. The aim was to generate media coverage, increase visibility on social media, and strengthen awareness of Rusta among both existing and new customers.
42. Travel & Tourism
Winner
Industries
Havila Voyages
Havila Voyages - The Noise Forecast
Trigger Oslo
Havila Voyages launched the world's first Noise Forecast to highlight the contrast between urban chaos and coastal calm. By turning silence into a measurable travel benefit, the campaign generated 89M views globally and positioned Havila as a sustainable and innovative alternative in coastal tourism.
Industries
Bolt Hungary
Bolt - Breaking Language Barriers
Lounge Group
Bolt redefined Budapest’s tourism experience by introducing English-speaking drivers in summer 2024. More than 650 trained drivers became cultural ambassadors, turning 65,000+ rides into authentic exchanges. The service improved airport arrivals, enhanced visitor satisfaction, and positioned Budapest as a more welcoming destination for international travelers.
Industries
FINN Partners
Orlando: Beyond the Theme Parks
In 2024 FINN was tasked by Visit Orlando to broaden public perception around the USA’s most visited destination, educating the British and Irish market on the lesser-known attractions outside of the world-famous theme-parks, busting the myth that Orlando is only for theme park adrenaline seekers and driving appeal amongst a new traveller demographic.
Industries
OnePlus
Women with Altitude
The Romans
Women With Altitude turned the launch of the OnePlus13 smartphone into a campaign that shone a spotlight on female explorers past and present, all while showcasing its incredible tech features. Beyond its positive cultural impact, the campaign delivered on its commercial objectives, driving 41,000 people to the e-commerce site and making OnePlus13 the brand's most successful flagship launch ever.
43. Culture, Sports & Entertainment
Winner
Industries
Liseberg
The Superseniors – Smashing Stereotypes, Challenging Ageism
Welcom
To challenge prejudices around ageism, Liseberg launched The Superseniors — a campaign turning seniors into thrill-seekers and cultural heroes. The campaign culminated in a world record rollercoaster ride with an average age of 80.1 years. Coverage spanned Swedish and international media (including Vogue and PR Week) and reached 1.6 million organic views online.
Industries
GLOW
Shining brighter than ever: GLOW’s surprising media triumph
Bex*
GLOW evolved from a regional light art festival into a nationally recognized brand through strategic storytelling, strong visuals, and year-round media engagement. With a modest budget, Bex* built lasting media relationships and positioned GLOW as a movement that connects people, ideas, and communities.
Industries
The Story Mob
The Esports World Cup
The Story Mob led global communications for the Esports World Cup 2025, the largest multi-title esports tournament in history. Through media relations, cultural storytelling, and on-site media management, we achieved record-breaking visibility, securing 30,000 articles across 4,000+ media outlets from 128 countries, publishing in 56 languages - thus cementing EWC’s status as a cultural landmark.
44. NGOs & Associations
Winner
Industries
Pod svícnem
Little Superheroes - Teaching children how to face domestic violence!
Comm Lab
Children have very limited options for defending themselves against violence and they bear the consequences of various wrongdoings for the rest of their lives. Hence, we have created a so-called ?Superhero Campaign? to attract required attention of youngsters and deliver much needed viral impact in their community. We changed the legislation and upgrade environment for children.
Industries
DNA of Democracy c/o Correctiv
DNA of Democracy
MSL Germany, Seven.One ADFactory/ Creative House, White Rabbit Budapest
Using the biotechnological innovation DNA Data Storage, DNA of Democracy transformed the German constitution into an ink containing billions of copies of this synthetic DNA. Mobilizing high-profile personalities from politics, culture and society via LinkedIn, videos, Out-of-Home, and a dedicated book, the campaign underscored that Germany has a strong bulwark against extremism: its constitution.
Industries
Save the Children Romania
THE TINIEST ROOM
Golin Romania
In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room. Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10? and contribute to a safer future for a premature.
Industries
Estonian Eating Disorders Association NPO (MTÜ Söömishäirete Liit),T1 Center
Mother's Heart: Eating disorders are Real
Corpore
Eating disorders affect 7% of the Estonian population. To address this serious issue, the photo and video exhibition ?Mother?s Heart? opened in the T1 Center in November 2024. Displaying real people and real stories, and a performance of naked truth, the exhibition attracted hundreds of young people. ?Mother?s Heart? marked a shift in awareness and triggered a wave of rehabilitation solutions.
Industries
Officersförbundet
The Dramatized Survey
Gullers Grupp
The Swedish Officers' Association wanted to raise awareness about the low salaries of Swedish military personnel. With a digital survey and a (world first?) dramatized survey, we reached out with both reason and emotion. The reception was dramatic, with an impact on both news outlets in 44 media channels and great engagement on social media.
45. Government Agencies & Parties
Winner
Industries
ALSÉÉN, Rijkswaterstaat
100 Hours of Hooipolder
Zandbeek
A 100-hour road closure for a 6,300-ton underpass installation became a national story. Through a liveblog, hourly social stories and a livestream, we turned a technical operation into a shared experience?engaging hundred thousands safely from home, generating massive reach, extensive media coverage and - most of all - earning overwhelming public appreciation.
Industries
Ministry of Infrastructure of Ukraine
Finally! Reform of international bus transfers in Ukraine
Be-it Agency
We transformed a complex bus transport reform into a simple and emotional story, making the word ?Finally? a symbol of relief and stability for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.
Industries
Ministry of Food, Rural Affairs and Consumer Protection Baden-Wuerttemberg
We have something against CO2
Schleiner + Partner Kommunikation
We have something against CO? in the atmosphere. Also against a throwaway culture, housing shortages, and energy dependence. We just need to use it wisely. The #OurWood campaign ((#UnserHolz ) by the Ministry of Food, Rural Affairs and Consumer Protection Baden-Wuerttemberg clearly shows how wood can have multiple positive effects on the climate.
Industries
Bertelsmann Stiftung
#MACHER - the get out the vote campaign 2.0
ENKIME, MSL Germany
The Bertelsmann Stiftung's #MACHER campaign used a TikTok sound, nano-influencers and a little courage to mobilize young voters and increase political participation in the 2025 German federal elections. Creative approaches on social media created a dynamic discourse space that achieved over 6 million views and high interaction rates shortly before the elections.
Industries
BUFDIR
Norwegian Fights Wrapped 2024
Trigger Oslo
Drawing inspiration from Spotify Wrapped, we released Norwegian Fights Wrapped 2024, a list of Norway?s most common arguments, based on data from the Family Counselling Service. An entirely new way of highlighting the Family Counselling Service and the services they provide, presented in a format that sparked curiosity, encouraged conversations, and offered fresh insights.
46. Northern Europe
Winner
National Campaigns
The Norwegian Council for Road Safety, Volvo Norge
Take Care of the Boys
Trigger Oslo
To reach Gen Z men, a group overrepresented in traffic accident statistics yet feeling ignored in the society, The Norwegian Council for Road Safety teamed up with Gen Z voices to enable young men to open up during car-rides. The four-part series with episodes running up to 18 minutes on TikTok focused on traffic safety, masculinity and mental health making a great impact.
National Campaigns
Havila Voyages
Havila Voyages - The Noise Forecast
Trigger Oslo
Havila Voyages launched the world's first Noise Forecast to highlight the contrast between urban chaos and coastal calm. By turning silence into a measurable travel benefit, the campaign generated 89M views globally and positioned Havila as a sustainable and innovative alternative in coastal tourism.
National Campaigns
Roborock
Roborock - vacuuming the marked
PR-operatørene
Roborock aimed to strengthen its position as a leading brand in the smart cleaning solutions market in Norway. Through a targeted PR strategy for 2025 that included product reviews, media coverage, and a combined press and influencer event, we achieved a 229% increase in media mentions and a 700% growth in the lifestyle segment, building trust with journalists and consumers alike.
National Campaigns
Umeå Energi
From Blackout to Beacon of Hope: How We Turned Crisis into Opportunity
In November 2024, a historic snowstorm left 5,200 Umeå homes without power—some for 18 days. With roads blocked and temperatures plummeting, we responded not only by restoring electricity, but by restoring trust and unity. Through transparency and empathy, we turned crisis into solidarity and emerged stronger together.
National Campaigns
atNorth
atNorth B2B Brand Transformation with Exponential Results
Digitalization and sustainability must work in harmony to create a greener future and as such atNorth made a strategic decision to leverage the benefits of its Nordic locations to capitalize on the increased demand for sustainable digital infrastructure. The business conducted a rebrand and strategic communications campaign to highlight its energy-efficient operations with fantastic results.
47. Baltic States
Winner
National Campaigns
The Road Safety Department of Latvia
Ring Road for Safe Road
Deep White, MAGIC Agency
Latvia’s legendary music band Ring Road (Apvedceļš) rebranded as Safe Road to lead a nationwide road safety campaign. Combining music, concerts, media outreach, and strategic messaging across roads and events, the campaign reignited public attention, reached millions, and delivered results: a 20% drop in accidents, 210 organic publications, 14M impressions, and 3M video views.
National Campaigns
Association #timetoread
From Idea to Movement: The Public Launch of #TimeToRead
Brandbox, Deep White
#TimeToRead (#laikslasit) turned one of society’s most common excuses – “I don’t have time to read” – into a bold cultural movement. With a striking black-and-white identity and a universal call to action, the zero-budget initiative transformed reading into a modern lifestyle choice, uniting writers, media, and the public in an unprecedented collaboration.
National Campaigns
Estonian Eating Disorders Association NPO (MTÜ Söömishäirete Liit), T1 Center
Mother's Heart: Eating disorders are Real
Corpore
Eating disorders affect 7% of the Estonian population. To address this serious issue, the photo and video exhibition „Mother’s Heart“ opened in the T1 Center in November 2024. Displaying real people and real stories, and a performance of naked truth, the exhibition attracted hundreds of young people. “Mother’s Heart” marked a shift in awareness and triggered a wave of rehabilitation solutions.
National Campaigns
Lithuanian Transport Safety Administration
Ride Charmingly Helmeted
UAB IDEA PRIMA
The campaign “Ride Charmingly Helmeted!” used humor and creativity to reframe e-scooter safety. Instead of moralising, it inspired riders to see themselves as traffic participants and embrace helmets with style. Results: +5% rule awareness, +5% helmet use, 6M video impressions, and a new word – Helmeted (“Šalmingai”) – entering everyday language.
National Campaigns
Rimi Latvia
Rimi water dance challenge at Latvian School Youth Song and Dance Festival
CUBE Digital Agency, Deep White, Sponsorking
Weeks before Latvia’s biggest youth festival, sponsor Rimi pivoted from brand activation to crisis response: supplying water for 40,000 children and making hydration stylish. With a viral jingle and dance challenge, water became the festival’s movement—2M+ reach, organic society engagement, praise from emergency services, and fewer cases of dehydration in the summer heat.
48. Central Europe I
Winner
National Campaigns
DNA of Democracy c/o Correctiv
DNA of Democracy
MSL Germany, Seven.One ADFactory/ Creative House, White Rabbit Budapest
Using the biotechnological innovation DNA Data Storage, DNA of Democracy transformed the German constitution into an ink containing billions of copies of this synthetic DNA. Mobilizing high-profile personalities from politics, culture and society via LinkedIn, videos, Out-of-Home, and a dedicated book, the campaign underscored that Germany has a strong bulwark against extremism: its constitution.
National Campaigns
BDLI (German Aerospace Industries Association)
Future starts above
MSL Germany
Security and industrial policy were central to the German coalition negotiations. To ensure that its positions play a part in the political debate, the BDLI launched a targeted campaign that highlighted the industry's role in these policy fields. Hinging on a coordinated LinkedIn activation, Out of Home and media relations, the campaign placed the BDLI issues high on the coalition’s agenda.
National Campaigns
Landeskriminalamt Baden-Württemberg
#BASSSTATTHASS
This campaign uses the open and emotional atmosphere of the Southside Festival to playfully encourage the celebrating audience to take a clear stance against hatred and incitement, without pointing fingers. Creative content is produced on site, providing information and raising awareness with preventive messages on the topic.
National Campaigns
Syz Group
Welcome to Syzerland
Weber Shandwick
In 2023, Syz Bank partnered with Weber Shandwick to unveil Welcome to Syzerland, a daring rebrand that broke category conventions. Distinctive custom artwork replaced tired industry tropes, embodying Swiss reliability and boutique flair. The 360° campaign spanned digital and standout airport billboards in Geneva and Zurich, redefining private banking’s image.
National Campaigns
TenneT TSO, TransnetBW
Across 700 km through Germany's soil
navos - Public Dialogue Consultants
SuedLink, a 700 km underground DC cable, is one of Germany’s key energy transition projects. Thousands of landowners are affected. Thanks to an early dialogue initiative by TenneT & TransnetBW, construction of SuedLink was able to start on schedule. Our strategy resulted in soil protection guidelines, a framework agreement for compensation & field studies for greater soil protection.
49. Central Europe II
Winner
National Campaigns
Hrvatski Telekom (Croatian Telecom)
Tools for Modern Times – keeping kids safe online
Hate speech, fake news, excessive use of social media leading to addictive behaviors, online gambling, cyberbullying resulting with anxiety and depression, are some of the dangers the kids are facing. That’s why we with created Tools for Modern Times, the first ever, in Croatia, program for prevention of kids’ risky online behavior, tailored to provide kids with knowledge and skills to be safe.
National Campaigns
Brandfizz Employer Branding
AI-Driven Strategic Insights for Employer Branding & Communication
Sparkle Studio is an AI-powered platform that turns fragmented HR and employer branding data into real-time insights. With Fizzabell AI, it replaces manual spreadsheets with clear dashboards and automated summaries. Used by companies like ALDI and KUKA, it cuts reporting time by 99% and boosts strategic decision-making in recruitment and retention.
National Campaigns
Mastercard
Mastercard’s Age of Cybercrime 2025 campaign
Uniomedia - Rothman & Roman Group
Mastercard’s Age of Cybercrime 2025 campaign positioned the brand as Hungary’s most trusted cybersecurity educator. Through a landmark study, conferences, and expert collaboration, we reached nearly 1M readers and 10K+ business decision-makers, raising employee preparedness from 22% to 60% and reshaping the national conversation on digital resilience.
National Campaigns
Mumdoo
Mums want it too!
DDB, Grayling Czech Republic
"Moms Want It Too". Moms want to work too! This slightly provocative campaign, carried out at minimal cost, reached over 13 million impression, including MPs, and thanks to it, the founders of MUMDOO were nominated for Vogue Leaders and spoke in the Senate.
Campaign at destigmatizing mothers who want to balance work and family care.
National Campaigns
Pod svícnem
Little Superheroes – Teaching children how to face domestic violence!
Comm Lab
Children have very limited options for defending themselves against violence and they bear the consequences of various wrongdoings for the rest of their lives. Hence, we have created a so-called “Superhero Campaign” to attract required attention of youngsters and deliver much needed viral impact in their community. We changed the legislation and upgrade environment for children.
50. Western Europe
Winner
National Campaigns
ALSÉÉN, Rijkswaterstaat
100 Hours of Hooipolder
Zandbeek
A 100-hour road closure for a 6,300-ton underpass installation became a national story. Through a liveblog, hourly social stories and a livestream, we turned a technical operation into a shared experience—engaging hundred thousands safely from home, generating massive reach, extensive media coverage and - most of all - earning overwhelming public appreciation.
National Campaigns
AVM
Making FRITZ!Box the most loved router by gamers
Progress Communications, Progress Communications
We positioned FRITZ!Box as the router of choice for gamers by putting the router at the heart of the gaming ecosystem. Through influencer partnerships, event activations, sponsorships and gaming media outreach, we achieved 1M+ reach, 80% more gaming coverage, 3.4% social growth, and long-term ambassador deals with the ultimate goal: securing lasting brand love.
National Campaigns
Exotec
Exotec’s fast track market launch: From zero to top-3 in Benelux
Progress Communications
From unknown to top-3 in two years: Exotec’s human-first storytelling stood out in the Benelux warehouse automation market. Unlike tech-focused competitors, Exotec merged innovation with real-world impact, reaching broad-reach media and highlighting efficiency, worker safety, and wellbeing, while building thought leadership, visibility, and measurable business results.
National Campaigns
Hartstichting
Healthier hearts throughout The Netherlands
Bijl PR
The “Heart Checkpoints”, by the Dutch Heart Foundation offers free, walk-in checks for blood pressure, cholesterol, and glucose. 400 Heart Checkpoints will open across the Netherlands over the next five years. Bijl PR was responsible for the PR launch for the first pop-up checkpoints, introducing a touring Heartcheck Bus and well-thought approach for national and regional media.
National Campaigns
Marktplaats
De Kraam van Billy: inspiring (grand)parents to embrace second-hand gifting
TEAM LEWIS
Together, Marktplaats and TEAM LEWIS inspired (grand)parents to embrace second-hand gifting with “De kraam van Billy”, a children’s book for adults. Through storytelling, media, influencers, and community outreach, we sparked a national conversation, making second-hand toys for kids the thoughtful, sustainable choice for the festive season.
51. South-Eastern Europe
Winner
National Campaigns
Save the Children Romania
THE TINIEST ROOM
Golin Romania
In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room.
Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.
National Campaigns
EUROBANK
Eurobank | My Benefits: By your Side At Work. By Your side In life.
Ogilvy Greece PR&I
Eurobank brought to life an imaginative internal communications campaign to showcase its market-leading benefits programme – one that supports employees through every stage of life. In a series of four witty, bite-sized films, our ‘office hero’ gradually discovered the benefits on offer, creating excitement as well as a genuine sense of pride and belonging within the Eurobank family.
National Campaigns
Galenika
The MOST BEAUTIFUL BREASTS YOU'LL SEE TODAY
Chapter 4 Communication Consulting
Galenika is one of the leaders in the pharmaceutical industry in Serbia and one of the oldest companies in the region. For the 5th consecutive year, Galenika's has been dedicated to fight against breast cancer through raising awareness, donations to healthcare institutions and support to patients. To grow the campaign reach this year, we introduced unexpected strategy: clickbait for a good cause!
National Campaigns
Regina Maria - The Healthcare Network
Health of the Nation
Mccann Health Brain&Heart
In a country with no patient registry and no centralized medical history, we built one of the most accurate snapshots of patient health, while proving that primary care services, unlocked through medical subscriptions, are powerful prevention tools. How? Through Health of the Nation, a report that provided an overview of personal health in Romania and was sexy enough to make an impact.
National Campaigns
Subway
Summer of Sports
MARCO
The digital campaign “Summer of Sports” reinforced the "Eat Fresh, Feel Good" Subway brand positioning in Spain with the launch of a new chicken product during the Olympics. Utilising anonymous athletes and earned media, a 2x1 offer on social media generated 65M+ impressions, resulting in robust engagement and sales well beyond objectives.
52. Ukraine
Winner
National Campaigns
Rinat Akhmetov Foundation
The documentary project "Diaries of Civilians"
The documentary project ?Diaries of Civilians: voices of those who survived and those who did not? began as an exhibition of two unique diaries of Mariupol civilians, written during the war. Later, it grew into a platform for public dialogue on the importance of documenting personal experiences. This space unites people, shows how war affects destinies, and reveals the terrible truth through emoti
National Campaigns
Ministry of Infrastructure of Ukraine
Finally! Reform of international bus transfers in Ukraine
Be-it Agency
We transformed a complex bus transport reform into a simple and emotional story, making the word ?Finally? a symbol of relief and stability for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.
National Campaigns
DTEK
"Fight for Light" Installation
No energy system in modern history has faced such massive attacks from Russian missiles and kamikaze drones as Ukraine?s. The DTEK team brought a 40-ton transformer, destroyed during a strike on a thermal power plant, to central Kyiv and turned it into an art object. It?s a reminder to millions of Ukrainians of the unprecedented destruction and a living witness to energy terror.
National Campaigns
Philips Ukraine
Goliath vs Goliath: How We Helped Philips Reclaim Market Share
Faced with Dyson?s comeback and dominance, Philips fought back by turning TikTok into a community-driven platform for haircare education. Leveraging influencers, trichologists, and demo experts, we transformed SenseIQ into the symbol of healthy hair. Within two months, Philips regained market share, closed the competitive gap from 27.7 to 4.3 points, and earned millions of loyal impressions.
National Campaigns
MHP
#Unheard_Poems
Today russia repeats the soviet genocide of artists and opinion leaders, destroying Ukrainian heritage. MHP?s #UnheardPoems revived the voices of repressed poets through podcasts and a viral flashmob. The project reached 13M+ people, sparked 500+ UGC posts, 200+ media features, and attracted 32 celebrities pro bono.
Jury’s Choice Award
Winner
National Campaigns
Save the Children Romania
THE TINIEST ROOM
Golin Romania
In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room.
Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.
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