Categories

The European Excellence Awards 2025 starts now

In 2025, the European Excellence Awards will be held for the 19th consecutive year. The best projects and campaigns in PR and Communication are honoured in 60 categories.

If you have any questions about the categories or the submission process, the awards team will be happy to help.

Accomplishments of the Year

This category honours PR and communications agencies of any size that demonstrate excellence in strategy, creativity and execution. The winner stands out by delivering purposeful campaigns that resonate with internal and external audiences, both locally and across borders. In times of change and uncertainty, the agency creates clarity, connection and real impact through communication.

This EEA category honours truly innovative concepts, groundbreaking ideas and new, sometimes even revolutionary approaches. This could be based on the almost infinite possibilities of technology, but also on the work of creative thinkers who drive new, amazing developments in PR & Comms and set new benchmarks.

This category honours outstanding in-house teams that drive communications forward – across departments, stakeholders and channels. We’re looking for teams that demonstrate clarity, creativity and measurable results in shaping their organisation’s reputation and narrative.

Campaign of the Year

Especially younger generations increasingly expect socially conscious brands before donating their attention, time and loyalty to them. This EEA category rewards communication with a clear, plausible and outstandingly well communicated social message that truly connects brands, audiences and society.

In this category, the EEA celebrates PR & Comms campaigns and projects standing apart from the status quo in your field or industry, and that revolutionise your approach to communications.

When communication breaks the internet – and makes it into people’s lives. This category celebrates campaigns that achieve massive reach through organic sharing, cultural relevance or bold execution. Whether it's a TikTok trend, a surprising guerrilla stunt or a social video that sparks a global conversation – we honour campaigns that earned attention, not bought it.

Humour breaks boundaries – and pop culture shapes collective memory. This category celebrates campaigns that tap into zeitgeist, irony or cultural symbols to create maximum resonance. Whether memes, pop references or aimed at Gen Z– we’re looking for campaigns that connect by being culturally fluent and refreshingly bold.

This EEA category offers those working with limited budgets the unique chance to shine without being pitted against the much bigger budgets of PR & Comms giants. The best campaign with a maximum budget of 10,000 Euro per year will win – rewarding the excellence of combining both creativity and innovation with the necessity of spending small budgets efficiently.

Internal & HR Communications

Change can be disruptive – but great communication turns it into opportunity. This category honours campaigns that support organisational transformation: whether through restructuring, digitalisation, mergers, leadership shifts or cultural change. We reward internal communication that inspires trust, eases transitions and creates clarity during uncertainty.

Internal communication is the foundation of trust, culture and alignment. This category rewards projects that connect employees with strategy, leadership and each other – through strong messaging, dialogue formats or content platforms. Examples include internal newsletters, all-hands meetings, culture campaigns or internal storytelling series.

A strong employer brand is built from the inside – and communicated to the outside. This category rewards communication that attracts talent, strengthens the company’s image as a place to work, and engages employees in shaping that identity. From career campaigns to purpose-driven EVP storytelling – we honour smart communication that makes people want to work with you.

Employees are not just recipients – they are creators of culture and strategy. This category celebrates communication that gives employees a voice, fosters feedback and builds engagement. Examples include corporate influencers, dialogue formats, internal co-creation platforms or ambassador networks.

AI-Driven Communications

This category honours campaigns and content initiatives that creatively use generative AI to produce impactful communication assets. Whether it’s AI-generated press releases, social media posts, campaign visuals, video scripts, voiceovers, or entire virtual influencers – we reward smart, ethical and brand-consistent uses of generative AI that expand storytelling and production capabilities.

This category rewards projects that integrate AI to enhance internal communication, employee engagement or workplace transparency. From AI chatbots in intranets, predictive feedback tools and personalised learning assistants to automated onboarding journeys, we honour innovations that make internal comms smarter, more responsive and inclusive.

Engagement is the heartbeat of communication. This category celebrates the use of AI to personalise content, target audiences and deepen interaction. Whether through programmatic messaging, adaptive storytelling, recommendation engines, or AI-powered bots – we reward formats that use AI to connect meaningfully and measurably.

Smart communication starts with smart insights. This category recognises the strategic use of AI for campaign planning, issue monitoring, audience analysis and performance tracking. From predictive media intelligence and risk anticipation to real-time dashboards or automated reporting – we honour projects that turn data into foresight and better decisions.

Content Platforms & Formats

Annual and Corporate Social Responsibility reports showcase the year’s organisational, business and social achievements in a way that inspires stakeholders, elevates brand messaging and strengthens market positioning. They should also be a unique combination of meticulous data and compelling storytelling. The EEA of this category goes to a report which stands out.

Social platforms are where authenticity and attention collide. This category rewards corporate communications that use social media with creativity, strategic purpose and clarity – navigating risks while building engagement and reputation across digital communities.

Bringing a world of emotion and excitement to corporate messaging, the corporate film or video translates the spirit, values, purpose and culture of an organisation into a visual dimension of cinematic sophistication. Examples that manage this with both conviction and innovation will be successful in this EEA category.

Building loyalty through video over several episodes offers organisations a unique opportunity to create content that grows audiences, tells stories in depth, build up real momentum and relations. The EEA in this category will reward a video series truly standing out.

Audio is personal, portable and powerful. This category recognises corporate podcasts that stand out through content quality, originality and reach – whether informative, entertaining or both. We are looking for audio and podcast formats that make voices heard and messages stick.

A website is more than a digital business card – it’s a strategic communication hub. This category honours websites that combine strong UX, clear messaging and brand impact. Examples include corporate websites, campaign microsites or editorial hubs that engage target groups through storytelling, interaction or smart structure.

Brand Experience & Communications

Integrated communications is critical for every product launch. It involves consistent communications of information about a product, using channels, sources and programmes that deliver effective and timely messages to consumers. The best PR & Comms examples for successful launches are celebrated in this category of the EEA.

This category celebrates live brand experiences designed as shared moments – physical, digital or hybrid – with a defined audience and a guided flow. Whether it’s a conference, internal festival or livestreamed event, we honour formats where participants join in, follow a program and co-create presence. It’s experienced together. In real-time.

This category rewards branded environments that invite audiences into self-guided discovery – physically, digitally or hybrid. From walk-in brand exhibitions and AR-powered showrooms to gamified pop-up installations or virtual 3D worlds, we celebrate formats where users explore, interact and emotionally connect with a brand.

In our era of information overflow, it has become vital for brands to engage stakeholders through honest and authentic stories, as well as to encourage employees to live and breathe the corporate narrative. A major challenge for PR & Comms – and this EEA category recognises campaigns or projects that use storytelling in all its facets.

Trustworthy influencers move the dial. They set the agenda and bring other audiences along with them. Establishing the ROI of influencer relations is notoriously tricky; however, those projects that clearly demonstrate a strategic and effective use of digital media and communication will triumph in this EEA category.

This category recognises strategic communications that build and deepen trusted brand relationships. Whether through loyalty-driven campaigns, purpose-led engagement formats or community-first initiatives, we honour projects that position the brand as a reliable, value-driven partner in people’s lives.

From website to social media, from SEO to paid campaigns, integration of on- and offline – the tools for B2B Communication are as divers as those in B2C. Examples that show outstanding progress in achieving strategic B2B goals are rewarded in this EEA category.

Successful communication happens across touchpoints. This category honours campaigns that integrate multiple channels – from social media and web to print, direct or live communication – into one cohesive and consistent experience. Whether it’s a product launch synchronised across paid, owned and earned media, or a brand campaign uniting influencers, retail and digital storytelling – the orchestration is what matters here.

Purpose & Responsibility

Communicating corporate social responsibility is not a “nice to have” – it is a business imperative. This category celebrates communication strategies that demonstrate purpose, authenticity and long-term social value. From philanthropic partnerships to local engagement, from ethical supply chains to employee volunteering – we reward initiatives that connect business impact with societal progress.

Sustainability is no longer a trend – it’s a societal expectation. This category honours communications that promote environmental responsibility, demonstrate credible action, and inspire others to follow. Whether addressing climate impact, circularity or green innovation – we reward campaigns that turn sustainability into substance.

Enlightenment is the first step toward change. This category honours campaigns that inform, educate and shift mindsets – whether about health, sustainability, digital literacy, social justice or any other issue of public relevance.

This category honours communications that drive inclusion, equity and belonging – in organisations, communities or society at large. Whether focused on gender equity, anti-discrimination, accessibility, cultural awareness or inclusive leadership, we reward campaigns that promote understanding, empower marginalised voices and create visible change.

Corporate Reputation & Stakeholder Relations

This category recognises communication that deals with reputational risks, sensitive situations or internal crises. Whether it’s a media backlash, internal leadership conflict, product recall, cyberattack, or activist pressure – we honour projects that manage these moments with clarity, empathy and strategic focus. Strong entries show how communication helped to contain damage, calm stakeholders and rebuild trust – both internally and externally.

This category honours strategic communication that builds the public voice of corporate leaders. From LinkedIn storytelling and media commentary to keynote presence or crisis communication – we reward campaigns that authentically position C-level executives as credible thought leaders and company ambassadors.

This category celebrates communication that operates in the space between organisations, politics and the public. Whether influencing laws and regulations, working with government stakeholders or shaping public debates, we reward campaigns that are strategic, credible and politically smart. The best entries clearly show how communication helped to position an organisation, protect interests or influence decisions at policy level.

Industries

From e-mobility and autonomous driving to brand transformation and infrastructure expansion – this category honours communication that makes innovation in mobility tangible, relatable and future-ready.

Global commerce runs on logistics. This category celebrates communication that turns infrastructure, shipping or supply chains into compelling, credible stories.

Behind every machine or structure lies a complex story. This category honours communication that brings industrial processes and technical excellence to life – from plant engineering, to heavy industry and smart manufacturing.

Technology shapes the future – but only communication can make it tangible. This category honours campaigns that position digital platforms, cloud services, telecommunications solutions and infrastructure projects as drivers of innovation, progress, and trust. From SaaS and enterprise transformation to broadband connectivity, 5G innovations, and data sovereignty – we reward communication that makes digital transformation visible, valuable, and understandable.

This category recognises outstanding communications from the energy sector – where transformation, regulation and public debate are constant companions. From climate transition to innovation and trust-building, we’re looking for campaigns that energise and explain.

Finance and insurance communications require a precise balance of credibility, clarity and compliance. This category rewards campaigns that simplify the complex, build trust and engage customers or stakeholders in a highly regulated environment.

In a field defined by scrutiny and science, this category honours communication that builds understanding, trust and access – from pharmaceutical innovation to health equity.

This category honours communication that connects brands with consumers – across online shops, marketplaces, physical retail, and direct-to-consumer models. It includes fashion, beauty, lifestyle, food and beverage brands. We reward campaigns that drive visibility, loyalty and sales through creative, cross-channel storytelling.

This category celebrates communication that inspires movement – emotionally and physically. From rebuilding trust to showcasing hidden gems, we honour storytelling that brings places to life.

Science and education play a key role in shaping a fact-based public debate – but communicating them well can be a challenge. Complex topics, abstract research and growing public scepticism demand clear, engaging and trustworthy communication. We’re looking for campaigns that inspire curiosity and help society understand the value of learning, teaching and research.

Culture, community and competition come together here. This category rewards campaigns that turn emotion into engagement – across music, sports, gaming and entertainment.

This category honours communication from organisations working directly in the environmental and sustainability sectors – from renewable energy and climate tech to conservation and biodiversity. We recognise campaigns that explain ecological impact, mobilise support or position green expertise. The focus lies on sustainability as a core mission – not just a message.

This category honours communication from organisations that represent causes, communities or member interests – from environmental campaigns to trade associations. We recognise strategic, purpose-driven work that builds support, raises awareness and drives meaningful change.

In times of polarisation and disinformation, public trust matters more than ever. This category recognises campaigns that engage citizens, communicate transparently, and build democratic connection.

National Campaigns

Norway, Sweden, Finland, Denmark, Iceland

Estonia, Latvia, Lithuania

Germany, Austria, Switzerland, Liechtenstein

Poland, Czech Republic, Slovakia, Hungary, Croatia, Slovenia

United Kingdom, Ireland

Belgium, Netherlands, Luxembourg, France

Andorra, Spain, Portugal, Italy, Malta, San Marino, Monaco

Romania, Bulgaria, Greece, Cyprus, Serbia, Bosnia & Herzegovina, Montenegro, Albania, Kosovo, North Macedonia, Turkey

Submissions in this category are free of charge.