Shortlist

To reach Gen Z men, a group overrepresented in traffic accident statistics yet feeling ignored in the society, The Norwegian Council for Road Safety teamed up with Gen Z voices to enable young men to open up during car-rides. The four-part series with episodes running up to 18 minutes on TikTok focused on traffic safety, masculinity and mental health making a great impact.

Havila Voyages launched the world's first Noise Forecast to highlight the contrast between urban chaos and coastal calm. By turning silence into a measurable travel benefit, the campaign generated 89M views globally and positioned Havila as a sustainable and innovative alternative in coastal tourism.

Roborock aimed to strengthen its position as a leading brand in the smart cleaning solutions market in Norway. Through a targeted PR strategy for 2025 that included product reviews, media coverage, and a combined press and influencer event, we achieved a 229% increase in media mentions and a 700% growth in the lifestyle segment, building trust with journalists and consumers alike.

In November 2024, a historic snowstorm left 5,200 Umeå homes without power—some for 18 days. With roads blocked and temperatures plummeting, we responded not only by restoring electricity, but by restoring trust and unity. Through transparency and empathy, we turned crisis into solidarity and emerged stronger together.

Digitalization and sustainability must work in harmony to create a greener future and as such atNorth made a strategic decision to leverage the benefits of its Nordic locations to capitalize on the increased demand for sustainable digital infrastructure. The business conducted a rebrand and strategic communications campaign to highlight its energy-efficient operations with fantastic results.

Latvia’s legendary music band Ring Road (Apvedceļš) rebranded as Safe Road to lead a nationwide road safety campaign. Combining music, concerts, media outreach, and strategic messaging across roads and events, the campaign reignited public attention, reached millions, and delivered results: a 20% drop in accidents, 210 organic publications, 14M impressions, and 3M video views.

#TimeToRead (#laikslasit) turned one of society’s most common excuses – “I don’t have time to read” – into a bold cultural movement. With a striking black-and-white identity and a universal call to action, the zero-budget initiative transformed reading into a modern lifestyle choice, uniting writers, media, and the public in an unprecedented collaboration.

Eating disorders affect 7% of the Estonian population. To address this serious issue, the photo and video exhibition „Mother’s Heart“ opened in the T1 Center in November 2024. Displaying real people and real stories, and a performance of naked truth, the exhibition attracted hundreds of young people. “Mother’s Heart” marked a shift in awareness and triggered a wave of rehabilitation solutions.

The campaign “Ride Charmingly Helmeted!” used humor and creativity to reframe e-scooter safety. Instead of moralising, it inspired riders to see themselves as traffic participants and embrace helmets with style. Results: +5% rule awareness, +5% helmet use, 6M video impressions, and a new word – Helmeted (“Šalmingai”) – entering everyday language.

Weeks before Latvia’s biggest youth festival, sponsor Rimi pivoted from brand activation to crisis response: supplying water for 40,000 children and making hydration stylish. With a viral jingle and dance challenge, water became the festival’s movement—2M+ reach, organic society engagement, praise from emergency services, and fewer cases of dehydration in the summer heat.

Using the biotechnological innovation DNA Data Storage, DNA of Democracy transformed the German constitution into an ink containing billions of copies of this synthetic DNA. Mobilizing high-profile personalities from politics, culture and society via LinkedIn, videos, Out-of-Home, and a dedicated book, the campaign underscored that Germany has a strong bulwark against extremism: its constitution.

Security and industrial policy were central to the German coalition negotiations. To ensure that its positions play a part in the political debate, the BDLI launched a targeted campaign that highlighted the industry's role in these policy fields. Hinging on a coordinated LinkedIn activation, Out of Home and media relations, the campaign placed the BDLI issues high on the coalition’s agenda.

This campaign uses the open and emotional atmosphere of the Southside Festival to playfully encourage the celebrating audience to take a clear stance against hatred and incitement, without pointing fingers. Creative content is produced on site, providing information and raising awareness with preventive messages on the topic.

In 2023, Syz Bank partnered with Weber Shandwick to unveil Welcome to Syzerland, a daring rebrand that broke category conventions. Distinctive custom artwork replaced tired industry tropes, embodying Swiss reliability and boutique flair. The 360° campaign spanned digital and standout airport billboards in Geneva and Zurich, redefining private banking’s image.

SuedLink, a 700 km underground DC cable, is one of Germany’s key energy transition projects. Thousands of landowners are affected. Thanks to an early dialogue initiative by TenneT & TransnetBW, construction of SuedLink was able to start on schedule. Our strategy resulted in soil protection guidelines, a framework agreement for compensation & field studies for greater soil protection.

Hate speech, fake news, excessive use of social media leading to addictive behaviors, online gambling, cyberbullying resulting with anxiety and depression, are some of the dangers the kids are facing. That’s why we with created Tools for Modern Times, the first ever, in Croatia, program for prevention of kids’ risky online behavior, tailored to provide kids with knowledge and skills to be safe.

Sparkle Studio is an AI-powered platform that turns fragmented HR and employer branding data into real-time insights. With Fizzabell AI, it replaces manual spreadsheets with clear dashboards and automated summaries. Used by companies like ALDI and KUKA, it cuts reporting time by 99% and boosts strategic decision-making in recruitment and retention.

Mastercard’s Age of Cybercrime 2025 campaign positioned the brand as Hungary’s most trusted cybersecurity educator. Through a landmark study, conferences, and expert collaboration, we reached nearly 1M readers and 10K+ business decision-makers, raising employee preparedness from 22% to 60% and reshaping the national conversation on digital resilience.

"Moms Want It Too". Moms want to work too! This slightly provocative campaign, carried out at minimal cost, reached over 13 million impression, including MPs, and thanks to it, the founders of MUMDOO were nominated for Vogue Leaders and spoke in the Senate. Campaign at destigmatizing mothers who want to balance work and family care.

Children have very limited options for defending themselves against violence and they bear the consequences of various wrongdoings for the rest of their lives. Hence, we have created a so-called “Superhero Campaign” to attract required attention of youngsters and deliver much needed viral impact in their community. We changed the legislation and upgrade environment for children.

A 100-hour road closure for a 6,300-ton underpass installation became a national story. Through a liveblog, hourly social stories and a livestream, we turned a technical operation into a shared experience—engaging hundred thousands safely from home, generating massive reach, extensive media coverage and - most of all - earning overwhelming public appreciation.

We positioned FRITZ!Box as the router of choice for gamers by putting the router at the heart of the gaming ecosystem. Through influencer partnerships, event activations, sponsorships and gaming media outreach, we achieved 1M+ reach, 80% more gaming coverage, 3.4% social growth, and long-term ambassador deals with the ultimate goal: securing lasting brand love.

From unknown to top-3 in two years: Exotec’s human-first storytelling stood out in the Benelux warehouse automation market. Unlike tech-focused competitors, Exotec merged innovation with real-world impact, reaching broad-reach media and highlighting efficiency, worker safety, and wellbeing, while building thought leadership, visibility, and measurable business results.

The “Heart Checkpoints”, by the Dutch Heart Foundation offers free, walk-in checks for blood pressure, cholesterol, and glucose. 400 Heart Checkpoints will open across the Netherlands over the next five years. Bijl PR was responsible for the PR launch for the first pop-up checkpoints, introducing a touring Heartcheck Bus and well-thought approach for national and regional media.

Together, Marktplaats and TEAM LEWIS inspired (grand)parents to embrace second-hand gifting with “De kraam van Billy”, a children’s book for adults. Through storytelling, media, influencers, and community outreach, we sparked a national conversation, making second-hand toys for kids the thoughtful, sustainable choice for the festive season.

In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room. Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.

Eurobank brought to life an imaginative internal communications campaign to showcase its market-leading benefits programme – one that supports employees through every stage of life. In a series of four witty, bite-sized films, our ‘office hero’ gradually discovered the benefits on offer, creating excitement as well as a genuine sense of pride and belonging within the Eurobank family.

Galenika is one of the leaders in the pharmaceutical industry in Serbia and one of the oldest companies in the region. For the 5th consecutive year, Galenika's has been dedicated to fight against breast cancer through raising awareness, donations to healthcare institutions and support to patients. To grow the campaign reach this year, we introduced unexpected strategy: clickbait for a good cause!

In a country with no patient registry and no centralized medical history, we built one of the most accurate snapshots of patient health, while proving that primary care services, unlocked through medical subscriptions, are powerful prevention tools. How? Through Health of the Nation, a report that provided an overview of personal health in Romania and was sexy enough to make an impact.

The digital campaign “Summer of Sports” reinforced the "Eat Fresh, Feel Good" Subway brand positioning in Spain with the launch of a new chicken product during the Olympics. Utilising anonymous athletes and earned media, a 2x1 offer on social media generated 65M+ impressions, resulting in robust engagement and sales well beyond objectives.

The documentary project ?Diaries of Civilians: voices of those who survived and those who did not? began as an exhibition of two unique diaries of Mariupol civilians, written during the war. Later, it grew into a platform for public dialogue on the importance of documenting personal experiences. This space unites people, shows how war affects destinies, and reveals the terrible truth through emoti

We transformed a complex bus transport reform into a simple and emotional story, making the word ?Finally? a symbol of relief and stability for millions of Ukrainians on the road. The campaign showed that even in the chaos of war, it is possible to create a clear, safe, and predictable travel experience. Finally, it became a real change for millions.

No energy system in modern history has faced such massive attacks from Russian missiles and kamikaze drones as Ukraine?s. The DTEK team brought a 40-ton transformer, destroyed during a strike on a thermal power plant, to central Kyiv and turned it into an art object. It?s a reminder to millions of Ukrainians of the unprecedented destruction and a living witness to energy terror.

Faced with Dyson?s comeback and dominance, Philips fought back by turning TikTok into a community-driven platform for haircare education. Leveraging influencers, trichologists, and demo experts, we transformed SenseIQ into the symbol of healthy hair. Within two months, Philips regained market share, closed the competitive gap from 27.7 to 4.3 points, and earned millions of loyal impressions.

Today russia repeats the soviet genocide of artists and opinion leaders, destroying Ukrainian heritage. MHP?s #UnheardPoems revived the voices of repressed poets through podcasts and a viral flashmob. The project reached 13M+ people, sparked 500+ UGC posts, 200+ media features, and attracted 32 celebrities pro bono.

In Romania, every 8 hours, a premature baby dies due to lack of neonatal equipment. To spark awareness and donations, we transformed an incubator into a 0,2 sqm perfect nursery - The Tiniest Room. Then we listed it for rental on major property marketplaces, so every parent in search for a larger home could also rent the Tiniest Room for just 10€ and contribute to a safer future for a premature.