Categories

PR, Comms and marketing can be more immersive than ever before – thanks to human creativity coupled with sophisticated technology. Whether offline or online, events and experiences are becoming more and more advanced, and appeal to diverse array of brands and industries. The most memorable will be highlighted in this EEA ccategory.

The migration of events to online – whether conferences, launches, cultural events or marketing experiences – is the new normal. This EEA category recognises outstanding achievements of organisations that have embraced the potential of the metaverse and digital events, inspiring others to reimagine traditional boundaries and shape the future of online experiences.

Sending the right message, at the right time, via the right channel: an integrated use of communication channels creates a robust 360 degree relationship with stakeholders. The EEA in this category will be given to a campaign or a project that uses diverse tools for coherent and cohesive communication with different segments of the public audience.

In our era of information overflow, it has become vital for brands to engage stakeholders through honest and authentic stories, as well as to encourage employees to live and breathe the corporate narrative. A major challenge for PR & Comms – and this EEA category recognises campaigns or projects that use storytelling in all its facets.

With recent trends in content marketing including AI-driven insights, more interactive contents, and ever-closer alignment with strategy, this EEA category recognises award-worthy content that resonates with people, brand ambassadors and influencers and inspires them to spread the word.

Trustworthy influencers move the dial. They set the agenda and bring other audiences along with them. Establishing the ROI of influencer relations is notoriously tricky; however, those projects that clearly demonstrate a strategic and effective use of digital media and communication will triumph in this EEA category.

In this category, the EEA celebrates PR & Comms campaigns and projects standing apart from the status quo in your field or industry, and that revolutionise your approach to communications.

Change – whether new additions to the team, evolving business directions, implementing new technologies or causing social disruption – can easily overwhelm organisations. Which is why resistance to change is deeply embedded. Successful change communication inspires, motivates and reassures: the best will succeed in this EEA category.

Trusted brand relationships are the bedrock of strategic success. Authenticity, innovation and added benefit are the tried and trusted watchwords behind building and strengthening relationships. With audiences increasingly wanting to see purpose as a key brand differentiator, this EEA category celebrates new strategies that go beyond well-known paths and explore new territory.

From website to social media, from SEO to paid campaigns, integration of on- and offline – the tools for B2B Communication are as divers as those in B2C. Examples that show outstanding progress in achieving strategic B2B goals are rewarded in this EEA category.

Integrated communications is critical for every product launch. It involves consistent communications of information about a product, using channels, sources and programmes that deliver effective and timely messages to consumers. The best PR & Comms examples for successful launches are celebrated in this category of the EEA.

This EEA category celebrates initiatives demonstrating commitment to fostering a more inclusive society, workplace, or community through effective and impactful communication strategies. Successful campaigns or projects will have demonstrated a deep understanding of the issues at hand, effectively engaged with relevant stakeholders, and implemented creative and innovative PR & Comms strategies promoting greater understanding, awareness, and positive change.

The glue that binds an organisation together, the new channel that employees rely on, the voice of a corporate identity… Internal communication builds relationships, delivers return on investment and shapes the conversations happening about the organisation. The best examples are highlighted in this EEA category.

Employer branding is about how the individuals who work for an organisation view and help shape its identity as a place of work – a highly sensitive and constantly evolving process. Communication is also an integral, crucial part of any recruitment drive, and this EEA category celebrates the best in these vitally important areas.

Making sure an organisation is on target with its ambition in the public image: a never-ending challenge. Remaining aware, sensitive and responsive to issues which might affect your organisation’s reputation is a vital part of this practice. The EEA in this category goes to a campaign or project that manages this challenge masterfully.

Data are not the new oil anymore, they are already much more. Data enable PR & Comms to have impact on scale, driving meassurement and analysis and enabling messages to be targeted and personalised like never before. This EEA category is open to a companies or agencies, who creatively and successfully use data throughout all stages of a campaign or project.

From lobbying to external relations, trade deals to laws and rights, modern public affairs is an decisive part of the process of keeping an organisation aligned with societal values, and an absolutely vital tool to help organisations navigate the stringent regulatory landscape. This EEA category celebrates the champions of the field.

The necessity of communicating an organisation’s corporate social responsibility initiatives has never been so urgent. Socially-conscious organisations proving purpose and value are highly-desirable to younger people especially, and increasingly act as a key differentiator in crowded markets. Stand-out examples of corporate social responsibility communications will be highlighted in this EEA category.

How can we involve the public audience into decision-making discussions and processes by utilizing PR & Comms? How can we leverage people’s active involvement for better decisions, more attention and acceptance, for strengthening our reputation and relations? In this EEA category, we honour PR & Comms campaigns or projects that involve people, their opinions, voices, ideas and perspectives for better results and increased positive communications dynamics.

Sustainable ways of life have become a core aspect of PR & Comms. It is no longer just certain companies that are taking up the issue and putting sustainability at the forefront of their communications. This EEA category honors campaigns and projects that are particularly effective in promoting climate protection goals and bringing about sustainable change.