Shortlist 2021

We congratulate all nominees of the European Excellence Awards 2021.

01. Agency of the Year (Small and Mid-Sized)

BECG Group

BECG Group

Green Food Lab | Experts in telling and selling the story of green food

Green Food Lab | Experts in telling and selling the story of green food

MARCO Agency

MARCO Agency

Uniomedia Communications

Uniomedia Communications

SlicedBrand

SlicedBrand: Getting Tech Startups the Coverage They Deserve

02. Agency of the Year (Large)

Lansons

Agency of the Year

FleishmanHillard UK

The Year FleishmanHillard Fishburn dropped the F-bomb

Grayling Communications

Grayling Communications

Hill+Knowlton Strategies

H+K: Innovating the Future of Public Relations

FAKTOR 3

FAKTOR 3

03. Purpose Driven Communications

ATscale: Global partnership for assistive technology, C Talent, Deaflympics, European Commission, Global Alliance of Assistive Technology, Global Citizen, Global Disability Innovation Hub, Global Goals Advisory, International Disability Alliance, International Disability and Development Consortium, International Paralympic Committee, Invictus Games Foundation, Special Olympics, The Valuable 500, UNESCO, UN Human Rights: Office of the High Commissioner, UN SDG Action Campaign, United Nations Alliance of Civilisations, Zero Project

WeThe15

FleishmanHillard, Porter Novelli, Portland Communications, adam&eve DDB
WeThe15 aspires to be the biggest human rights movement representing the world's 1.2 billion persons with disabilities. It brings together the biggest coalition ever of international organisations to end disability discrimination. The global launch, timed around the Tokyo 2020 Paralympics, reached 6.2 billion people, and engaged world leaders, celebrities and lit up landmarks around the globe.
Initiative Rus

Dove Show Us 2

Dove aimed to change the perception of women images by changing the advertising industry. To make a real change we needed more effort than just making ordinary advertising layouts. The idea is to release women from beauty stereotypes, which limit their self esteem, by changing what they see in media.
Lidl Ireland

Lidl Ireland Period Poverty Initiative

In April 2021, Lidl Ireland became the first major retailer in the world to launch an initiative designed to tackle the issue of period poverty in the communities it operates in partnership with Homeless Period Ireland. Those affected by period poverty can now access a coupon for free period products through Lidl’s app, Lidl Plus. In its first month, more than 20,000 people signed up to receive it
Nordic Harvest

Launching the worlds largest vertical farm

Kudos
Through 2021 we launched the world’s largest vertical farm; Nordic Harvest . The launch generated more than 500 articles in Denmark and internationally - including Le Monde, Wallpaper, FastCompany, France24, AFP and Reuters. And we measured a positive change in the Danish consumers acceptance of vertical farm produce as well as establishing recognition of the Nordic Harvest brand.
Trigger Oslo

Kari Traa Wastelayer. NO MORE SECRETS

While Norwegian sportswear brand Kari Traa were working on their latest top secret sustainable project, we advised them to share their know how with their competitors while asking them to share their secrets too. KTs approach captured the imagination of competitors and consumers a like. Selling 66% above target, but most importantly, gathering competitors and creating first ever industry cluster.

04. Purpose Driven Communications (COVID-19)

BioNTech

Project Lightspeed: Building Trust Globally

BioNTech developed the world's first COVID-19 vaccine and the first authorized mRNA vaccine in less than eleven months. With a data-based, science-driven and transparent communications approach and by establishing a global media network, BioNTech was able to be positioned as a pioneer of novel vaccine development and to globally strengthen trust in a new drug class.
Iceland

Iceland Feeds the Nation

Weber Shandwick
When the UK went into lockdown in March 2020, the way we shopped for food changed overnight. The vulnerable found themselves restricted from accessing groceries, and panic-buying led to empty shelves. Iceland, a food retailer rooted in the communities it serves, had to adjust quickly. Our nimble, hands-on, 12-month programme of high-visibility leadership was designed to support those struggling.
PENNY

Imagine if everyone did that

SERVICEPLAN GERMANY
German discount store PENNY stands for a close connection to its customers. PENNY sees itself as part of the neighborhood. PENNY is there for everyone, no matter where and how they live. PENNY could not just stand by when its neighbors are in deep trouble. With our Christmas campaign we mobilized people all over Germany to be more compassionate towards each other.
Swedbank in Lithuania

MOKONOMIKA

Bosanova
Remote learning challenged more that 34.000 teachers and 322.000 school children in Lithuania. In 2020, a teacher’s survey, commissioned by Swedbank, showed that the biggest concern was the lack of online content. This is how MOKONOMIKA - The Largest Remote Lesson in Lithuania was born. A 3-hour broadcast was streamed for 225.000 people, reaching more than 2/3 of all school children in Lithuania.
Unilever

UNMUTE

Weber Shandwick
Our campaign, ‘UNMUTE’, used an arresting concept – silence – to highlight the key obstacle in addressing domestic violence: the fear of speaking up. From workplace initiatives to publishing Unilever’s domestic violence policy in an effort to end corporate silence on the issue, in just 5 weeks our integrated campaign reached 12.6mn people.

05. Small Budget Campaign

Communities For Development

Money Makes Money

DUDE, Kurio, MassiveMusic, Third City
It’s common knowledge that “money makes money”: the rich are getting richer by investing in each other's ventures, while they ignore smaller, poor entrepreneurs. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video.
Ford of Europe

Ford: Very Gay Raptor

Hill+Knowlton Strategies
Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford’s Ranger Raptor Truck as ‘very gay’. After an overwhelmingly positive response calling for Ford to ‘make it real’, that’s exactly what Ford did! It made its IRL debut at Cologne’s Christopher Street parade and achieved 200+ million social and media impressions.
GSK

NO MORE CHICKENPOX PARTIES!

Win2Win Communications
Chickenpox is considered a harmless childhood disease, but that`s isn`t true. In order to show the media how serious it is and that immunological prophylaxis is a possible solution, we did a social media survey focused on ‘pox parties’ and released findings to the media. That secured us over 100 publications with the overall reach 18.7+M, including statements from officials and opinion leaders.
Neue Deutsche Medienmacher*innen

#WeatherCorrection

Ketchum Publico
26% of all Germans have a migration history. But immigrants rarely see themselves in the media. Therefore, New German Media Makers bought the rights to name the first 13 German weather systems in 2021 – giving them immigrant names like Ahmed or Dragica instead of traditional German names. With the first storm, we took the media by storm and put the call for a 30% diversity quota at the epicenter.
University hospital of Tuebingen

Insight into COVID intensive care unit

"With this footage you have filled the emptiness left behind by the time my husband had to spent in the COVID intensive care unit", was the reaction of a wife who had to deal with the death of her loved one. Several dozen photos depict the reality and work in the ICU during the second wave, eliciting unbelievable reactions from the public: #COVIDIntensiveInsight.

06. Transport & Logistics

DHL

The Mask - The Only Choice Left, Is To Do What's Right

Altobelli
Leadership at DHL is all about Respect & Results. But how do you show your respect when 380,000 colleagues put aside their fears in the face of a pandemic, and, despite the adversity, continue to supply people and markets around the world? The company had to make a statement that was as strong as the employees themselves. And that’s what we did – with a film that went viral.
Deutsche Post

DHL Spotlight

Publicis Sapient
Yes, we’re the ones delivering your parcels. But that’s only part of it. We’re also the world’s largest logistics company. When our business customers think logistics, it’s not just about getting products from A to B. They’re thinking big-picture issues like globalization, digitalization and sustainability – and they’re the ones we reach through our “Spotlight.dhl” content marketing platform.
Deutsche Post

Official Partner of Santa Claus

Kastner
Christmas would be tough without DHL. We’re talking about eleven million parcels every day in Germany alone. Santa Claus is a great guy, but he can’t deal with all that by himself. Don’t believe in Santa? Then you probably won’t believe that we’re his official partner, either. What about good brand communications – a video series featuring six funny spots? You’d believe in that, right?
Nova poshta

The butterfly in a spacesuit

Gres Todorchuk
To help rehabilitate Serhiy Volevach who took his first steps after a car pile-up, Nova poshta decided to give him a feeling that he was already running. A participant in the Olympic Games covered the distance in VR glasses alongside the guy and then crossed the finish line holding hands with Serhiy. The Marathon finish became the beginning of a new life for Serhiy who is now able to run again.
Trafikverket

Lord of the rails

Gullers Grupp
The power of entertaining storytelling paired with relevant information is a precious thing. The main idea on this social media campaign was to provide civic information while telling an entertaining story people would talk about, share and like. The engagement skyrocketed. Comments went up by 400 percent, likes 1400 percent and shares 1800 percent.

07. Energy

AGC Glass Europe, ISSOL

Lobby for Change: Ingenious Outdoor Event with Energy Commissioner

#SustainablePublicAffairs
Covid made it impossible to organize company visits and raise awareness among EU policymakers about building-integrated photovoltaics. That's why we built a coalition of 200 BIPV value chain partners and invited the highest EU Energy Commissioner for a fun & live broadcasted 'coffee break' outside her EU Commission office, while showcasing BIPV technologies in our specially designed solar bus.
Aker Solutions

Power The Change

Nucleus
Through the communications concept Power The Change we established the newly merged companies Aker Solutions and Kvaerner as a supplier accelerating the transition to sustainable energy production. The campaign spoke to hearts and minds alike, raising awareness around the new brand by being present with both emotional and rational storytelling in a mix of digital channels.
GE

GE Gas Power Services Campaign

Cargo
We believe in delivering cleaner, more sustainable energy to the world. And to help us live our mission, we’ve launched a new messaging strategy to help communicate and share our services and values with our customers. The message: purpose driven partnership built to power your plant’s full lifetime potential.
IG Windkraft, Wien Energie

Wind Turbine Festival - beats at windy heights

Lockdown. Home office, artists losing commissions, gloom. Nevertheless, the climate crisis must be averted. Our goal was to pack several of these aspects into one event to give artists a stage, the audience the action, and climate protection the importance. For the first time worldwide, DJs will play on wind turbines while the turbines provide the electricity. The DJs will be climate ambassadors.
TenneT TSO

NordLink - how the "green link" went digital

navos - Public Dialogue Consultants
NordLink, completed on time and budget, connects German wind energy with Norwegian hydropower and can supply 3.6 million households with 1,400 megawatts of renewable energy, thus decisively reduces CO2 emissions. But good news rarely make headlines and Corona ruined an official ribbon cutting. So, we successfully rethought and digitally designed a classic commissioning, that cut through medially.

08. Technology & Consumer Electronics

Computas

THE WORLDS UGLIEST CHRISTMAS SWEATER

PR-operatørene
The Norwegian tech-company Computas used artificial intelligence to create the design for the worlds ugliest Christmas sweater. Their employees then knitted the somewhat strange sweater themselves. The idea was well received both by the employees and the press and caused positive internally and externally attention before the Christmas holidays.
Framery Acoustics

Framery One - The First Connected Soundproof Pod

Kurio
How do you launch an office pod during a pandemic? How do you reach your most ambitious goals, when no one is at the office? By ditching the B2B marketing conventions – and mimicking the most-hyped consumer product launch. That’s what we did, and that’s how we broke our previous (sales) records.
Logitech

The Mic Cover Campaign

Wenderfalck
For a long time, gamers and creators have had a challenge to match their expressive personalities with bland gaming peripherals. Logitech G’s new colorful headset G733 has changed that. To emphasize the importance of being yourself and show how to personalize your gaming setup even further, we let influencers design their own mic covers, and activated them in owned and earned channels.
Samsung Electronics Baltics

Samsung S21 ULTRA campaign

Komunikācijas aģentūra
We put new Samsung S21 ULTRA devices in 4 real influencers - famous professional photographers hands to show that there is no need for professional cameras in 21st century. With this excellent visual proof and insiders knowledge, we have made S21 ULTRA as a first choice for visual content creators.
Xiaomi Benelux

Creating ‘Movie Magic’ with the Xiaomi Mi 11

PROGRESS COMMUNICATIONS
Collaborating with actress/director Halina Reijn highlighted the movie capabilities of the Mi 11 and generated an impactful local news story. An engaging build-up – across owned, paid and shared - to the reveal of her short film, fully shot with the Mi 11, about how she experienced the COVID-pandemic, led to even more buzz and the campaign outperforming all KPI’s.

09. Chemicals & Industrials

BASF

#WePrethinkINK

Palmer Hargreaves
Sustainability is in focus in the packaging world – and every aspect must be considered, including ink. Water-based inks are safer, more sustainable, and effective. So why are conventional solvent-based inks still the default? That’s the question PRETHINK INK asks. By engaging with forward-thinking voices from the entire value chain, PRETHINK INK sparked a new, widespread conversation about inks.
Evonik Industries

I Know Something You Dont Know

How do we reach the generations Y and Z? How can we excite them as an employer? As a B2B-Company, we are using influencers as a megaphone to transport our messages where our target group can hear them in their natural habitat: the digital world. "I know something you don't know" is a joint project with evonik and the gaming influencers PietSmiet which achieved best perfomance across all channels.
Evonik Industries

Community Management in the Evonik Social Network

Turning knowledge workers into relationship workers! Through effective community management in our Evonik Social Network (ESN), we successfully combine internal and change communication. This has fundamentally changed the corporate culture at Evonik. Our employees blog, create wikis, share content, or advance topics in our ESN without an official mandate.
Owens Corning

Mission Composites

So Bam
A journalist and an illustrator infiltrated in the company between France, Spain and the Netherlands, to deliver a generous illustrated report, with the appearance of a spy investigation: "Mission Composites". A relaxed tone, drawings in situ, and plain language. A book translated in 6 languages and acclaimed from production lines to headquarters.
Syngenta Group

Global brand development

Globeone, LABEL ONE SP. Z O.O., Pacific Entertainment Media, Siegel+Gale, WWP Weirather-Wenzel & Partner, why do birds
Creating a differentiating brand identity was one of the priorities when Syngenta Group was founded as one of the most broadly positioned "AgTech" companies. A new positioning statement reflecting the Group’s uniqueness guided the brand identity development and the implementation across markets to ensure the brand can come to life in the agricultural industry’s demanding communicative en

10. Telecommunications

DE-CIX Management

WITHOUT YOU - Anniversary Campaign for DE-CIX

WE Communications
DE-CIX, the world's largest Internet node based in Frankfurt, is practically as old as the Internet we know today. To mark its 25th anniversary, the company teamed up with the WE Communications agency to implement an integrated communications and marketing campaign: Employees, managers, customers and partners celebrated 25 years of DECIX and the Internet together.
Deutsche Telekom

Telekom goes TikTok

TikTok is currently the fastest-growing social media platform and is particularly relevant to Generation Z. To reach this target group, Deutsche Telekom is active on TikTok because the young viewers on are potential future customers or employees. More important than the positioning, however, is the direct dialog with the community that has been created there.
Google Cloud

An innovative step ahead

HBI International PR
Reaching a competent social media presence is a constant effort that consumes time, which is hardly at executives’ disposal. HBI's Digital Executive Program helps to establish them as thought leaders hence supporting their company and reach their target audience. At Google Cloud, we have successfully established nine thought leaders from DACH and six from EMEA in their respective fields.

11. Finance

ABN AMRO MeesPierson

The Exit Years

LVB
In the Netherlands, more than ten thousand entrepreneurs sell their business every year. With the content campaign The Exit Years, Dutch private bank ABN AMRO MeesPierson has successfully started a conversation with a group that is difficult to target.
Aegon Hungary

„You are irreplaceable!”

Uniomedia Group
Phones are not only dangerous while driving but in every traffic situation: we focused on ways of transport such as micromobility devices and pedestrians. Aegon Hungary aligned with the Accident Prevention Committee of the National Police and two famous stand-up comedians to raise awareness of safe smartphone usage while commuting.
Munich Re

Driving business as one: Winning stakeholders over in digital dialogue

With Ambition 2025, Munich Re has for the first time developed a Group-wide strategy that applies to all business areas. With the framework “Scale-Shape-Succeed” we broadcasted this strategy in three digital, dialogue-based live events from two studios on the same day. The effectiveness of this strategy has been validated through the endorsement of our stakeholders, even under covid conditions.
Trygg-Hansa

Marked for Life

BCW Stockholm
Drowning is the most common deadly accident for children 0-6 years. A survey showed 60% of parents lack knowledge of CPR on children. So Trygg-Hansa launched Marked for life. Tattoos with CPR-instructions for swimming children. The initiative reached all over Sweden in earned & social media, tv, radio, podcasts, influencers. Now, 85% know about CPR for children & drownings dropped by 33% in 2021.
UBS Switzerland

UBS Women’s Wealth Academy

Farner Consulting
A UBS survey shows, 7 out of 10 women do not participate in long-term financial decisions – although they have every reason to do so. Women work part-time more often and live longer than men. That’s why we have created the Women’s Wealth Academy. An integrated digital platform with articles, webinars and learning paths, inspiring and enabling women to deepen their financial knowledge.

12. Health & Pharma

Always

Always #EPP

Hill+Knowlton Strategies
Local research showed that 25,000 girls in the Netherlands miss school lessons due to period poverty. After pitching the story to media and influencers the topic was covered twice on Dutch TV with an overall reach of 5,782,671 viewers. The donation campaign that followed resulted in a total of 500,000 menstrual products donated to the Foodbank & Kinderhulp.
Apotek Hjärtat

A Near-Hug Experience

Wenderfalck
7 out of 10 Swedes said they missed hugging their loved ones during the pandemic. So how can we help them? Well, studies show that seeing and hearing a hug can trick the brain into feeling the same physical effects as the real thing would. So on International Hugging Day we teamed up with a neuroscientist and a sound artist to create a digital hug. And then we let the Swedes spread the love.
BioNTech

Project Lightspeed: Building Trust Globally

BioNTech developed the world's first COVID-19 vaccine and the first authorized mRNA vaccine in less than eleven months. With a data-based, science-driven and transparent communications approach and by establishing a global media network, BioNTech was able to be positioned as a pioneer of novel vaccine development and to globally strengthen trust in a new drug class.
Edelman

CVRM Patient Pathways

Edelman Germany
Patient Pathways is the world’s first visualised disease map to show the connections between 4 separate diseases. Thinking about disease paths as actual journeys enabled us to show exactly how everything was connected, in a way that everybody could understand.
INTIMINA

Period.

Cow
To address the issues of period stigma and shaming, INTIMINA feminine care brand and COW collaborated with colour authority Pantone to create Period: a new shade of red emblematic of menstruation. This bold and powerful campaign dominated international news and social feeds and social feeds, ensuring that periods were being seen, heard and talked about across the world.

13. Retail

Edelman

Rave to Save

Rave to Save from Desperados is the world’s first dance-powered fundraising app that invites partygoers to come together and turn their moves into cash via an innovative smartphone technology that can track partygoers’ moves as they dance to epic beats on their home dancefloor.
Facebook

A Christmas Carol: how to help the local pastries?

Corpcom
Because of the Portuguese Government decision, people should stay at home on Christmas, with no family celebrations, and new struggling rules for retail sales, meaning less sales for pastry shops. This creative campaign supported local pastries shops and traditional pastry reaching more than half a million people, engaging shops, pastries and social media.
Fressnapf

Operation Brexit: Ambassador of Good Taste

KARKALIS COMMUNICATIONS / TONY
Operation Brexit gives Brand Ambassador a whole new meaning: It’s December 2020, Brexit is coming. Fressnapf grants immunity to influential petfluencers with British heritage and appoints them “Ambassador of Good Taste” – personal diplomatic passport included. This is only the start of a creative loyalty program that has excited 40 petfluencers and generated a seven-digit reach – so far.
Iceland

Iceland Feeds the Nation

Weber Shandwick
When the UK went into lockdown in March 2020, the way we shopped for food changed overnight. The vulnerable found themselves restricted from accessing groceries, and panic-buying led to empty shelves. Iceland, a food retailer rooted in the communities it serves, had to adjust quickly. Our nimble, hands-on, 12-month programme of high-visibility leadership was designed to support those struggling.
Zalando

Zalando: Growing a Sustainable Future for Fashion

Smarts
Like many others, the fashion industry was turned on its head by the COVID19 pandemic in 2020. A basic fashion staple became obsolete instantly: the fashion show. We saw an opportunity for a sustainability-focused brand to lead the way. So, we worked with our client Zalando to create a socially distant and environmentally-sound alternative to an industry-central, established category norm.

14. Sports & Lifestyle

Basic-Fit

#openmyfitness

Whyte Corporate Affairs
If we wanted the Belgian government to reopen the fitness centers after 200 days of second lockdown during the covid pandemic, we needed to fire up the community and get higher on the public & media agenda. We created a strong multimedia campaign resulting in a big bang just before the consultation committee came together to discuss covid measures and possible relaxations. Guess what happened?
Fédération Equestre Internationale (FEI)

#ForTheLoveOfEquestrian

MSM PR & Communications
When all competition was stopped due to the pandemic, the International Equestrian Federation (FEI) wanted to send a message of inspiration and solidarity to the riding community. The result was #ForTheLoveOfEquestrian, a cinematic love letter that struck exactly the right chord, helping it become one of the most successful video campaigns in the federation’s history.
PUMA

Cool Cat Content: PUMA Suede revival for Gen Z

MSLGROUP Germany
The PUMA Suede, favorite shoe of the early hip hop and breakdance era, was relaunched for the sneaker-loving Gen Z community in five European markets - with digital means only, during a lockdown. With breakdance and hip hop media and influencers, an integrated combination of media relations, influencer activation, and media pushes, authentic content and media buzz were successfully created.
Swapfiets

The Blue Tire

TDE
Swapfiets is world’s first ‘bicycle as a service’ company with nearly 220.000 members and the bikes are famous for their blue front tire. And what better way to increase the brand awareness of Swapfiets than to make the blue tire part of world’s biggest cycling race: the Tour the France. So we teamed up with Team Jumbo-Visma, created a blue race tire together and became part of the peloton.
Turkcell

Turkcell Women's Football League

Turkcell has become the first and only sponsor of the league to date. The project has been launched on the International Women's Day under the motto “Women’s Football 1, Prejudices 0”. This year, the final match of the league was broadcast live on 4 different TV channels and 1 radio channel and millions of spectators were reached to lead the way.

15. Entertainment & Culture

Audible

AUDIBLE, THE NEW WAY TO ‘READ’ AND GET INFORMED

MARCO Agency
The launch campaign of Audible, Amazon’s leading audio entertainment service, allowed it to go from being a totally unknown service to become one of the applications with the highest number of downloads in Spain, surpassing all the targets set.
Dr. Ing. h.c. F. Porsche

BACK 2 TAPE - Hip Hop Culture

FAKTOR 3
"Back 2 Tape" is a cross-media content series by Porsche and music journalist Niko Backspin. The project tells the story and value culture of hip hop in Europe across language barriers. The content includes 35 artists, various social media channels with 13m impressions, two award-winning documentaries, podcasts and playlists, 420 media clippings and a roadbook to famous hip hop spots in Europe.
Franz Liszt Chamber Orchestra

Can you see the music?

FleishmanHillard Café
Together with FLCO and based on extensive research, we created a comprehensive business plan and art concept for the next three years which is a milestone in the life of the orchestra. The documents determine the article of the ensemble and ensure the competitiveness in Hungary and internationally. A unified image was created alongside a unique visual concept: the logo in which you see the music.
The National Museum of Art, Architecture and Design

Art is coming home

Trigger Oslo
The opening of the new National Museum of Art is a historic and highly anticipated event in Norway. Unfortunately delays due to the pandemic has postponed the opening with more than a year. How could the National Museum of Art still provide amazing experiences for the public without having a museum? Well, we turned the entire country into our gallery.
União Audiovisual

Uncancel Collection

Corpcom, H2N, NOSSA, Stream and Tough Guy
With all the concerts and festivals in Portugal canceled in 2020, thousands of professionals started living with critical conditions. 4 Portuguese agencies joined to support the União Audiovisual Association and create a collection of merchandising of canceled events that never happened that can be purchased online. The collection sold and raised national awareness to support this cause and UA.

16. Science & Education

Idea Prima

Connected Lithuania

The idea is to empower young people to become volunteers – e.scouts through the involvement of influencers in the education of older relatives. Also, encourage seniors not to be afraid to ask loved ones through the personal example of senior opinion leaders.
Luxembourg National Reseach Fund

LetzSCIENCE AR

Studio Polenta, Virtual Rangers
Teasing the curiosity of passers-by through huge posters, asking "What the hell is that?", then offer them an unexpected augmented reality experience to inform them about science made in Luxembourg. With regards to the novelty of the combination of AR and traditional postering here in Luxembourg, the campaign worked well. The retention time in the app was on average close to 5 minutes!
Ministry of Science, Research and Art Baden-Wuerttemberg, Germany

"Share Your Vibes!"

Schleiner + Partner Kommunikation
The society of tomorrow urgently needs committed teachers. This became particularly clear during the COVID-19 crisis. Thousands of teachers are already missing today. That is why the campaign addresses young people where they are: in social networks, via influencers and with creative interaction formats. The response is enormous: 128 million contacts and 443,877 young people react directly.
NEXANS

WHAT'S WATT by Nexans: the Electricity channel

EFFERVESCENCE PROD
We imagined What’s Watt as the video series that will bring electricity to the next generations, to employees and to Nexans partners: informal - because this is what social networks demand, personal - to transmit our hosts' passion for electricity, out of the box - with anecdotes and fun facts, but still serious and relevant - because the objective is to educate the viewers about electricity.
University of Applied Sciences Utrecht

Scrollytelling HU Stories

Arteffects
How do you draw wider public attention to the social impact of a university of applied sciences and distinguish it through thought leadership? Through scrollytelling, we introduce the audience to the lecturers, researchers, students and external innovators who are shaping the future with solutions for the serious social problems they are working to resolve. The result: a stronger brand.

17. Travel & Tourism

Destination Trysil

Chiefs of fun

Trigger Oslo
Trysil is a small town in Norway known for activities like hiking and biking.All this came to a halt during the pandemic.When society gradually opened again,Trysil decided to lead the public from social distancing to social fun and play.To help them out Trysil hired three very special and very young experts.The newly appointed "Chiefs of Fun" took control of the town and inspired a nation to play.
European Travel Commission (ETC), MMGY/Digital Spring

Open Up To Europe

ZN Consulting
OpenUpToEurope is a campaign to get Europeans travelling again after COVID-19. Its key aim is to instil confidence that travelling to EU countries is a safe, seamless experience. The inspirational hero video, microsite, social media and ad campaign launched in June and by August had reached more than 38.5M consumers across Europe, accounting for €30M in attributed hotel revenue.
Visit Norway

Thirteen thousand reasons to visit Northern Norway

Trigger Oslo
How could we get Norwegians to travel north in their own country? By listening to the people who know and love Northern Norway the most. Foreign tourists. We gathered no less than 13.000 comments from enthusiastic visitors found on social media. Then we got a local comedian to read them all aloud. Creating what must be the worlds longest travel review ever made. That sure did the trick!
Visit Norway

Norway wins the Space Race

Trigger Oslo
Billionaires are laying claim to outer space, but in Norway we have space enough for everyone! To prove our point, we joined the space race against Bezos and Branson and sent our very own tourist to Norwegian space a full day before Branson launched his rocket. This is how we beat the billionaires and won the hearts of all earthbound travelers.
Visit Åland

Visit Åland - Summer paradise almost like abroad

OSG Communications
The pandemic closing the borders of Finland, the autonomous Åland islands, starting its 100 year anniversary, was in danger of losing 50% of summer visitors. Visit Åland launched an integrated campaign in Finland positioning Åland as perfect summer paradise, almost abroad, with blooming apple trees and beautiful beaches leading to the highest number of visitors ever, only with domestic travelers.

18. Food & Beverage

Good Catch

OurWay for Good Catch

Grayling, Sharp Think PR
When media reported that subs from America’s largest sandwich chain did not actually contain tuna, fish-free brand Good Catch reacted with the cheeky OurWay campaign.Devised by Grayling, vans in the UK and U.S gave out "footlong tuna subs with no catch".Cheeky designs and sharp messaging ensured 1 in 3 UK adults saw the activity, with a 27m media reach. Ad Week referred to it as "promotional gold"
LikeMeat

Rammstein musician Till Lindemann eats a plant-based burger

Press Factory
A viral "multichannel" PR activation campaign for the Veganuary 2021 for a plant-based lifestyle. A food performance film with Rammstein musician Till Lindemann in which he eats a plant-based burger, inspired by the legendary art film "Andy Warhol eating a Hamburger". The film was directed by Andreas Waldschütz. It was a national viral success with a reach of 30.710.975 PI.
McDonald's

NFT Maestropiece for McDonald's by TMBK

Follow Bubble, MSL Group CZ, Seesame
McDonald's has a true and unique Maestro piece on the menu. As an innovative brand, we collaborated with an artist to create the historically first hamburger NFT art piece in CR&SK that was auctioned for Ronald McDonald House Charities to support the families of long-term hospitalized and seriously ill children. We managed to be the first on the CZ/SR markets to use the NFT for commercial purpouse
Subway Vermietungs- und Servicegesellschaft

Audience & Location Intelligence

Essence, Ressourcenmangel
Our goal: we want our regulars to come to our restaurants even more often. Our solution: data-based mobile measures targeting people who already eat at Subway frequently. Our innovative targeting resulted in a 444% increase in the visit rate of guests located 5 kilometres from a restaurant (compared to a control group).
The Macallan

Distil Your World Series - The Macallan

Master For You Agency
The Roca brothers and The Macallan whisky maker embark on an explorative journey to capture the essence of iconic world places with the challenge of uncovering their flavours, people and culture. The challenge is to capture the unique essence of a place and convert it into an exclusive whisky and gastronomic creation, garnering myriad abstract information by investigating at the highest level.

19. Sustainability & Environment

Blocket

Domestic Science for Millennials

Jung Relations
Previous generations have always cared for their belongings and repaired them when needed. But today, many Millennials prefer to buy new things instead of repairing them. Blocket wanted to help and thus launched both a book and free digital courses on how to repair and care for things, together with experts from the “make do and mend-generation” who shared all their knowledge with the Millennials.
METER Group

Meltdown Flags

SERVICEPLAN GERMANY
Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. The initiative has gathered support from 152+ million people across 73 countries.
Mars Wrigley

Gum Shoes – Your Step Ahead Toward Waste Recycling

R.I.M. Communications Agency
Mars is the most environmentally friendly company in Russia with zero waste deposited in landfills. But over 200 tons of waste is produced from chewing gum manufacturing. Can we recycle it and at the same time create a clear campaign to attract attention to achievement of SDGs by Mars? Trendy shoes made of gum attracted bloggers, media and 108M impressions and is successfully sold on Yandex.Market
Norad

Norad Verdens Viktigste Mål

Hill+Knowlton Strategies
Norad needed to educate Norwegians on Sustainable Development Goals (SDGs). A personality test that linked individuals to a goal was distributed to participating partners which data was then used to create targeted ads about SDGs. A total of 110,000 Norwegians took 11 minutes to find their personal goal resulting in 70% of those who had seen the campaign being able to name at least one goal.
PI Deposit System Administrator (USAD)

National Eco Race

UAB Fabula ir partneriai
Lithuanian deposit system is very successful, but the (public) secret to its success is very practical – 10 cents for every bottle or can. So USAD (Deposit system administrator) decided to go further implementing its real mission and turn deposit system enthusiasts to eco-enthusiasts. Solution: National Eco race – educational game which became TOP 1 game app in Lithuania.

20. Government Agencies & Parties

Edelman

What's Your Number?

One In three German women will experience physical or psychological violence in their lifetime. This means we all know at least one woman affected. Edelman Germany decided to apply maths to the problem... so we asked Germans 'What's Your Number?' and confronted our audiences with the real hard numbers of women they personally know (statistically) who will experience domestic violence.
Ligestillingsafdelingen, Beskæftigelsesministeriet

Sex? Consent only!

LEAD Agency
Denmark got a new consent law. But far too many young Danes did not know what it meant. We reminded them, that it is not that difficult, it's just a matter of paying attention to each other. We told them: No sex without consent. The campaign played with celebrities, concepts from popular culture and experimented with new trends and channels eg. Tinder, TikTok, Stories, ASMR, #-movements.
Oslo Municipality

Oslo Municipality; vaccine-campaign «do it for yourself»

Trigger Oslo
A series of grandparents telling their actual grandchildren to «forget about us – do it for yourself», turned the table and contributed that the vaccination rate of youngster in Oslo increased from a mere 50% to 83% in 5 weeks. It also positively positioned Oslo Municipality towards a young target group that they have no or little relations with – in a time where accurate information was crucial.
The Danish Safety Technology Authority

New Year's Again

Holm Kommunikation A/S
Every New Year’s Eve, more than 200 Danes are injured as a result of fireworks, the majority being young men. Almost all injuries can be avoided simply by wearing safety glasses and keeping distance from the fireworks. Boys and young men are an extremely hard audience to get a hold of so we produced a banger that could take the campaign message to the heart of the party on New Year’s Eve.
Trafikverket

Lord of the rails

Gullers Grupp
The power of entertaining storytelling paired with relevant information is a precious thing. The main idea on this social media campaign was to provide civic information while telling an entertaining story people would talk about, share and like. The engagement skyrocketed. Comments went up by 400 percent, likes 1400 percent and shares 1800 percent.

21. NGOs & Associations

Het Nederlands Veteraneninstituut

Stories of freedom - Online Guard of Honour at Remembrance Day

Bijl PR
COVID19 made it impossible for Dutch people to visit National Remembrance Day in Amsterdam. We found a way to still engage people in stories of veterans of the Guard of Honour. Commemorating together via an Online Guard of Honour, sharing stories, portraits, video’s and more. Over half million video views, more than 44 media publications and a reach of 243.271 with the influencer campaign.
Industrieverband Körperpflege- und Waschmittel e.V. / The German Cosmetic, Toiletry, Perfumery and Detergent Association

Sought-after Helpers

statista
Beauty and Home Care products were much valued helpers in the Corona Crisis. We pointed out how they contributed to people’s well-being in the crisis and succeeded with a broad reach. We achieved a media reach growth of +358% (~+21,5 M contacts), a return on invest of overwhelming 6400% and the messages found their way to news programs, the German Federal Government and the European Parliament.
Médecins Sans Frontières (Doctors Without Borders)

My gift

Nucleus
“My gift” – a fundraising campaign in December 2020 for MSF, resulted in a 240% revenue growth and 256% growth increase in number of new donors. “My gift” was inspired by a population survey and MSF wanted to help reduce the stress for Norwegians, by giving tips on a meaningful Christmas gift. Why? Because Norwegians find it difficult to know what they want or what to give as a Christmas present.
Social Partnership Development Fund

No more chemistry with chemo

Grayling
In Russia, there is no space for discussing women’s cancer and that is an actual social issue. Women facing cancer here find themselves in social isolation as the society is not yet able to perceive cancer in general and female cancer patients in particular adequately. The idea of the project is to use phototherapy as a psychological support tool for women who are experiencing cancer.
União Audiovisual

Uncancel Collection

Corpcom, H2N, NOSSA, Stream and Tough Guy
With all the concerts and festivals in Portugal canceled in 2020, thousands of professionals started living with critical conditions. 4 Portuguese agencies joined to support the União Audiovisual Association and create a collection of merchandising of canceled events that never happened that can be purchased online. The collection sold and raised national awareness to support this cause and UA.

22. Internal Communications

Evonik Industries

Our Employer Branding Ambassadors Share From the Inside Out

Nothing connects more than common goals and joint learning: We turn committed employees into brand ambassadors for our employer branding activities. They share their individual bond with Evonik and thus reach applicants at eye level. On top, we extend our communication messages. The commitment of our employees and the feedback of our applicants show: The program is a win for everyone!
Freudenberg

The Global Mission Impossible

komm.passion
To enhance the experience of the Dialogue 2021 event, we took an interactive gamification approach with an artificial secret agent – Diane – as the moderator. Our mix of video game and real-life elements sparked hundreds of positive internal and external comments. Many business units now plan to further integrate Diane in their internal strategic briefings on a regional and national level.
McDonald's Ukraine

The planet admires you!

Be-it Agency
To turn McDonald's employees into proud ambassadors of waste sorting and teach them how to sort, we've created an edutainment campaign with a simple message: «The planet admires you». We wrote a song about waste sorting at McDonald's, announced casting internally and shot a music video with employees starring there to make something exclusive. It went viral!
Polpharma

Leonardo - internal innovations

How to activate employees and encourage them for co-creating the company? Leonardo - the internal innovations program launched during the pandemic was the answer. Thanks to the strong internal communication, the level of engagement exceeded our expectations and resulted in over 400 innovative ideas within half a year. And all that while working remotely.
Telefónica / o2

Purpose Days - bringing our "why" to life

human unlimited, prio Event Management, rooom
With the Purpose Days, we created a virtual 3D space for orientation, exchange and identification that sets digital standards in the company. Our employees experienced in interactive sessions how we work for a better future - told through stories from different perspectives, playfully, live on stage. High participation numbers and positive results in the employee survey show our success.

23. Internal Communications (Covid-19)

Boskalis

Boskalis Worldwide Connected

Thousands of Boskalis employees around the world tuned in to the first Boskalis Worldwide Connected (BWC) radio show end-2020. BWC was aimed at bringing employees together during a period in which physical contact had been severely constrained by the COVID-19 pandemic. The show generated a lot of excitement among employees, who tuned in from over 60 countries and rated the show with a 9.1 score.
Deloitte

Deloitte Hybrid Meeting Floor

Factorr
Deloitte, while adopting a Hybrid Working model, asked Factorr to transform a traditional meeting floor into an immersive “space-lab experience”. The futuristic environment that Factorr designed for this employee campaign created enormous buzz both among employees and externally. The campaign has been covered by the main Dutch national media outlets including newspapers, radio, and TV.
FTI Consulting

Who's who at FTI

With the Covid-19 pandemic, many of our colleagues had never met face to face and hadn’t even been in the office yet! That’s why we sent every FTI Consulting Brussels team member a classic game with a twist for their stay-at-home Christmas vacation. “Guess Who at FTI”, the Corona proof team building game that managed to connect a whole office in times when you aren’t allowed to meet in person.
Magnit Retail Company

In Charge of the Country: Art of Movement Graffiti Festival

R.I.M. Communications Agency
In Charge of the Country: The Art of Movement Graffiti Festival – aimed to motivate and thank Magnit logistics staff, emphasizing their social importance: logisticians selflessly worked under conditions of restrictions, and made an invaluable contribution to maintaining normal life and optimism of Russian families. Wide coverage in specialized and general media, social networks: 82+ mln people
komm.passion

Together – a pro bono vaccination campaign

With a surprisingly low willingness to be vaccinated, we wanted to pitch in and create a vaccination campaign that companies can use for free, thus using them as a multiplier for our message. This worked exceptionally, as we reached over 330,000 employees around the world, hopefully making a small contribution in the fight against the virus.

24. Event & Experiential Marketing

Alexander S. Onassis Foundation

Acropolis New Lighting Project

V+O COMMUNICATION
The completion of Acropolis lighting upgrade was a unique opportunity for Onassis Foundation to showcase its contribution to Greek cultural heritage. The dualpurpose event (which achieved publicity & SoMe buzz) included the official hand over to the Greek state & the creation of a digital experience for the world to celebrate the new Acropolis lighting & send a message of optimism amidst Covid-19.
Helsinki Business Hub

‘90 Day Finn’ – Thousands Applied to Become a Finn

Netprofile
The ’90 Day Finn’ campaign was created amidst the global pandemic to attract start-up investors, company founders and talent to live and work in Finland for three months. Finland is a dynamic technology hub that respects work-life balance, a safe haven offering true quality of life. Success was overwhelming: more than 5 300 applications from around the world flooded in during the 5-week campaign.
The National Museum of Art, Architecture and Design

Art is coming home

Trigger Oslo
The opening of the new National Museum of Art is a historic and highly anticipated event in Norway. Unfortunately delays due to the pandemic has postponed the opening with more than a year. How could the National Museum of Art still provide amazing experiences for the public without having a museum? Well, we turned the entire country into our gallery.
Procter & Gamble

More than a Launch: The Oral-B iO Experience Loft

MSLGROUP Germany
How do you present a new toothcare experience in the midst of a pandemic – without being boring, distant, or weird? We created the Oral-B iO Experience Loft in Munich, where the Oral-B iO came to life: a “house tour” was the interactive and educative backdrop for the development and design process – with a detailed hygiene concept. The event was a huge success.
Turkcell

Turkcell Vadi

Recognizing the importance of investing in music and cultural activities, Turkcell has decided to be the main and title sponsor of the open air venue, Turkcell Vadi. With its largest and youngest stage of Turkey, the venue has become a point of attraction for concerts, theater plays, stand up shows and festivals. Turkcell Vadi is also distinguished by its accessibility and sustainability features.

25. Digital Event (Covid-19)

Eurelectric

The Power Summit 2021 - Electric Decade

The Power Summit is the EU energy sector’s flagship annual event, attracting every year +500 participants. As a response to COVID, we migrated the entire conference online, recording and broadcasting from 3 studios across Europe. 39 partners contributed to this event, which attracted 8K participants and received large coverage (320 press articles, 29M reach on social media, 49K webpage views).
Evonik Industries

Bet, #IKnowSomethingYouDontKnow!

How do we reach the generations Y and Z in times of physical distancing? As a B2B-Company, we are using influencers as a megaphone to transport our messages where our target group can hear them in their natural habitat: the digital world. "I know something you don't know" is a joint project with evonik and the gaming influencers PietSmiet which achieved best perfomance across all channels.
Philip Morris International

Turning Employees into One Another’s Biggest Fans 

PMI employees are quite passionate about music and food. Our team dreamed up three experiential programs to harness those passions: PMI Music Experience, Open Stage, and Your Story on a Plate. These programs had an incredible, measurable—and, early in the pandemic, much needed—impact on our communities worldwide, making employees feel connected, inspired, energized, proud, and appreciative.
Viborg Municipality

#DrawWithDenmark

HAVE A/S
How can Viborg actively demonstrate what it means to be a UNESCO Creative City? By using creativity to generate positive change in a way that makes the world come together. More specifically, by launching a campaign, which encourages children to make drawings that give hope to other children, who have suffered because of COVID-19. More than 3,100 drawings from 33 different countries were received.
air up

Air up launch in the Benelux

TEAM LEWIS
Start-up air up developed a revolutionary water bottle, which magically transforms water into flavoured water by using interchangeable air pods - a very tasty, but healthy alternative. To enhance brand awareness across the Benelux, TEAM LEWIS created an astonishing campaign to create a lot of noise around air up.

26. Issues & Reputation Management

Cargus

Never Have I Ever Sent

Graffiti PR
When clients' lack of understanding of official delivery rules & regulations became a reputation threat for Cargus, the company needed to take a stand. A gamification mechanism and a daring creative approach made clients pay attention and managed to increase likeability indicators on the FB page, changing the TOV of the brand's interaction with its fans.
Coca-Cola Germany

Sustainability dialogue by Coca-Cola Germany

Elbkind Reply, Klenk & Hoursch, TD Reply
Handeln.Verändern. (‘let’s change our actions’) is Coca-Cola Germanys’ very first campaign to discuss our sustainability engagement with all stakeholders – proactively, transparently, based on simple messages and a fully integrated approach. Our goal: Increase the reputation as a responsible company. The result: Wide reach, strong response, genuine dialogue, and a measurable increase in reputation
International Investment Bank

IIB - Change of Brand Perception

International Investment Bank relocated its HQ from Moscow to Budapest, which entailed negative media coverage. IIB became a target of an unprecedented media attack based on false unbased accusations. Thanks to the Bank’s openness, transparency and proactivity, IIB is positioned by now as the credible expert voice.
Randstad Nederland

Boosting the careers of 11000 people

Bijl PR
We made optimal use of the job market situation to show relevance of, and get attention for the education program of Randstad: Randstad Boost. By using data, stories and sharing vision, Randstad showed they are the authority in the job market. They showed they have the right knowledge of the job market and contribute to the solution for scarcity via education.
Trafikverket

Lord of the rails

Gullers Grupp
The power of entertaining storytelling paired with relevant information is a precious thing. The main idea on this social media campaign was to provide civic information while telling an entertaining story people would talk about, share and like. The engagement skyrocketed. Comments went up by 400 percent, likes 1400 percent and shares 1800 percent.

27. Change Communications

AUSTRALIE.GAD

#Surlesrails

#surlesrails project was born out of the realisation that, every year, more than 10,000 people trespass on railway property, despite being out of bounds to the public, in order to take selfies or to engage in other activities, such as train surfing or to spray graffiti. On average, 30 people die every year, and a similar number are seriously injured after suffering a fall or being electrocuted.
Atruvia

Everything new: Transformation Journey of Atruvia

A company changes its DNA: from being the IT service provider of a cooperative banking group to its innovative digitalization partner. The new brand is externally visible: Atruvia. But the new identity is also reflected in a new strategy, complete agile organization, and a strong shift in culture. Communication actively shaped these parallel transformations through participation and transparency.
Bank Gospodarstwa Krajowego

“It’s childishly simple” Change of values in BGK

When implementing the new strategy at the beginning of 2021 Bank Gospodarstwa Krajowego updated its mission, vision and values. We carried out a complex project, the aim of which was for the employees to learn, understand and use the values. We engaged the entire BGK family in its implementation: management, employees, BGK’s seniors and even the employees’ children.
Evonik Industries

Community Management in the Evonik Social Network

Turning knowledge workers into relationship workers! Through effective community management in our Evonik Social Network (ESN), we successfully combine internal and change communication. This has fundamentally changed the corporate culture at Evonik. Our employees blog, create wikis, share content, or advance topics in our ESN without an official mandate.
The Consumer Rights Protection Center of Latvia

Be real!

A.W.Olsen & Partners
The influencer marketing field in Latvia has become a serious industry with large advertiser budgets and hidden advertising.Developing a brave and provocative communication campaign with elements of social experiment, nostalgic marketing, engagement and followers’ educational content we’ve made influencers and advertisers to change behavior and begin marking the paid content in influencers’ posts.

28. Multi-Channel Communications

Aker Solutions

Power The Change

Nucleus
Through the communications concept Power The Change we established the newly merged companies Aker Solutions and Kvaerner as a supplier accelerating the transition to sustainable energy production. The campaign spoke to hearts and minds alike, raising awareness around the new brand by being present with both emotional and rational storytelling in a mix of digital channels.
Coca-Cola Germany

Sustainability dialogue by Coca-Cola Germany

Elbkind Reply, Klenk & Hoursch, TD Reply
Handeln.Verändern. (‘let’s change our actions’) is Coca-Cola Germanys’ very first campaign to discuss our sustainability engagement with all stakeholders – proactively, transparently, based on simple messages and a fully integrated approach. Our goal: Increase the reputation as a responsible company. The result: Wide reach, strong response, genuine dialogue, and a measurable increase in reputation
METER Group

Meltdown Flags

SERVICEPLAN GERMANY
Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. The initiative has gathered support from 152+ million people across 73 countries.
Ministry of Science, Research and Art Baden-Wuerttemberg, Germany

"Share Your Vibes!"

Schleiner + Partner Kommunikation
The society of tomorrow urgently needs committed teachers. This became particularly clear during the COVID-19 crisis. Thousands of teachers are already missing today. That is why the campaign addresses young people where they are: in social networks, via influencers and with creative interaction formats. The response is enormous: 128 million contacts and 443,877 young people react directly.
Visit Åland

Visit Åland - Summer paradise almost like abroad

OSG Communications
The pandemic closing the borders of Finland, the autonomous Åland islands, starting its 100 year anniversary, was in danger of losing 50% of summer visitors. Visit Åland launched an integrated campaign in Finland positioning Åland as perfect summer paradise, almost abroad, with blooming apple trees and beautiful beaches leading to the highest number of visitors ever, only with domestic travelers.

29. Storytelling

Blocket

Domestic Science for Millennials

Jung Relations
Previous generations have always cared for their belongings and repaired them when needed. But today, many Millennials prefer to buy new things instead of repairing them. Blocket wanted to help and thus launched both a book and free digital courses on how to repair and care for things, together with experts from the “make do and mend-generation” who shared all their knowledge with the Millennials.
Dr. Ing. h.c. F. Porsche

BACK 2 TAPE - Hip Hop Culture

FAKTOR 3
"Back 2 Tape" is a cross-media content series by Porsche and music journalist Niko Backspin. The project tells the story and value culture of hip hop in Europe across language barriers. The content includes 35 artists, various social media channels with 13m impressions, two award-winning documentaries, podcasts and playlists, 420 media clippings and a roadbook to famous hip hop spots in Europe.
Helsinki Business Hub

‘90 Day Finn’ – Thousands Applied to Become a Finn

Netprofile
The ’90 Day Finn’ campaign was created amidst the global pandemic to attract start-up investors, company founders and talent to live and work in Finland for three months. Finland is a dynamic technology hub that respects work-life balance, a safe haven offering true quality of life. Success was overwhelming: more than 5 300 applications from around the world flooded in during the 5-week campaign.
Het Nederlands Veteraneninstituut

Stories of freedom - Online Guard of Honour at Remembrance Day

Bijl PR
COVID19 made it impossible for Dutch people to visit National Remembrance Day in Amsterdam. We found a way to still engage people in stories of veterans of the Guard of Honour. Commemorating together via an Online Guard of Honour, sharing stories, portraits, video’s and more. Over half million video views, more than 44 media publications and a reach of 243.271 with the influencer campaign.
The Norwegian Directorate for Children, Youth and Family Affairs

Hatespeech

Trigger Oslo
Persons with disabilities are the world’s largest minority, and yet the hate they suffer is virtually invisible. By showing hate we know, we revealed hate we don’t know. Our storytelling threw our own prejudice in our face and sparked a public debate reaching more than 4 million people. To do something about hate speech toward disabled, we have to recognise it and call it by its name; #itshate.

30. Content Marketing

Communities For Development

Money Makes Money

DUDE, Kurio, MassiveMusic, Third City
It’s common knowledge that “money makes money”: the rich are getting richer by investing in each other's ventures, while they ignore smaller, poor entrepreneurs. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video.
Deutsche Post

DHL Spotlight

Publicis Sapient
Yes, we’re the ones delivering your parcels. But that’s only part of it. We’re also the world’s largest logistics company. When our business customers think logistics, it’s not just about getting products from A to B. They’re thinking big-picture issues like globalization, digitalization and sustainability – and they’re the ones we reach through our “Spotlight.dhl” content marketing platform.
Google Russia

School of Life: Adulting with Google on YouTube Russia

Ketchum Moscow
YouTube takes its role as a provider of education seriously. Tasked with enhancing the educational experience of young Russians who make up 60% of its audience in the country, we developed a groundbreaking project for Google to tackle a subject many of them were failing: adulthood. Through useful content delivered by a “faculty” of influential experts we gave youth life lessons they won’t forget.
Procter & Gamble Service

Gillette Game Face

Brandzeichen Markenberatung und Kommunikation
Based on the insight that GenZ men love one thing -gaming- we staged Gillette in exactly this environment and launched our own challenge: the search for our new game face. The set-up: 1 challenger, 3 contenders. 3 challenges, 1 grand finale. Leveraged on social, offline and in gaming media. Result: 8,8% avg. engagement, significant increase in market penetration, doubling followers on Instagram.
Trygg-Hansa

Marked for Life

BCW Stockholm
Drowning is the most common deadly accident for children 0-6 years. A survey showed 60% of parents lack knowledge of CPR on children. So Trygg-Hansa launched Marked for life. Tattoos with CPR-instructions for swimming children. The initiative reached all over Sweden in earned & social media, tv, radio, podcasts, influencers. Now, 85% know about CPR for children & drownings dropped by 33% in 2021.

31. Influencer Communications

Crocs

First Crocs collaboration in Russia

Grayling
Crocs presented its first-ever Russian collaboration with the popular Russian band Little Big to create the perfect shoes for Modern Cinderellas and their partners who want comfort while being fashionable. Little Big X Crocs clogs were created and featured in the band’s new music video "Everybody". A multi-channel campaign was developed to support the launch which resulted in 24-hours sold out
Dr. Ing. h.c. F. Porsche

BACK 2 TAPE - Hip Hop Culture

FAKTOR 3
"Back 2 Tape" is a cross-media content series by Porsche and music journalist Niko Backspin. The project tells the story and value culture of hip hop in Europe across language barriers. The content includes 35 artists, various social media channels with 13m impressions, two award-winning documentaries, podcasts and playlists, 420 media clippings and a roadbook to famous hip hop spots in Europe.
Fressnapf

Operation Brexit: Ambassador of Good Taste

KARKALIS COMMUNICATIONS / TONY
Operation Brexit gives Brand Ambassador a whole new meaning: It’s December 2020, Brexit is coming. Fressnapf grants immunity to influential petfluencers with British heritage and appoints them “Ambassador of Good Taste” – personal diplomatic passport included. This is only the start of a creative loyalty program that has excited 40 petfluencers and generated a seven-digit reach – so far.
Unibet

Order Glenn

BCW Stockholm
For sports betting company Unibet, the Euros 2021 was the most important event of the year. To reach through the noise in a year when people had to watch from home due to the pandemic, Unibet had the living football legend Glenn Hysén, move into the homes of hundreds of Swedes - by cloning him as a life-size cardboard figure. Contributing to +195% newly registered customers & +55% site visitors.
Vodafone-Ziggo

5G CoPilot project

Glasnost, an ACE agency / Frolic Studio / Mate made
Dutch Paralympic tandem cyclist Tristan Bangma wants to be the first visually impaired cyclist to take part in a solo track race. In the Vodafone 5G CoPilot Project, we applied our recently introduced 5G network to create technology that helped him achieve his goal; by turning his ears into eyes through three-dimensional audio clips transmitted from his bike to his helmet.

32. Disruptive Communications

Helsinki Business Hub

‘90 Day Finn’ – Thousands Applied to Become a Finn

Netprofile
The ’90 Day Finn’ campaign was created amidst the global pandemic to attract start-up investors, company founders and talent to live and work in Finland for three months. Finland is a dynamic technology hub that respects work-life balance, a safe haven offering true quality of life. Success was overwhelming: more than 5 300 applications from around the world flooded in during the 5-week campaign.
McDonald's

NFT Maestropiece for McDonald's by TMBK

Follow Bubble, MSL Group CZ, Seesame
McDonald's has a true and unique Maestro piece on the menu. As an innovative brand, we collaborated with an artist to create the historically first hamburger NFT art piece in CR&SK that was auctioned for Ronald McDonald House Charities to support the families of long-term hospitalized and seriously ill children. We managed to be the first on the CZ/SR markets to use the NFT for commercial purpouse
Neue Deutsche Medienmacher*innen

#WeatherCorrection

Ketchum Publico
26% of all Germans have a migration history. But immigrants rarely see themselves in the media. Therefore, New German Media Makers bought the rights to name the first 13 German weather systems in 2021 – giving them immigrant names like Ahmed or Dragica instead of traditional German names. With the first storm, we took the media by storm and put the call for a 30% diversity quota at the epicenter.
Reface, UAnimals

The first ever AI-march for animal rights

Gres Todorchuk
Every year the humanist movement UAnimals holds the Ukraine-wide Animal Rights March, which unites tens of thousands of people. Yet 2020 made it impossible. Together with Reface, a face-swapping app, UAnimals created AI-filters with shots from previous marches. 1,566,568 people from 13 countries joined the first ever worldwide AI-march and 669,367 people shared the shots on social networks.
Trigger

Kari Traa Wastelayer. NO MORE SECRETS.

While Norwegian sportswear brand Kari Traa were working on their latest top secret sustainable project, we advised them to share their know how with their competitors while asking them to share their secrets too. KTs approach captured the imagination of competitors and consumers a like. Selling 66% above target, but most importantly, gathering competitors and creating first ever industry cluster.

33. Employer Branding & Recruiting

Bundesverband Farbe Gestaltung Bautenschutz

Klingt komisch, macht aber glücklich.

Ressourcenmangel
Fewer and fewer young people are opting for skilled trades. This also applies the painting profession. It is seen in a very negative light: dirty, undemanding, little recognition. We have changed this by focusing on the sensual side of the profession. Strong images, surprising perspectives, acoustic experiences. Sounds odd, makes happy.
Computas

THE WORLDS UGLIEST CHRISTMAS SWEATER

PR-operatørene
The Norwegian tech-company Computas used artificial intelligence to create the design for the worlds ugliest Christmas sweater. Their employees then knitted the somewhat strange sweater themselves. The idea was well received both by the employees and the press and caused positive internally and externally attention before the Christmas holidays.
Evonik Industries

#WhyWeDoIt - We Bring Our Purpose to Life

We all feel an inner motivation to do the things we do, whether it’s in our personal or professional life. What drives you? Is your personal purpose linked to the purpose of your employer? That´s what we asked our 32.000 employees worldwide and received hundreds of answers to inspire potential candidates to join Evonik! Attracting talent is not only about numbers, but showing lived company values.
HAGEDORN MANAGEMENT

“Frau am Bau” – Shattering structures

navos - Public Dialogue Consultants
25 % of skilled construction workers in Germany will retire in the next decade & few young people are gravitating towards construction jobs. To change this, Hagedorn wants to inspire more women to get into construction – via company role models & founding a network. Hagedorn launched an ambitious integrated image campaign, attracting lots of media attention & a broad-based industry mobilisation.
MSD

MSD: employee recruitment campaign @ Boxmeer

Omnicom PR Group
Increase awareness for MSD as a company, as well as an attractive employer, where people can make an impact on future global healthcare that ‘changes everything’. 450 new employees had to be recruited within 3 months, for a new facility in Boxmeer. Through our campaign, we increased awareness for MSD as an attractive local employer, reached more than 2.6m people and achieved 560 applications.

34. Data Driven & Automated Communications

Air Greenland

Excellent Data driven Customer Experiences

NexusOne
The airline Air Greenland has launched the customer club Club Timmisa – a 360-degree omnichannel view of members. Full data control in real time has made it possible to target the individual member with relevant and intelligent content and services, at the right time, on the right digital platform. Thereby, Air Greenland creates amazing data-driven customer experiences and loyal customers.
METER Group

Meltdown Flags

SERVICEPLAN GERMANY
Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. The initiative has gathered support from 152+ million people across 73 countries.
Norad

Norad Verdens Viktigste Mål

Hill+Knowlton Strategies
Norad needed to educate Norwegians on Sustainable Development Goals (SDGs). A personality test that linked individuals to a goal was distributed to participating partners which data was then used to create targeted ads about SDGs. A total of 110,000 Norwegians took 11 minutes to find their personal goal resulting in 70% of those who had seen the campaign being able to name at least one goal.
Robert Bosch

Bosch Chatbot Frizz explains AI

C3 Creative Code and Content
The medium is the message: AI is a strategic topic for Bosch and for corporate communications. Creating trust is the top priority. We use a chatbot as a new communication channel to make AI understandable and tangible. With the help of bot technology, content can be prepared in a fascinating, interactive way and towards 1:1 dialogue. Results: 7K sessions, 4.6mio impressions, 44K interactions
Roche

FutureProofing Healthcare: The Personalised Health Index

APCO Worldwide, Edelman, Nudge Digital
Everyone should have equal access to healthcare. Meaningful conversations and sharing best practice will help to achieve this. As a pioneer in healthcare, Roche has long been committed to playing a leading role in dialogue around healthcare system reform. Roche challenged APCO to create FutureProofing Healthcare, an interactive tool showcasing insights and data on healthcare systems across Europe.

35. Brand Relationship

DHL

Every Move Counts - DHL x Formula E, Season 7

Bright Partnerships Worldwide Limited
DHL’s #EveryMoveCounts campaign brought people together from across the world to show that every decision made counts towards a greener future. Using our partnership with Formula E, we showcased the talents of two teenage thought-leaders, filled grandstands with CO2 absorbing trees and connected fans and stars of the sport in a COVID-safe and carbon-neutral way using holoportation technology.
KFC Romania

AltKFC alternative restaurant inspired by myths

Golin Romania, MRM Romania, UM Romania
The KFC Freshly Prepared campaign was born from a real business need: dismantling the internet brand mythology, communicating transparently and #real about the KFC chicken and consolidating brand trust. Starting from extensive research on KFC’s online platforms and validating consumer perception through a quantitative study and a social media activation, KFC launched AltKFC the first mockumentary
Mastercard Europe

Mastercard launching True Name in Europe

FCB (part of McCann Global), Omnicom PR Group
For many in the LGBTQIA+ community, the name on their credit/debit card does not reflect their identity. True Name enables people to display their chosen name on their card, helping ease a major pain for many in the LGBTQIA+ community. In collaboration with LGBTQIA+ organizations and influencers, True Name launched in 30 EU countries with an emotionally impactful marketing communications campaign.
Spotify

Lullabies - The bedtime project

Jung Relations
Kids and toddlers who refuse to sleep - the daily struggle for any parent. What if there was a recipe for the ultimate lullaby? Spotify Kids wanted to investigate the fields of music and sleep to become part of families’ bedtime routines. One sleep expert, one producer, and two of Sweden’s most loved artists made the experiment come to life in a unique song-writing project: the album 'Lullabies'.
Ubisoft Nordic

The world’s most beautiful gaming experience

Kite kommunikasjon event, PR-operatørene
Gamers have, since the beginning of PC gaming, been competing to see who could set up the craziest, most expensive or beautiful rig. When Ubisoft asked us to help launch Assassin’s Creed Valhalla, we decided to once and for all, win that competition.

36. Launch

Bayer

Global launch of Bayer Carbon Initiative

The Bayer Carbon Initiative campaign introduced a win-win solution for farmers and the planet. With a global communications strategy and regional rollouts, we engaged diverse stakeholders, including growers and future partners, also our employees to energize our mission to build sustainable and resilient food systems. To date, it has enrolled thousands of growers in US, Brazil, Europe and beyond.
Opel Automobile

The Opel Manta GSe ElektroMOD

Carmakers launch a new car every other week. How do you cut through this noise? How do you build on your 160 years of heritage while simultaneously stressing your expertise as an automotive e-pioneer? By creating a unique battery-electric RestoMOD based on the legendary Manta A of 1970 - the Manta GSe ElektroMOD. Our motto: Back to future! And the global feedback was simply mind-blowing.
Polestar

Global Polestar 2 launch turned virtual

After years of development, 2020 was the year to finally get our first all-electric fastback Polestar 2 on the road. The plan: to host a global press drive. But then the covid-19-pandemic hit, placing high demands on fast re-thinking. Best when challenged, the relatively unknown car brand Polestar set a new standard for doing global press drives. A virtual, more sustainable one.
Sony Interactive Entertainment

Play has no limits in Ukraine. Launch of PS5

M&P Communications
PlayStation became the first console manufacturer which started local communications in Ukraine. Therefore, we did everything to make the PlayStation 5 launch in Ukraine one of the loudest launches of the year. Opportunity to cover Ukrainian gaming audiences turned into the strongest gaming communication. As a result, PS5 pre-orders were made several months in advance.
The Macallan

Distil Your World London Collectors Pack - The Macallan

Master For You Agency
The pack for Distil Your World London reflects the complex journey through London that comprises multiple layers of content on places, people and flavours. It begins with the overall city view with a true scale map of London and hones in to unveil the essence of London distilled inside: the whisky embraced by the city as background. The city landscape is also to scale.

37. Corporate Social Responsibility

A1 Slovenija

Speech Therapy Fairy Tales

Speech Therapy Fairy Tales provide parents and children with deviations in speech-language development a didactic tool that aids their speech therapy exercising at home. Twelve audio fairy tales, each focusing on one of the most difficult to articulate sounds in the Slovene alphabet, with five short animated videos engaging kids to practice pronunciation are accessible free of charge.
Aegon Hungary

„You are irreplaceable!”

Uniomedia Group
Phones are not only dangerous while driving but in every traffic situation: we focused on ways of transport such as micromobility devices and pedestrians. Aegon Hungary aligned with the Accident Prevention Committee of the National Police and two famous stand-up comedians to raise awareness of safe smartphone usage while commuting.
Generali

#THSNinAction

COVID 19 had a double effect on The Human Safety Net, challenging the traditional volunteering approach, while increasing the need for support in vulnerable communities. Generali rallied employees and partners globally to extend our purpose of ‘enabling people to shape a safer future by caring for their lives and dreams’ by reshaping our CSR efforts, creating new partnerships and raising funds.
PJSC Mobile TeleSystems

KNOWING IN PERSON

Park Production
«KNOWING IN PERSON» — ESG project to support small business in Russia, powered by MTS. We believe that small places shape the local culture — small business is 
the face of our streets and it makes our cities special. Our goal is to give voice to the small business and help them attract new customers. We work to create a positive image of an entrepreneur and inspire people to open own business.
Samsung Electronics

Solve for Tomorrow stimulates youth to build sustainable 5G businesses

Ketchum
In a society lacking entrepreneurial spirit and shut down by a pandemic, is it possible to motivate young people to start their own business? And not just any business: an application for a misunderstood technology? Samsung asked these questions as if the future depended on it and enabled three role models to change the world with innovative 5G business ideas for social purposes.

38. Public Affairs

AGC Glass Europe, ISSOL

Lobby for Change: Ingenious Outdoor Event with European Commission

#SustainablePublicAffairs
Covid made it impossible to organize company visits and raise awareness among EU policymakers about building-integrated photovoltaics. That's why we built a coalition of 200 BIPV value chain partners and invited the highest EU Energy Commissioner for a fun & live broadcasted 'coffee break' outside her EU Commission office, while showcasing BIPV technologies in our specially designed solar bus.
Basic-Fit

#openmyfitness

Whyte Corporate Affairs
If we wanted the Belgian government to reopen the fitness centers after 200 days of second lockdown during the covid pandemic, we needed to fire up the community and get higher on the public & media agenda. We created a strong multimedia campaign resulting in a big bang just before the consultation committee came together to discuss covid measures and possible relaxations. Guess what happened?
Medisept

First alcohol that saved lives - fight for the public health during COVID pandemic

Partner of Promotion
The COVID outbreak in March 2020 exposed the weakness of Polish health care system. The disinfection products had practically ceased to exist and due to the law restrictions in alcohol use - Polish manufactures were unable to produce disinfection products. The 5-weeks PA camping was a hard fight which finally helped to change the law, even with high level of fear in use of contaminated alcohol.
Stiftung Gesunde Erde Gesunde Menschen gGmbH

“What if..? In 80 questions around the world”

Endemol Shine Group Germany, seebohm.berlin
An integrated strategy of advocacy and social media created 410 minutes of engaging Instagram content about issues as complex as global health and climate action, reaching 58m viewers and involving hundreds of international stakeholders, including the three candidates for German Chancellor. By asking the simple question “What if….?”
Visit Norway

The Drawer Proof Strategy

Trigger Oslo, Try Råd
A strategy that doesn't get implemented isn’t worth much more than the paper it's written on. In Norway we call it a “drawer document”. So, when Visit Norway created the first ever national strategy for the Norwegian travel industry, we made the document drawer proof. The entire travel industry rallied around our iconic strategy document, making it impossible for the Norwegian government to ignore

39. Annual Report & CSR Report

Breast International Group (BIG)-aisbl

BIG Annual Report 2020

In BIG’s 2020 annual report – Breast cancer research - RESILIENCE and strengths of the BIG network – we used the image of ballet dancers to illustrate our complex international research. The resilience & persistence needed to achieve perfection in ballet are reflected in every stage of the research process, including enormous efforts to secure necessary funding. Even more so during the pandemic.
Deutsche Telekom

CR Report 2020 Deutsche Telekom

1000° DIGITAL, Stakeholder Reporting, yoocon
Deutsche Telekom's Corporate Responsibility (CR) Report 2020 makes full use of a wide range of content, multimedia, and technological possibilities. Browsing through the report is a multifaceted and entertaining experience – for CR experts and non-experts alike.
Lidl Ireland and Northern Ireland

Lidl Ireland Sustainability Report 2019/20

At Lidl we strive to make a positive difference by operating responsibly. In 2021 we published our sustainability report for Lidl Ireland and Northern Ireland for 2019 & 2020 which was prepared in accordance with the Global Reporting Initiative (GRI) Standards. Our report summarises our strategic goals, activities and projects that have significant economic, social and environmental impact.
Lidl Romania

Lidl Romania - Actions for a better future

Under the concept Actions for a better future, Lidl Romania's third sustainability report reflects the activity of the company, in the fiscal year 2019 (3/1/2019-2/28/2020), analyzing the economic, social, and environmental impact that Lidl has generated. Through this document, Lidl opened an honest dialogue about sustainability with all the stakeholders involved, including consumers.
Naturgy Energy Group

Sustainability report: from supporting actor to leading actor

We produce an annual report to explain to our stakeholders (SH) how Naturgy is transforming and producing value by offering an energy service that is committed to people, the planet, and sound corporate governance standards; all thanks to company’s commitment to sustainability. The report combines financial and non-financial information, which is verified, and aligned with international standards

40. External Publication

Dr. Hans-Christian Blunk

Grossmanns Traum

For a freelancer selling is often the main challenge, especially when it comes to promoting yourself. So my wife and I thought it might be a good idea to write a graphic novel in which I am the hero to avoid the embarrassing feeling having to tell others that I am the hero. And it clearly worked. I got a lot of positive feedback, and most importantly, I sold an eighty thousand euro project.
ETH Zurich - The Swiss Federal Institute of Technology

Magazine Globe: A graphic novel on quantum science

Globe – the quarterly science magazine of ETH Zurich tackled the complex topic of quantum research with a surprising illustrative approach. Using the style of a graphic novel, a young curious cat, possibly a descendant of the famous Schroedinger’s cat, leads the way through several quantum phenomenon. The illustrations are accompanied by articles, social and multimedia content - including videos.
Fresenius Medical Care

Our vision becomes reality - Magazine 2020

MPM Corporate Communication Solutions
The main emphasis of the 2020 magazine lies on the evolved corporate strategy with its three key areas of Renal Care Continuum, Critical Care Solutions and Complementary Assets. Under the motto "Our Vision Becomes Reality", the magazine explains how the 2025 strategy supports the goal of improving patient well-being with everything Fresenius Medical Care does.
Paul Nettersheim

WE+Bike

Velomotion
Cycling and especially E-Bikes were popular and became overwhelmingly popular through the corona-time. There is a huge demand for information for clients that have to wait for months till they get their new e-bike. WE+Bike is a customer magazine for the largest community of bike-shops in Europe – ZEG (Zweirad Einkaufs-Genossenschaft). It combines cycling-lifestyle and product-information perfectly
Volksbank Freiburg

KONSTRUKTIV illustrated book construction project

Kresse & Discher
The illustrated book KONSTRUKTIV documents the major construction project on the Volksbank-site in Freiburg: with high-quality architecture-, construction- and people-photography and magazine-elements. This illustrated construction history shows business aspects, location development, architecture, construction technology and at the same time people and emotion.

41. Film & Video

Breast Cancer Now

A Love/Hate Relationship

Weber Shandwick
We talked to woman across the UK about their experiences of breast cancer and turned to animation to bring the stories to life - diversity and inclusion were key and the freedom of this format would enable all woman to identify with the content. The film charts the relationships women have with their breasts and ends with a call to action, in support of Breast Cancer Now’s ‘Check Them’ campaign.
Deutscher Hospiz- und PalliativVerband (DHPV) / German Hospice and Palliative Association

Ich begleite (sterbende) Menschen. / I accompany (dying) people

Nobody should die alone – that is the essence of end-of-life care. This only works if volunteers are there for the terminally ill and dying. But: hospice care should and must become more youthful and vibrant. A film was made to appeal to people 30 or younger to volunteer for hospice care and overcome their fear of contact. The number of hits and inquiries are testimony to the idea’s success.
LikeMeat

Rammstein musician Till Lindemann eats a plant-based burger

Press Factory
A viral "multichannel" PR activation campaign for the Veganuary 2021 for a plant-based lifestyle. A food performance film with Rammstein musician Till Lindemann in which he eats a plant-based burger, inspired by the legendary art film "Andy Warhol eating a Hamburger". The film was directed by Andreas Waldschütz. It was a national viral success with a reach of 30.710.975 PI.
Mastercard Europe

Mastercard launching True Name in Europe

FCB (part of McCann Global), Omnicom PR Group
For many in the LGBTQIA+ community, the name on their credit/debit card does not reflect their identity. True Name enables people to display their chosen name on their card, helping ease a major pain for many in the LGBTQIA+ community. In collaboration with LGBTQIA+ organizations and influencers, True Name launched in 30 EU countries with an emotionally impactful marketing communications campaign.
Outokumpu Oyj

Outokumpu / Views on Sustainability

TBWAHelsinki
Views on Sustainability -film portrays world-famous artist and sculptor Stefan Lindfors and his thoughts about life, design and eternity. The film promotes Outokumpu as world leader in sustainable steel.

42. Video Series

A1 Serbia

The Wise Elders (Stari Znalci)

Executive Group, Fullhouse Ogilvy Serbia, Humanmade Studio
The Wise Elders (Stari Znalci) is a CSR video series campaign from A1 telco operator, with focus on the elderly. Three Ambassadors of the project and seven senior citizens were given the space to tell their story or share an advice through a total of 17 social media videos. More importantly, the video series was a part of a greater campaign which included a platform for senior support.
Deutsche Bank

Solutions for Uncertain Times

Studio 2br
This campaign shows Deutsche Bank’s response to the dramatic changes in the world right now. From the impacts of Covid and the climate crisis to new ways of working and the workplace of the future, our people provide compelling personal accounts of our solutions to these issues. The creative ingenuity of these films expresses our agility, resilience and connection to the bigger picture.
Deutsche Post

Official Partner of Santa Claus

Kastner
Christmas would be tough without DHL. We’re talking about eleven million parcels every day in Germany alone. Santa Claus is a great guy, but he can’t deal with all that by himself. Don’t believe in Santa? Then you probably won’t believe that we’re his official partner, either. What about good brand communications – a video series featuring six funny spots? You’d believe in that, right?
KFC Romania

AltKFC - the first branded mockumentary in Romania

Golin Romania, MRM Romania, UM Romania
AltKFC is an experiment-production showcasing an alternative restaurant based on brand myths, aiming to build brand loyalty and gain customers’ trust in an innovative approach. 4 episodes mockumentary format fitting the Romanian consumption behaviour - reality show with a large dose of entertainment. Following the Social Entertainment Channel strategy (2018), KFC launched its 6th branded content.
Rijkswaterstaat

The Newsroom

Zandbeek
With videoformats at the heart of the content strategy, Rijkswaterstaat increases its visibility and involvement with the general public in the Netherlands.

43. Intranel Channel (Intranet, Digital Workplace & App)

Coca-Cola HBC

An internal app for togetherness

Fullhouse Ogilvy
When Coca-Cola HBC first designed an internal app to showcase employees' moments at work, we never imagined the great impact it would have. Launched in July 2019, the "This Is Me" app quickly gained popularity, connecting 4,000+ (14%) of our employees across 28 countries. During COVID-19, it became the place to express togetherness and support – even sharing a virtual Coke across borders!
Evonik Industries

Community Management in the Evonik Social Network

Turning knowledge workers into relationship workers! Through effective community management in our Evonik Social Network (ESN), we successfully combine internal and change communication. This has fundamentally changed the corporate culture at Evonik. Our employees blog, create wikis, share content, or advance topics in our ESN without an official mandate.
Henkel AG & Co.

Henkel Hub

Axel Springer Corporate Solutions
The Henkel Hub puts users at the center. As part of the newly established Digital Workplace, it replaces 18 intranets and thus forms ONE central platform for information, collaboration, and networking. The basis is Microsoft SharePoint, which has been partially adapted to fulfill all the needs of users.
Mercator

mi.Mercator - employee experience platform

Agitavit Solutions, Renderspace
mi.Mercator is an employee-centric platform that personalises the experience of all employees in the Mercator group and provides contextual content and services. mi.Mercator offers a next-generation digital workplace that engages employees throughout the employment lifecycle and improves their productivity in their day-to-day activities.
Norilsk Nickel

Digital Nornickel

Orta Communications
Nornickel built an innovative digital/IT education program, teaching Industry 4.0 concept to unite thousands of employees located in small towns separated by thousands kilometres. Campaign encouraged more than 40 000 people to participate. It helped them to stay intellectually active, develop new skills and provided the chance to grow and develop in the years to come

44. Website & Microsite

DE-CIX Management

WITHOUT YOU - Anniversary Campaign for DE-CIX

WE Communications
DE-CIX, the world's largest Internet node based in Frankfurt, is practically as old as the Internet we know today. To mark its 25th anniversary, the company teamed up with the WE Communications agency to implement an integrated communications and marketing campaign: Employees, managers, customers and partners celebrated 25 years of DECIX and the Internet together.
Evonik Industries

Evonik's Digital JobShop

We do it for you! Our future trainees are not alone when they are looking for their dream apprenticeship:Videos, podcasts, a matching function and direct contact with trainers via an integrated digital career fair with an abundance of information about the apprenticeships Evonik offers. Our applicants stay longer on our apprenticeship website and explore the new functions - and apply!
Grohe Holding

GROHE X – Digital Brand Experience Hub

MSLGROUP Germany
GROHE X is the first multilingual digital brand communication platform for the sanitary industry. It allows target group-specific B2B content, promoting brand experience and interactive customer dialog aside a classic web presence. Designed mid-pandemic as a dynamic trade show alternative, GROHE X proved a successful permanent brand platform, attracting 35k visitors and 70k views in the first week
Henkel AG & Co.

Forscherwelt@home

Forscherwelt@home: learning science with Henkel’s all-new digital platform. We believe in supporting the next generation of researchers and innovators, even during COVID-19, which is why Henkel has expanded its on-site education initiative by launching the new digital platform with free and engaging STEM resources, allowing kids for learning anytime, anywhere and keep them excited about science.
Solvay

Solvay City

PhonoDesign
Solvay City is a creative, easy-to-navigate way to discover the Group, its products, and activities. Our identity and key contributions to society are found navigating through an interactive map of a virtual town. Users can learn about Solvay while discovering examples of key brand applications. This is useful both externally, towards customers, as well as internally, for employees onboarding.

45. Social Media

Bundesverband Farbe Gestaltung Bautenschutz

Klingt komisch, macht aber glücklich.

Ressourcenmangel
Fewer and fewer young people are opting for skilled trades. This also applies the painting profession. It is seen in a very negative light: dirty, undemanding, little recognition. We have changed this by focusing on the sensual side of the profession. Strong images, surprising perspectives, acoustic experiences. Sounds odd, makes happy.
Logitech

The Mic Cover Campaign

Wenderfalck
For a long time, gamers and creators have had a challenge to match their expressive personalities with bland gaming peripherals. Logitech G’s new colorful headset G733 has changed that. To emphasize the importance of being yourself and show how to personalize your gaming setup even further, we let influencers design their own mic covers, and activated them in owned and earned channels.
The Consumer Rights Protection Center of Latvia

Be real!

A.W.Olsen & Partners
The influencer marketing field in Latvia has become a serious industry with large advertiser budgets and hidden advertising.Developing a brave and provocative communication campaign with elements of social experiment, nostalgic marketing, engagement and followers’ educational content we’ve made influencers and advertisers to change behavior and begin marking the paid content in influencers’ posts.
Ubisoft Nordic

The world’s most beautiful gaming experience

Kite kommunikasjon event, PR-operatørene
Gamers have, since the beginning of PC gaming, been competing to see who could set up the craziest, most expensive or beautiful rig. When Ubisoft asked us to help launch Assassin’s Creed Valhalla, we decided to once and for all, win that competition.
Visit Norway

Thirteen thousand reasons to visit Northern Norway

Trigger Oslo
How could we get Norwegians to travel north in their own country? By listening to the people who know and love Northern Norway the most. Foreign tourists. We gathered no less than 13.000 comments from enthusiastic visitors found on social media. Then we got a local comedian to read them all aloud. Creating what must be the worlds longest travel review ever made. That sure did the trick!

46. Digital Publishing (Blog, Podcast, Magazine, App)

Atruvia

LABS – der Atruvia-Podcast

fischerAppelt, play
The finance sector faces many challenges. For this reason, it is important to keep a positive outlook and continuously develop a future-proof mindset. That’s why the IT service partner Atruvia created the podcast „LABS“. It covers the trends of living, working, banking and security and inspires Atruvias clients, banks in the cooperative financial group, with its interesting conversations.
Caixa Geral de Depósitos

Everyday banking advisory - powered by DABOX

The everyday banking advisory service is a useful tool that gives customers valuable insights, allowing them to save money and to make better financial decisions. This tool is a very important component of app DABOX, the first Open Banking Solution in Portugal that gathers customer financial information in one app and sets as a true financial coach.
EHL

EHL Insights: New Blog Project

The idea is to transform existing blogs in a unique platform placing user at the center of the content creation. We’ve adopted a benevolent approach letting us listen to users more effectively, understand their real needs & serve them the best information. We don’t see ourselves as an advisor but as a partner who accompanies them & provides the necessary content on subjects they are interested in.
European Investment Bank

Actionable climate expertise for every citizen

We know that stopping climate change is going to be expensive, building more wind and solar farms, renovating buildings and electrify cars. To pay for it all, we need green finance. Our podcast lays out exactly what that is.
Robert Bosch

From KNOW-HOW to WOW – the Bosch Global podcast

achtung! Broadcast
Want to know how Bosch is making Marty McFly’s hoverboard become a reality? From KNOW-HOW to WOW adds a unique storytelling experience to corporate podcasting by being a mash-up of experimental audio techniques, tech talk and fun to promote Bosch's reputation in AI/IoT. Results so far: >45k listens, >12k subscribers, 60% listen-through rate + a top 3 ranking in the German tech podcast charts.

47. United Kingdom, Ireland

Iceland

Iceland Feeds the Nation

Weber Shandwick
When the UK went into lockdown in March 2020, the way we shopped for food changed overnight. The vulnerable found themselves restricted from accessing groceries, and panic-buying led to empty shelves. Iceland, a food retailer rooted in the communities it serves, had to adjust quickly. Our nimble, hands-on, 12-month programme of high-visibility leadership was designed to support those struggling.
Irish Pharmaceutical Healthcare Association

Innovate for Life

Innovate for Life is a film-led, public digital campaign designed to create awareness of innovative life-changing treatments for patients based on the application of breakthrough science. The strategic focus of the campaign is to create awareness of the benefits of scientific innovation on a human, economic and societal level.
Universal Robots

Universal Robots Ballet Project

Say Communications
An effective and creative campaign which aimed to shift the perception of how people work with robots and establish a platform for a more diverse audience to consider STEM and robotics as a career choice Combining robotics, ballet and an inspirational brand ambassador created a vehicle which engaged media and brought robotics and Universal Robots, to a new, younger and more diverse audience.

48. Benelux & France

Badoo

Yes to real encounters, Yes to beautiful encounters

Grayling France
Badoo has launched a 360° campaign, with Grayling France, based on the results of its own survey about microaggressions in the dating process. Badoo launched a film "Yes to dating. Yes to beautiful encounters" (with Hamadou Frédéric Baldé & Testuo Nagata) to raise awareness and educate French public. Tha campaign has been aplified on social media, OOH, and online via influencer partnerships.
Dutch Ministry of Health, Welfare and Sport

The CoronaMelder app: Building on trust

HvdM Public Relations
Leading app developers built a corona app for the Dutch Ministry of Health, Welfare and Sport. The app is under pressure due to privacy issues. PR agency HvdM set-up a PR campaign to drive trust in the app and to mitigate the privacy concerns. The team succeeded in turning the negative sentiment around. As a result, more than 25% of Dutch people downloaded the app just after the launch.
Logitech G

Happy New Gear

Vertigo 6
To take Logitech Benelux’s annual end of year campaign to the next level and conquer the hearts of gamers, Logitech G collaborated with talented and targeted Twitch gaming influencer to not only raise awareness, but also push conversion in a crowded window. The campaign resulted in unique organic traffic and created brand ambassadors through co-creation.
Xiaomi Benelux

Creating ‘Movie Magic’ with the Xiaomi Mi 11

PROGRESS COMMUNICATIONS
Collaborating with actress/director Halina Reijn highlighted the movie capabilities of the Mi 11 and generated an impactful local news story. An engaging build-up – across owned, paid and shared - to the reveal of her short film, fully shot with the Mi 11, about how she experienced the COVID-pandemic, led to even more buzz and the campaign outperforming all KPI’s.
air up

Air up launch in the Benelux

TEAM LEWIS
Start-up air up developed a revolutionary water bottle, which magically transforms water into flavoured water by using interchangeable air pods - a very tasty, but healthy alternative. To enhance brand awareness across the Benelux, TEAM LEWIS created an astonishing campaign to create a lot of noise around air up.

49. Spain, Portugal

Anfevi

#ChinChinConVidrio

MARCO Agency
#ChinChinconVidrio (#ChinChinWithGlass) provided the opportunity to share with people how we have learnt to value what really matters, especially during difficult moments. Now we have the chance to make things better, look after our healthy habits and take more care than ever of the environment
Audible

AUDIBLE, THE NEW WAY TO ‘READ’ AND GET INFORMED

MARCO Agency
The launch campaign of Audible, Amazon’s leading audio entertainment service, allowed it to go from being a totally unknown service to become one of the applications with the highest number of downloads in Spain, surpassing all the targets set.
Facebook

A Christmas Carol: how to help the local pastries?

Corpcom
Because of the Portuguese Government decision, people should stay at home on Christmas, with no family celebrations, and new struggling rules for retail sales, meaning less sales for pastry shops. This creative campaign supported local pastries shops and traditional pastry reaching more than half a million people, engaging shops, pastries and social media.
KraftHeinz

MORE THAN A TOMATE

MARCO Agency
Orlando has been the go-to fried tomato sauce for Spanish households for generations. But in recent years, sales have started to stagnate and Kraft Heinz wanted to ensure that its Orlando brand maintained its position as the market leader and stood out during the pandemic.
União Audiovisual

Uncancel Collection

Corpcom, H2N, NOSSA, Stream and Tough Guy
With all the concerts and festivals in Portugal canceled in 2020, thousands of professionals started living with critical conditions. 4 Portuguese agencies joined to support the União Audiovisual Association and create a collection of merchandising of canceled events that never happened that can be purchased online. The collection sold and raised national awareness to support this cause and UA.

50. Italy, Malta

Facile.it

Me and my phone

Facile.it has to help businesses relaunch. The available budget was only 5, 000 euros, so a good idea was essential. Spotlight on our most faithful friend: the cell phone! How old are consumers when they buy their first cell phone, how much do they spend on bills, how their relation with their mobile has changed since the pandemic. In 2 weeks: 500 press stories, 11 MIO OTS, +17% in contracts.
Facile.it

Smart working, smart life

Smart working is redrawing the Italian job map, going to generate financial and social changes. Analyzing its database Facile is the first to give numerical proofs of this to the press. In few days 2,302 stories were published and the news grabbed the front page in tn of the dailies, for a total readership of more than 35MIO OTS. Many people joined in the debate and social networks went wild
SMS ENGINEERING

Cosplayer4Business

How to capture attention during an advertising campaign by entertaining the possible customer? Using Super Heroes he watches in movies and television series in his spare time. But do famous people cost a lot? So let's use cosplayers. The Cosplayer becomes the carrer wave of a promotional message that thus reaches different targets

51. Germany, Switzerland, Austria

Deutsches Jugendinstitut

Corona-Kita-Study

Ressourcenmangel
In order to gain clarity about the spread of the corona virus among children the Corona-Kita-Study was initiated. The Kita-Register is scientific real-time communication in a real crisis situation. We have created a data eco-system in which data from the daycare centres became concrete scientific recommendations of the German Youth Institute (DJI) for politics and the public.
Edelman

Not Safe at Home?

With the nation on pandemic-lockdown tensions were rising in German homes and domestic violence was on the increase. This worrying trend led to "Not Safe At Home?", which offered help to victims of domestic violence at the only public touchpoint that remained possible during lockdown - Germany's supermarkets.
Fressnapf

Operation Brexit: Ambassador of Good Taste

KARKALIS COMMUNICATIONS / TONY
Operation Brexit gives Brand Ambassador a whole new meaning: It’s December 2020, Brexit is coming. Fressnapf grants immunity to influential petfluencers with British heritage and appoints them “Ambassador of Good Taste” – personal diplomatic passport included. This is only the start of a creative loyalty program that has excited 40 petfluencers and generated a seven-digit reach – so far.
TenneT TSO

NordLink - how the "green link" went digital

navos - Public Dialogue Consultants
NordLink, completed on time and budget, connects German wind energy with Norwegian hydropower and can supply 3.6 million households with 1,400 megawatts of renewable energy, thus decisively reduces CO2 emissions. But good news rarely make headlines and Corona ruined an official ribbon cutting. So, we successfully rethought and digitally designed a classic commissioning, that cut through medially.
Vollpension Generationencafé

Raising worldwide awareness about old age poverty

Grayling Austria
45 senior citizens on minimal pensions working at generation-bridging Viennese café Vollpension were detached from the buzzing café life and their extra income when COVID hit. Learning to run online baking classes from their own homes became the solution and the starting point for the global #bakeagainstpoverty initiative, raising awareness about age-poverty and isolation in a charming way.

52. Norway, Sweden, Finland, Denmark, Iceland

Nordic Harvest

Launching the worlds largest vertical farm

Kudos
Through 2021 we launched the world’s largest vertical farm; Nordic Harvest . The launch generated more than 500 articles in Denmark and internationally - including Le Monde, Wallpaper, FastCompany, France24, AFP and Reuters. And we measured a positive change in the Danish consumers acceptance of vertical farm produce as well as establishing recognition of the Nordic Harvest brand.
Trygg-Hansa

Marked for Life

BCW Stockholm
Drowning is the most common deadly accident for children 0-6 years. A survey showed 60% of parents lack knowledge of CPR on children. So Trygg-Hansa launched Marked for life. Tattoos with CPR-instructions for swimming children. The initiative reached all over Sweden in earned & social media, tv, radio, podcasts, influencers. Now, 85% know about CPR for children & drownings dropped by 33% in 2021.
Ubisoft Nordic

The world’s most beautiful gaming experience

Kite kommunikasjon event, PR-operatørene
Gamers have, since the beginning of PC gaming, been competing to see who could set up the craziest, most expensive or beautiful rig. When Ubisoft asked us to help launch Assassin’s Creed Valhalla, we decided to once and for all, win that competition.
Viborg Municipality

#DrawWithDenmark

HAVE A/S
How can Viborg actively demonstrate what it means to be a UNESCO Creative City? By using creativity to generate positive change in a way that makes the world come together. More specifically, by launching a campaign, which encourages children to make drawings that give hope to other children, who have suffered because of COVID-19. More than 3,100 drawings from 33 different countries were received.
Visit Åland

Visit Åland - Summer paradise almost like abroad

OSG Communications
The pandemic closing the borders of Finland, the autonomous Åland islands, starting its 100 year anniversary, was in danger of losing 50% of summer visitors. Visit Åland launched an integrated campaign in Finland positioning Åland as perfect summer paradise, almost abroad, with blooming apple trees and beautiful beaches leading to the highest number of visitors ever, only with domestic travelers.

53. Estonia, Lithuania, Latvia

Idea Prima

Connected Lithuania

The idea is to empower young people to become volunteers – e.scouts through the involvement of influencers in the education of older relatives. Also, encourage seniors not to be afraid to ask loved ones through the personal example of senior opinion leaders.
PI Deposit System Administrator (USAD)

National Eco Race

UAB Fabula ir partneriai
Lithuanian deposit system is very successful, but the (public) secret to its success is very practical – 10 cents for every bottle or can. So USAD (Deposit system administrator) decided to go further implementing its real mission and turn deposit system enthusiasts to eco-enthusiasts. Solution: National Eco race – educational game which became TOP 1 game app in Lithuania.
Swedbank in Lithuania

MOKONOMIKA

Bosanova
Remote learning challenged more that 34.000 teachers and 322.000 school children in Lithuania. In 2020, a teacher’s survey, commissioned by Swedbank, showed that the biggest concern was the lack of online content. This is how MOKONOMIKA - The Largest Remote Lesson in Lithuania was born. A 3-hour broadcast was streamed for 225.000 people, reaching more than 2/3 of all school children in Lithuania.
The Consumer Rights Protection Center of Latvia

Be real!

A.W.Olsen & Partners
The influencer marketing field in Latvia has become a serious industry with large advertiser budgets and hidden advertising.Developing a brave and provocative communication campaign with elements of social experiment, nostalgic marketing, engagement and followers’ educational content we’ve made influencers and advertisers to change behavior and begin marking the paid content in influencers’ posts.
VšĮ „Užstato sistemos administratorius“ (PI „Deposit System Administrator)

All Figures Are Beautiful

UAB Fabula ir partneriai
Task: to encourage Lithuanians to return the glass packaging more actively. After analyzing return statistics, we identified that those with non-standard shapes are less likely to be returned. Why reject these unusual shapes? Campaign encouraged people not to judge glass bottles from their figure but look for a deposit label. In July and August, 2021 28% more glass was returned than in 2020.

54. Poland, Ukraine, Republic of Moldova

Ministry of Health of Ukraine, UNICEF Ukraine

Time to get vaccinated

Postmen
To increase the demand and uptake for COVID vaccine, we designed branding and campaigns for Ukraine’s 5 largest cities. Based on the unique symbols that locals respect, each campaign encouraged people to visit newly opened mass vaccination centers through OOH ads and digital. The campaign contributed to a measurable increase in vaccination uptake (from 1 to 10 mln in the 3 months of summer 2021).
Monday Agencja Komunikacji

Dell Technologies Invisible Diversity

Being “different" is usually understood pejoratively, "otherness" is stigmatized and shunned. "Invisible Diversity” campaign was created to teach sensitivity and respectfulness of the differences in things invisible and to show that true strength, the world’s driving force lies in NOT being identically the same.
Nova poshta

The butterfly in a spacesuit

Gres Todorchuk
To help rehabilitate Serhiy Volevach who took his first steps after a car pile-up, Nova poshta decided to give him a feeling that he was already running. A participant in the Olympic Games covered the distance in VR glasses alongside the guy and then crossed the finish line holding hands with Serhiy. The Marathon finish became the beginning of a new life for Serhiy who is now able to run again.
PrivatBank, Visa

How an interactive hologram saved the New Year

Gres Todorchuk
St.Nicholas, an integral symbol of the New Year, greets children every winter. But due to COVID-19 the New Year’s grandfather had to limit contact with people. PrivatBank and Visa brought the holiday back, turning St.Nicholas into a hologram that greeted 3,000,000+ people on the New Year's Square. And thanks to his AR version in the PrivatBank application St.Nicholas greeted every tenth Ukrainian
Reface, UAnimals

The first ever AI-march for animal rights

Gres Todorchuk
Every year the humanist movement UAnimals holds the Ukraine-wide Animal Rights March, which unites tens of thousands of people. Yet 2020 made it impossible. Together with Reface, a face-swapping app, UAnimals created AI-filters with shots from previous marches. 1,566,568 people from 13 countries joined the first ever worldwide AI-march and 669,367 people shared the shots on social networks.

55. Russia, Belarus

Google Russia

School of Life: Adulting with Google on YouTube Russia

Ketchum Moscow
YouTube takes its role as a provider of education seriously. Tasked with enhancing the educational experience of young Russians who make up 60% of its audience in the country, we developed a groundbreaking project for Google to tackle a subject many of them were failing: adulthood. Through useful content delivered by a “faculty” of influential experts we gave youth life lessons they won’t forget.
Mars Wrigley

Gum Shoes – Your Step Ahead Toward Waste Recycling

R.I.M. Communications Agency
Mars is the most environmentally friendly company in Russia with zero waste deposited in landfills. But over 200 tons of waste is produced from chewing gum manufacturing. Can we recycle it and at the same time create a clear campaign to attract attention to achievement of SDGs by Mars? Trendy shoes made of gum attracted bloggers, media and 108M impressions and is successfully sold on Yandex.Market
Norilsk Nickel

Digital Nornickel

Orta Communications
Nornickel built an innovative digital/IT education program, teaching Industry 4.0 concept to unite thousands of employees located in small towns separated by thousands kilometres. Campaign encouraged more than 40 000 people to participate. It helped them to stay intellectually active, develop new skills and provided the chance to grow and develop in the years to come
Riviera Shopping and Entertainment Center, XSCompany

Trash Art Fest 2020

R.I.M. Communications Agency
TRASH ART Fest - exhibition of art-objects from recycled materials, initiated by Riviera Shopping Centre in Moscow to draw attention to global waste problem & show how everyone can improve the situation. Festival attracted quality audience, contributed to business objective to return customer flow to pre-pandemic level: new audience increased by 52%, tenants' turnover plan was exceeded by 19%
The Autonomous Nonprofit Organization "National priorities"

You’re in the Game: how we’re changing Russian amateur sports

SPN Communications
With the COVID-19 pandemic upon us, 70% of Russians stopped doing sports. How to effectively reclaim them? We believe investing in sports enthusiasts with existing projects creates a huge potential for sustainable change. “You’re in the Game” is a business contest with an acceleration program and network that has engaged 2,608 participants, generated >1K positive media hits reaching 163.9M people

56. Hungary, Czech Republic, Slovakia, Slovenia

Diageo

#DRINKiQ – livestream concert

Grayling Hungary
At the height of the pandemic, Diageo found an innovative way of educating Hungarians about responsible drinking – while also giving them a celebratory experience. Teaming up with a local band, we organised a livestream concert, with access granted on the completion of a ‘DRINKiQ quiz’. Over 7,000 people attended, 90% of whom said that the process had taught them new things about alcohol.
Huawei Technologies Czech

New assistent hiring - smartwatch launch campaign

MSL Czech Republic
How to attract attention to new smartwatch and gain the attention of the media who more and more tend to avoid brand mentions? Together with Red Bull Air Race pilot and aerobatics vice-world champion Martin Šonka, we created a fictional hiring campaign for his new assistant with enormous requirements. After raising the buzz we revealed later that the best personal asistent are the smartwatch.
Jófogás (Adevinta Classified Media Hungary Kft.)

"Old Dogs, New Tricks" interactive educational video series

Lounge Group
Every third adopted dog is taken back to shelters due to misconceptions. Then, these dogs often having depression, it becomes even harder for them to get into loving homes. Jófogás, the largest digital marketplace in Hungary continued its animal protection activity with an interactive educational video series, teaching owners new tricks. A pioneer digital PR initiative on the Hungarian market.
Magyar Telekom Nyrt.

#DigitalHealth for seniors

Uniomedia Communications
Telekom is the largest telco operator in Hungary. Their brand purpose is to make life better through digital. How can we do that in a lockdown? We launched #DigitalHeath content series to inspire the elderly to exercise. Smart watches are a tool which can nudge us. Digital tools and seniors are rarely compatible. Still, we matched them! Search for the category increased by 25%!
McDonald's

NFT Maestropiece for McDonald's by TMBK

Follow Bubble, MSL Group CZ, Seesame
McDonald's has a true and unique Maestro piece on the menu. As an innovative brand, we collaborated with an artist to create the historically first hamburger NFT art piece in CR&SK that was auctioned for Ronald McDonald House Charities to support the families of long-term hospitalized and seriously ill children. We managed to be the first on the CZ/SR markets to use the NFT for commercial purpouse

57. Greece, Cyprus

Alexander S. Onassis Foundation

Acropolis New Lighting Project

V+O COMMUNICATION
The completion of Acropolis lighting upgrade was a unique opportunity for Onassis Foundation to showcase its contribution to Greek cultural heritage. The dualpurpose event (which achieved publicity & SoMe buzz) included the official hand over to the Greek state & the creation of a digital experience for the world to celebrate the new Acropolis lighting & send a message of optimism amidst Covid-19.
BIM Design Hub

International standardisation in digital construction

Digitalisation and globalization highlight the need for a standardised approach in the construction industry. The international standard ISO 19650 refers to Building Information Modelling and establishes a common global language that enables digital construction to maximise efficiency and deliver better projects. Our training supports the industry to adopt new processes in a cost-efficient way.
Mastercard

Mastercard SMEs National Campaign

Dentsu Athens, MSPS, McCann Athens, V+O COMMUNICATION
Following the extensive lockdown and the restart of the country’s economy, Mastercard launched a 360o initiative for the support of the country’s SMEs. V+O supported the campaign with a solid PR plan, an influencers campaign, as well as through the creation of an educational program for SMEs owners, partnering Mastercard with The Hellenic Confederation of Professionals, Craftsmen & Merchants.
Microsoft Hellas

GR FOR GROWTH

H+K Strategies Greece
GRforGrowth: Microsoft's vision for the country, a bright future for its people. Today, with technology as a catalyst, we can all be part of this change and turn Greece into a synonym for growth. A holistic comms national campaign aiming at creating awareness and educating people, institutions, businesses and the public sector on the impact of this commitment in changing the face of Greece.

58. Turkey

ARAS KARGO

Aras Kargo Delivers to Center Circle

For the semifinals and finals,the ball was first taken from the federation building miles away to the stadium where the match was to be played, and then delivered to the center circle by Aras Kargo’s remote-controlled, battery-powered mini-vehicle, in accordance with safety measures for the pandemic. This is a first in Turkey. Also a first in terms of customer communication, the slogan “Aras Kargo
Coca-Cola Turkey

My Sister

Linkus PR
Coca-Cola Turkey has introduced My Sister as part of the company's global commitment to enable women's economic development. It has begun in 2015, invests in all literate women between the ages 15 to 55 in 81 cities, reaching 100,000 women so far. The goal is to improve women's social status by providing them with the knowledge and skills they need to participate more actively in economic life.
Maxion Inci Jant Grubu

Employee Development Journey

As Maxion Incı Jant Group, we care our employees' self-development journey from their pre-onboarding process. We support all our employees with specialized, unique, tailer-made trainings, academies, activities and programs. Also we track each and every employees' improvement in our digital tools and evaluate their talent, potential and career paths for their future because in Maxion People Matter.
İş Sanat

İş Sanat Patara Sponsorship

As the arts and culture branch of İşbank and one of the biggest art institutions in Turkey, İş Sanat launched a communication plan for the ancient city of Patara of which excavations has been supported financially by İşbank since 2016 because in Turkey, 2020 and because of COVID-19 pandemic, 2021 has been declared as “Patara Year.”
İşbank

15th Anniversary of Our Support for Chess

By announcing our 15-year support for chess, we engaged in communication to direct the masses to this sport and attract the attention of more teachers and students. We prepared a movie celebrating our 15-year support and broadcast live on YouTube with players around the world. We prepared an online tournament, registering players on kumbaradergisi.com, where we offer special content for children.