We congratulate all winners of the European Excellence Awards 2023!
01. Agency of the Year (Small and Mid-Sized)
Winner
Trigger Oslo
Trigger Oslo
Berkeley Communications
On a mission to bring authentic and purposeful storytelling to Europe and beyond
Kurio
Kurio
McCann Health Brain & Heart
MCCANN HEALTH BRAIN & HEART, an IPG Health affiliated agency
Ovide Agency BV
Ovide Agency
02. Agency of the Year (Large)
Winner
Smarts
Smarts
MARCO
MARCO Agency
TEAM LEWIS
TEAM LEWIS
03. Innovation of the Year
Winner
WWF Germany
WWF: Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
Arken Zoo
Heatstriker
BCW Sweden
Arken Zoo, Sweden’s largest pet store chain, launched the innovative Heatstriker to raise awareness about the dangers of leaving pets in hot cars. Supported by Swedish law, the Heatstriker can be used to smash a car window and provide water to save a pet’s life. It became a powerful communicative tool to earn attention and educate, while also providing an actual solution to help a distressed pet.
Coca-Cola HBC
"Bring Your Own Magic" by Coca-Cola HBC
CCB Management Services
For the Gen Z candidate, applying to an elite program and being rejected is frustrating. We aimed to win even the hearts of those who won’t get selected – and offered them a unique learning experience during the recruitment process
We developed 'Bring Your Own Magic' platform, emphasizing candidates' impact on the employer's business
This approach brought way more applicants than expect
DaneAge Association
Eldercare with dignity now
LEAD Agency
We created an escape room designed as a nursing home. Top politicians were challenged to solve typical dilemmas for caregivers. The puzzles made them feel the stress and inadequacy that caregivers feel every day. The result was deep emotional involvement of key opinion leaders, mark on the public agenda and a significant role in the government establishment: Political action and capital.
Helen
This influencer does not exist – but can go viral
Kurio
To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
04. Purpose Driven Communications
Winner
UNITED24
The last steel of Azovstal
Gres Todorchuk
To unite the world for the support of Ukraine, a fundraising platform UNITED24 created a symbol of Ukrainian perseverance. Using the last block of the steel from the Azovstal plant (the last bastion of the defence of Mariupol), we made unique bracelets. 100,000 bracelets were sold-out in 44 countries, $8.2M were raised to help Ukraine, Story earned 1.2B impressions and $114M earned media worldwide
Edwards Lifesciences
Unifying Generations
HAVAS SO
Unifying Generations aims to change perceptions of older people and highlight their pivotal contribution as mentors, carers, volunteers and financial providers. The multi-stakeholder campaign involved a pan-EU survey that led to EU and country reports. The EU and country launches generated 350 million impressions via media, TV, webinars, social media and in-person events.
Marktplaats
Inspiring millions of (grand)parents to give secondhand toys
Bijl PR, EssenceMediacom, Happiness, Higuita, Maxlead
Marktplaats created awareness amongst millions of (grand)parents that it is better for the planet to reuse toys than to buy them new. It is often assumed that children only want new gifts. A nationally broadcasted video experiment showed that children are just as happy with used toys. During the festive season the campaign delivered a 10% increase in demand for secondhand toys on Marktplaats
Reckitt Benckiser Deutschland
Reckitt/Durex: AS REAL AS IT GETS
Hill+Knowlton Strategies
Young people in Germany feel insecure in their bodies and with their sexual identities due to misrepresentations in (social) media and ads. To combat this, Reckitt with its brand Durex created and widely spread the first unretouched, and truly authentic stock photo collection of young people with their real bodies, teaming up with a Gen Z photographer and a panel of young diversity experts.
VAG Freiburger Verkehr
#makethingsbetter – The climate campaign of VAG
Schleiner + Partner Kommunikation
The 9-euro ticket has shown the potential of public transportation. Less stress, lower costs – and above all, reduced CO2 emissions. #makethingsbetter, the climate protection campaign of VAG, brings these aspects to people's awareness to facilitate a permanent switch to public transportation after the 9-euro ticket promotion ends.
05. Small Budget Campaign
Winner
British Embassy Prague (Foreign, Commonwealth & Development Office, UK)
I’m Matt and I’m new here
British Embassy Prague turned the new UK Ambassador into the best-known foreign diplomat in the country and a viral sensation comparable with A-list celebrities. Focusing primarily on Twitter videos alongside other #JsemTuNovej (I’m new here) content, the Ambassador comes across as engaged, curious and fun, winning the hearts of millions, including top officials such as the President or Ministers.
Abitare
FROM “WAYS OF DESIGN” TO “AWAY FROM DESIGN”
MY PR
With From 'Ways of design' to 'Away from design' campaign, Abitare Co. joined a trend topic: the Design Week. After reporting on rising rental prices (+245%), a new trend was identified: the city's residents leave to rent out their homes or just a room, to have an additional income. The campaign generated more than 100 articles, 20 TV/radio broadcasts and achieved +35M people reached with 0 budget
Facile.it
Stop the Scams!
Electricity bills are getting more and more expensive, and many people are looking for ways to save money, but not always wisely. And scammers are taking advantage of this. The risk that, out of fear, consumers will turn away from web-based platforms that help them switch energy providers is real. Facile.it won’t stand for it and is taking decisive action with its Stop the Scammers initiative.
Jófogás
The First Illusion Sculpture in Hungary
Lounge
To support its "Second Hand Effect" research and generate buzz, the largest digital marketplace in Hungary created an out-of-the-box PR solution, with strictly limited budget.
So, the first Hungarian illusion sculpture was born - made of entirely secondhand items.
Our unique work of art then even became a sustainability centrepiece of the renowned European Capital of Culture program series.
Lithuanian Police Department
Join The Police
Fabula Rud Pedersen
The campaign that brought policeman work (and actual police officers) into virtual GTA V environment. 4 videos have gone viral online, featuring scenes from the game in the guise of the popular local TV show "Cops”. 1.3M impressions and 640k views (all achieved with zero media budget). Finally, a sharp rise in police academy application count - 18.2% more than the year before.
06. AI & ChatGPT
Winner
WWF Germany
WWF: Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
Audiotainment Südwest
AI Radio BigGPT
Zaibr Innovations
With BigGPT we built the first and most advanced fully AI driven radio in germany. The radio project used ChatGPT and other AI tools to maintain full automation. Together with Futuri and Zaibr Innovations we were able to built this radio.
Ejecutivos
Ejecutivos: “IA, ¿cambiando las reglas del juego?
MARCO
The magazine Ejecutivos, which has a 33 year history, wanted to conduct an experiment to find out the real applications of Artificial Intelligence in today's media. To this end, it has created a special issue made entirely with ChatGPT 4 technology. On the inside pages you can find reports and simulated interviews with personalities such as Elon Musk, Bill Gates, Henry Ford and Mark Zuckerberg.
Hungarian Telekom
Cologne by AI
Uniomedia Communications
Telekom is the local champion of digital. But AI transformed the digital narrative and doubts surfaced. “Sprinkling” is a local Easter custom when men literally water their female relatives with a few drops of cologne. Telekom decided to use AI and created the first ever fragrant cologne – using AI! Reached 2.5M(population: 9.6M), exceeding KPIs by150%!
Noguchi & Peters
How AI sees a Hungarian endemic
Haemorrhoids are an endemic, yet many people still treat it as a taboo and opt for gimmicky solutions rather than proper treatment: that's why, for "Hemorrhoids Month", with te help of AI, we used iconic paintings (by famous artists like Van Gogh and Picasso) to show what the outside world can perceive from the widespread disease, and then launched a broad social and PR education campaign.
07. Automotive
Winner
OPEL Deutschland
Rocking TikTok: Opel Rocks Electric
MSL Germany
How can a brand deliver educational, product-driven content to Gen Z? Via trusted creators who engage their target groups. Four of Germany’s biggest Tik-Tokers tested Opel's CityStromer, and 20M users celebrated the content, tagged friends, and expressed anticipation for their first ride. The engagement’s multiplier effect - by the real ‘culture shapers’- paid off and brought Opel closer to Gen Z.
ALD Automotive
ALD Automotive: “The most EV-Friendly Municipality of the Netherlands”
Counter Collective
ALD Automotive organized the 'Most EV-Friendly Municipality in the Netherlands' competition to identify municipalities leading in electric vehicle adoption. They aim to showcase the positive aspects and possibilities of EVs, inspiring and informing local governments, businesses, and consumers to accelerate the transition to a sustainable future.
Aiways Automobile Europe
Electric State of Mind
FAKTOR 3
The #ElectricStateOfMind is a state in which we feel more balanced, focused and relaxed than ever before, a state that allows us to use our energy for what really matters. Breathing. Listening. Letting go. With “Electric State of Mind,” Aiways wants to focus on what makes the experience of driving an electric vehicle – more specifically, the Aiways U6 SUV-Coupé – so special: tranquility.
Bosch
Norway's longest summer vacation
JCP PRAD + JCP Event
Bosch produces technology and smart systems for ebikes, but they do not produce bikes themselves. They wanted to grab the attention of the Norwegian population and tell them about the Bosch eBike System. We decided the best way to do this, was to make two people cycle the length of Norway on ebikes using Bosch eBike systems. Over 50% of the local news papers wrote about the campaign and Bosch.
Jaguar Land Rover Deutschland
BCW for Range Rover: ICON meets Icons
BCW Germany
In 2022, Range Rover unveiled its fifth-gen luxury SUV, an icon for 50+ years - favored by leaders in politics, business, culture, and sports. Teaming up with ICON magazine, we showcased Isabell Werth, Ricky Saward, and Caroline von Kretschmann's inspiring journeys with the new Range Rover. The series exceeded expectations, reaching 3M people with emotional stories in images, writing, and video.
08. Transport & Logistics
Winner
Ukrainian Railways
Train to victory
Gres Todorchuk
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. $187M global earned media, 1.4B impressions, covered by TOP global &Ukrainain media, 0$ media investments.
DHL
Keep surfing the “Forever” wave
How did logistics giant DHL come up with the idea of producing its “Forever Me” pop song? It all started with a partnership between the world’s largest fashion logistics company and a sustainable fashion label – and a competition for young designers. The strategy? Keep surfing the wave. Push the boundaries of sponsoring and show the world: DHL can do fashion, DHL is pop.
DHL
#yellowunited -Employee Advocacy for all employees
segmenta futurist:a
We support our colleagues in their social media activities.
In addition to empowerment measures for everyone: academy,
playbooks, content inspirations & challenges in our
global employee app, we have built up an active
community of over 500 colleagues from all over the
world within a year, who create content & bring
our mission statement "putting the social back into
social media“ to life.
FedEx
Champions Unboxed - FedEx
Fuse
On the week of the 2023 Istanbul Final, FedEx unveiled four giant cardboard sculptures outside the Ataturk Stadium in Istanbul, immortalising some of the most iconic fan voted UEFA Champions League Final moments. Created in Montreal, Canada the sculptures utilised 130 recycled FedEx boxes and digitally landed 277 PR articles, entertained 125,000 fans and reached 21 million UEFA social followers.
VAG Freiburger Verkehr
#makethingsbetter – The climate campaign of VAG
Schleiner + Partner Kommunikation
The 9-euro ticket has shown the potential of public transportation. Less stress, lower costs – and above all, reduced CO2 emissions. #makethingsbetter, the climate protection campaign of VAG, brings these aspects to people's awareness to facilitate a permanent switch to public transportation after the 9-euro ticket promotion ends.
09. Technology, Telecommunications & Consumer Electronics
Winner
Husqvarna
Happy Birthday from Earth
Prime Weber Shandwick
This activation leveraged a real-time event by tapping into the heart-gripping story of the 10th anniversary of Curiosity Rover, also known as “the loneliest robot in the universe.” It successfully triggered user engagement through a software update that gave 100,000 robotic lawnmowers a voice to sing Happy Birthday, generating 210 million in earned reach across 26 markets.
A1 Slovenija
Online Brainiacs - World's largest online quiz
Taktik
A1 Slovenia knows kids can only be safe online if they have the right skills. Therefore, we developed a program on online safety – Online Brainiacs and offered it to primary schools for free. To promote the program, we designed an educational online live quiz, with a special incentive to participate - to break the Guinness World Record. Over 20,000 kids joined, earned media reach was 18 million.
Hungarian Telekom
Cologne by AI
Uniomedia Communications
Telekom is the local champion of digital. But AI transformed the digital narrative and doubts surfaced. “Sprinkling” is a local Easter custom when men literally water their female relatives with a few drops of cologne. Telekom decided to use AI and created the first ever fragrant cologne – using AI! Reached 2.5M(population: 9.6M), exceeding KPIs by150%!
Riot Games
One Nordic
OS/G, PR-operatørene, Prime Weber Shandwick, Snark, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.
Samsung ElectronicsNordic
Samsung, Love of sound
Trigger Oslo
To raise awareness of hearing loss, the fact that one in five already suffer from it, and how technology can help protect your hearing, Samsung created a hearing test song in collaboration with Swedish artist Nea and the Norwegian duo Skinny days. The hearing test song was released where the audience already listened and got top chartered on Spotify and all major radio stations in the Nordics.
10. Chemicals & Industrials
Winner
Van Wijnen
Speeding up housing: not by selling but by helping
HvdM Public Relations
The Netherlands faces an annual shortage of 100,000 homes. Construction company Van Wijnen wants to speed up housing construction with affordable modular homes.
Given that the biggest obstacle is the lack of officials to supervise projects, HvdM has created the ‘Quick Home approach: together we can do this.’ The result: 44 municipalities are in discussions about implementing this concept.
BASF
‘Farming, The Biggest Job On Earth’
‘Farming, the biggest job on earth’ is BASF’s advocacy campaign for farmers and farming relaunched in May 2021. Since then, in more and more markets, the campaign has taken a stand to support farmers driving positive reputation of BASF in Agriculture across the globe. It has helped grow greater understanding of farming, speaking to and for farmers about the vital and increasingly complex job.
Current Global
Sandvik's Impossible Statue
Sandvik’s Impossible Statue is a masterpiece of modern engineering, challenging perceptions about what’s possible using digital manufacturing. Tapping into debates about AI’s role as a creative tool allowed Current Global to secure undeniable results which prove that while beauty is in the eye of the beholder, the value of world-leading manufacturing expertise cannot be questioned.
Liberty Steel Romania
With people like you, we will make GREENSTEEL!
SC GRAFFITI PLUS
Romania’s largest steel mill was acquired by LIBERTY Steel Group with a vision to become carbon-neutral by 2030. Challenge: convince experienced steel makers who used traditional methods to manufacture steel all their life that the GREENSTEEL ambition is not the end for them. Solution: turn fear into pride, empower employees to be agents of change for their plant, industry & community's future.
ZIEHL-ABEGG
TikTok: from the app to presence
Industrial company ZIEHL-ABEGG has made history as a first mover on the app TikTok in the B2B sector since 2020. In 2023, ZIEHL-ABEGG used the momentum of TikTok and organised a presence event on social media: more than 90 companies and organisations came to Künzelsau. The media and visitor echo pushed the company name again.
11. Health & Pharma
Winner
Rețeaua de Sănătate REGINA MARIA
WITH MOM TO MAMO
McCann Health Brain & Heart, McCann PR Romania, The New Agency
Seeing women over 45 renounce breast cancer screenings in Romania, we devised a campaign to change that by using the only force capable of influencing a mother’s decision: their daughters. Built on the reversal of caregiver roles and some fancy play on words, the “Taking Mom to Mammo” campaign employs the strengths of the mother-daughter relationship to enable care and, most importantly, self-care
Tangerine Communications
Vaginas Uncensored
72 Point
Making Bodyform more than just a period product brand by raising awareness of the censorship around women+’s health, educating audiences to help drive genuine, positive change and break taboos.
The Vaginas Uncensored campaign, did exactly that, it uncensored vaginas. We uncensored the word vagina, along with 39 other words that you can’t say due to censorship, revealing 1 word a day for 40 days.
KVADRIFRONS, Latvian Urological Association
Man, live! Prostate cancer awarness campaign
Ogilvy PR Latvia
Prostate cancer is a prevailing oncological disease among Latvian men. To educate man, we and Latvian Urology Association organised 2-day-long Live broadcast, where doctors answered the most important men's health questions. Meanwhile, with the theatre troupe KVADRIFRONS, we invited men to the prostate cancer post-metal play "F*ck or live", where you could take free blood tests to recognize cancer
Sanofi
Scent of Life
Edelman
The first-ever disease awareness campaign that lets you experience patient stories through scent.
Wenderfalck
Shadecation
In Sweden skin cancer is up 100 % over the last 20 years. To break the trend Sweden’s largest pharmacy wanted to teach swedes sun safety for the summer holidays. To inspire swedes to spend their summer holiday in the shade rather than the sun we opened the world's most skin-friendly travel agency and sold trips to the least sunny places in Sweden. A PR success that sold out in 24 hours.
12. Finance
Winner
STOREBRAND
The Bed Bug Border Control
Carat, Per Høj
The summer of 2023 we carried out the Storebrand Bed Bug Border Control at Oslo Airport, offering travelers the opportunity to have their luggage inspected by our bed bug expert...the dog “Miss”. The campaign surpassed expectations, reaching an outstanding 42% awareness in Norway, largely driven by earned media and PR. The campaign became a vital step towards our ambitious growth goals.
American Express Italia
H-Commerce vs. E-Commerce: Shop with a Human Touch
BCW Italy
Amex renewed its efforts to get closer to small merchants, supporting their evolution by promoting the concept of H-Commerce, where the human touch, expertise and quality of shopkeepers meets with the potentiality of digital. An integrated communication path, including a survey and an award that recognized retailers who better embraced it, allowed Amex to reach millions of people and merchants.
Swedbank Latvia
MONEY DAY
Deep White
A new and unusual way to talk about money with children.
A new approach to the learning process of financial literacy.
A new way the bank implements communication and relations with children.
VeloBank
VeloBank’s rebranding journey
The rebranding of VeloBank was a significant event in the Polish financial market, achieved within a record-breaking 5-week timeline during the bank's resolution process. Despite initial reputation challenges, the bank effectively communicated changes, established a new strategy and crafted an appealing brand for existing and new customers. 81% of clients positively endorsed the transformation.
Vipps MobilePay
Nordic Valley – A mindset uniting two cultures
Trigger Oslo
How to merge two companies with 650 employees from four countries and build a common culture and vision? We launched Nordic Valley. A counterweight to big tech companies with Nordic values as a foundation.
13. Retail
Winner
Arken Zoo
Heatstriker
BCW Sweden
Arken Zoo, Sweden’s largest pet store chain, launched the innovative Heatstriker to raise awareness about the dangers of leaving pets in hot cars. Supported by Swedish law, the Heatstriker can be used to smash a car window and provide water to save a pet’s life. It became a powerful communicative tool to earn attention and educate, while also providing an actual solution to help a distressed pet.
CARREFOUR ROMANIA
WE OPEN THE ROMANIAN WINE
GRF+
Carrefour launched We Open the Romanian Wine (DVR) to curate premium RO wine & turn it into a national brand. But Romanians didn’t believe exceptional wine could be Romanian & found in Carrefour. So we launched DVR internationally, gaining foreign visibility & validation that rapidly sparked Romanians’ interest & pride for their local wine and positioned Carrefour as a wine destination.
Kaufland
Grand Job Experience
v8
Kaufland revolutionized the recruitment system for Gen Z by becoming the first retailer that opened
a store in a GTA FiveM. The brand invited gamers to immerse themselves into a unique in-game
recruitment experience, exploring real jobs such as building caretakers, sales workers, cashiers,
district managers or store managers.
LM Energy
LM Energy - BonusClub
P8 Marketing
LM Energy enhances customer loyalty through its Bonus Club. Members benefit from discounts, a car wash loyalty card, and weekly chances to win with the "Energy Wheel" in the app. They also receive birthday surprises and regular offer updates. With 20,000 members, the Bonus Club ranks among Austria's top regional gas station loyalty programs.
Rusta Retail
Rusta – Christmas event
PR-operatørene
Christmas is one of Rusta's biggest focus areas, they wanted to showcase this year`s collection to journalists and influencers. The goal was to create brand awareness and achieve content in national media and social media.
14. Entertainment & Culture
Winner
Xbox
Building History
Daniel J Edelman
To celebrate the release of The Wild Update in Minecraft, Xbox wanted to tap into themes of heritage and conservation by recreating a recognisable historical British landmark in-game – Corfe Castle, Dorset – with the intent to engage younger generations with both Minecraft and British history.
ATG
Rhythm of the Racetrack
Gullers Grupp
Horse racing is seen as an "old man's sport". That's why the betting company ATG wanted to attract a younger audience. To reach the target group and create new associations, ATG sent pulse monitors to 75 horse racing enthusiasts all over Sweden, who wore them during a race. Their pulses became the beats for the pop duo Rebecka & Fionas remix of a classic 90s dance hit.
Beiersdorf
NIVEA's Skin Out Loud: Celebrating (Skin) Diversity
MSL Germany, Publicis One Touch (POT)
Skin is part of our identity – and all too often it is used to define who we are. To be loud and proud about skin’s diversity, NIVEA launched the content series “Skin Out Loud”. This series aims to demonstrate that skincare goes beyond the surface, playing a significant role in our self-perception and confidence.
Porsche
Back to Tape 3 - #HipHop50
Blut, FAKTOR 3
Porsche and Backspin magazine pay tribute to 50 years of hip-hop. Music journalist Niko Backspin embarks on a road trip to explore the roots of the world's biggest youth culture in the place where it all began – the US. Artists such as Xzibit, DJ Muggs (Cypress Hill), Speech (Arrested Development) and many more share insights into how the values of hip-hop have helped to shape their lives.
culturespaces
Launch Campaign - Phoenix des Lumières Dortmund
l.i.n.e. communication, moccamedia
The focus of the high-reach cross-media campaign themed "Art comes to life" was the DOOH presence with a regional focus around the Dortmund location. With a mobile showcube, the immersion in the world of art was transported into the direct environment of the people.
Using paid, owned and earned media, a total of 196 million contacts and over 100,000 tickets sold were achieved in just 2 months.
15. Science & Education
Winner
Radboud University
Letterprins: Igniting the Literary Journey
Vertigo 6
The Letterprins [Letter Prince] project aims to revolutionize literacy education. The project developed an app that combines gamified reading with an adaptive and science-based AI engine. Preliminary analyses show significant improvement in children’s reading skills and their enjoyment in reading. This validates the game’s effectiveness and its ability to empower young readers!
BASF
The Science Behind Your Salad
‘The Science Behind Your Salad’ made by BASF SE, Agricultural Solutions, is a comprehensive podcast series that aims to inform and educate listeners about the incredible development in agricultural solutions regarding food production across the world to create better and more sustainable healthy food to people.
EPO
Tribute to the creativity of inventors
MARCO
The European Inventor Award (launched by the European Patent Office, EPO) pays tribute to the creativity of inventors all over the world. Highlighting the human and personal story behind each patented invention and what it means for society is the key to successfully engaging journalists with the content of the awards and achieving quality and quantity media coverage.
Ernst Klett Verlag
#KlettSustainable - The 7 Action Areas
Schleiner + Partner Kommunikation
Education is the key! The publishing house Ernst Klett develops its sustainability strategy from its core competence, comprehensively embedding Education for Sustainable Development (ESD) in its products from early education to graduation. But it doesn't stop there; the company places its entire business activities under the principles of sustainability. By 2028, it will be net-climate neutral.
Romanian Commercial Bank
LifeLab
GRF+
Romanians rank last in financial literacy& are dissatisfied with their financial situation. The Romanian Commercial Bank took on the challenge of reframing the conversation about money& designed an innovative FinEdu program. We transformed money into a tool empowering our dreams, turned teachers of all subjects into FinEdu coaches (kindergarten-highschool) and parents into supporters.
16. Travel & Tourism
Winner
The National Museum
The National Museum of Summer Destinations
Trigger Oslo
What do you do when the currency exchange rate collapses and your long-awaited summer holiday abroad suddenly becomes too expensive? The National Museum of Norway gave domestic tourists an artful alternative. With art from every corner of the country, travelers on a budget were invited to experience Norway though art – making the summer of 2023 the most visited period since the museum’s opening.
Fraport
AWKWARD AIRPORT HABITS: When a TikTok trend becomes a campaign
House of Yas, MSL Germany, Wrage&Antwort
We all know them: the special, quirky, extraordinary moments we only experience at the airport. These #beforetomatojuice situations became a prominent driver of meme content on social media 2022. Frankfurt Airport picked up on the interests and needs of the young target group and transformed them into a humorous and rousing campaign with Seth Philipps, better known as "Dude with Sign".
Icelandair
Iceland: Around the Corner
FleishmanHillard
Commissioned research revealed 80% of Brits are willing to make sacrifices to get away, despite the cost-of-living crisis, but that trip really needs to be worth it. We brought Iceland to London during half-term – when parents are looking for free activities - in a 4-day immersive event to introduce families and curious travellers to the life-changing adventures awaiting in Iceland.
Liseberg
Deadly Sins – An emotionally charged topic
Welcom
By meticulously researching selected influencers and letting them know how well we got to know their sinful lives, we managed to convert them into disciples and get them to preach our message about The Seven Deadly Sins-attraction to their followers on their own and Liseberg's channels. The debate took off in media. This combined with a VIP event for influencers made the campaign a success.
St Helena Tourism Board
Jonathan Turns 190
FINN Partners
St Helena was ready to welcome visitors once again. We needed to make noise about a remote, beautiful, inhabited island. Born in 1832, Jonathan the tortoise came to St Helena at 50 & has lived on the island ever since. Combining the reopening of St Helena & his 190th birthday celebration creating a campaign that went viral. Delivering over 250 pieces of global coverage with a reach of 405,421,329
17. Food & Beverage
Winner
Hellmann's
Mayo McHack
Daniel J Edelman
The Hack That Finally Made McDonald’s UK Serve Mayonnaise
Atlantic Grand
Grand Vesela
NN Media, Pom Pom Communications
Grand introduced Grand Vesela, first in the world concept based on coffee aged in oak barrels, previously used for premium plum brandy. This innovative fusion of two loved Balkan drinking traditions: coffee and plum brandy, garnered 23M+ digital impressions, 1.7M+ views, and 95% positive social media engagement, influencing Turkish Coffee category image growth and target audience rejuvenation.
BASF
The Science Behind Your Salad
‘The Science Behind Your Salad’ made by BASF SE, Agricultural Solutions, is a comprehensive podcast series that aims to inform and educate listeners about the incredible development in agricultural solutions regarding food production across the world to create better and more sustainable healthy food to people.
Green Chef
Green Chef & TEAM LEWIS: A Culinary Success Story
TEAM LEWIS
Our Green Chef campaign stands tall in the fierce Dutch meal kit arena, connecting social causes to culinary mastery. How did this taste? We blended the flavours of 78 glowing media features and a staggering 156 million impressions in under a year! We've turned Green Chef into a powerhouse and authority in healthy nutrition with our groundbreaking recipes for PR success. Eat that competitors!
Noguchi & Peters
The Future Is Methane Free
Based on previous information and dedicated research we found, that Hungarian consumers are not environmentally conscious when they choose everyday food products. This has to change because the production of animal-based foods has a huge environmental impact. To this end, for the first time in our country, we have compared the best-known margarine brand with butter, in a sustainability comprison.
18. Energy
Winner
Lechwerke
Yes, in my backyard - Convincing for solar energy
navos - Public Dialogue Consultants
As THE energy company in Bavarian Swabia, LEW builds solar parks. Because renewables are the backbone of the energy transition. However, there are often reservations at the local level - for example in Daiting, where another company had already failed in a citizens' vote & a citizens' initiative is mobilising against PV. LEW convinced with local dialogue. The citizens voted. With a clear yes!
DTEK Grids
#LightOvercomesDarkness
It is a 360° project aimed at uniting DTEK, its clients and employees around the common experience of Ukraine’s restoration. It integrates media, creativity, charity and art via the creation of a sculpture – a symbol of heroic work of the energetics, the victory of light over darkness, Ukraine over the enemy. It was installed in Irpin, the first city liberated by the army and recovered by DTEK.
Eurelectric
Europe's Energy Crisis
Following Russia's war in Ukraine, Europe faced the brunt of a global energy crisis. With soaring energy prices and customers facing supply shortages, Eurelectric held resolve to champion electrification as the way to deliver affordability and security of supply to the Continent. This culminated in our work on the proposed reform of Europe's electricity market, which remains a major success.
MVM
MVM Future Talks
Lounge
A unique digital event to enhance brand recognition and trust regarding MVM Group, an energy firm. The future of technological development is a topic that everyone’s excited about, with direct links to the operation of the group. The Future Talks live event and the integrated PR activities presented MVM as a future-oriented, innovative company, positioning it as a tantalizing expert in the field
Wärtsilä Energy
#Leapfrogging4Africa
Greenhouse Communications, kurio
COP27 was organized in Egypt – we at Wärtsilä Energy used the momentum to position us as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. Since the term didn’t exist in African languages, teaming up with local language practicioners we came up with a new word in 10 languages to spark a movement.
19. Sustainability & Environment
Winner
Norwegian National food waste organisation
Cut food waste. Cut mortgage.
Fenomen, Trigger Oslo, Norway
To combat stagnant food waste reduction rates in Norway, we launched a timely campaign linking waste reduction to personal financial benefits, coinciding with the Central Bank's interest rate announcement. Leveraging widespread concern about interest rates, we utilized grandmothers, known for their money-saving wisdom, as the face of our campaign, successfully personalizing the food waste issue.
INEOS
The Reservoir Refill
Geelmuyden Kiese
When Project Greensand was ready to store the first-ever CO2 in Denmark in 2023, it was not just history, but a milestone in the implementation of a climate technology that the UN's climate panel had long emphasized the need for. No one had previously demonstrated the complete value chain of Carbon Capture and Storage – therefore we launched the event First Carbon Storage.
Marktplaats
Inspiring millions of (grand)parents to give secondhand toys
Bijl PR, EssenceMediacom, Happiness, Higuita, Maxlead
Marktplaats created awareness amongst millions of (grand)parents that it is better for the planet to reuse toys than to buy them new. It is often assumed that children only want new gifts. A nationally broadcasted video experiment showed that children are just as happy with used toys. During the festive season the campaign delivered a 10% increase in demand for secondhand toys on Marktplaats
WWF Germany
WWF Metaverse Operation #OceanDetox
Digitas Pixelpark, MSL Germany
The #OceanDetox digital campaign features an exhibition in the Metaverse including an anamorphic whale made of 50 plastic trash objects as NFTs for purchase. The proceeds are used to remove real trash from the world's oceans: so far, about 2.5 tons of plastic waste have been removed from the ocean. Through broad coverage in opinion-leading media, large international attention was generated.
Yara International
The Pulse
Copenhagen Film Company, Geelmuyden Kiese
With the growing challenges of hunger, soil degradation, climate change, and supply chain disruptions – it demands immediate action from all of us. "The Pulse" is the symbol and campaign for Yara International's new ambition – Growing a Nature-Positive Food Future. It shows their commitment to do everything in their power to lead a food system transformation transformation.
20. Government Agencies & Parties
Winner
Swedish Civil Contingencies Agency (MSB)
The In-Ear Crisis
Gullers Grupp
The Swedish government tasked MSB with designing a voluntary education program on crisis preparedness and civil defense for Sweden's sixteen-year-olds.
The audio drama "Ready, set" became the third most listened-to audio drama in Sweden, and in a follow-up survey, over half of the participating 16-year-olds expressed that they would take action.
Business Iceland
Positioning Iceland as a Leader in Sustainability
FINN Partners
Business Iceland aims to position Iceland as a leader in sustainability, using a proprietary research methodology and an FDI Scorecard to best showcase their appeal for Foreign Direct Investment. As a result, Business Iceland has secured over 250 media opportunities with over 1 billion views, sharing Iceland's sustainability credentials with a range of countries and tackling the climate crisis.
Directorate for Children, Youth, and Family
You first
Trigger Oslo
Teens feel interrogated, parents feel ignored. Discussing drugs has never been more difficult or crucial, 2/3 of all parents are unsure how to approach the topic. Turning the talk upside down we presented parents with a tough challenge – you first. Parents encouraged honesty, leading teens to engage in the discussion. The conversation was moved online and is widely used in educational Dir-material
Innovation Norway
Thinking Bigger Together
TRY
Innovation Norway utilizes public funds to help Norwegian companies expand into new markets. To underscore their crucial role in difficult economic times and dispel the notion that they only aid startups, we introduced the campaign "Thinking Bigger Together". Our ads broke free from their confines, presenting Innovation Norway in a new light and spurring a 71% increase in funding applications.
Lithuanian Police Department
Join The Police
Fabula Rud Pedersen
The campaign that brought policeman work (and actual police officers) into virtual GTA V environment. 4 videos have gone viral online, featuring scenes from the game in the guise of the popular local TV show "Cops”. 1.3M impressions and 640k views (all achieved with zero media budget). Finally, a sharp rise in police academy application count - 18.2% more than the year before.
21. NGOs & Associations
Winner
DaneAge Association
Eldercare with dignity now
LEAD Agency
We created an escape room designed as a nursing home. Top politicians were challenged to solve typical dilemmas for caregivers. The puzzles made them feel the stress and inadequacy that caregivers feel every day. The result was deep emotional involvement of key opinion leaders, mark on the public agenda and a significant role in the government establishment: Political action and capital.
Better Time Stories
Better Time Stories
Boomerang, Clarity
Our campaign brought families together through storytelling, aimed at Ukrainian refugee children affected by war. By emphasizing the healing and bonding powers of reading stories together, we helped 10k children in the Netherlands and Germany reconnect with relatives back home. Supported by ambassadors, influencers, and volunteers, our pro-bono PR campaign touched millions of hearts worldwide.
Finnish Paralympic Committee
The World's Most Valuable Jersey
BCW Finland, Koski Syväri, The&Partnership, Tremedia
Due to human error, the yearly government grant application was submitted a day late. The Paralympic Committee did not receive the two million euros (from a yearly budget of 3.2 million) they relied on. Programs aiding disabled youth in sports, or enabling those with intellectual disabilities to thrive in Special Olympics, were in jeopardy.
The "World's Most Valuable Jersey" campaign was born.
Flyte
You're not a fish
Publicis MSL
In Norway, drowning claims nearly as many lives as traffic accidents. To influence the government to enact a vision zero for drowning, educate the population on water safety and position the new NGO Flyte as the leading advocate in drowning prevention we launched the campaign “You are not a fish”. As a result, the government adopted a vision zero, and now 1 of 3 in the target group know Flyte.
WWF Germany
WWF: Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
22. Event & Experiential Marketing
Winner
Rețeaua de Sănătate REGINA MARIA
CARING FOR THE EMOTIONAL HEALTH OF FESTIVAL GOERS
McCann Health Brain & Heart,Bad Habits, CAP, McCann PR Romania, Publicis Romania
Romanians don’t go to therapy despite half of them saying they might need it. And this being Romanians we’re talking about, there was no other solution but to make therapy go to them or at least to give them a taste & allay some of the fears and unknowns in a place that Romanians do go to, the Untold Music festival. Enter the first “Mental Health First Aid Point” and associated campaign.
Archetype, Samsung
Fiction or Reality? #0doubtsSamsungTV
BEAT BEAT
Using a visual and ephemeral show, we showcased Samsung's new range of TVs in a way that was innovative, unexpected, cultural, and more wow than ever. 'Fiction or Reality? #0doubtsSamsungTV’ was based on the idea that Samsung's technology is so advanced that the human eye is unable to distinguish what is real from what is projected.
DTEK Renewables
DTEK Tyligulska WPP - 1st wind farm built amid war
DTEK Tyligulska WPP is the 1st wind farm in the world built amid war. Our communication campaign on this occasion meant to demonstrate Ukrainians that it is possible to build new even amid war, to inspire them to fight on all fronts, to show the world the top level of resistance, braveness, invincibility of Ukrainian energy specialists. This WPP became a symbol of belief in the victory of Ukraine.
Husqvarna
Happy Birthday from Earth
Prime Weber Shandwick
This activation leveraged a real-time event by tapping into the heart-gripping story of the 10th anniversary of Curiosity Rover, also known as “the loneliest robot in the universe.” It successfully triggered user engagement through a software update that gave 100,000 robotic lawnmowers a voice to sing Happy Birthday, generating 210 million in earned reach across 26 markets.
Logitech G
Logitech G - Clickmaster 2022
Vertigo 6
Logitech G's Clickmaster 2022 campaign aimed to engage gamers by hosting a thrilling mouse-clicking competition on Twitch. With over 50,000 practice sessions, 160 registrations, 7,500 unique visitors, and 20,000 pageviews, it not only confirmed brand leadership but also increased awareness and engagement, all while highlighting the product's speed-enhancing features and exceeding sales targets.
23. Multi-Channel Communications
Winner
Beiersdorf
NIVEA's Shadow Jumper
MSL Germany, Publicis One Touch (POT)
On a sunny day most kids play outside, but not four-year-old Charlotte - due to her rare light disorder EPP. When NIVEA learned of her, they wanted to help with a customized cosmetic sunscreen. This story is an illustration of what brands are capable of and moved POT/MSL to create an integrated brand campaign. With success: we reached more than 63M people via social media and PR coverage.
CMI – Martti Ahtisaari Peace Foundation
Keys for Peace
Def Agency, TBWAHelsinki
Our home keys are the most valuable item we own, yet they are the first thing a person fleeing from war no longer needs. 'Keys for Peace' turned this everyday item in our pockets into a symbol for the human cost of war. With emotional insight and creative use of media, the campaign successfully reached the political and economic decision makers as well as the media and general public.
Environmental Defense Fund Europe (EDF Europe)
Pressing for Strong EU Methane Regulation through a Truly Integrated Campaign
Fourtold (with EDF Europe)
The 9-month campaign urged EU lawmakers to set ambitious and stringent standards to reduce methane emissions in the energy sector under a proposed EU Methane Regulation. Through a single-message, cross-platform approach, we maintained pressure on lawmakers, engaged influential validators & secured extensive media attention, steering the EU towards ambitious regulation with lasting climate impact.
Marktplaats
Inspiring millions of (grand)parents to give secondhand toys
Bijl PR, EssenceMediacom, Happiness, Higuita, Maxlead
Marktplaats created awareness amongst millions of (grand)parents that it is better for the planet to reuse toys than to buy them new. It is often assumed that children only want new gifts. A nationally broadcasted video experiment showed that children are just as happy with used toys. During the festive season the campaign delivered a 10% increase in demand for secondhand toys on Marktplaats
Swedish Civil Contingencies Agency (MSB)
The In-Ear Crisis
Gullers Grupp
The Swedish government tasked MSB with designing a voluntary education program on crisis preparedness and civil defense for Sweden's sixteen-year-olds.
The audio drama "Ready, set" became the third most listened-to audio drama in Sweden, and in a follow-up survey, over half of the participating 16-year-olds expressed that they would take action.
24. Storytelling
Winner
Norwegian Council for Road Safety
The Reflector Agent
NUCLEUS
Campaign to influence parents to use a reflector to increase road safety. Using educational cooperation, effective social media tactics and captivating storytelling carefully designed to engage target audience on social media. Reaching entire target audience and nearly 4.5 million views in total – with a stop effect of 43 %.
Centre for Democracy and Rule of Law (CEDEM)
100 Actions of Responsible Citizens
M&P COMMUNICATIONS
The “100 Actions of Responsible Citizens” project aimed to motivate Ukrainian society to reconsider and get a better understanding of what “responsibility” is, and to boost social responsibility. A survey about responsibility perception was widely published in national media, along with the stories of responsible Ukrainians. Our storytelling reached over 25 million Ukrainians in 2 months.
DTEK Grids
#LettersFromEnergyFrontline
#LettersFromEnergyFront is a creative communication project by DTEK Grids’ distribution system operators. These are short stories by energy workers about their work and life in times of war, written as letters to their dearest people - loved ones, parents, children, and friends. It is the most emotional content in our content since the full-scale invasion of russia in Ukraine.
Porsche
Back to Tape 3 - #HipHop50
Blut, FAKTOR 3
Porsche and Backspin magazine pay tribute to 50 years of hip-hop. Music journalist Niko Backspin embarks on a road trip to explore the roots of the world's biggest youth culture in the place where it all began – the US. Artists such as Xzibit, DJ Muggs (Cypress Hill), Speech (Arrested Development) and many more share insights into how the values of hip-hop have helped to shape their lives.
Ukrainian Railways
Train to victory
Gres Todorchuk
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. $187M global earned media, 1.4B impressions, covered by TOP global &Ukrainain media, 0$ media investments.
25. Content Marketing
Winner
Visit Sweden
Spellbound by Sweden
Bleck Out, Mindshare Sweden, Prime Weber Shandwick, Weber Shandwick
Spellbound is the world’s first travel experience that attracts tourists by scaring them off. In a category defined by sight-seeing and Instagram moments, Sweden dared to do what no other destination brand would – uncovering the darkest sides of a country, using sound instead of images. The idea earned global reach of 1.3 BN in 34 markets, breaking into culture, news media, and beyond.
Bartiméus Fonds
Open your eyes for those who can't.
Bex*
Even in a developed country like the Netherlands, people with a visual impairment can not fully participate in society. The Bartiméus Fund aims to improve the quality of life of this group. Without fundraising, this is impossible. In a highly competitive charity market, it’s necessary to put Bartiméus Fund and their commitment to an inclusive society on the map.
Diageo
Diageo — Diageo Bar Academy
Smarts
Diageo Bar Academy (DBA) is the top training, inspiration, and networking hub for bar professionals.
DBA celebrates the industry through global multi-channel campaigns including World Bartender Day (reach: 36M+ users, engagements: 10.8M), work to champion inclusion and diversity (+7 yoy increase in female DBA membership), and skills development (130,000 trained face-to-face globally last year).
Mercedes-Benz Vans
Sprinter Football Stage
fischer Appelt play
Mercedes-Benz Vans turn a lunch break on the construction site into an exciting football match like no other. A group of freestylers hit the stage built on four Sprinter Platform Vehicles and showcase their skills combining the thrill of football with the power of Mercedes-Benz Vans. Under the slogan "Platform for your dreams", this creative stunt shows that the Sprinter is a real enabler.
26. Influencer Communications
Winner
Helen
This influencer does not exist – but can go viral
Kurio
To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
Av og til
"Children's wine experiences"
HYPER
To make Norwegians more aware of their drinking habits, especially when children are present, we teamed up with one of Norway's most famous sommeliers and wine critics to review popular summer wines – with a hint of unease. The campaign got noticed, influencing 1 in 3 viewers to take action and was featured on national TV, with a reminder: Children fall under the influence before you do.
Deutsche Telekom
#DrivingT5G – The Challenge
We aspire to bring Telekom 5G to life, make 5G technology tangible and leave a lasting impression in people’s minds. By showcasing the competitive advantages of Telekom’s 5G network and harnessing the company’s boundless innovation power, we aim to create an emotional connection. By illustrating a specific use case and engaging two external influencers, we achieved a significant impact.
Kaufland
Kiki in New York
nwtn
As a baking expert who is always trying out new creative recipes, Kiki from Kikis Kitchen embarks on a culinary journey for Kaufland to NYC in a 5-part YouTube series. She finds inspiration on this trip and meets people who introduce her to particularly trendy sweets & baking creations on site. Back in Germany, Kiki transforms the inspirations into 5 additional videos. With 3 Mio+ views
Unilever
Guidelines for Positive Influence
Narva Communications
Dove is on a mission – helping the next generation grow up with a positive relationship to their body. A hard task, as unattainable beauty standards created with editing tools and beauty filters, are seriously harming young girls. To spark change, we teamed up with the Swedish influencer community. As a result, over 20M SoMe views/month is now unedited and less harmful to the girls who see it.
Zalando
Zalando — Always-On Social Media
Smarts
Smarts’ Creator Hub manages every piece of content for Zalando's Instagram and TikTok channels — collaborating with 350+ influencers, creating 1,500+ pieces of content, and posting an average of twice a day.
Over 2022/3 we've generated 96m impressions organically, increased engagement by 41%, added 250k TikTok followers, and doubled the brand's Instagram following.
27. Disruptive Communications
Winner
Directorate for Children, Youth, and Family
You first
Trigger Oslo
Teens feel interrogated, parents feel ignored. Discussing drugs has never been more difficult or crucial, 2/3 of all parents are unsure how to approach the topic. Turning the talk upside down we presented parents with a tough challenge – you first. Parents encouraged honesty, leading teens to engage in the discussion. The conversation was moved online and is widely used in educational Dir-material
Asociatia Romana a Bancilor
The Online Safety Wake Up CALLection
Golin Harris Public Relations
In moments of carelessness or fatigue, even the most informed consumers can be victims of phishing attacks. The Romanian Association of Banks introduces the Online Safety Wake Up CALLection to be used before operating digital payments.
The gestures were collected from users with the help of influencers and stand-up comedians and then illustrated by the famous visual artist Evelin Bundur.
Beiersdorf
NIVEA's Skin Out Loud: Celebrating (Skin) Diversity
MSL Germany, Publicis One Touch (POT)
Skin is part of our identity – and all too often it is used to define who we are. To be loud and proud about skin’s diversity, NIVEA launched the content series “Skin Out Loud”. This series aims to demonstrate that skincare goes beyond the surface, playing a significant role in our self-perception and confidence.
DHL
Keep surfing the “Forever” wave
How did logistics giant DHL come up with the idea of producing its “Forever Me” pop song? It all started with a partnership between the world’s largest fashion logistics company and a sustainable fashion label – and a competition for young designers. The strategy? Keep surfing the wave. Push the boundaries of sponsoring and show the world: DHL can do fashion, DHL is pop.
Helen
This influencer does not exist – but can go viral
Kurio
To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
28. Change Communications
Winner
STRABAG
STRABAG: Work On Progress
Jung von Matt DONAU, navos Public Dialogue Consultants
The construction sector has a problem – and it’s huge: The industry accounts for 40% of global carbon emissions. It’s time to change that! And to do more – for people, planet and progress. Not tomorrow. Today. With a clear strategy and a convincing narrative, the “Work On Progress” campaign helps STRABAG, Europe’s leading technology group, to live up to its motto: Building a better future.
Austrian Federal Economic Chamber / Wirtschaftskammer Österreich
LOOKAUT - enhancing video-communication skills
insert here
Finnish Association of HVAC Technical Contractors, INFRA ry, Trade Union PRO
MUTSI - THE DIGITAL TOOL FOR CHANGE MANAGEMENT
Faros & Com, OSG Communications
MUTSI (Eng. MOM) -digital service is a tool made to facilitate change management in every workplace. Change management is often considered to be the most difficult part of the change. MUTSI-digital service gives you a clear road map how to proceed with your change project, a compact package of planning tools, information, and tips in a crisp and modern way.
Rakuten Viber (Ukraine)
United by Freedom, Connected by Viber
M&P COMMUNICATIONS
Being the most popular messenger in Ukraine, Viber took a stand of being a secure communication tool for millions of Ukrainians and their families during the war. Through Viber’s multichannel communications, Ukrainians were able to receive support and access vital, trustworthy, credible information all throughout the 1.5 years of war, continuing to this day.
bol.com
Bol.com Strategy Day 2023
The Oval Office
We invited all bol.com'ers to their very own housewarming of their new strategic house, where each board member made the new strategy tangible and inspired active engagement. They reassured that even though the interior may have received a modern update, it still stands strong and shelters the same awesome bol.com'ers. The event succeeded in boosting employee confidence in a strong shared future.
29. Brand Relationship
Winner
Beiersdorf
NIVEA's Shadow Jumper
MSL Germany, Publicis One Touch (POT)
On a sunny day most kids play outside, but not four-year-old Charlotte - due to her rare light disorder EPP. When NIVEA learned of her, they wanted to help with a customized cosmetic sunscreen. This story is an illustration of what brands are capable of and moved POT/MSL to create an integrated brand campaign. With success: we reached more than 63M people via social media and PR coverage.
DHL
Keep surfing the “Forever” wave
How did logistics giant DHL come up with the idea of producing its “Forever Me” pop song? It all started with a partnership between the world’s largest fashion logistics company and a sustainable fashion label – and a competition for young designers. The strategy? Keep surfing the wave. Push the boundaries of sponsoring and show the world: DHL can do fashion, DHL is pop.
Deutsche Telekom
Magenta Blossom - A XXL Nature Sponsorship
MetaDesign
"Magenta Blossom" by Deutsche Telekom embodies genuine innovation, strengthening brand through purpose-driven strategies. This XXL OOH is a 40-hectare tech-augmented biosphere that blends ecological commitment, modern technology and brand building, offering added benefits of biodiversity and education. Brand as an environmental experience for all senses to resonate with a purpose-seeking
Philips
The Big Picture; The art of well-being
FleishmanHillard
Art makes an emotional impact on its audience. The Philips Big Picture took that impact further by exploring the power of art on well-being. Partnering with the Rijksmuseum and a once in a lifetime Vermeer exhibition, this fully integrated communications campaign used a giant community art installation to enhance the health and well-being of 2,500 patients and members of the Dutch community.
Philips
The quest for authenticity and style
Omnicom PR Group NL, OMD
Philips OneBlade aimed to engage a younger male audience in the quest for authenticity and style in shaving. They partnered with Ruud Gullit and Team Gullit in a campaign that showcased diversity and body positivity. This unique strategy, combining e-sports and authenticity, led to substantial brand preference growth and extensive media coverage.
30. B2B Communications
Winner
Wärtsilä Energy
#Leapfrogging4Africa
Greenhouse Communications, kurio
COP27 was organized in Egypt – we at Wärtsilä Energy used the momentum to position us as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. Since the term didn’t exist in African languages, teaming up with local language practicioners we came up with a new word in 10 languages to spark a movement.
Current Global
Sandvik's Impossible Statue
Sandvik’s Impossible Statue is a masterpiece of modern engineering, challenging perceptions about what’s possible using digital manufacturing. Tapping into debates about AI’s role as a creative tool allowed Current Global to secure undeniable results which prove that while beauty is in the eye of the beholder, the value of world-leading manufacturing expertise cannot be questioned.
Infront
Brave New Sport Activation
“Brave New Sport” created a dialogue among stakeholders on how we can shape the most desirable outlook of the industry together. The 15-month journey full of events & discussion was summarised in the guide “Brave New Sport Revisited”, sharing the key findings and what has been achieved, focussing on outlining tangible suggestions and changes proposed to help navigate the future of sports.
Innovation Norway
Thinking Bigger Together
TRY
Innovation Norway isn't just for startups — they're also here to help existing companies grow and reach new markets. To bust the myth, TRY launched the campaign “Thinking Bigger Together”, where ads broke free from their confines, encouraging people to see Innovation Norway in a new, broader light. The campaign resonated powerfully with businesses, fueling a 71% increase in funding applications.
Van Wijnen
Speeding up housing: not by selling but by helping
HvdM Public Relations
The Netherlands faces an annual shortage of 100,000 homes. Construction company Van Wijnen wants to speed up housing construction with affordable modular homes.
Given that the biggest obstacle is the lack of officials to supervise projects, HvdM has created the ‘Quick Home approach: together we can do this.’ The result: 44 municipalities are in discussions about implementing this concept.
31. Launch
Winner
Sphera Franchise/KFC
Tomorrow's Menu
Golin Romania
Sphera Group's CSR platform was launched in KFC by creating a new kind of menu: Tomorrow's Menu. A social cause menu for people in underprivileged communities.
The platform was introduced through the first plate ever in a KFC restaurant. A plate you can scan to access the life stories of people who don’t have food to put on their table.
Atlantic Grand
Grand Vesela
NN Media, Pom Pom Communications
Grand introduced Grand Vesela, first in the world concept based on coffee aged in oak barrels, previously used for premium plum brandy. This innovative fusion of two loved Balkan drinking traditions: coffee and plum brandy, garnered 23M+ digital impressions, 1.7M+ views, and 95% positive social media engagement, influencing Turkish Coffee category image growth and target audience rejuvenation.
Hungarian Telekom
T Phone – Live! Treasure Hunt
Uniomedia Communications
In September 2022, Deutsche Telekom launched their private labelled smartphones „T Phone”. These smartphones were set to bring 5G technology to the masses! Telekom aimed to spread the word to every user with an interactive treasure hunt captivating the public's attention. The result was a 7 million reach (in a country of 9.6M) on social media, amplifying the excitement around the devices.
Odido
T-Mobile Netherlands becomes Odido Netherlands - How an immense transformation remained a secret for 18 months
Bijl PR, PROOF
T-Mobile Netherlands becomes Odido. The launch was prepared in utmost secrecy and announced with a big bang on 5/9/2023. A tremendous success. Employees embraced the brand immediately, over 500 publications and viral on X. The project was worked on in secret for 18 months. 1200 websites were converted, new applications were developed and the brand's locations were branded in the new style.
Riot Games
One Nordic
OS/G, PR-operatørene, Prime Weber Shandwick, Snark, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.
Vemedia Consumer Health
Eroxon Stimgel Launch in Belgium
Ketchum Belgium
While erectile dysfunction is a relatively common health complaint, many Belgian men often feel ‘alone’ when dealing with erectile problems. Ketchum’s creative PR campaign broke down taboos to put erectile health on national news agendas and raised awareness of Eroxon Stimgel as a fast, easy and accessible treatment for erectile dysfunction.
32. Diversity, Equity & Inclusion Communication (DEI)
Winner
Reckitt Benckiser Deutschland
Reckitt/Durex: AS REAL AS IT GETS
Hill+Knowlton Strategies
Young people in Germany feel insecure with their bodies and sexual identities due to unrealistic and non-diverse representation in (social) media. To combat this, Reckitt with its brand Durex teamed-up with a panel of young diversity experts and a Gen Z photographer to create and spread the first unretouched, and truly authentic stock photo collection of young people with their real bodies.
DNB
Come as you are
JCP
Norway's largest bank (DNB) strives to be a bank for everyone, and they have their own LGBTQ+ network. They wanted to contribute to LGBTQ+ rights by becoming a main partner of Oslo Pride in 2023. It had been three years since the last celebration due to Covid and a mass shooting. With the including concept "Come as you are", we invited the entire city to join Oslo Pride and celebrate love with DNB
JB
Orgullo de pueblo Volume 2
MARCO, El Ruso de Rocky (creative agency), Last Lap, Newlink, PHD
In 2022, J&B launched the first edition of "Orgullo de Pueblo," a campaign aimed at bringing Pride celebrations to where they are most needed: the villages of Spain. With its float, J&B conducted an outstanding roadshow, honouring love and tolerance. For the second year, J&B entrusted MARCO to roll out the campaign on digital channels, achieving excellent results and surpassing the previous editio
Mastercard Netherlands
The Pride Side
Omnicom PR Group NL, Table for Ten, big group amsterdam
The LGBTQIA+ community is facing an increase of misconceptions and challenges. Rather than speaking on behalf of the community, Mastercard is raising awareness to broaden consumer understanding of the transgender and non-binary community. By co-creating a podcast platform, Mastercard creates impact in an approachable and engaging way, leveraging authentic voices and perspectives.
Siemens Financial Services
Walk a mile in my socks - would you dare?
Members of the Siemens Pride network launched the "Walk a mile in my socks" campaign to raise awareness for LGBTQIA+ people. The campaign included trendy Siemens Pride socks and an awareness campaign, both online and on-site. Despite budget constraints, we successfully created a modern product and raised awareness, inspiring similar initiatives in other countries.
33. Internal Communications
Winner
SBA
SBA's Volunteering Wave
SBA's Volunteering Wave is an initiative with one purpose: to unite thousands of our employees to create real change in communities by organizing constant volunteering events for those in need. Now in its third consecutive year, the wave has already garnered the support of 2,140 volunteers, who have collectively completed 9,430 hours of good deeds across Lithuania. And we won't stop here!
Hrvatski Telekom /Croatian Telecom
Proud of Hrvatski Telekom
Pride in the work we do, in our team, our company is in the core of employee satisfaction and engagement. This is why Hrvatski Telekom (HT) decided to create an internal communication campaign ‘Proud of HT’ focusing on the element of pride - employee pride for the company achievements and brand, but first and foremost company’s appreciation for the employees and their role in each company success.
MedLife
First Medical Expedition
The First Medical Expedition is an unique collective health project that gathered almost 800 medical professionals from all over Romania.
On June 10, the participants not only achieved a Guinness record for the largest medical expedition, but created a first example of combating burnout felt by the medical world after 2 years of pandemic and war near the borders.
Sofidel
WE, SOFIDEL. OUR PASSIONS FUEL OUR FUTURE
BCW Italy
BCW created a special company calendar for the tissue paper producer Sofidel, which turned into the most successful internal communication campaign and most extravagant cross cultural team building experience ever arranged by the company.
A calendar putting the Group’s people centre stage, while celebrating their talent and the passions that enrich their lives.
TURKCELL İLETİŞİM HİZMETLERİ A.Ş
T.Life is 1 Year Old
In 1 year, we hosted 53,739 participants with 140+ events in 15 different locations! This is the most rational indicator of the success of Turkcell Internal Communications team.
34. Employer Branding & Recruiting
Winner
TUI
Our new global Employer Branding – #LetsTUIit
61,091 colleagues worldwide, 28,000 Corporate Influencer
#LetsTUIit was developed with our colleagues for our colleagues. The campaign focuses on employee-generated content shared internally and externally through our Corporate Influencer. They are part of a special community and can widen their professional network. They get others to rethink the travel industry and choose TUI as an employer.
Evonik Industries
Be Part of Something Special - Internal Launch of our Employer Identity
With "Be Part of Something Special," Evonik is repositioning itself as an employer and focusing on the culture of togetherness. Particularly in a difficult environment, we need this clear identity. The new employer value proposition was developed based on intensive analyses of the candidate market and with the support of around 300 employees in 29 focus groups.
Kaufland
Grand Job Experience
v8
Kaufland revolutionized the recruitment system for Gen Z by becoming the first retailer that opened
a store in a GTA FiveM. The brand invited gamers to immerse themselves into a unique in-game
recruitment experience, exploring real jobs such as building caretakers, sales workers, cashiers,
district managers or store managers.
Mesta
Mesta broadens its outlook!
Trigger Oslo
How to Change 100-Year-Old Biases? From technical jargon and heavy machinery to those who have never worked in road construction. Mesta received a 1700 % increase of applicants within 3 weeks. 47% were female applicants for what is Norway's most male-dominated industry.
The Swedish Prison and Probation Service
So you don't have to build walls
Gullers Grupp
The challenge was to attract new employees in a time when many Swedes feel that criminality and violence are sky rocketing. The solution was an integrated campaign with a podcast, films and outdoor advertising. At the end of 2022, 7 000 new employees had been hired at Kriminalvården.
35. Issues & Reputation Management
Winner
GRENKE
Crisis-proof: How GRENKE fended off a short attack
GRENKE was only known to industry insiders before the short-seller Fraser Perring accused GRENKE of fraud, accounting fraud and money laundering. Immediately after the Wirecard scandal, the stock market reacted nervously, with the share price plummeting by more than 50%. GRENKE reacted quickly, refuted the allegations and managed to regain the trust of the supervisory authority and investors.
BASF
‘Farming, The Biggest Job On Earth’
‘Farming, the biggest job on earth’ is BASF’s advocacy campaign for farmers and farming relaunched in May 2021. Since then, in more and more markets, the campaign has taken a stand to support farmers driving positive reputation of BASF in Agriculture across the globe. It has helped grow greater understanding of farming, speaking to and for farmers about the vital and increasingly complex job.
Erzbischöfliches Generalvikariat Paderborn
1000 gute Gründe
K+G Agentur für Kommunikation
Give me one good reason why I should even stay in the Catholic Church, much less get more involved in it! We’ve all heard this a thousand times. But even we can’t give you the one good reason – and we’re the Archdiocese Paderborn, we’re part of the Church. Instead we’ll give you 1000 Good Reasons. That’s the name of our campaign to show what faith can do to move the world.
Facile.it
Stop the Scams!
Electricity bills are getting more and more expensive, and many people are looking for ways to save money, but not always wisely. And scammers are taking advantage of this. The risk that, out of fear, consumers will turn away from web-based platforms that help them switch energy providers is real. Facile.it won’t stand for it and is taking decisive action with its Stop the Scammers initiative.
RetuRO
First step for a cleaner country!
SC GRAFFITI PLUS
Romania plans to implement a deposit return scheme by Nov 30, 2023 via RetuRO company. In Jan 2023 faces its first challenge: register all beverage producers and retailers in Romania: 84.000 from village shop to market leaders in 2 months. Solution: turn a complicated process into a national call to action! Result: 55.000 companies registered in <40 days. First step made for a cleaner country.
36. Data Driven & Automated Communications
Winner
Radboud University
Letterprins: Igniting the Literary Journey
Vertigo 6
The Letterprins [Letter Prince] project aims to revolutionize literacy education. The project developed an app that combines gamified reading with an adaptive and science-based AI engine. Preliminary analyses show significant improvement in children’s reading skills and their enjoyment in reading. This validates the game’s effectiveness and its ability to empower young readers!
Danone
Earned and influencer measurement platform
Ketchum
TBC
FrieslandCampina
FrieslandCampina Data Drives
FX Agency
100+ executive leaders. Together, in one room. Making them aware of the impact of data in their businesses. FrieslandCampina asked us to organize thé data event of 2023, which resulted in a long term campaign in which we created the narrative and brought analytics & AI to life in a surprising way. And that takes more than one email. It takes a well-planned communication campaign.
TomTom
TomTom Traffic Index Takes The World by Storm
TEAM LEWIS
TomTom's Traffic Index: A Data-Driven Triumph. TEAM LEWIS crafted a data-driven PR campaign by analysing and distributing this data treasure trove, highlighting the cost of driving and its environmental impact. This resulted in 122 articles with a combined reach of 168 million and positioned TomTom as an industry leader in data-driven navigation solutions.
Turkcell
Personal Discount Offer
The idea is special discount offers were offered via landing pages for audiences with an inclination to purchase to different kind of categories. We have been delivering our special ID of discount offers for every kind of audiences via push notification.
37. Public Affairs
Winner
Flyte
You're not a fish
Publicis MSL
In Norway, drowning claims nearly as many lives as traffic accidents. To influence the government to enact a vision zero for drowning, educate the population on water safety and position the new NGO Flyte as the leading advocate in drowning prevention we launched the campaign “You are not a fish”. As a result, the government adopted a vision zero, and now 1 of 3 in the target group know Flyte.
Bristol Myers Squibb
THE BLOOD UNIT - Improving the blood transfusion system in Romania
McCann Health Brain & Heart
Pharma company BMS’ new treatment could mean less need for blood transfusions in Romania – but this meant changing some of the ways the highly interconnected and complex transfusion system worked. With the system in need of an update, we took this opportunity to start a conversation on a broader update with everyone involved – and position BMS as a key stakeholder.
DaneAge Association
Eldercare with dignity now
LEAD Agency
We created an escape room designed as a nursing home. Top politicians were challenged to solve typical dilemmas for caregivers. The puzzles made them feel the stress and inadequacy that caregivers feel every day. The result was deep emotional involvement of key opinion leaders, mark on the public agenda and a significant role in the government establishment: Political action and capital.
FESCA
Find the Light to Bloom: Thriving Together
IPG Belgium SRL - Weber Shandwick
The Federation of European Scleroderma Associations (FESCA) aimed to raise awareness and empathy for the lived experience of scleroderma and wanted to highlight what can be done to improve the condition. By using interpretive dance, the campaign highlighted what we take for granted and is lost with a scleroderma diagnosis – ease of movement – impacting mental health and social functioning.
easyJet
easyJet makes ticket tax more sustainable and fair
Omnicom PR Group NL
The Dutch government three folded (€8 to €26) the flight tax in 2023. Rather than opposing the increase, we urged easyJet – and they fully backed this - to applaud the initiative and to suggest improvements to make the tax fairer and improve sustainability in the sector. A successful approach: easyJet’s suggestions are the heart of the debate and are likely to be implemented in election programs.
38. Corporate Social Responsibility
Winner
Hrvatski Telekom /Croatian Telecom
'How are you?' mental health awareness campaign
Mental health is a huge issue in Croatia, 50% rise in anxiety, 20% in depression, with all hit hard.
Hrvatski Telekom wanted to raise awareness on importance of engaging communication in dealing with mental health and instead of a standard uber-cheerful Christmas campaign in December we went a completely different direction with launch of a ‘How are you?’ platform.
Kyivstar
We live here
More than 30% of Ukraine's territory is mined. Kyivstar and the Come Back Alive Foundation launched a joint initiative «We live here»: to provide equipment and transport for 146 engineering and sapper groups of the Armed Forces of Ukraine. Our goal is to collect € 4 346 000 for sappers to speed up the demining of Ukraine and ensure the safety of defenders engaged in it.
PPG (multiple legal entities involved)
PPG´s New Paint for a New Start initiative
PPG completed the second year of its New Paint for a New Start initiative, part of the company’s COLORFUL COMMUNITIES® program, transformed 27 schools worldwide during June, July and August 2023. More than 1,500 PPG volunteers and community partners took part in the initiative, dedicating more than 10,000 hours to transform classes and learning spaces for more than 12,200 students and educators
Torres y Carrera
To North For Truth
The campaign was conceived as an action in support of the Ukrainian people. But in a matter of days it evolved into a work that assessed Europe's awareness of the conflict and the lies generated around it.
It was a mobilising work that, in the end, involved the Complutense University and the EU. All united against the war and in defence of the truth.
Trygg-Hansa
The Swim Inspection
JMWGolin
To further position the insurance company Trygg-Hansa as thought leaders within water safety, we introduced a new Swedish tradition, to test your swimming skills on a yearly basis. The initiative “The Swim Inspection” gained nationwide attention and placed Trygg-Hansa and their spokesperson in all major media outlets. Total earned media reach estimated at 19 000 000 with over 85 press clipping.
39. Sustainability Communications
Winner
PI "Užstato sistemos administratorius" (USAD)
Unendangered Species
Fabula Rud Pedersen
We have selected the most common types of litter found in nature and called them "Unendangered Species". Plastic bag, tire, glass, PET bottle, and can were chosen to represent those invasive species commonly found in forests, parks, and campgrounds. In the video we describe their migration, reproduction, and damage. Campaign reached 1.9M and achieved stellar interest and engagement on social media
Outokumpu
Outokumpu Circle Green@
BOND Creative Agency
Nordic stainless steel company, Outokumpu, has cut a whopping 92% of the carbon emission out of their production, resulting in the world’s greenest stainless steel. But there's a problem – no one can see the difference. The world’s most sustainable stainless steel looks exactly like the world’s most polluting stainless steel. With a bold campaign, we confronted people's assumptions head-on.
VAG Freiburger Verkehr
#makethingsbetter – The climate campaign of VAG
Schleiner + Partner Kommunikation
The 9-euro ticket has shown the potential of public transportation. Less stress, lower costs – and above all, reduced CO2 emissions. #makethingsbetter, the climate protection campaign of VAG, brings these aspects to people's awareness to facilitate a permanent switch to public transportation after the 9-euro ticket promotion ends.
WWF Germany
WWF: Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
WWF Romania
Forest’s residents
Mercury360
A zero-budget campaign in Romania tackled plastic pollution. Mirroring the citizens’ bad-habits through the forest dwellers’ voice, we re-focus locals’ attention on how throwing plastic waste affects their own well-being. We organized workshops, cleaned 1T of plastic, gained support from stakeholders, won free media, and established a "112 zero plastic" helpline for lasting change.
40. Digital Publishing (Blog, Podcast, Magazine, App)
Winner
European Investment Bank
Climate Solutions 2122
Climate Solutions 2122 inspires citizens with the innovations that will win the battle against climate change. It's a podcast broadcast from 100 years in the future, when climate change has been beaten. We explain the new technologies that citizens -- our listeners -- will soon be using. The aim: To show them that climate change can be beaten, and to inspire them to do their part.
Avnet Silica
We Talk IoT - The Internet of Things Business Podcast
Edition Heyduck, RSP Management
Delivering important developments within the Internet of Things, IIoT, Artificial Intelligence & Machine Learning field.
Bringing together innovators, experts, and business owners to discuss IoT projects and let them share insights into how they use data to create new business opportunities.Making our listeners aware of what is possible in the world of IoT and how to bring value to their business.
European Commission
EU4Digital
Action Global Communications
Eu4Digital, a platform that promotes digital transformation in the European Union’s Eastern Partnership (EaP) joint policy initiative countries. They needed to improve their user experience by simplifying navigation and enhancing the visual design while ensuring the site loads quickly.
Future Processing
InsurTalk podcast series
IT Insights: InsurTalk is an interview series run by Future Processing. Having 15 years of experience with Insurance companies, we discuss insights, challenges and perspectives blending business and technology with the seasoned Insurance veterans. Our campaigns reach around 20k impressions monthly, receiving positive feedback for the relaxed formula of the interviews within the stiff Industry.
41. Annual Report & CSR Report
Winner
MC Sonae
Impact Report 2022 - Missão Continente
Missão Continente, the CSR program of Portugal’s food retail leader, implemented the result monitoring of the projects it supports.
On it’s 20th birthday, Missão Continente launched its first impact report in which it’s possible to see the resources invested in social projects and its results.
This publication strengthens Continente’s position as a social investor and a responsible brand.
Banco Santander
For a brighter tomorrow. AR. Banco Santander
MRM WORLDWIDE SPAIN
Santander AR is a strategic document and a strong communication’s channel highly rated by all our stakeholders. It’s main gateway for non-financial public to get to know us better. In 2022 we focused on simplifying content and language. The summary of the key messages and the Chair’s and CEO’s letters are presented in a modern, visual, and interactive format.
KölnBusiness Wirtschaftsförderung
The multimedia annual report of KölnBusiness
During the conception of our annual report for 2022, it quickly became clear that our annual report had to adequately reflect our mentality: modern, approachable, service-oriented. The annual report should cover our broad range of activities and at the same time be appealing, modern and informative.
NRC
NRC Group – Sustainability Report 2022
Netlife Bergen, Position Green, TRY
As a leader in building sustainable transport infrastructure in the Nordics, NRC Group is committed to relentless operational improvement. For their 2022 Sustainability Report, they aimed to challenge the industry standards. By developing a remarkable new digital solution, NRC Group transformed the report into their most user-friendly, visually appealing, and engaging edition to date.
SAMSUNG ELECTRONICS IBERIA
Annual Report 2022 Samsung Electronics Iberia
ATREVIA
Samsung´s Annual report (in Spanish and English) presents an exhaustive summary of its social and economic activity of its subsidiary in Spain during 2022. It contains a very important scope of data, presented in a very visual way, in a navigable pdf format. In addition, a printed format has been produced (in Spanish and English).
42. Internal Channel (Intranet, Digital Workplace & App)
Winner
Bank Gospodarstwa Krajowego
BGK TV
Grupa Manta spółka z ograniczoną odpowiedzialnością spółka komandytowa
BGK TV - a new channel for bank's internal communication. Real value from integration of TV, online event and communication. New way of using TV-inspired format to acknowledge employees with the bank's strategy. Wide reach, easy and energetic formula and interactivity to serve the internal goals.
ERGO Beratung und Vertrieb
ERGO Pro-thek App
Equeo, PM Publishing
The ERGO Pro-thek app connects 2000 self-employed sales partners of Germany's fastest growing financial sales force. A new technical basis, a content offensive and professionally relevant new elements promote cohesion and facilitates the daily work. The mobile-first strategy reaches sales partners directly and immediately on one of their essential tools, the smartphone.
Evonik Industries
CREATE A BUZZ - and harness cognitive surplus
FREUNDE VON UNS
Our Evonik Social Network (ESN) offers networking, exchange and collaboration at work. More happy users do strengthen performance.
CREATE A BUZZ! is a call to action and wins users over to shine on the platform. The user interface of the platform needs to support this statement and offer a superior user experience. Additionally it mirrors the values of openness and transparency the ESN represent.
43. Website & Microsite
Winner
Facile.it
Stop the Scams!
Electricity bills are getting more and more expensive, and many people are looking for ways to save money, but not always wisely. And scammers are taking advantage of this. The risk that, out of fear, consumers will turn away from web-based platforms that help them switch energy providers is real. Facile.it won’t stand for it and is taking decisive action with its Stop the Scammers initiative.
A1 Hrvatska
Shake the Fake
Euroart93
The goal of the campaign was to activate a wide online audience in a creative way, linked to the theme of the holiday campaign - discarding fake images and showcasing reality. Starting from the insight that users had grown tired of the perfect pictures they see on social media, which create a distorted view of reality, we created the 'Shake the Fake' platform.
Gesamtverband der Versicherer
New Brand Identity for GDV
WLDX
The GDV positions itself as an active shaper of the future in the field of sustainability, a transformation adopted internally and externally. An all-round reformed digital brand presence paired with a fresh strategic narrative highlight the industry’s capacity for change and the ways in which it builds a bridge between society, technology and sustainability.
SGS
SGS.com: revolutionizing our web presence to achieve SEO dominance
Our goal: create a single, flexible platform that enables compelling experiences to boost lead generation and promote business growth. We aimed to achieve SEO dominance in the TIC sector by consolidating 80+ local domains into a single, user-friendly web presence. The result: clear SEO ranking advantage, +12% year-on-year increase in lead generation and a projected 450% ROI in year one.
Stichting Kinderen Kankervrij (KiKa)
Fighting cancer in children with a new website
EF2 Creative + Digital Agency (Part of Happy Horizon)
KiKa, a nonprofit focused on cancer in children, partnered with EF2 for a new website. The goal was to enhance user experience, empower marketing efforts, and improve SEO. The new site has already led to a 48% increase in donations, a 203% boost in campaign traffic, and a 17% rise in the number of SERP features. This transformation symbolizes hope and change for children battling cancer.
44. Social Media
Winner
Norwegian Council for Road Safety
The Reflector Agent
NUCLEUS
Campaign to influence parents to use a reflector to increase road safety. Using educational cooperation, effective social media tactics and captivating storytelling carefully designed to engage target audience on social media. Reaching entire target audience and nearly 4.5 million views in total – with a stop effect of 43 %.
ATG
Rhythm of the Racetrack
Gullers Grupp
Horse racing is seen as an "old man's sport". That's why the betting company ATG wanted to attract a younger audience. To reach the target group and create new associations, ATG sent pulse monitors to 75 horse racing enthusiasts all over Sweden, who wore them during a race. Their pulses became the beats for the pop duo Rebecka & Fionas remix of a classic 90s dance hit.
Helen
This influencer does not exist – but can go viral
Kurio
To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
Hungarian Telekom
T Phone – Live! Treasure Hunt
Uniomedia Communications
In September 2022, Deutsche Telekom launched their private labelled smartphones „T Phone”. These smartphones were set to bring 5G technology to the masses! Telekom aimed to spread the word to every user with an interactive treasure hunt captivating the public's attention. The result was a 7 million reach (in a country of 9.6M) on social media, amplifying the excitement around the devices.
Liseberg
Deadly Sins – An emotionally charged topic
Welcom
By meticulously researching selected influencers and letting them know how well we got to know their sinful lives, we managed to convert them into disciples and get them to preach our message about The Seven Deadly Sins-attraction to their followers on their own and Liseberg's channels. The debate took off in media. This combined with a VIP event for influencers made the campaign a success.
45. Film & Video
Winner
Alexion Pharmaceuticals
A Step In Time
Edelman
Alexion Pharmaceuticals launched #AStepInTime, to generate awareness about one of the most challenging issues about Rare Diseases, the time taken for an accurate diagnosis. The campaign aims to raise awareness about the need for investment in scientific research to decrease the long waiting time patients suffer before they know what disease they suffer from and the appropriate treatment.
Ferrovial
Video - "The Sound of a World on the Move"
We shorten distances and bring people closer, however, we are an invisible but necessary agent. Our claim "For a world on the move" is a differentiator. However, we needed a creative approach to make our content stand out and convey the value that the company offers to society. That is why we created a video with the sounds of a world on the move.
LeasePlan
LeasePlan Originals: The Moments That Made Us
The Moments That Made Us documentary series portrayed transformative moments in LeasePlan’s 60 year history. Careful scripting unearthed compelling stories, forging a powerful emotional connection. It cultivated a strong LeasePlan employee community, vividly showcased on camera, gaining widespread acclaim and engagement.
Outokumpu
Outokumpu Circle Green®
BOND Creative Agency, Cocoa Mediaproductions
Stainless steel company, Outokumpu, has cut a whopping 92% of the carbon emission out of their production, resulting in the world’s greenest stainless steel. The problem – no one can see the difference. The world’s most sustainable stainless steel looks exactly like the world’s most polluting stainless steel. With a story about a surprising little spoon, we confronted people's assumptions head-on.
PI "Užstato sistemos administratorius" (USAD)
Unendangered Species
Fabula Rud Pedersen
We have selected the most common types of litter found in nature and called them "Unendangered Species". Plastic bag, tire, glass, PET bottle, and can were chosen to represent those invasive species commonly found in forests, parks, and campgrounds. In the video we describe their migration, reproduction, and damage. Campaign reached 1.9M and achieved stellar interest and engagement on social media
46. Video Series
Winner
European Investment Bank
Chance for Change video series
Highlighting the transformation of lives for
beneficiaries of our projects on four continents. The
documentary-style episodes are published in 5
different languages in a social media campaign that
has reached more than 6, 800 000 views.
DHL
Keep surfing the “Forever” wave
How did logistics giant DHL come up with the idea of producing its “Forever Me” pop song? It all started with a partnership between the world’s largest fashion logistics company and a sustainable fashion label – and a competition for young designers. The strategy? Keep surfing the wave. Push the boundaries of sponsoring and show the world: DHL can do fashion, DHL is pop.
Kaufland
Kiki in New York
nwtn
As a baking expert who is always trying out new creative recipes, Kiki from Kikis Kitchen embarks on a culinary journey for Kaufland to NYC in a 5-part YouTube series. She finds inspiration on this trip and meets people who introduce her to particularly trendy sweets & baking creations on site. Back in Germany, Kiki transforms the inspirations into 5 additional videos. With 3 Mio+ views
Sanofi
Sanofi Igniting Potential
Satellite my love
The idea was to film together Sanofi employees and athletes to promote collaboration, dedication and a "we never settle" attitude.
Through Sanofi sponsoring the Paris 2024 Games we raised awareness of the importance on overcoming a devastating disease (meningitis) to become a Paralympic athlete or igniting your potential when it comes to competing for the first time as a professional breakdancer.
Volkswagen Nutzfahrzeuge
#BULLILOVEstories
A 55.000km long road trip through 33 countries with the new electric ID. Buzz to the VW-Bus fans to show them the new Generation of the Bulli and tell their personal “Bulli Love Story”. With the positive side effect of proving that you can travel through Europe with an electric vehicle just like any other VW bus and experience the well-known and popular freedom.
47. United Kingdom, Ireland
Winner
Janssen Sciences Ireland UC
Talking Depression by Janssen Sciences Ireland UC
Wilson Hartnell
Approximately 150,000 people per year live with severe depression in Ireland. Janssen Sciences Ireland created Talking Depression, a campaign and video series to support open conversations about severe depression as a first step towards seeking professional support and an improved quality of life. Downloads of the resource created for the campaign exceeded KPIs by almost 130%.
AWS, Amazon, Barclays LifeSkills, Bloomberg, Capital One, Experian, KPMG, Lord Mayor's Appeal Charity, NHS England, National Numeracy, S&P Global, TP ICAP, UFI VocTech Trust, Vanquis Banking
National Numeracy Day 2023
The aim of National Numeracy Day 2023 was to help the nation build brighter futures through confidence with numbers, in a variety of fun, free and engaging ways for children and adults.
Our 2023 campaign was our biggest to date, inspiring people across the UK to take 831,050 actions towards improving numeracy, an 80% increase from last year’s record-breaking campaign.
Edwards Lifesciences
Unifying Generations
HAVAS SO
Unifying Generations aims to change perceptions of older people and highlight their pivotal contribution as mentors, carers, volunteers and financial providers. The multi-stakeholder campaign involved a pan-EU survey that led to EU and country reports. The UK launch organized at the Parliament generated more than 150 million impressions via media, TV, webinars, social media and in-person events
Hellmann's
Mayo McHack
Daniel J Edelman
The Hack That Finally Made McDonald’s UK Serve Mayonnaise
48. Benelux & France
Winner
Marktplaats
Inspiring millions of (grand)parents to give secondhand toys
Bijl PR, EssenceMediacom, Happiness, Higuita, Maxlead
Marktplaats created awareness amongst millions of (grand)parents that it is better for the planet to reuse toys than to buy them new. It is often assumed that children only want new gifts. A nationally broadcasted video experiment showed that children are just as happy with used toys. During the festive season the campaign delivered a 10% increase in demand for secondhand toys on Marktplaats
The Top Employers Institute
Top Employers Institute Certification Celebration 2023
FX Agency
It’s the career highlight for HR professionals worldwide - and we’re here to set a new standard. The Top Employers Institute Certification Celebration 2023 event is an exciting blend of live and virtual, set in a dynamic setting, tickling the audience with excitement through an engaging communication journey. A stage to celebrate the achievements of 2053 top employers. Let the (spot)light shine!
Philips
The Big Picture; The art of well-being
FleishmanHillard
Art makes an emotional impact on its audience. The Philips Big Picture took that impact further by exploring the power of art on well-being. Partnering with the Rijksmuseum and a once in a lifetime Vermeer exhibition, this fully integrated communications campaign used a giant community art installation to enhance the health and well-being of 2,500 patients and members of the Dutch community.
Impact
Impact Belgium - Blue-Collar Worker Campaign
Ketchum Belgium
Belgian society doesn’t value its technical and manual labourers. Darwin BBDO and Ketchum Brussels are helping Impact, a Belgian temporary work agency for in construction and technical jobs, to set the record straight.
Odido
T-Mobile Netherlands becomes Odido Netherlands - How an immense transformation remained a secret for 18 months
Bijl PR, PROOF
T-Mobile Netherlands becomes Odido. The launch was prepared in utmost secrecy and announced with a big bang on 5/9/2023. A tremendous success. Employees embraced the brand immediately, over 500 publications and viral on X. The project was worked on in secret for 18 months. 1200 websites were converted, new applications were developed and the brand's locations were branded in the new style.
49. Spain, Portugal & Italy
Winner
Abitare
FROM “WAYS OF DESIGN” TO “AWAY FROM DESIGN”
MY PR
With From 'Ways of design' to 'Away from design' campaign, Abitare Co. joined a trend topic: the Design Week. After reporting on rising rental prices (+245%), a new trend was identified: the city's residents leave to rent out their homes or just a room, to have an additional income. The campaign generated more than 100 articles, 20 TV/radio broadcasts and achieved +35M people reached with 0 budget
ETICA SGR
Dire, fare, DISARMARE (SAY, DO, DISARM)
The campaign was initiated to promote Etica Sgr's participation in the First Meeting of the State Parties to the Treaty on the Prohibition of Nuclear Weapons (TPNW) and, at the same time, to send a strong message against war and for disarmament, primarily nuclear disarmament.
Facile.it
Stop the Scams!
Electricity bills are getting more and more expensive, and many people are looking for ways to save money, but not always wisely. And scammers are taking advantage of this. The risk that, out of fear, consumers will turn away from web-based platforms that help them switch energy providers is real. Facile.it won’t stand for it and is taking decisive action with its Stop the Scammers initiative.
Ferrovial
Creation in Motion - Ferrovial
As part of our brand strategy, we wanted to add value to infrastructure and demonstrate that engineering can also be art. We wanted to improve our brand image, connect with the public, and showcase the beauty behind our infrastructure.
Stiga
The Garden Sounds
Zeno Milan
To establish themselves in the Italian consumer market, Stiga needed to show their caring ethos and immerse people in the world of plants.
We immersed visitors into the world of plants & Stiga’s brand ethos by creating an interactive ‘Garden Sounds’ installation, increasing brand affinity and purchase intent.
50. Switzerland & Austria
Winner
P8 Marketing
RISC COMMUNICATION SYSTEM (rcs)
P8 operates a unique crisis communication system for leading destinations and ski resorts in the central Alpine region. It helps companies to sustainably prepare for and deal with crises. It includes crisis communication strategies and support training that minimizes reputational damage in the event of a crisis. The project is tailored to tourism businesses and is a unique "crisis insurance".
AANDRS, Austrian National Tourist Office, Zone Media
Holidays the Austrian way
The campaign "Holidays the Austrian way" shifts away from interchangeable images towards emotional, authentic and humorous communication. The implementation focuses on modern words or terms that at first glance have nothing to do with a holiday in Austria. The campaign has succeeded in inspiring people in 17 countries for Austria as a holiday destination.
ETH Zurich
Globe Magazine: “What holds the world together”
In this issue, ETH Zurich's science magazine, Globe tells the story of what it means to be human through the socially relevant theme, "What holds the world together" shared with its biennial science festival, Scientifica. Deepening the Scientifica experience, Globe offers diverse scientific perspectives illustrated with artistic AI-generated images, research references, and Scientifica exhibits.
51. Germany
Winner
WWF Germany
WWF: Climate Realism
Digitas Pixelpark, Leo Burnett Germany, MSL Germany
Climate Realism makes the abstract scenario of the climate crisis tangible. With the help of artificial intelligence (AI), we show how eight of the world’s most famous landscape paintings would look if the depicted panoramas underwent changed climatic conditions. With emotionalizing images and strategic communicative support, AI translates complex scientific facts into a public call to action.
Deutsche Telekom
Magenta Blossom - A XXL Nature Sponsorship
MetaDesign
"Magenta Blossom" by Deutsche Telekom embodies genuine innovation, strengthening brand through purpose-driven strategies. This XXL OOH is a 40-hectare tech-augmented biosphere that blends ecological commitment, modern technology and brand building, offering added benefits of biodiversity and education. Brand as an environmental experience for all senses to resonate with a purpose-seeking
Fraport
AWKWARD AIRPORT HABITS: When a TikTok trend becomes a campaign
House of Yas, MSL Germany, Wrage&Antwort
We all know them: the special, quirky, extraordinary moments we only experience at the airport. These #beforetomatojuice situations became a prominent driver of meme content on social media 2022. Frankfurt Airport picked up on the interests and needs of the young target group and transformed them into a humorous and rousing campaign with Seth Philipps, better known as "Dude with Sign".
SCAVIS
SCAVIS Digital Health campaign
Berkeley Kommunikation, ChannelBuzz
SCAVIS was under pressure to recruit participants for a e-health based study helping people with a problematic internet use. The funnel management was challenging as potentials had to download an app for the first screening and (if suitable) then taking part in the study. Via an integrated approach (PR, influencer and native ads) Berkeley was able to recruit 1,000 attendees within 12 weeks.
ZIEHL-ABEGG
TikTok: from the app to presence
Industrial company ZIEHL-ABEGG has made history as a first mover on the app TikTok in the B2B sector since 2020. In 2023, ZIEHL-ABEGG used the momentum of TikTok and organised a presence event on social media: more than 90 companies and organisations came to Künzelsau. The media and visitor echo pushed the company name again.
52. Norway, Sweden, Finland, Denmark & Iceland
Winner
Civil Rights Defenders
Oppression Offset
Prime Weber Shandwick
Every year, Swedish tourists spend €164 million in autocratic countries, a fact unknown to the travelers themselves.
Oppression Offset exposed Swedes' double standard of supporting autocratic countries while prioritizing human rights in public opinion. The campaign reached 39.5 million people, increasing awareness of Civil Rights Defenders' work in supporting human rights.
DNB
Come as you are
JCP
Norway's largest bank (DNB) strives to be a bank for everyone, and they have their own LGBTQ+ network. They wanted to contribute to LGBTQ+ rights by becoming a main partner of Oslo Pride in 2023. It had been three years since the last celebration due to Covid and a mass shooting. With the including concept "Come as you are", we invited the entire city to join Oslo Pride and celebrate love with DNB
STOREBRAND
The Bed Bug Border Control
Carat, Per Høj
The summer of 2023 we carried out the Storebrand Bed Bug Border Control at Oslo Airport, offering travelers the opportunity to have their luggage inspected by our bed bug expert...the dog “Miss”. The campaign surpassed expectations, reaching an outstanding 42% awareness in Norway, largely driven by earned media and PR. The campaign became a vital step towards our ambitious growth goals.
Samsung ElectronicsNordic
Samsung, Love of sound
Trigger Oslo
To raise awareness of hearing loss, the fact that one in five already suffer from it, and how technology can help protect your hearing, Samsung created a hearing test song in collaboration with Swedish artist Nea and the Norwegian duo Skinny days. The hearing test song was released where the audience already listened and got top chartered on Spotify and all major radio stations in the Nordics.
Visit Norway
Redefine Luxury
Trigger Oslo
Luxury travels has a high impact on our planet. We need to change how we travel, and choose more natural and sustainable activities at the places we visit. Visit Norway decided to Redefine Luxury with this thought provoking and humoristic campaign. With an ironic twist on stereotypical luxury travel content, our films went viral and our audience went wild.
53. Estonia, Lithuania & Latvia
Winner
Central project management agency, Public Institution
I'm just like you. Not from another planet
Idea prima, UAB
Is a child who has lost parental care ‘different’? If not, why are they the subject of discrimination and shunning? With communication campaign "I'm just like you. Not from another planet" we encouraged society not to be afraid of children in care, changed prejudices and attitudes. Results: change in public opinion that fostering children without parents is necessary (from 65% to 72%) and that it
Hot Lips Erootikamaailm, T1 Center
Sex revolution: From basement to megamall
Corpore
T1, a modern mall in Tallinn, and Hot Lips, a trail blazer of erotica retail, successfully launched the largest erotica store in the Nordic and the Baltics. While adding such a store to a family-centric mall posed challenges, meticulous planning and execution ensured its successful and celebrated launch, showcasing a commitment to diversity, inclusion, and promoting healthy family dynamics.
Lithuanian Transport Safety Administration
Click Caution for Safer E-Scooting
Adverum
Many users of e-scooters don't know the traffic regulations they have to comply with or even do not care to know about them. Through experiments, media relations, influencers' campaigns, and advisory given in a fun and positive way, we changed the situation in the roads of Lithuanian capital Vilnius. After the summer season, the number of people following the rules increased significantly.
SBA
SBA's Volunteering Wave
SBA's Volunteering Wave is an initiative with one purpose: to unite thousands of our employees to create real change in communities by organizing constant volunteering events for those in need. Now in its third consecutive year, the wave has already garnered the support of 2,140 volunteers, who have collectively completed 9,430 hours of good deeds across Lithuania. And we won't stop here!
Samsung Electronics Baltics
Connecting nature and cinema - The Freestyle hike
Hamburg ja Partnerid
Samsung unveiled a compact projector The Freestyle which can be used anywhere, we helped to communicate and showcase that. To do that we organized a hike in the beautiful Estonian nature where The Freestyle was used to show different pictures and videos of wild animals that was also the topic of the hike. We reached over 94 000 people and got recognized by Samsung HQ in Korea.
54. Poland, Czech Republic, Slovakia
Winner
McDonald's ČR spol
How fine dinig chef create BANGER for McDonald's!
Leo Burnett Prague, MSL Czech Republic
Mc'n'Roll was one of the most talked about projects of 2022. Perhaps the most famous fine dining chef in the CZ in a crazy music video playing the ingredients? A simple recipe to blow up the Czech internet and media. Chorus it's fresh, I like it, it's fun to play with instantly became popular and people even got tattoos of it. It was played at social events and became a common part of pop culture.
Bank Gospodarstwa Krajowego
BGK TV
Grupa Manta spółka z ograniczoną odpowiedzialnością spółka komandytowa
BGK TV - a new channel for bank's internal communication. Real value from integration of TV, online event and communication. New way of using TV-inspired format to acknowledge employees with the bank's strategy. Wide reach, easy and energetic formula and interactivity to serve the internal goals.
Procter & Gamble
Power of Hair
Partner of Promotion
Pantene’s PR campaign with a key message "It takes strength to be different but it's worth it" has revolutionized the brand’s image in Poland. For the very first time in its Polish history, Pantene has engaged a male ambassador – Michał Szpak, an artist, singer and a nation-wide icon. The campaign has gone viral, successfully transforming Pantene’s image despite all the PR risks.
Tipsport.net
We Know the Next Head of State
Tipsport knows the election results before they even happen! From hundreds of thousands of submitted bets, we accurately predicted the outcome several days before the voting, creating huge media interest and over 30 thousands new clients. Our predictions were quoted more frequently than traditional research agencies.
VeloBank
VeloBank’s rebranding journey
The rebranding of VeloBank was a significant event in the Polish financial market, achieved within a record-breaking 5-week timeline during the bank's resolution process. Despite initial reputation challenges, the bank effectively communicated changes, established a new strategy and crafted an appealing brand for existing and new customers. 81% of clients positively endorsed the transformation.
55. Hungary, Romania, Bulgaria
Winner
Budapest Airport
Fly to Work!
Lounge
Budapest Airport (BUD), operator of Liszt Ferenc International Airport, is one of Hungary's largest and most unique employers. Considering the rising number of passengers, recruitment had to be tackled from a new perspective.
The Fly to Work! TV show & campaign resulted in 2X increase in website traffic of and 40K+ new blue-collar subscribers to BUD's career page, w/ significant national reach.
Alfa Vienna Insurance
Analoggers Anonymous
Uniomedia
According to Alfa’s research 27% of Hungarians still aren’t comfortable in the digital world – and most of them are from the older age group. Alfa aimed to draw attention to the benefits of using online administration and payment options, and highlighting the heightened security of online payment. We reached 1.8M users on social media, and increased the number of people registering online by 7%.
Hungarian Telekom
Cologne by AI
Uniomedia Communications
Telekom is the local champion of digital. But AI transformed the digital narrative and doubts surfaced. “Sprinkling” is a local Easter custom when men literally water their female relatives with a few drops of cologne. Telekom decided to use AI and created the first ever fragrant cologne – using AI! Reached 2.5M(population: 9.6M), exceeding KPIs by150%!
Noguchi & Peters
How AI sees a Hungarian endemic
Haemorrhoids are an endemic, yet many people still treat it as a taboo and opt for gimmicky solutions rather than proper treatment: that's why, for "Hemorrhoids Month", with te help of AI, we used iconic paintings (by famous artists like Van Gogh and Picasso) to show what the outside world can perceive from the widespread disease, and then launched a broad social and PR education campaign.
Rețeaua de Sănătate REGINA MARIA
WITH MOM TO MAMO
McCann Health Brain & Heart, McCann PR Romania, The New Agency
Seeing women over 45 renounce breast cancer screenings in Romania, we devised a campaign to change that by using the only force capable of influencing a mother’s decision: their daughters. Built on the reversal of caregiver roles and some fancy play on words, the “Taking Mom to Mammo” campaign employs the strengths of the mother-daughter relationship to enable care and, most importantly, self-care
56. The Balkans (Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, Serbia, North Macedonia)
Winner
PepsiCo
PLUS FOR THE PLANET – THE CHANGE STARTS WITH YOU
Chapter4 PR
The campaign addressing plastic waste disposal was officially launched on World Refill Day 2023, by installing the pep+ recycling points on several high-circulation locations in Belgrade to engage citizens to bring their used plastic bottles. The collected bottles were recycled and used for constructing a pontoon bridge installed over the Sava Lake and setting a Guinness World Record.
A1 Serbia
Cyber security week
Olaf&McAteer
With digitalization and remote work, people spend a lot of time online. And internet remembers all. In Serbia one cyber-attack occurs every 39 seconds. For us, a telco provider, this was alarming. We knew we had to address another, highly important, segment of security - employee awareness. That’s why we organized Cyber security week, an interactive program aimed to educate and engage employees.
Atlantic Grand
Grand Vesela
NN Media, Pom Pom Communications
Grand introduced Grand Vesela, first in the world concept based on coffee aged in oak barrels, previously used for premium plum brandy. This innovative fusion of two loved Balkan drinking traditions: coffee and plum brandy, garnered 23M+ digital impressions, 1.7M+ views, and 95% positive social media engagement, influencing Turkish Coffee category image growth and target audience rejuvenation.
Galenika
Hello Twenties
Chapter4 PR
Hello twenties, CSR project of Galenika pharma, is a unique project in the Balkans dedicated to the physical and mental health of people in their twenties. The project was initiated 3 years ago and communicates through powerful messages, channels, and formats tailored to Gen Z - memes, slang, videos, Instagram, TikTok, and YouTube. The Z20 community brings together more than 25,000 people.
57. Mediterranean (Greece, Cyprus, Malta)
Winner
Nurofen, Lifepharma / MSJ
Proud of our Firefighters
Summercliff
Nurofen and LifePharma / MSJ Group supported this CSR activity, produced by Summercliff. We all share the same feeling when it comes to our firefighters. A staggering admiration and utmost respect for these low-profile, everyday heroes. A four-minute video featuring a breathtaking, fire-related story, was the main focus of this campaign which included OOH ads, a landing page, and video interviews.
AWS
AWS Smart Island Launch in Naxos, Greece
V+O GREECE
AWS launched a pilot project to transform Naxos into a smart island. It brought together 20+ partner companies, to build AWS Cloud solutions for mobility, healthcare, public services, and sustainable infrastructure. AWS’ aim was to communicate the thinking behind ‘Smart Island’, present the benefits for locals, engage key stakeholders and support Greece’s efforts towards digital transformation
ENERGEAN
A Game of Words
Oneteam
Surveys showed that locals, politicians and environmentalists in Corfu strongly opposed hydrocarbon development and exploitation.
The goal was to alleviate any opposition for early geophysical research.
Changing the geographical definition from “Block 2 west of Corfu” to “Block 2 close to the EEZ with Italy”, we managed to practically eliminate any reactions from the local community.
L'Oreal
Docuseries Talent Made Simple
The Best Way Forward / Avion Films / Loox
TALENT Made Simple is a four-part documentary series (Docu-Series) created for L’Oreal HQ to help it’s 1,5M beauty professionals worldwide deal with the hiring crisis in the beauty business around the world. Through expert interviews, it delves into the shifting dynamics of the modern workforce and spotlights the challenges faced amid the COVID-19 pandemic and the "great resignation."
58. Ukraine
Winner
Better Time Stories
Better Time Stories
Boomerang, Clarity
Our campaign brought families together through storytelling, aimed at Ukrainian refugee children affected by war. By emphasizing the healing and bonding powers of reading stories together, we helped 10k children in the Netherlands and Germany reconnect with relatives back home. Supported by ambassadors, influencers, and volunteers, our pro-bono PR campaign touched millions of hearts worldwide.
DataArt Technologies UK
DataArt Support Ukraine
When the Russian invasion of Ukraine started, 60% of our colleagues were in Ukraine, and 30% were in Russia. So, 90% of DataArt was affected by the war, and only 10% of our company did not have an impact on the war. Most of the processes became ineffective: administrative, HR, legal, information security, compliance, L&D, talent management, PR & comms, etc.
Kyiv City Council
Kyiv Digital
The Kyiv Digital app has played a crucial role in transforming the city into a hub for pioneering advancements and became a digital platform that makes governance more inclusive, transparent, and focused on the needs of citizens. We ensure public safety and the functioning of the city and its services for Kyiv residents.
UNITED24
The last steel of Azovstal
Gres Todorchuk
To unite the world for the support of Ukraine, a fundraising platform UNITED24 created a symbol of Ukrainian perseverance. Using the last block of the steel from the Azovstal plant (the last bastion of the defence of Mariupol), we made unique bracelets. 100,000 bracelets were sold-out in 44 countries, $8.2M were raised to help Ukraine, Story earned 1.2B impressions and $114M earned media worldwide
Ukrainian Railways
Train to victory
Gres Todorchuk
Train to victory – is a promise that Ukrainian Railways will take everyone home one day. These are 7 train cars painted by 7 best Ukrainian artists, each symbolizing one of 7 Ukrainian regions under occupation and faith that Ukraine will liberate every its region. $187M global earned media, 1.4B impressions, covered by TOP global &Ukrainain media, 0$ media investments.
59. Jury Award
Winner
UNITED24
The last steel of Azovstal
Gres Todorchuk
Norwegian National food waste organisation
Cut food waste. Cut mortgage.
Fenomen, Trigger Oslo, Norway
DaneAge Association
Eldercare with dignity now
LEAD Agency
Ukrainian Railways
Train to victory
Gres Todorchuk