Shortlist

We congratulate all nominees of the European Excellence Awards 2024!

01. Agency of the Year (Small and Mid-Sized)

Winner
Charly PR

The Benelux no-nonsense agency for both corporate & consumer communications

Ministry of Ecology and Natural Resources of Ukraine, UNITED24, Ukrainian Association of Football

Leveraging creative communication strategies to maintain global attention on Ukraine

Gres Todorchuk
The 10 Group

The 10 Group: super-charging growth

Trigger Oslo

Trigger Oslo

Trigger Oslo

02. Agency of the Year (Large)

Winner
TEAM LEWIS

TEAM LEWIS: The Change Marketing Agency

TEAM LEWIS
ATREVIA

ATREVIA

Smarts

Smarts — the Power of Cultural Endurance

03. Innovation of the Year

Winner
BSH Hausgeräte

Dream Makers – Unleashing the world’s greatest creative forces

MSL Germany
“Dream Makers”, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantastical home appliances of the future. We paired their unrivalled creativity with generative AI and brought their doodle dreams to life.
FX Agency, part of Daymakers

Interactive Digital Decor

The Interactive Digital Decor replaces traditional LED screens for an interactive, 3D setup. It offers an immersive experience where the audience gets to play an active part in collectively creating the decor. For brands like Google and Ahold Delhaize, this setup offers a fresh, innovative solution that goes beyond standard presentations, delivering maximum impact.
Kaufland Romania

Kaufland Dance Talk

v8 interactive
Kaufland Romania together with the ANSR (Romanian Deaf National Association), wanted to make a bold statement about Deaf inclusivity by launching the first TikTok recruitment campaign dedicated to people with disabilities. #KauflandDanceTalk is the first recruitment campaign that speaks their language, highlighting their need to be treated equally with other candidates.
Visma

The Control Room

On Your Marks Agency
The Control Room revolutionised cycling by introducing a state-of-the-art mobile van with advanced data analysis tools, enabling race directors to make quicker, more informed decisions. Launched at the Tour de France, it captured global attention with 1,220 editorial mentions, reaching 924 million people, and generating $8.55 million in media value, making it a standout sponsorship activation.
ista

ista Heiz-O-Meter – Data for the German Wärmewende

ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.

04. Purpose Driven Communications

Winner
ABOUT YOU

"We Deliver Democracy" – Inspiring Activation Ahead of the European Elections

Jung von Matt HAMBURG, nwtn
The "We Deliver Democracy" campaign by ABOUT YOU empowered customers to support democracy by including 50,000 creatively designed protest signs made in their deliveries. This innovative blend of fashion and activism raised awareness and inspired public engagement ahead of the European elections, turning each delivery into a call to action. With high coverage on Social Media and Leading News Media.
Winner
MArodi

A soup to remember

BRUKETA&ŽINIĆ&GREY, KOMUNIKACIJSKI LABORATORIJ
In Međimurje,Croatia, the folk songs "Međimurska Popevka" protected by UNESCO, face declining interest among youth. Marodi Pasta launched a campaign „A soup to remember” using beloved alphabet soup pasta to engage generations and ensure cultural preservation. Through stakeholder collaboration and media outreach, the campaign resulted in Međimurje County proclaiming the Day of Međimurska Popevka.
AETN Poland

Herstory

HERSTORY is an educational project with two key goals: (1) promoting awareness of outstanding Polish women and (2) raising funds for Poland's first Women's History Museum. Artists created works inspired by these heroines, which were auctioned off in a charity event. The auction raised nearly 26k EUR, all of which was donated to support the museum's creation.
Earnies

Killed Here, for Killed Women

If a person in the UK is killed outside, the minimum sentence is 25 years. But if someone is murdered in the safety of their own home? Just 15 years. The victims? Mostly women, murdered by partners with a history of coercive control. Earnies supported seven families to fight for a change in this law, with Black & Blue plaques commemorating their murdered daughters. 466M people were reached.
JA Europe

UPLIFT Digital Educational Campaign

JA Europe and UNICEF created UPLIFT, an education programme equipping vulnerable adolescents from Ukraine and neighbouring countries with the skills, mindset, and confidence needed to foster successful integration and build prosperous communities. The digital educational campaign delivered through compelling content from 34 influencers, reaching 352,000 young Ukrainians and non-Ukrainian Europeans

05. Small Budget Campaign

Winner
Christliches Krankenhaus Quakenbrück

“Then we'll just build a runway”

Agentur Blaulicht
The Christian Hospital Quakenbrück opens Germany's first first runway for storks - and reaching millions of people. Even the German air traffic control actually agrees; an air traffic controller from the tower at Münster/Osnabrück Airport even gives three tips during filming on what the storks need to look out for when landing.
Facile.it

Turning the loans stereotype

INC Istituto Nazionale per la Comunicazione
Taking out a loan means you don't know how to manage your money. Facile.it decided to change this stereotype by making loans nice to Italians associating them with the happiest of all days: your wedding day. Facile made its announcement obtaining 324 reports on the news, searches for wedding loans went up 24.5%, loan applications up 20%, and the conversion rate on loans up 22.4%.
ROZETKA, Silpo, UNITED24

Grains of Hope

Gres Todorchuk
As the salt from Soledar mines disappeared from the shelves as a result of the russian invasion, we found the last batch of Soledar salt saved before the invasion and sorted it into 100,000 charity packs, raising $3 mln to help Ukraine. By changing just two letters in the name and redesigning the well-known package we turned SALT into STRENGTH and a powerful symbol of hope for every Ukrainian.
Save the Children Romania

HUNGER GAMES

Golin Romania
Lack of stricter regulation propelled gambling as no. 1 recreational activity in Romania, with an increasing number of followers, especially among minors. Save the Children’s HUNGER GAMES campaign aimed to set a legal distance between schools and gambling shops, as well as limiting children dangerous exposure to gambling advertising.
Uniomedia Communicatons

#YouAreNotAlone #HelpIsThere Youth mental health awareness campaign

The #YouAreNotAlone #HelpIsThere campaign tackles the growing mental health crisis among Hungarian youth. By using school psychologists and engaging content on TikTok and Instagram Reels, it educates and helps reduce the stigma around seeking mental health support. This zero-budget, pro bono initiative reached 1.3 million people, making a strong impact across the country.

06. AI in Communication

Winner
The Coca Cola Company

Just Add Coca-Cola

New Moment, New Ideas company
Most AI platforms don’t recognize logos and text, and the attempts to get brand logos end up with deformed and unrecognizable results. Coca-Cola is one of the few exceptions, having become so iconic, that even AI recognizes it. While experimenting with AI, we discovered that adding just one word to a prompt, gives completely different results as a mood and positive emotion. The word is “Coca-Cola
BSH Hausgeräte

Dream Makers – Unleashing the world’s greatest creative forces

MSL Germany
“Dream Makers”, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantastical home appliances of the future. We paired their unrivalled creativity with generative AI and brought their doodle dreams to life.
NEORIS

We Are NEOS

WE ARE NEOS is the first global communication campaign developed entirely with AI that creates personalized, real and futuristic avatars of the NEORIS team, turning them into brand ambassadors that promote the company's values and culture. This campaign has two objectives: to recruit more than 2,000 new talents around the world and to achieve a loyalty rate of more than 80% of its teams.
Peugeot, P Automobil Import, Emil Frey

VIRTUAL AI AMBASSADOR FOR THE NEW PEUGEOT 2008

Retoba, iPROM
Peugeot has launched an AI ambassador for the new 2008 model to enhance the car buying experience. By utilizing large language models trained on brand-specific content, it simplifies decision-making and reduces information overload. Offering personalized advice on vehicle features, financing, and test drives, the AI tool is integrated into Peugeot’s website, improving engagement and satisfaction.
Sabancı University

Vision of Sakıp Sabancı

Consciouslab
The "Vision of Sakıp Sabancı" project used AI to revive Sakıp Sabancı's voice, thoughts, and vision, offering an interactive experience that connects his legacy with future generations. Through advanced AI technologies, his speeches and ideas were shared in a dynamic format, reaching millions and going viral across digital platforms, making it one of the most talked-about projects in the country.

07. Automotive

Winner
DKV Mobility

90 years of DKV Mobility: Together “Always in Motion”

DKV Mobility is celebrating its 90th anniversary: The campaign puts DKV Mobility’s employees all over Europe in focus and takes them on an interactive journey through the company’s history and milestones. Two highlights: An exclusive, limited edition DKV Mobility sticker album and a self-developed quiz format. The emotional approach fosters the sense of community and deepens brand identfication.
Peugeot, P Automobil Import, Emil Frey

VIRTUAL AI AMBASSADOR FOR THE NEW PEUGEOT 2008

Retoba, iPROM
Peugeot has launched an AI ambassador for the new 2008 model to enhance the car buying experience. By utilizing large language models trained on brand-specific content, it simplifies decision-making and reduces information overload. Offering personalized advice on vehicle features, financing, and test drives, the AI tool is integrated into Peugeot’s website, improving engagement and satisfaction.
eCarExpo

The launch of Europe's largest EV fair – eCarExpo in Oslo

PR-operatørene
The Swedish EV fair eCarExpo has grown from a niche event to Europe's largest new car fair. After 16 events it was set to be held in Norway, a mature EV market, for the first time.

08. Transport & Logistics

Winner
Boskalis

Boskalis - Salvage of the FSO Safer in Yemen

Boskalis subsidiary SMIT Salvage removed 1.1 million barrels of oil from the decaying tanker Safer off Yemen's coast during a United Nations-coordinated operation, preventing a major humanitarian and environmental disaster. A multi-channel strategy using unique high-quality video footage of the complex salvage operation was crucial in informing millions globally and boosting brand exposure.
DB Regio

#ZNV23

Mobility is a basic need - that is the message of ZUKUNFT NAHVERKEHR, an initiative of DB Regio AG, which kicked off as an event week in Berlin in September 2023! We had a total of over 8,500 visitors, numerous mentions and a broad program throughout the week with over 150 speakers and 250 different program items. The event consisted of a performance, the trade fair and numerous live program items
DHL

Sustainable Fashion: DHL and Haderlump at Berlin Fashion Week

Fashion and transport are among the top emitters of greenhouse gases. To raise awareness for the topic of sustainability and fashion, we joined forces with the fashion label Haderlump Atelier Berlin to develop and implement a three-phase awareness campaign consisting of a creative competition, a celebrated Capsule Collection, and a legendary show at Berlin Fashion Week.
FINN Partners

Digitalising the shipping industry

The shipping industry is worth 19 trillion dollars to the global economy, but remains largely analogue. FINN was tasked by Digital Container Shipping Association (DCSA) to help lead the shipping industry's digital transformation, replacing outdated manual processes with streamlined, sustainable solutions.
VAS "Starptautiskā lidosta "Rīga""

RIX Riga Airport 50th Anniversary: A Future-Focused Celebration

SIA Komunikācijas aģentūra
RIX Riga Airport celebrated its 50th anniversary in 2024 with the theme 'RIX – closer than expected.' The event featured an airport expo for families and a youth disco, attracting over 13,000 visitors. The campaign boosted RIX’s social media presence and highlighted its role as a key future hub in Northern Europe.

09. Technology, Telecommunications & Consumer Electronics

Winner
Vodafone

One for One: Mobile phone recycling in Ghana protects environment & creates jobs

MSL Germany
How to tackle e-waste? With mobile phone recycling in Ghana – helping the environment and local communities. Within its One for One project, Vodafone collected over 1.5M used phones. A key communications element was the involvement of the artist & influencer Oli.P. With him we produced powerful videos in Ghana which were used for customer and media activation, achieving a reach of over 30M.
A1 Srbija

A1 Cyber security Escape room “Lost IDentity”

Olaf&McAteer
A1 Serbia opened "Lost IDentity," the first escape room themed around cyber security to educate public, emphasize personal responsibility in protecting against cyber threats. This initiative uses interactive scenarios to highlight the cyber challenges we face daily, often unknowingly. It's dedicated to promoting responsible behavior in the digital world, aiming to enhance awareness of participants
FINN Partners

Defencing Democracy:NETSCOUT Exposes DDoS Activity During Critical Election Year

This campaign exposed the surge in politically motivated DDoS attacks during this critical year of global elections. Combining NETSCOUT’s threat intelligence with local insights and trends, FINN Partners tracked and analysed the DDoS landscape across the UK, France, Germany and the Middle East, securing 188 impactful media placements to position NETSCOUT as a credible cybersecurity authority.
Logitech G

Logi Play Masterclass

Vertigo 6
The Logi PLAY Masterclass brought together nearly 60 creators from the Netherlands and Belgium in an unique theme park setting to exchange knowledge and boost their online presence. With 2 million organic impressions and a notable increase in sales, the campaign successfully connected creators with their communities and established Logitech G as a trusted brand in the creator space.
SEROM (Samsung Romania)

BeTheTrend

GRF+ Romania, Leo Burnett Bucharest
#BeTheTrend Party by Galaxy AI: first Samsung product launch open to the public, where 700 GenZ created content with their favourite TikTokers, transforming Galaxy Ai functions into summer TikTok trends and reconfirming Samsung’s leadership in innovation.

10. Chemicals & Industrials

Winner
Yara International

Soil Poetry

Geelmuyden Kiese
Through dialogue with farmers, we realized that they have an almost emotional connection to their land. Feelings that are rarely expressed in words. We decided to tap into these emotions, collect them, and use them to create "Soil Poetry." This not only formed the basis for a unique Yara campaign, it also resulted in the publication of a 63-page poetry book.
Borussia Dortmund, Evonik Industries

Get Your Boost - Evonik in the world of EA FC with the BVB!

Evonik and the BVB are long-term partners with a close connection and similar values. The currently uncertain times create a challenging environment to attract and inspire young people as a company. Therefore, we see eFootball as an attractive channel to reach the young target group and increase our visibility.
Evonik Industries

Evonik x Rocket Beans TV: Kicking Goals and Inspiring Minds

Evonik and Rocket Beans TV combine eFootball, exciting career opportunities and the UEFA Euro 2024! In the Rocket Beans TV format "Bohndesliga EM Studio", Evonik presents itself in 7 episodes and inspires young people with entertaining informative content. This has been a success for entertainment and branding! More than 465K views, over 16K likes, over 2,400 comments and over 900K Impressions.
Heidelberg Materials

evoZero - Heidelberg Materials launches the first net-zero cement on the market

Blast Design, MetaDesign
With evoZero, Heidelberg Materials has launched the world's first net-zero cement based on CCS – a globally unique, highly innovative product for future-oriented sustainable construction. The launch was supported by an integrated campaign at the intersection of marketing and communications which explained the technology and benefits of the product, and creatively explored the topic of CO₂ capture.
Petcore

PET plastic: It's made to be remade

FleishmanHillard
A PAN-EUROPEAN, MULTI-MARKET CAMPAIGN TO EDUCATE CONSUMERS AND POLICYMAKERS ON THE BENEFITS OF PET PLASTIC. The messaging is split into three areas: demonstrate that PET recycling works, distinguish PET from other, less sustainable plastics, and promote the benefits of recycling.

11. Health & Pharma

Winner
Regina Maria – The Private Healthcare Network

CHECK-UP PATTERNS

McCann Health Brain & Heart, Bad Habits, McCann Worldgroup Romania, Media-Tique
Without a national cancer screening program, in Romania, breast cancer is one of the main causes of mortality among women. REGINA MARIA decided to take a stance and help women be more conscious about their health. We chose Ia, a Romanian cultural heritage symbol, and transformed it into the first fashion item that prevents breast cancer. We reached a +18% increase in appointments for mammograms.
Boehringer Ingelheim Corporate Center

Seeing significance in the smallest moments

BBDO New York, Interbrand
We are one of the largest pharma companies in Germany. Yet, many people don’t know us. To change that, we brought our newly evolved brand identity to life and showed through an emotional social media campaign how what we do is connected to the everyday lives of humans and animals. The campaign was a great success, generating 132M impressions, positive engagement and almost 6,000 job applications.
MED-EL Medical Electronics

A Life Full of Possibilities

WE Communications, eye5
There are many milestones to celebrate when a child grows up. Reaching these moments in time can be a very sensitive matter for parents. Many become very concerned when their child is diagnosed with hearing loss. WE created a lead generation & information campaign to address these concerns, informing parents and showing them what their children can achieve when hearing loss is treated early.
MedLife

TESTED IS HOT

Golin Romania, Nomazi Advertising
Festivals are one of the biggest places for hook-ups. In just 24 hours you play, have fun and get a sexually transmitted disease (STD) for a lifetime. This year, summer festivals offered MedLife (national leader in private health services) the perfect stage for an initiative that redefines sexual health and relationships.
Pfizer

The voice of intimacy

BCW/Burson
Sexuality in women with metastatic breast cancer is still a taboo, both for patients and doctors. We created opportunities for discussion between these women and a multidisciplinary team of experts in places dedicated to well-being and self-care. The goal was to provide these women with the opportunity to break the silence and give voice to their experiences about sexuality and intimacy.

12. Finance

Winner
DNB

The Gran Scam - warn the public, guard the investigation

In the spring of 2024, DNB uncovered a severe fraud trend targeting elderly women. Through strategic media use and police collaboration, we reached the Norwegian public twofold with our warning. Our efforts sparked national debates and led to governmental commitments to improve legislation and better combat financial crime.
BCR

Addressing Financial Worries of Every Romanian

GRF+ Romania
With Romania ranking lowest in the EU in financial literacy, BCR is on a mission to become the local premier financial educator. And when 2023 came with a stern challenge: 10M Romanians struggling with financial concerns due to economic turmoil, BCR launched a bold initiative, openly addressing Romanian’s financial worries, using the power of experts & kols to promote financial edu tools.
ING Bank Romania

Financial balance: emotional vs rational

Jam Session Agency
Romanians don't talk constructively about shared expenses in their relationships (romantic or within extend families or close friends) and don't have efficient systems to manage their common budget. To help them approach this sensitive topic, ING developed an educational campaign for families to help people manage their common budget and deal with the associated emotional and financial challenges.
Sparebanken Vest

Girls Want More

Trigger Oslo
“In ten years of market research no campaign has altered public perception as much as this.” - Opinion Market Analysis. To launch a historic boost for girls’ football in Norway, we invited the parents of ambitious girls to an eye-opening quiz. The parents all guessed at male star players, only to be faced with the fact that the answer to all the question was their own daughter.
İşbank

Youth is mine: Youth platform with real benefits-only

We faced challenges from key competitors who gained momentum with youth-focused campaigns, overtaking İşbank’s leadership for the first time. In response, we created a genuine youth universe instead of relying on stereotypes. This led to a 7% increase in total customers in the 18-25 age group and a 13% rise for the Maximum Genç Card, helping us reclaim our leadership position.

13. Retail

Winner
Amazon

Amazon - Delivering brand love in Belgium

Walkie Talkie
To increase Amazon’s share of voice during the holiday period we came up with an earned first brand campaign. We created the first true Belgian and happiest Christmas song, scientifically engineered to deliver joy, completely in line with Amazon’s mission.
LOAVIES

Happy Horizon & LOAVIES - Festival campaign

Happy Horizon
In a challenging retail landscape, LOAVIES strategically tackled obstacles by prioritizing personalization and relevance. The campaign's success, evident in superior ROAS, demonstrates its effectiveness and scalability. The adaptability of this formula for other clients and markets, along with the collection of valuable data for future personalization, makes it a standout contender for recognition
SIA Rimi Latvia

Making Rimi brand affordable again!

Enter Creative, DEEP WHITE, Cube
As food prices soared, negative sentiment on social media against Rimi grew, with everyone blaming retailers and asking, "How to eat cheaper?" Rimi responded by launching a challenge to find the best deals in stores and the cooking show "Dinner on a Budget" to show real life savings on groceries. The engaging content and vast audience of content creators helped reduce negative sentiment by 30%.
Shopping Center Hansakortteli

From a discount campaign to the most delicious phenomenon in town

OSG Communications
Shopping centre Hansakortteli decided to abandon the traditional, purely price-driven sales campaigns. Customer reserch showed us that people want experiences instead of bargains. At the heart of the Hansa phenomenon is a cross-centre collaboration and a strong focus on earned media (PR) and experimentality. In 2024, we created an edible artwork of 750 local doughnuts.
dm, drogerie markt Romania

Press Play for Beauty, dm's biggest offline event in Romania

GRF+ Romania
Everybody loves dm. We gave them more to love by reimagining the shopper experience! No.1drugstore turns beauty hotspot>PressPlayForBeauty> sold-out event, vibrant beautyverse built from 0 on 3different floors for 3different dmoods where 1K GenZ&Ys turned from customers2creators IRL&took over the beauty digital space. A best-in-class brand consolidating event surpassing all prior dm RO activations

14. Sports & Lifestyle

Winner
ATG, Gullers Grupp

Threads Of Tradition

ATG, owned by the Swedish Trotting Association, sought to preserve horse racing’s rich tradition while attracting younger audiences. By collaborating with key cultural figures, they launched a capsule collection that blended iconic racing silks with '90s street style, reaching 24.3 million and revitalizing interest in the sport’s heritage and spirit.
Canyon Bicycles

Find Your Freedom: LeBron James X Canyon Bicycles

In a bid to inspire the next generation of cyclists, Canyon partnered with global sports icon LeBron James and a who’s who of the world’s best cyclists to show what’s possible through the simple act of cycling. Taking LeBron’s childhood experiences and passion for bikes as inspiration, the campaign team crafted a compelling film, told through the eyes of Olivia Silva, a young female cyclist.
Decathlon Türkiye

Decathlon Fastest of the Turkiye

Canvas Communication Consultancy
In March 2024 Decathlon went through a global brand logo change, within the scope of the transformation expressed with the purpose “Move People Through the Wonders of Sport”. As Decathlon, we saw the “Decathlon Fastest of the Turkiye” athletics races as a great opportunity to convey the transformation we have experienced to a wider audience and to raise the necessary awareness.
Lease a Bike & Visma

The Name Game

On Your Marks Agency
In order to establish a new team name in professional cycling, The Name Game creatively challenged commentators and podcasters to accurately pronounce "Team Visma | Lease a Bike" during the Spring Classics. This initiative successfully increased pronunciation accuracy from 33.4% to 69.8%, significantly boosting sponsorship value and enhancing brand presence among millions of cycling fans.
Visma

The Control Room

On Your Marks Agency
The Control Room revolutionised cycling by introducing a state-of-the-art mobile van with advanced data analysis tools, enabling race directors to make quicker, more informed decisions. Launched at the Tour de France, it captured global attention with 1,220 editorial mentions, reaching 924 million people, and generating $8.55 million in media value, making it a standout sponsorship activation.

15. Entertainment & Culture

Winner
Liseberg, Recreational Fear Lab, Aarhus University

The Peak Fear Experiment - Can fear be good for you?

Is This It, Welcom i Göteborg
A bespoke event for two persons explored whether fear can offer health benefits. The experiment captivated 837 million people and generated €92.5 million in PR value, positioning Liseberg as a global expert in entertainment and experiences.
Electronic Arts

Rent Your Reality: Building Dreams in The Sims™ 4

Vertigo 6 - Part of Happy Horizon
The “Rent Your Reality” campaign used TikTok influencers Bokado and Sjoerd Scott to connect with a younger audience for The Sims™ 4 For Rent Expansion Pack. Through fun and creative short videos, the campaign sparked excitement on social media, boosting engagement and inspiring players to share their own gameplay.
INVERSIONES EVENTOS BRILLA

BRILLA MADRID ZOO

Delirio & twain, Newlink Spain
An elephant on the run that crushes cars? One of the most famous Italian restaurants in Madrid destroyed by horses? Neighborhood stores looted? That's how we turned a simple promotional action for BRILLA MADRID into a true viral phenomenon through a perfectly orchestrated Influencer Marketing strategy. PR Value of €1.91M with a reach of over 600.9M. Reach 25.7M. EMV 1.92M€. Interaction 999,390.
Riot Games

The Northern Showdown

PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
Warner Music Benelux

Happy Horizon X Warner Music Benelux - Spotify top 200

Happy Horizon
In a competitive music market, we enhanced the visibility of Warner Music artists outside the Spotify Top 200 through smart automation. Automated ads, based on Spotify data, elevated Spotify streams on social channels. This has resulted in a significant increase in streams and a significant decrease in manual work, resulting in cost savings within a limited budget.

16. Science & Education

Winner
The Norwegian Hospitality Association and partners

Adjust to taste

Trigger
From what you become to the skills you gain along the way. The "Adjust to Taste" campaign reframed culinary education as a pathway to valuable life skills, not just a chef career. By sharing stories of creativity and leadership, it reassured students and parents about future opportunities and a work life where you can adjust to taste.
AF-Gruppen

Take My Job

Trigger Oslo
- A campaign that invited engineering students to step into real roles at their possible future workplace. This fresh approach captured over 10% of Norway's engineering students and generated 4.7 million views, turning curiosity into career opportunities, and securing top talent for the future.
Landeskriminalamt Baden-Württemberg

Jewish Life in Germany - A Source of Diversity

Initiating a school competition against anti-semitism: By taking an in-depth look at current Jewish life in Germany, the formation of prejudiced stereotypes and the development of anti-jewish ideas is counteracted in the long term. As part of creative projects, pupils visualise the influences of jewish life in our society.
Lietuvos inžinerijos ir technologijų pramonės asociacija LINPRA

I’m an engineer!

UAB IDEA PRIMA
I'm an engineer! is a comprehensive educational campaign highlighting the creativity of engineering with STEAM events and educational activities. We aimed to make engineering the dream profession for children, change the society’s perception of it, break down stereotypes and encourage children to choose engineering. Promising analyses show significant improvement in changed society’s opinion.
SCK CEN (Belgian Nuclear Research Centre)

Comics & radiation: Factchecking the nuclear world with 'The Kiekeboes'

We tapped into the highly anticipated De Kiekeboes comic book "Uranium-235," featuring a new author & illustrator. We produced videos and podcasts, and teamed up scientists, a journalist/science communicator and comic artist to verify the nuclear science depicted. Our project raised awareness and sparked discussions on nuclear topics, reaching a wide audience through press and social media.

17. Travel & Tourism

Winner
Visit Norway

Timeless Society

To create an urge to experience the midnight sun, we needed to show the benefits of 24 hour daylight. The science behind this natural phenomenon may be hard to grasp, but the idea of a Timeless Society, is not.
Booking.com

Smarts x Booking.com — Doing Good Whilst Travelling

Smarts
Booking.com’s ‘Do Good While Travelling’ campaign highlighted the brand’s purpose of helping people to “travel respectfully”, promoted South Africa as a destination, and boosted the country's hospitality sector — through a unique partnership with the Nelson Mandela Foundation, a creator-squad that showcased ways to #TravelForABetterWorld, and collaborations that supported and promoted tourism
Budapest Airport

POV: Europe's Best Airport

Lounge
In March 2023, Ferenc Liszt International Airport was named Europe's best airport. Together with the airport’s operator, we launched a 9-month-long integrated brand campaign based on comprehensive brand research, crowned by an outdoor VR brand appearance. With our various tactics & rich communications toolset, we reached and engaged 110M people (~17X of the total Hungarian population).
Home Exchange

HomeExchange - Open Homes Campaign

Counter Collective
HomeExchange organised an 'Open Homes Day.' Over 200 HomeExchangers in the Netherlands and Belgium, opened their homes to inspire & educate others about this unique accommodation experience. Counter Collective's (PR agency for HomeExchange in the Netherlands) efforts resulted in 72 publication with a total PR value of €785.000 and a reach of 101 million. The most successful PR campaign to date.
Österreich Werbung/Austria Tourism

Chat SkiPT

Soviso Filmproduktion, Wien Nord Serviceplan
Artificial intelligence is finding its way into more and more areas of life. However, they have not (yet?) mastered the typical Austrian humour. Not least because holidays in Austria are all about authentic experiences, the Austria Tourism is relying on "Authentic Intelligence" - the knowledge and humour of real-life Austrian ski instructors - instead of "Artificial Intelligence"

18. Food & Beverage

Winner
Carlsberg

The DrunkenBait

Burson
To address the dangers of drinking while fishing, Carlsberg Sweden created the DrunkenBait, a fishing lure resembling a drunk person underwater. The idea got the fishing community hooked on the main message: don't drink and fish - and the campaign made waves through clever partnerships, influencers, and earned media, sparking record engagement and boosting non-alcoholic beer sales to new heights.
DIAGEO ESPAÑA

The New IT-DRINK: Paloma Don Julio

Newlink Spain
We have turned the Paloma by Tequila Don Julio into the new IT-DRINK by combining tradition and innovation to offer a refreshing experience that redefines tequila consumption. Our comprehensive strategy challenges perceptions through conscious consumption, featuring a presence at key events and a dynamic social media campaign, creating a lasting emotional connection.
FINN Partners

Dole Add Some WOW

Dole’s “Add Some Wow” campaign used creative controversy to drive a 400% increase in sales at Tesco and Waitrose. By adding pineapple to the traditional English breakfast, FINN Partners sparked national debates, resulting in 2 million social media impressions and coverage in top UK outlets. The campaign boosted brand recognition, increased searches by 76%.
Kraft Heinz

Picture a World without Soil

MARCO, Revolt
‘Picture a world without soil' used art to raise awareness of soil degradation around the world and the importance of soil conservation. It garnered more than 90 media appearances and attracted more than 2,000 visitors during the activation, highlighting the brand's sustainable commitment.
Lidl Sweden

The Price Cut

JMWGolin
In 2023 high Swedish food prices was THE topic of discussion. When the competition said they could do nothing, Lidl acted in line with their brand mission: the highest quality food to the best price. Presenting: The Lidl Price Cut. The PR-strategy and timing the outcome of a meeting between the government and the competition, resulted in Lidl’s most successful earned media campaign ever.

19. Energy

Winner
Tibber

Wurst Price Scenario

Gullers Grupp
We lack a gut feeling for the electricity price. Hot dogs, on the other hand, are something we immediately decode as cheap or expensive. We created a physical experience to show the strength of an hourly-rate electricity price. With a unique hot dog cart, paired with Sweden's largest billboard, hot dogs were sold with dynamic pricing linked to the actual electricity price, changing every hour.
DTEK

Fight For Light. Ukrainian energy workers heroically fighting Russian attacks

Banda.agency, Media partnership buying
Systematic communications under the "Fight for Light" campaigns made it possible to increase trust in energy workers in Ukraine, to enter the top 5 most important professions in the opinion of Ukrainians, to consolidate their image as brave, heroic, professional and selfless people. All this - in the context of 2.5 years of devastating Russian attacks on Ukrainian energy.
E.ON

E.ON steps up as the Playmaker of European energy

Vivaldi, TEAMBBDO
E.ON has embraced its role as the “Playmaker” of European energy, with its new purpose, "Making New Energy Work”, reflecting a strong commitment to driving the energy transition. This new role is communicated through the "It's on us" campaign platform. The project's success is already evident in its enhanced brand visibility, improved employee engagement, and positive stock performance.
EVRYO

The Voice of Nature

Rogalski Damaschin
For 12 years, the Oltenia Marathon has brought together hundreds of participants on a trail in the heart of the forest. Since 2023, they have been part of the Athletes for Nature community, committing to care for the Earth’s needs. The 12th edition reinforces this promise through the Voice of Nature, a call for environmental protection.
Skagerak Energi

The force that shaped Norway

FENOMEN, Metro Branding
The campaign tells the story of how hydropower shaped Norway’s industrial success, using Gunnar Knudsen as a key figure. The centerpiece, a cinematic corporate film, also serves internal purposes, explaining the higher production costs relative to the media budget. Despite this, the campaign sparked national interest and repositioned the brand as a green energy leader.

20. Sustainability & Environment

Winner
ista

ista Heiz-O-Meter – Data for the German Wärmewende

ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.
CleanR

"Šūna" concept space

ŠŪNA (en. CELL), a pop-up space merging science, art, and culture, brought sustainability to the forefront in Latvia. Through engaging events, workshops, and discussions, it inspired public awareness and sparked a conversation about sustainability, laying the groundwork for future positive behavior changes.
EVRYO

The Voice of Nature

Rogalski Damaschin
For 12 years, the Oltenia Marathon has brought together hundreds of participants on a trail in the heart of the forest. Since 2023, they have been part of the Athletes for Nature community, committing to care for the Earth’s needs. The 12th edition reinforces this promise through the Voice of Nature, a call for environmental protection.
Eco Baltia

Style - Textile

DEEP WHITE, MAGIC
Textiles make up 3-5% of Latvian landfill waste annually. The campaign 'Style – Textile', featuring hip-hop legend OZOLS and recycling his song 'Style', alongside the eye-catching installation 'Style Alley' in Riga's central park, enhanced promotion efforts. The results: 350 publications, a 15% increase in textile drops, and 174 tons of clothes deposited during the month-long campaign.
Too Good To Go

TEAM LEWIS x Too Good to Go: Fighting Food Waste

TEAM LEWIS
TEAM LEWIS developed a media strategy to position Too Good To Go as the top choice for conscious consumers and raise awareness about food waste. Through press releases, soft news, interviews, and events, the brand was featured in major outlets. In nine months, the campaign generated over 1,000 media clippings, significantly boosting awareness among Italian consumers.

21. Government Agencies & Parties

Winner
Bavarian State Ministry of the Environment and Consumer Protection

Record for Germany's Largest Nature Conservation Program

Schleiner + Partner Kommunikation
PR communication with real impact: The campaign by the Bavarian Ministry of the Environment has delivered a record result for German nature conservation. During the campaign period, 200 million square meters of ecologically valuable land were newly acquired. More than ever before! In total, there are now more than 1.6 billion square meters of species-rich meadows, pastures, and moors in Bavaria.
HvdM Public Relations

Launch Nutri-Score: from negative to positive sentiment

On 1 January 2024, the Netherlands launched the Nutri-Score food labelling system. But with many journalists portraying Nutri-Score as misleading and confusing, the Dutch Ministry for Health, Welfare and Sport (VWS) asked HvdM to help counter this narrative. Through crystal-clear messaging and a targeted PR campaign, HvdM achieved this, improving perceptions and intention to use Nutri-Score.
Kriminalvården

Unexpected heroes

Gullers Grupp
Sweden’s correctional facility, has successfully recruited thousands of people over the last years – people who’s been eager to contribute behind the walls. Therefore, in 2024, the focus turned to another large group: people who didn’t have a clue that they had the skills and attitude for the job.
Ministry of Transport and Communications of the Republic of Lithuania

Surprise yourself. Freedom to move!

Idea prima
The campaign Surprise yourself. Freedom to move! succeeded in influencing perception of citizens regard to the impact of EU investments on Lithuanian economy, including transport and communications sector. By adopting an innovative approach to citizens' media habits, the topic was transformed into an engaging and motivating one. This notable increased who strongly agreed that EU funds contribution
The Norwegian Directorate of Health

Generation Free

TRY Råd
The use of nicotine products is increasing dramatically among Norway’s youths. Those choosing not to use nicotine need to be seen and heard. Youths have to look up to these forerunners of a generation free from nicotine. We therefore made the campaign: “Generation Free”, where youths speak to youths about the advantages of living free from addiction.

22. NGOs & Associations

Winner
Jsme fér

The Unwearable Ring

Leo Burnett Prague (part of Publicis), MSL Czech Republic (part of Publicis)
Equality in marriage rights for Czech same-sex couples was far from reality. We created the Unwearable Ring as a symbol to stir attention towards the topic. In just one week, the ring reached up to 70% of the population, gained over 50 non-paid publications, thousands of supportive comments, and support from governmental representatives. With our activation, we have contributed to changing the law
Anfevi

Al 100% - FoG

MARCO
The Spanish Association of Container Glass Manufacturers (ANFEVI) aims to creatively promote pro-glass messages encouraging consumers and stakeholders to choose glass and recycle it properly. MARCO has developed a 360º campaign creating "Al 100%", the first fully recycled song, highlighting glass's endless recyclability and circularity and its holistic commitment (people, society and the planet).
BirdLife Europe and Central Asia, ClientEarth, European Environmental Bureau, WWF EU

#RestoreNature

The #RestoreNature campaign led to the European Union adopting the Nature Restoration Law, the first ever EU law to restore nature and address the climate and biodiversity crises. This success was driven by the efforts of over 1,000 businesses, 6,000 scientists, 200+ NGOs, youth organizations, activists, and 1.2 million citizens.
Danish Red Cross

If War Comes To You

Goodcity, Laban Stories
The Danish Red Cross, the International Committee of the Red Cross (ICRC) and The Red Cross and Red Crescent European Legal Support Group (ELSG) wanted to increase awareness of the (international humanitarian law) rules of war and the Red Cross movement, create empathy and promote action to a younger audience in Europe.
VšĮ Užstato sistemos administratorius (USAD)

Rustle

FABULA Rud Pedersen
The project sought to encourage forest conservation in Lithuania by allowing people to donate their deposit refunds from reverse vending machines. The strategy was centered around a captivating campaign song featuring a popular rapper and choir, complemented by advertising across digital platforms, OOH and ambient. More than 1M bottles were donated and more than 100 000m2 of ancient woods saved.

23. Event & Experiential Marketing

Winner
MedLife

TESTED IS HOT

Golin Romania, Nomazi Advertising
Festivals are one of the biggest places for hook-ups. In just 24 hours you play, have fun and get a sexually transmitted disease (STD) for a lifetime. This year, summer festivals offered MedLife (national leader in private health services) the perfect stage for an initiative that redefines sexual health and relationships.
Pablo / TMW Unlimited

GREAT - See Things Differently

The UK’s nation brand, GREAT, reinvented itself by no longer just telling people how the UK Sees Things Differently, but showing them, through non-traditional, immersive and surprising brand experiences that successfully lifted us back to 2nd place on the Soft Power Index and made the UK an exciting choice for work, study, tourism and business again.
Road Traffic Safety Directorate of the Republic of Latvia

Drink'n'Drive is a Foe, Not a Bro

DEEP WHITE, Magic
Latvia’s legendary country band Ring Road announced a name change, inviting media to a press conference. But it was actually a Road Safety Department campaign launch against drunk driving, with the band as ambassadors releasing a song on the topic. The innovative approach attracted not only traffic safety media but also lifestyle, music & regional outlets, greatly expanding the campaign's reach.
VAS "Starptautiskā lidosta "Rīga""

RIX Riga Airport 50th Anniversary: A Future-Focused Celebration

SIA Komunikācijas aģentūra
RIX Riga Airport celebrated its 50th anniversary in 2024 with the theme 'RIX – closer than expected.' The event featured an airport expo for families and a youth disco, attracting over 13,000 visitors. The campaign boosted RIX’s social media presence and highlighted its role as a key future hub in Northern Europe.
dm, drogerie markt Romania

Press Play for Beauty, dm's biggest offline event in Romania

GRF+ Romania
Everybody loves dm. We gave them: more to love. No.1 drugstore turns official beauty hotspot: PressPlayForBeauty >> a 1day sold-out event, a vibrant beauty-verse built from scratch on 3different floors for 3different "dmoods" where 1K GenZ & Ys turned from customers2creators IRL &took over the beauty digital space. A best-in-class brand consolidating event surpassing all prior dm RO activations

24. Digital Experience

Winner
Danish Red Cross

If War Comes To You

Goodcity, Laban Stories
The Danish Red Cross, the International Committee of the Red Cross (ICRC) and The Red Cross and Red Crescent European Legal Support Group (ELSG) wanted to increase awareness of the (international humanitarian law) rules of war and the Red Cross movement, create empathy and promote action to a younger audience in Europe.
Carl Zeiss

ZEISS Blue Book - the ZEISS ‘Constitution’ as an interactive experience 

Wildstyle Network
We have transformed the Blue Book, ZEISS' constitution, from a print document into a dynamic, digital platform. This innovative project is seamlessly integrated into the ZEISS intranet and addresses the global leadership team as well as employees worldwide. By utilising advanced technologies and an engaging design, we enable a vibrant and user-friendly experience that informs and inspires.
Riot Games

The Northern Showdown

PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.

25. Multi-Channel Communications

Winner
European Resuscitation Council, UEFA

Get Trained, Save Lives! - CPR Campaign

Golazo Brands NL
UEFA and the ERC have teamed up to maximise awareness of the severity and prevalence of sudden cardiac arrest, the importance of bystander CPR, and the ease of learning basic life-saving skills. The ‘Get Trained, Save Lives campaign achieved 4B impressions and 4,7M social engagements and managed to CPR train 176K football fans, players, staff and EURO2024 volunteers online and in real life.
Boskalis

Boskalis - Salvage of the FSO Safer in Yemen

Boskalis subsidiary SMIT Salvage removed 1.1 million barrels of oil from the decaying tanker Safer off Yemen's coast during a United Nations-coordinated operation, preventing a major humanitarian and environmental disaster. A multi-channel strategy using unique high-quality video footage of the complex salvage operation was crucial in informing millions globally and boosting brand exposure.
Budapest Airport

POV: Europe's Best Airport

Lounge
In March 2023, Ferenc Liszt International Airport was named Europe's best airport. Together with the airport’s operator, we launched a 9-month-long integrated brand campaign based on comprehensive brand research, crowned by an outdoor VR brand appearance. With our various tactics & rich communications toolset, we reached and engaged 110M people (~17X of the total Hungarian population).
European Commission (DG INTPA)

"The Power of &": Igniting a Movement for EU-LatAm Collaboration

Ogilvy Social.Lab
Facing socioeconomic headwinds in Latin America, "The Power of &" campaign showcased the positive impact of EU-LatAm partnerships. A dynamic multi-channel strategy, combining inspiring human stories with targeted digital activations, reached 92.8% of target audiences, driving a significant increase in positive perception of the EU as a key partner for a brighter future.
Riot Games

The Northern Showdown

PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.

26. Storytelling

Winner
Ministry of Welfare of the Republic of Latvia

Step Into Another's Shoes!

DEEP WHITE, Mixd
By encouraging people to ‘walk in another’s shoes,’ the campaign challenged biases in Latvia. Creative storytelling and Mismatched Shoe Day engaged 400K+ people and generated 2.5M+ impressions, shifting public sentiment. The campaign saw 117+ media features and 185K+ documentary views, making inclusivity a national conversation.
ATG, Gullers Grupp

Threads Of Tradition

ATG, owned by the Swedish Trotting Association, aimed to preserve horse racing’s rich tradition while attracting younger audiences. By collaborating with key cultural figures, they launched a capsule collection blending iconic racing silks with '90s street style, reaching 24.3 million and revitalizing interest in the sport’s heritage and spirit.
Ferrovial

The Movers, a docuseries by Ferrovial

If you take a closer look at Ferrovial, you'll find teams of incredible specialized professionals in unique and amazing positions. Our colleagues are the main characters of our communications. They are the people working tirelessly to keep your life moving at its own pace; they are the engine that keeps the world moving through their work in every project Ferrovial develops. They are our movers.
Porter Novelli Romania, Veolia Romania

Romania Unfolds

Romania Unfolds used storytelling to bring sustainability closer to people, from abstract concepts to lived reality, as a tool to ensure a better future. The documentary tells the stories of people who took a leap of faith and embarked on this journey. With more than 130K visits online and a national TV debate, the project started shifting perceptions and beliefs through 90% positive sentiment.
Warner Bros. Discovery

Change Drivers

As Warner Bros. Discovery we emphasize the power of our VOICE in driving social change through our MEDIA FOR GOOD strategy. We act as an amplification platform to elevate individuals making a difference and aim to inspire viewers with powerful storytelling. Our award-winning Change Drivers program, launched in 2022, expands this year, reaching over 5 mil. viewers in 108 countries.

27. Content Marketing

Winner
BSH Hausgeräte

Dream Makers – Unleashing the world’s greatest creative forces

MSL Germany
“Dream Makers”, one of the first AI-supported social media campaigns in Germany, has touched the hearts of millions of consumers: Together with home appliance manufacturer BSH, we asked children to create and draw their fantastical home appliances of the future. We paired their unrivalled creativity with generative AI and brought their doodle dreams to life.
BCR

Valentine's Day

GRF+ Romania
With Romania ranking lowest in the EU in financial literacy, BCR is on a mission to become the local premier financial educator. And when 2023 came with a stern challenge: 10M Romanians struggling with financial concerns due to economic turmoil, BCR launched a bold initiative, openly addressing Romanian’s financial worries, using the power of experts & kols to promote financial edu tools.
Budapest Airport

POV: Europe's Best Airport

Lounge
In March 2023, Ferenc Liszt International Airport was named Europe's best airport. Together with the airport’s operator, we launched a 9-month-long integrated brand campaign based on comprehensive brand research, crowned by an outdoor VR brand appearance. With our various tactics & rich communications toolset, we reached and engaged 110M people (~17X of the total Hungarian population).
Intesa Sanpaolo

The Next Advisor

Intesa Sanpaolo created educational videos on cybersecurity topics for safe mobile banking, using an AI virtual brand ambassador tailored for different markets. The ambassador was also launched on social media to promote the app’s top features. This reflects the Group’s commitment to innovation, online safety, and responsible technology use, boosting business opportunities

28. Influencer Communications

Winner
Hellmann's

Heinz Becomes Hellmanns

Daniel J Edelman
TBC
DB Regio

ÖdePNV

How do you make the general public aware of an important topic? Exactly, by doing something completely weird. That's why we at DB Regio developed the public transport scent of the future. And we have generated more than 13 million YouTube impressions, 340,088 video views, 11,821 clicks, over 1.78 million impressions on the influencer's social media channels and 29,241 views for the article.
Port Aventura

Uncharted Port Aventura: The enigma of Penitence

ATREVIA, Microbio Gentleman
We launched PortAventura World’s most ambitious campaign to unveil a new attraction, focusing on the experience rather than the product. Using a 360º strategy and transmedia storytelling, we conveyed discovery and adventure. The 8-month campaign boosted brand awareness, achieving a +4pp increase in spontaneous awareness and a +3pp increase in total awareness for an already well-known brand.
Procter & Gamble

#ShaveForever – How Braun created the most boring Twitch Livestream ever

Artus Interactive, Ketchum
For over 100 years, Braun has stood for quality. But how can you communicate this guarantee to a young target group? By launching a Twitch-Stream from a production plant in the middle of nowhere! Sound boring? It’s not! Through a partnership with streamers, who created content in their own authentic way, excitement increased massively. Braun successfully became a part of the Streaming community.
RIMI

Rimi pricebreaker content without moderation

CUBE
Food prices were rapidly increasing, leading to public outrage in blaming retailers. Rimi decided to turn the tide by addressing the hottest topic: How can we eat cheaper? Over 600 everyday shoppers utilized their creative freedom to spark positive conversations online. This resulted in a reach of over 5 million and a 30% reduction in the negative sentiment towards the Rimi brand.

29. Disruptive Communications

Winner
Øst-Finnmarkrådet

The MOREtime Project

Geelmuyden Kiese
The MOREtime project aims to celebrate and promote the unique way of life, and attract new residents to the Arctic region of Finnmark and Nord-Troms. Living in the Arctic region with vast nature, few people, and no traffic jams, you'll experience having more time on your hands. So officially requesting a timezone with 26 hours instead of 24 felt natural in our search for attention.
Carlsberg

The DrunkenBait

Burson
To disrupt a dangerous norm of drinking while fishing, Carlsberg Sweden created the DrunkenBait— a fishing lure designed to resemble a drunk person underwater. This unconventional tactic got the fishing community hooked on a bold message: don't drink and fish. The campaign made waves through clever partnerships, influencers, and PR - sparking record engagement and boosting non-alcoholic beer sales
ING Bank Romania

Unfollow Self:Hate

Jam Session Agency
The “Self-Hate Calculator” – the first tool that calculates the personal cost of damaging coping mechanisms Because young people with low self-esteem spend money they don’t have on things that only bring momentary relief, ING enabled them to realize how much self-hate costs and encourage a positive behavior change.
International Policing and Public Protection Research Institute (IPPPRI), Internet Watch Foundation (IWF)

Building resilience against ‘self-generated’ child sexual abuse material

Consider, Root Media
Having identified a severe increase in ‘self-generated’ child sexual abuse imagery, the IWF launched a first-of-its-kind public awareness campaign to help youths, parents, carers & educators build resilience against this type of abuse. Since its release, the campaign has relaunched in four different iterations to reach those most vulnerable and protect countless children from unspeakable harms.
Kaufland Romania

Kaufland Dance Talk

v8 interactive
Kaufland Romania together with the ANSR (Romanian Deaf National Association), wanted to make a bold statement about Deaf inclusivity by launching the first TikTok recruitment campaign dedicated to people with disabilities. #KauflandDanceTalk is the first recruitment campaign that speaks their language, highlighting their need to be treated equally with other candidates.

30. Change Communications

Winner
National Centre for Education Republic of Latvia

The assessment that highlights the real value!

Mediaflux, Dingo&Schwarz, SIA Deep White
The National Centre for Education in Latvia developed a new assessment system. Due to low awareness & societal resistance, implementation was postponed. To address communication issues, online National Teachers' & Parents' Meetings were held, incorporating feedback into the campaign. The campaign achieved a 600% increase in reach, with organic media reaching over 1.2 million.
DTEK

Fight For Light. Ukrainian energy workers heroically fighting Russian attacks

Banda.agency, Media partnership buying
Systematic communications under the "Fight for Light" campaigns made it possible to increase trust in energy workers in Ukraine, to enter the top 5 most important professions in the opinion of Ukrainians, to consolidate their image as brave, heroic, professional and selfless people. All this - in the context of 2.5 years of devastating Russian attacks on Ukrainian energy.
Facile.it

Turning the loans stereotype

INC Istituto Nazionale per la Comunicazione
Taking out a loan means you don't know how to manage your money. Facile.it decided to change this stereotype by making loans nice to Italians associating them with the happiest of all days: your wedding day. Facile made its announcement obtaining 324 reports on the news, searches for wedding loans went up 24.5%, loan applications up 20%, and the conversion rate on loans up 22.4%.
KPMG Norway

Change the Course for a Better World Cup by KPMG

POL
KPMG, sponsor of the Norwegian Alpine Ski Team, aimed to strengthen its brand through sustainable initiatives, responding to the 2023/24 World Cup's challenges, where 22% of races were canceled due to climate change. By addressing unsustainable travel demands, KPMG collaborated on a climate report to challenge FIS, proposing a new World Cup calendar to change and protect the sport and environment.
ROZETKA, Silpo, UNITED24

Grains of Hope

Gres Todorchuk
As the salt from Soledar mines disappeared from the shelves as a result of the russian invasion, we found the last batch of Soledar salt saved before the invasion and sorted it into 100,000 charity packs, raising $3 mln to help Ukraine. By changing just two letters in the name and redesigning the well-known package we turned SALT into STRENGTH and a powerful symbol of hope for every Ukrainian.

31. Brand Relationship

Winner
Sparebanken Vest

Girls Want More

Trigger Oslo
“In ten years of market research no campaign has altered public perception as much as this.” - Opinion Market Analysis. To launch a historic boost for girls’ football in Norway, we invited the parents of ambitious girls to an eye-opening quiz. The parents all guessed at male star players, only to be faced with the fact that the answer to all the question was their own daughter.
UniCredit Bank Romania

THE LESSON OF FRIENDSHIP & EMPATHY IN A FIERCEFUL COMPETITIVE CATEGORY

Daescu Bortun Olteanu
Winners in not being empathetic, Romanians transfer over-competitiveness and self-centredness also in brand rhetoric. UniCredit Bank drops a pioneering campaign in the context of the greatest international theatre festival in Romania by publicly thanking and applauding its key competitors for their great job in supporting culture. This is what “FRIENDS OF FITS” is about.
Dale of Norway

A Song for a New Generation - Dale of Norway

Trigger Oslo
Dale of Norway relaunched their 1994 Olympic sweater with a bold Spotify campaign featuring SKAAR’s rendition of "Se ilden lyse." The campaign gained over a million streams, 1.5 million views on TikTok and Instagram, and widespread media coverage. The sweater sold out three times, successfully resonating with a new generation.
MARS Incorporated

Better cities for pets

MSL Czech Republic
Prague is a city of dog lovers. Every fourth person here has a four-legged partner. But does the city love them back? Both pups and their owners often encounter obstacles in public spaces and businesses. So Pedigree has decided to change it! And now, thanks to the "Better City for Pets" campaign, Prague is a city where even those who don't own dogs feel cool.
MedLife

TESTED IS HOT

Golin Romania, Nomazi Advertising
Festivals are one of the biggest places for hook-ups. In just 24 hours you play, have fun and get a sexually transmitted disease (STD) for a lifetime. This year, summer festivals offered MedLife (national leader in private health services) the perfect stage for an initiative that redefines sexual health and relationships.

32. B2B Communications

Winner
DHL

Sustainable Fashion: DHL and Haderlump at Berlin Fashion Week

Fashion and transport are among the top emitters of greenhouse gases. To raise awareness for the topic of sustainability and fashion, we joined forces with the fashion label Haderlump Atelier Berlin to develop and implement a three-phase awareness campaign consisting of a creative competition, a celebrated Capsule Collection, and a legendary show at Berlin Fashion Week.
A&O Shearman

Uncharted Territories Campaign

TEAM LEWIS
A&O Shearman engaged TEAM LEWIS to launch its Future Disputes Group, aiming to position their lawyers as strategic advisors on future disputes. The integrated campaign, which included a high-end video, successfully reframed A&O Sherman’s litigators and achieved top-tier media coverage, becoming A&O Sherman’s highest-performing web campaign ever.
Archetype

Cisco x Paris 2024 Olympic and Paralympic Games

Our project was unique in its innovative approach, combining Cisco's Olympic sponsorship with its cybersecurity expertise, a critical issue in the digital landscape of the Games. By integrating this technical aspect into a sports campaign, we provided Cisco with unparalleled visibility while reinforcing its position as a leader in digital security.
Parker Hannifin

Parker Hannifin World Rallycross Championship Sponsorship Campaign - EMEA

Parker has sponsored the CE Dealer team by Volvo Construction Equipment in the first-ever FIA World RX Championship featuring electric cars (2023 Season). The promotional campaign has focused on promoting the concepts of electrification/clean tech, partnership/teamwork and diversity/inclusion (gender-equal racing team) across multiple communication channels, with a strong focus on social media.
Steel Blue EMEA

Steel Blue x Goldband: A workboot with style

Counter Collective
Steel Blue is a well known work boot manufacturer and to expand their visibility towards a wider audience they collaborated with the popular pop/rock band, Goldband. Goldband derived their name from a plaster brand because the band members were plasterers before being musicians and designed a limited edition work boot, presented during a live event.

33. Launch

Winner
Oddlygood

30-Day Coffee Break

Wangari Studio
When work life demands increase, we decided to go for a lighter approach with the launch of Barista Delight from Oddlygood. By introducing the possibility to apply for a 30-day paid coffee break, we encouraged people to pause and relax for a while. Over 200 applicants from 10 countries and an earned media impact the exceeded all objectives, demonstrate the need for more lightness in everyday life.
CUPRA

CUPRA DESIGN OBSESSION EVENT

&Rosàs, C14, Onionlab, Tigrelab, VAMPIRE
The time arrived to express a core brand value of CUPRA: our Design Obsession. The launch of two re-designed models provided the perfect opportunity. The idea: a virtual catwalk using state-of-the art holographic technology to represent the values that shape our new design language. Because we are the most disruptive automotive brand on the market, we needed to make sure that this catwalk wo
Coty Beauty Germany

Who's magnetic? – bruno banani presents the first Social Media Gameshow

MSL Germany
bruno banani launched ‘Magnetic Man’ with an integrated and consumer-centric campaign: the first social media gameshow ‘Who's magnetic?’. Creators and reality stars turned a launch into an entertainment format. In 7 fragrance-inspired games, they experienced an imaginative adventure. Users, press and creators were thrilled: +30M views, high engagement and nation-wide coverage prove our success.
IU International University

A revolution in education: When AI becomes a personal tutor

MSL Germany, brandt + team communications
IU International University introduced an AI learning assistant for personalized learning. A thought leadership campaign was launched to communicate this innovation and strengthen IU's reputation. The campaign featured a 'storyverse' tailored to different media audiences. As a result, extensive coverage in leading media established IU as an AI thought leader and enhanced its external reputation.
Riot Games

The Northern Showdown

PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.

34. Diversity, Equity & Inclusion Communication (DEI)

Winner
VšĮ Laimingas žmogus

52 years of love

UAB Adverum
Lithuania is the only Baltic country that does not have a legalized partnership law allowing same-sex couples to legalize their relationship. To attract the attention of politicians and the public, we, together with our partners, organized a humanistic marriage ceremony for Vitalius and Albinas, who have been living together for 52 years.
COCA-COLA TURKIYE

COCA-COLA TURKIYE MY SISTER PROJECT

Linkus PR
The Coca-Cola Company announced its women’s economic empowerment program in 2010, named 5by20, to promote the economic empowerment of 5 million women globally by the end of 2020. The My Sister Project was initiated in 2015 to support the achievement of the Company’s 5by20 goals by promoting the active participation of women in social and economic life in local communities.
Henkel

Introduction of fully-paid, gender-neutral parental leave at Henkel

Henkel's gender-neutral parental leave policy guarantees all employees a minimum of 8 weeks of fully paid leave, applicable to all parents, regardless of the type of parenthood. This initiative enhances employee benefits, boosts Henkel's attractiveness as an employer, and promotes gender equality. Through media outreach and a radio campaign, Henkel positioned itself as a progressive employer.
LC Waikiki

LCW Limitless

With our “If You Want, There Are No Limits” motto, Limitless Collection aims to make life easier for disadvantaged individuals and help them feel better and more confident through their clothing. By adopting a fair fashion approach, we strive to contribute to reducing inequalities and reflect this approach in every piece of the collection, aiming to create a positive impact in the fashion indust
MED-EL Elektromedizinische Geräte Gesellschaft

Hearpeers: All you need for your journey to a hearing implant

The idea was to create an international community for people at all stages of the hearing implant journey. The creative work had to achieve several goals: -To create empathy and trust -To apply for global and local purposes -To generate belonging and to help people to overcome the stigma

35. Internal Communications

Winner
1+1 Media

Life Afer Scars

There are more than 1.3 million veterans in Ukraine, so their return to civilian life is a challenge and a task for every employer. For this reason, we launched a Life After Scars campaign to help teams assist in adapting veterans. Promoting a culture of tolerance and breaking down barriers through the media, we want those who defended our country to feel that they are not alone in civilian life.
BNP Paribas Bank Polska

A feedback that bears motivation!

A feedback that bears motivation! is an internal communication campaign that supports building feedback culture. Through a creative concept that brings only positive emotions and thanks to various activities aimed at individual target groups - the campaign turned out to be not only effective, but also liked by our employees. The results are better than in other companies that use the same tool.
EY

EY.ai puts people at the center to create exponential value

The Global Comms Team at EY turbocharged the launch of EY.ai, our AI strategy and an integral part of our commitment to shaping the future with confidence. Engaged 59k+ via a virtual EY.ai Experience; launched and drove adoption of EY.ai EYQ, our multi-award-winning private ecosystem of generative AI (GenAI) capabilities (90% adoption); empowered 80%+ employees with basic AI literacy; and more.
MHP Ukraine

Fostering TEAM RESILIENCE in times of war through Internal Communications

The project involves implementing a digital communication system to keep all employees informed, even those without user accounts, during the war (short-term). It unites the team around shared values, fostering trust and synergy (long-term). This system, consisting of an MHP Workplace chatbot and 14 Telegram channels, including one for veterans.
Mastercard

Up on Influencer

Our "Up on Influencer" program puts a selected employee in the front of a camera, acting as an on-screen reporter, sharing key highlights from our sponsorship activations with our internal audience. The tone of these video interviews is casual and conversational, aiming to tell Mastercard's most exciting stories in a fun and engaging way while showcasing Mastercard as an employer of choice.

36. Employer Branding & Recruiting

Winner
AF-Gruppen

Take My Job

Trigger Oslo
- A campaign that invited engineering students to step into real roles at their possible future workplace. This fresh approach captured over 10% of Norway's engineering students and generated 4.7 million views, turning curiosity into career opportunities, and securing top talent for the future.
Bundespolizei

Bundespolizei X-Perience Tour 2024

ORCA Affairs
Experience the diverse tasks of police work firsthand with the Federal Police X-Perience. Using virtual reality (VR) goggles, visitors can immerse themselves in various police operations across Germany, from car chases to helicopter jumps. This interactive experience puts participants in the center of the action, followed by an opportunity to discuss potential career paths with the Federal Police.
Extra

The Fastest Employees in the World

YStory
"The Fastest Employees in the World" is an employer branding campaign by Extra designed to energize its workforce in the pursuit of becoming Norway’s number one grocery chain. By breaking the 5000-meter world record, the stunt fosters pride, teamwork, and collective energy, boosting employee engagement and demonstrating Extra’s commitment to its employees and ambitious goals.
Kriminalvården

Unexpected heroes

Gullers Grupp
Sweden’s correctional facility, has successfully recruited thousands of people over the last years – people who’s been eager to contribute behind the walls. Therefore, in 2024, the focus turned to another large group: people who didn’t have a clue that they had the skills and attitude for the job.
L'Oréal

Holiday Greetings 2023

McCann
This year, L'Oréal is launching its second global end-of-year greetings video, connecting with 88,000 employees worldwide. Join CEO Nicolas Hieronimus, the "restaurant manager," as he guides us through L'Oréal's cafeteria, with zone and division chiefs as chefs serving employees.

37. Issues & Reputation Management

Winner
Gedeon Richter Nordics

Non-Synthetic Water

Gullers Grupp
Gedeon Richter's Drovelis campaign managed reputation, sparked dialogue on sustainable pharmaceuticals, and positioned them as eco-leaders, influencing policy and opinion.
HvdM Public Relations

Launch Nutri-Score: from negative to positive sentiment

On 1 January 2024, the Netherlands launched the Nutri-Score food labelling system. But with many journalists portraying Nutri-Score as misleading and confusing, the Dutch Ministry for Health, Welfare and Sport (VWS) asked HvdM to help counter this narrative. Through crystal-clear messaging and a targeted PR campaign, HvdM achieved this, improving perceptions and intention to use Nutri-Score.
National Centre for Education Republic of Latvia

The assessment that highlights the real value!

Mediaflux, Dingo&Schwarz, SIA Deep White
The National Centre for Education in Latvia developed a new assessment system. Due to low awareness & societal resistance, implementation was postponed. To address communication issues, online National Teachers' & Parents' Meetings were held, incorporating feedback into the campaign. The campaign achieved a 600% increase in reach, with organic media reaching over 1.2 million.
SENEC

Three years in the eye of a solar-industry storm

Ketchum Germany
SENEC was faced with a challenge that affects the entire industry and chose to go against the grain to maximize safety, ensure transparency and go beyond communication. As a response, the European specialist in energy solutions developed innovative safety technologies and rebuilt trust through bold, decisive action. SENEC redefined industry standards and proved that foresight can save the future.
VeloBank

VeloBank – the "rebel" of Polish banking

Zoom bsc
In the digital age, customers expect more. When VeloBank launched, the market was skeptical. We focused on technology, combining startup dynamics with fintech UX and bank reliability. This approach attracted 400k new customers, shed the negative image of our predecessors, and made VeloBank a top brand, driving financial success and securing an investor.

38. Data Driven & Automated Communications

Winner
ista

ista Heiz-O-Meter – Data for the German Wärmewende

ressourcenmangel / rsm integral
Germany was flying blind when it came to heating. With the "ista Heiz-O-Meter" we are putting an end to this and bringing the latest monthly data on the countrys heating energy consumption to the public for the first time - laying an important foundation for prudent action, data-driven decisions and positioning ista as the data provider for the German Wärmewende.
HousingAnywhere

TEAM LEWIS x HousingAnywhere Launch The International Rent Index by City

TEAM LEWIS
TEAM LEWIS launched the International Rent Index by City for the global rental platform, HousingAnywhere and the Kamernet Verhuurraportage. The reports leveraged data-driven insights to address housing challenges, such as rising housing prices. With over 400 publications, TEAM LEWIS boosted HousingAnwhere’s presence and established Kamernet’s authority in the housing market.
Regeneron, Sanofi

Severe Asthma Index

The Weber Shandwick Collective
How do you achieve real change in health policy with so many chronic illnesses competing for attention? We needed to speak the true language of policy: data. The “Severe Asthma Index” is a unique, independent study comparing severe asthma’s management across 29 OECD countries. With an interactive webtool enabling policymakers to explore results, it swiftly generated advocacy from key stakeholders.
Wise

Leverage data for thought leadership PR

Charly PR
Wise teamed up with Charly PR to spotlight hidden fees in international transactions and promote the Wise multi currency account. By leveraging compelling data and surprising survey results, they captivated media attention and established Wise as thought leader, boosting brand recognition in Belgium. It also demonstrates that generating attention doesn’t always require an extraordinary campaign.

39. Public Affairs

Winner
Gedeon Richter Nordics

Non-Synthetic Water

Gullers Grupp
Gedeon Richter's Drovelis campaign navigated regulations, sparked national dialogue on eco-friendly pharmaceuticals, and aligned contraceptive choices with sustainability values.
Gilead Sciences

Creating Possible. The political podcast on healthcare policy of the future

MSL Germany
We wanted to discuss issues that are rarely high on the political agenda, and we were looking for formats that would make the content accessible to all interested parties. To date, we have produced three podcast episodes that have given people who are rarely heard the opportunity to discuss with policymakers and to be listened to in the political health bubble.
Kime Communications

Moss United for Rv 19

Imagine your hometown trapped in endless traffic, and the government cancels plans for a new and improved road to solve the problem. This was Moss, Norway. In record time, the entire local community—politicians, unions, bus drivers, children, and citizens—mobilized. Their united effort caught national attention, forcing a reversal and securing a commitment to build the new road.
PRCN

Safe Hospital is a Safe Patient

The goal of „Safe Hospital Is a Safe Patient” was to change safety and quality regulations in the Polish health care system. Our strategy was to reach out to policymakers and make it clear that changes are needed in the Polish health care system to give safety to medical staff and patients. The parliament passed the Quality Act on Quality in Healthcare and Patient Safety.
The National Union of Insurance and Reinsurance Companies of Romania (UNSAR)

The Journey towards Safe Roads in Romania

Point Public Affairs (Point PA&PR)
The Road Safety Coalition (Coaliția pentru Siguranță Rutieră) united key stakeholders from various sectors to tackle Romania's high road accident rate and immense death toll. Through collaborative efforts and targeted public awareness campaigns, the coalition has set the foundation for sustainable policy changes aimed at drastically reducing traffic fatalities.

40. Corporate Social Responsibility

Winner
ABOUT YOU

"We Deliver Democracy" – Inspiring Activation Ahead of the European Elections

Jung von Matt HAMBURG, nwtn
The "We Deliver Democracy" campaign by ABOUT YOU empowered customers to support democracy by including 50,000 creatively designed protest signs made in their deliveries. This innovative blend of fashion and activism raised awareness and inspired public engagement ahead of the European elections, turning each delivery into a call to action. With high coverage on Social Media and Leading News Media.
1+1 Media

The Garden of Children's Dreams

Russia's full-scale invasion has killed more than 500 children in Ukraine. 1+1 Media launched the Garden of Children's Dreams project as a manifesto in memory of children whose lives were cut short by war. The campaign has united millions around the mission to plant personalized paradised apple trees in honor of these children so that the memory of them would grow with the roots of the trees.
Ajax Systems

Air Alert app by Ajax Systems and Stfalcon

Air Alert is a life-saving app that warns people in Ukraine of airstrikes by Russia. The app replaced an outdated civil defense warning system, helping to inform more people and do it faster. According to independent studies, it prevents up to 45% of casualties. People wish they never had to use such an app — and still, it has 10 million daily users.
ING Bank Romania

Fraudy Tales 2

Jam Session Agency
To help Gen Z not get tricked by the stories scammers tell and to get them interested in what a bank had to say, ING reinterpreted popular fairytales (like Alice in Wonderland and Harry Potter), turning them into an anti-fraud educational content series and the first-of-its-kind gaming learning experiences in Fortnite.
MOTOROLA

"Responsible Jersey" by Motorola

BCW-BURSON
On the International Day for the Elimination of Violence Against Women Motorola made the most prominent communication space available to Telefono Rosa association — the presence on the front of the jersey of a Serie A football team, AC Monza, sponsored by Motorola — to raise awareness and among men about the issue using 11 different real messages from women victims od violence.

41. Participation Campaign

Winner
Het Diabetes Fonds

The National Sugar Challenge

Bijl PR
Dutch people consume twice as much added sugar as they believe! This alarming finding made headlines in every major newspaper ahead of the National Sugar Challenge. The shocking news served as the perfect motivator, leading over 100,000 people to join the challenge. Awareness of the impact of added sugars reached across the country.
Decathlon Türkiye

Decathlon Fastest of the Turkiye

Canvas Communication Consultancy
In March 2024 Decathlon went through a global brand logo change, within the scope of the transformation expressed with the purpose “Move People Through the Wonders of Sport”. As Decathlon, we saw the “Decathlon Fastest of the Turkiye” athletics races as a great opportunity to convey the transformation we have experienced to a wider audience and to raise the necessary awareness.
Erzbistum Paderborn - Abteilung Kommunikation

Schulstart-Aktion 2024: „Jedes Kind braucht einen Engel!”

K+G die Identitätsentwickler
Wouldn’t it be wonderful if every new schoolkid had an angel by their side? No wings necessary! The friendly bus driver, the open-armed teacher or the cool fourth grader who looks after the little ones during recess: they can all be angels. With our “Every Child Needs an Angel” campaign, we’re letting first-time schoolkids know there’s someone at their side to help ease the transition.

42. Sustainability Communications

Winner
Hrvatski Telekom (Croatian Telecom)

Call you have to take

E-waste is the fastest-growing waste category, its generation outpaces the rate of recycling, with the collection rate in Croatia systematically declining since 2018. That's why Croatian Telecom created an overarching environmental protection platform 'Call you have to take' that engaged people, resulted with positive behavior change and with 105% YoY more collected mobile phones (all-time high).
A1 Srbija

Niklo kao ja - Sprouted Like Me

Mother Studio doo, Olaf&McAteer, Propulsion Fund, Žiška
The "Niklo kao ja" campaign successfully engaged local communities across 10 Serbian cities in building rain gardens to address climate change impacts. The project raised public awareness about sustainable urban solutions, resulting in 10 gardens, over 300 participants, and extensive media coverage, significantly increasing public engagement with environmental issues.
Anfevi

Al 100% - FoG

MARCO
ANFEVI aims to promote a pro-glass message to generate a positive impact on society. MARCO created a 360º campaign creating ‘Al 100%’, the first fully recycled song, highlighting glass's endless recyclability and circularity to further position it as the best material for people and the planet. This project featured Spanish artist Fran Perea, who has also `recycled´ himself throughout his career.
VšĮ Užstato sistemos administratorius (USAD)

Rustle

FABULA Rud Pedersen
The project sought to encourage forest conservation in Lithuania by allowing people to donate their deposit refunds from reverse vending machines. The strategy was centered around a captivating campaign song featuring a popular rapper and choir, complemented by advertising across digital platforms, OOH and ambient. More than 1M bottles were donated and more than 100 000m2 of ancient woods saved.
Warner Bros. Discovery

Change Drivers

As Warner Bros. Discovery we emphasize the power of our VOICE in driving social change through our MEDIA FOR GOOD strategy. We act as an amplification platform to elevate individuals making a difference and aim to inspire viewers with powerful storytelling. Our award-winning Change Drivers program, launched in 2022, expands this year, reaching over 5 mil. viewers in 108 countries.

43. Annual Report & CSR Report

Winner
L'Oréal

L'Oréal 2023 Annual Report

Epoka
L’Oréal 2023 Annual Report – an eco-designed site in 3 languages plus printed ‘Essentials’ - explains our financial, social, and environmental performance to multiple stakeholders with varying information needs. Our clear and appealing editorial approach boosted visibility and audience engagement, attracting 2.6 million visitors, increased time per session and a 7 million reach on LinkedIn. 
Axel Johnson

Allt har förändrats, inget har förändrats

Narva Communications
Everything – people, the world, Axel Johnson – has evolved, yet it remains fundamentally the same. There are still humans, a world and Axel Johnson. We flirt with the golden ratio to highlight our message. Axel Johnson, always adapting to a changing world, has thrived for 150 years and will continue to generate long-term value going forward.
Banco Santander

Santander AR 2023: Think Value, Think Customer, Think Global

MRM
The 2023 Santander Annual Report is structured to provide a clear view of the business model and strategy of Santander Group, the main features that identify us as a responsible bank under our non-financial information statement, and a complete explanation of our corporate governance, our financial performance and our management of risk, compliance and conduct.
Swedfund

Voices for development finance

Narva Communications
Swedfund’s integrated report tells stories – stories about Swedfund’s investments and the value they create. About the people who gain access to employment and a livelihood. About how investments generate taxes that enable education and healthcare and give access to renewable energy, helping societies make the transition. The report highlights Swedfund’s position as an impact investor.
Zeeman

TEAM LEWIS x Zeeman: 2023 CSR Report

TEAM LEWIS
In 2023, Zeeman was named the most transparent fashion retailer in the Transparency Benchmark. To present its new CSR report across eight countries, TEAM LEWIS opted for the most transparent approach: a live webinar including interactive Q&A session for customers, partners, employees and journalists. Over 300 attendees participated, resulting in a significant reach across all countries.

44. Internal Channel (Intranet, Digital Workplace & App)

Winner
Ajax Systems

Air Alert app by Ajax Systems and Stfalcon

Air Alert is a life-saving app that warns people in Ukraine of airstrikes by Russia. The app replaced an outdated civil defense warning system, helping to inform more people and do it faster. According to independent studies, it prevents up to 45% of casualties. People wish they never had to use such an app — and still, it has 10 million daily users.
Augustin Quehenberger

QAPP – Mitarbeiter APP

P8 Marketing
The mobile app for a logistics company is available in 8 languages and serves as a central contact database as well as an efficient communication tool. It simplifies internal and external communication and optimizes processes within the company
EDP, SA

EDP Viva Engage

Viva Engage is EDP’s first internal social media channel. It brings together 13,000 employees and reinforces the company’s internal communication ecosystem. The platform is an international and multicultural meeting point, fostering the sharing of experiences, celebration, learning, and the transmission of strategic messages for the four regions of the world where the company operates.

45. AI Online Integration

Winner
Sabancı University

Vision of Sakıp Sabancı

Consciouslab
The "Vision of Sakıp Sabancı" project used AI to revive Sakıp Sabancı's voice, thoughts, and vision, offering an interactive experience that connects his legacy with future generations. Through advanced AI technologies, his speeches and ideas were shared in a dynamic format, reaching millions and going viral across digital platforms, making it one of the most talked-about projects in the country.
FX Agency, part of Daymakers

Interactive Digital Decor

The Interactive Digital Decor replaces traditional LED screens for an interactive, 3D setup. It offers an immersive experience where the audience gets to play an active part in collectively creating the decor. For brands like Google and Ahold Delhaize, this setup offers a fresh, innovative solution that goes beyond standard presentations, delivering maximum impact.
Intesa Sanpaolo

The Next Advisor

Intesa Sanpaolo created educational videos on cybersecurity topics for safe mobile banking, using an AI virtual brand ambassador tailored for different markets. The ambassador was also launched on social media to promote the app’s top features. This reflects the Group’s commitment to innovation, online safety, and responsible technology use, boosting business opportunities.

46. Social Media

Winner
ALDI SÜD Dienstleistung

Für Alle Alle (for all all)

A spot that only focuses on being diverse in content won’t create any hype. No one out there is waiting for a brand to just say it is diverse. So, we wanted to do it differently. It should be loud, unconventional, and wild. With each episode, it should be clear: at ALDI SÜD, everyone is equal and everyone is welcome—no matter who you are, how you are, where you come from, or whom you love.
Burger King Deutschland

The Taylor Prank by Burger King Germany

David + Martin, Grabarz & Partner, Ketchum, dentsu x
Burger King® took advantage of the hype surrounding Taylor Swift and Travis Kelce sending a Swift lookalike through the city to city of Frankfurt to draw attention to the “Home of Football” restaurant. The resulting accompanying video generated over 60 media reports in 24 hours. With just €8,000 invested, Burger King® became the talk of the town and caused a lot of conversation on social media.
Dale of Norway

A Song for a New Generation - Dale of Norway

Trigger Oslo
Dale of Norway relaunched their 1994 Olympic sweater with a bold Spotify campaign featuring SKAAR’s rendition of "Se ilden lyse." The campaign gained over a million streams, 1.5 million views on TikTok and Instagram, and widespread media coverage. The sweater sold out three times, successfully resonating with a new generation.
Fazer, Kurio

Fazer Remix Influencer Remix

We live in a polarized world, and Gen Z, the ones who grew up in it, is affected the most. To build a connection this audience, the candy brand Fazer Remix presents: Influencer Remix. We burst the bubbles by switching the IG accounts of two totally different influencers. And we added a twist: if they didn't lose any followers during that week, they got to raffle Ramix candies. Everyone loved it.
Sanofi

Dream Big

Weber Shandwick
During the pandemic, with life on pause we were reminded of the freedom we had taken for granted; a freedom gifted to us again by vaccines. Sanofi wanted to capture that mood to promote immunisation more broadly. The campaign had to be emotive enough to inspire across social media, but somehow subtle enough to avoid vaccine-hesitant commentary. “Dream Big” deftly navigated the terrain.

47. Film & Video

Winner
Danish Red Cross

If War Comes To You

Goodcity, Laban Stories
The Danish Red Cross, the International Committee of the Red Cross (ICRC) and The Red Cross and Red Crescent European Legal Support Group (ELSG) wanted to increase awareness of the (international humanitarian law) rules of war and the Red Cross movement, create empathy and promote action to a younger audience in Europe.
ALDI SÜD Dienstleistung

Fest nach dem Fest (The party after the holidays)

ALDI SÜD creates an emotional connection with customers through an unconventional and humorous Christmas story, thereby enhancing customer loyalty. Following the Christmas season, the goal is to increase awareness of ALDI SÜD. This initiative positions ALDI SÜD as an innovative and bold player in the food retail sector, making the post-Christmas period a relaxed and enjoyable time.
Skagerak Energi

The force that shaped Norway

FENOMEN, Metro Branding
The campaign tells the story of how hydropower shaped Norway’s industrial success, using Gunnar Knudsen as a key figure. The centerpiece, a cinematic corporate film, also serves internal purposes, explaining the higher production costs relative to the media budget. Despite this, the campaign sparked national interest and repositioned the brand as a green energy leader.
Vodafone

One for One: Mobile phone recycling in Ghana protects environment & creates jobs

MSL Germany
How to tackle e-waste? With mobile phone recycling in Ghana – helping the environment and local communities. Within its One for One project, Vodafone collected over 1.5M used phones. A key communications element was the involvement of the artist & influencer Oli.P. With him we produced powerful videos in Ghana which were used for customer and media activation, achieving a reach of over 30M.
Zuyd University of Applied Sciences

Zuyd - It starts with you

Zandbeek.
Studying is more than attending lectures. It’s also a time of growth, doubts and existential questions. Zuyd University of Applied Sciences aims to be a safe place, where students are more than just a number. That's why the experiences and issues of current students take centre stage in the brand movie. With understanding, relatability, and sincerity, we touch the hearts of our target audience.

48. Video Series

Winner
EUROBANK

Eurobank: We Think Innovatively. We Work Differently.

OGILVY
The internal campaign "Thinking Innovatively. Working Differently," primarily utilising the intranet, successfully enhanced the organisation's reputation among at least 7,000 employees, leading to a transformative shift in its brand image from within. By embracing this programme, Eurobank's team practically demonstrated their commitment to being true pioneers, leading the way in all aspects.
Deutsche Telekom

EURO Roadtour: How to combine emotions, storytelling and core business

The EURO Roadtour 2024 used 5G and fiber technology to create an immersive football experience. Through live streams, exclusive behind-the-scenes content, and real-time interaction on social media, fans were emotionally engaged. The campaign boosted brand awareness, improved fan engagement, and changed the way such events are communicated on social platforms.
MVM

MVM Future Talks 2023

Lounge
Global crises have led to nearly 2 billion "doomsday" searches in 2023, reflecting concerns about global warming, food, waste and energy security. As a key player of CE energy market, MVM Group aims to build trust in energy sector and science. "Future Talks" science series, incl. 7 documentaries and a talk show with Michio Kaku, addressed these issues, gaining 1.2M views and wide media coverage.
Sanofi

Dream Big

Weber Shandwick
During the pandemic, with life on pause we were reminded of the freedom we had taken for granted; a freedom gifted to us again by vaccines. Sanofi wanted to capture that mood to promote immunisation more broadly. The resulting content had to be emotive enough to inspire across social media, but subtle enough to avoid vaccine-hesitant commentary. “Dream Big” drew a total 40 million+ video plays.
Veolia Romania

Romania Unfolds

Porter Novelli Romania
Romania Unfolds reinvents corporate sustainability communication with a video documentary series. Because seeing is believing, this visual project engaged audiences bringing the topic into everyday conversations. With a media reach of 111.4 million, the project led to a national TV debate by generating 23 organic TV segments and 620+ pieces of high-quality media coverage.

49. Podcast

Winner
European Investment Bank

Ozone: How to solve an environmental crisis

Ozone is a fresh take on the climate crisis. Instead of recounting how dark things look now, we highlighted the previous climate crisis -- over the ozone hole from the 1970s to the 1990s -- and showed how the world came together to solve the problem. The podcast series had 300,000 downloads in six months, twice our previous series, and a huge number for an international financial institution.
Gilead Sciences

Creating Possible. The political podcast on healthcare policy of the future

MSL Germany
We wanted to discuss issues that are rarely high on the political agenda, and we were looking for formats that would make the content accessible to all interested parties. To date, we have produced three podcast episodes that have given people who are rarely heard the opportunity to discuss with policymakers and to be listened to in the political health bubble.
ICOM - International Council of Museums

Museums and Chill - A podcast by ICOM

The Museums & Chill podcast's 2024 season dives into the latest trends and discussions in the museum world, featuring insightful conversations with experts and professionals. It fosters a deeper understanding of museum practices and innovations, engaging a global audience with timely and relevant content.
Nelt

Nelt Talks - Nelt Group's Podcast

Nelt Talks is Serbia's first corporate podcast. We talk to employees from all our companies around the world. Our episodes have gathered around 500,000 views across all our social media platforms without sponsored posts on any social networks. What makes this podcast exclusively a corporate brand reputational tool is that there is no sales or promotion aspect involved. It's all about the people.
Wirtschaftskammer Österreich

LOOKAUT AUSSENWIRTSCHAFT

The Austrian Federal Economic Chamber's LOOKAUT AUSSENWIRTSCHAFT podcast aims to inform interested parties about global economic developments and geopolitics. In the episodes, presenter Eva Weissenberger discusses opportunities for companies abroad with WKÖ business delegates and international experts. The podcast and vodcast has a high visibility in Austria's business community.

50. Benelux & France

Winner
Amazon

Amazon - Delivering brand love in Belgium

Walkie Talkie
To increase Amazon’s share of voice during the holiday period we came up with an earned first brand campaign. We created the first true Belgian and happiest Christmas song, scientifically engineered to deliver joy, completely in line with Amazon’s mission.
Boskalis

Boskalis - Salvage of the FSO Safer in Yemen

Boskalis subsidiary SMIT Salvage removed 1.1 million barrels of oil from the decaying tanker Safer off Yemen's coast during a United Nations-coordinated operation, preventing a major humanitarian and environmental disaster. A multi-channel strategy using unique high-quality video footage of the complex salvage operation was crucial in informing millions globally and boosting brand exposure.
FINN Partners

Communicating around Ziwig Endotest®

Ziwig, initially a small biotech startup based in Lyon, France, set out to address the global challenge of diagnosing endometriosis. Ziwig developed Endotest®, the world’s first saliva-based diagnostic test for endometriosis, which offered a revolutionary, non-invasive solution. The aim - to raise public awareness and support the widespread adoption and reimbursement of Endotest®.
Het Diabetes Fonds

The National Sugar Challenge

Bijl PR
Dutch people consume twice as much added sugar as they believe! This alarming finding made headlines in every major newspaper ahead of the National Sugar Challenge. The shocking news served as the perfect motivator, leading over 100,000 people to join the challenge. Awareness of the impact of added sugars reached across the country.
Logitech G

Logi Play Masterclass

Vertigo 6
The Logi PLAY Masterclass brought together nearly 60 creators from the Netherlands and Belgium in an unique theme park setting to exchange knowledge and boost their online presence. With 2 million organic impressions and a notable increase in sales, the campaign successfully connected creators with their communities and established Logitech G as a trusted brand in the creator space.

51. Spain, Portugal & Italy

Winner
Facile.it

Turning the loans stereotype

INC Istituto Nazionale per la Comunicazione
Taking out a loan means you don't know how to manage your money. Facile.it decided to change this stereotype by making loans nice to Italians associating them with the happiest of all days: your wedding day. Facile made its announcement obtaining 324 reports on the news, searches for wedding loans went up 24.5%, loan applications up 20%, and the conversion rate on loans up 22.4%.
CUPRA

CUPRA: A BRAND DESIGNED TO SUCCEED GLOBALLY

APPLE TREE, CITIZEN, DROGA5, EDELMAN
A disruptive brand needs to follow a disruptive communication strategy. To compete with the ‘big players’ in the automotive industry we designed an approach built on two key pillars: international visibility and immersive experiences. By incorporating the brand’s challenger attitude into our strategy, CUPRA has undergone a dramatic expansion and captured the attention of the international media.
Kaspersky

Influence of technology in the lives of Spaniards

Kaspersky's report “Influence of technology in the lives of Spaniards” reveals how technology has transformed the habits and concerns of the population in Spain. Highlighting the growing dependence on screens, the study underlines the need to encourage greater education in cybersecurity and to promote a more conscious and responsible use of technology.
SMS ENGINEERING

SMS: Small Mission to Space

SMS Engineering is a well-known and appreciated Information Technology Brand in Italy with over 30 Innovation and Excellence Awards. How to make the brand more captivating and give the idea that the ITsolutions created are always cutting-edge? The Board of Directors participated in a Zero Gravity Space Flight Mission with the birth of 4 new µAstronauts. Then we really sell IT Space Solutions!
AIVE

A Tip For Nature

MARCO DE COMUNICACION
We’re able to achieve an average glass packaging recycling rate of 80% in the first semester of 2024, compared to 68% in the whole year of 2023, with increased rates across all hotel units. We have also created a LinkedIn page that in less than a year has almost 1k followers and an average engagement rate of 97%.

52. Switzerland & Austria

Winner
Microsoft Switerzland

More Time for What Matters Most: Patient Care

How an AI app saves nurses five days’ worth of admin each month – and frees up time for what matters most: helping the patient. Together, forward-thinking hospital executives, a Swiss company specializing in healthcare scheduling software, the hospital staff and Microsoft technology helped Lucerne Cantonal Hospital to move from paper sheets to AI tools – and has left staff more satisfied.
IV Tirol - Industriellenvereinigung Tirol

Tyrol Industry-Federation – Youth campaign 'We do it' | IV Tirol: 'Wir machen's'

P8 Marketing
The aim of the cross-media campaign was to enhance the image of Tyrolean industry, particularly among young people, and to present industrial companies as desirable employers. Across several media, we reached people in the region Tyrol with bold messages (in youth-language). This is enormously courageous, especially for a representative of the interests of a conservative industry (old economy).
Implenia Schweiz

NOT AT IMPLENIA! The multi-channel compliance campaign with a visual twist

Compliance is the basis for corporate success. From construction workers to managers, everyone at Implenia must behave legally and ethically. With its provocative questions, amusing photos and catchy slogan, the campaign “NOT AT IMPLENIA! We live compliance.” makes the topic understandable and gets people talking. Due to its success (conversion rate: 45%), it will be continued.
voestalpine

#OurFavoriteThings

Scholz & Friends
The "OurFavoriteThings" campaign, based on the famous song "My FavoriteThings" from the film "The Sound of Music", is intended to show which topics are important to us and at the same time what voestalpine stands for. Instead of creating a technical showcase, we created a personal campaign embodied by real employees. #OurFavoriteThings bundles the topics relevant to the various target groups.

53. Germany

Winner
AstraZeneca, MSD Sharp & Dohme

"Never Miss" Roadshow: A 360° campaign for prostate cancer prevention

GCI Health Unternehmensberatung für Kommunikation
Red card for prostate cancer – 15 Minutes for health! The “Never Miss” Roadshow at the EURO 2024 raised awareness for the importance of prostate cancer screening. The campaign engaged the primary target group, biological men over 45, directly at the point of interest: the public viewing areas of the football magazine "11Freunde." In total, the "Never Miss" Roadshow reached 17 million people.
Bertelsmann Stiftung

My (very) first choice: European Elections 2024: Aller #ErsteWahl

ENKIME, MSL Germany
Over 5M young Germans could vote in the EU election for the first time in 2024, but many were unaware. With ‘Aller #ErsteWahl’, we reached and encouraged them to raise their voices and shape the future. From concept to execution, we worked with creators from the target group. With a 3.5M+ reach and enthusiastic community reactions, we made the EU elections their first choice.
Evonik Industries

Evonik x Rocket Beans TV: Kicking Goals and Inspiring Minds

Evonik and Rocket Beans TV combine eFootball, exciting career opportunities and the UEFA Euro 2024! In the Rocket Beans TV format "Bohndesliga EM Studio", Evonik presents itself in 7 episodes and inspires young people with entertaining informative content. This has been a success for entertainment and branding! More than 465K views, over 16K likes, over 2,400 comments and over 900K Impressions.
Landeskriminalamt Baden-Württemberg

Jewish Life in Germany - A Source of Diversity

Initiating a school competition against anti-semitism: By taking an in-depth look at current Jewish life in Germany, the formation of prejudiced stereotypes and the development of anti-jewish ideas is counteracted in the long term. As part of creative projects, pupils visualise the influences of jewish life in our society.
Vorwerk

"Made in Germany, Made by Vielfalt" - No Diversity, no Prosperity

navos Public Dialogue Consultants, impact Agentur für Kommunikation, Jung von Matt IMPACT
Family businesses are the backbone of the German economy, employing roughly 57 percent of all workers. Therefore, diversity is particularly important for their business success. Ahead of the elections in East Germany, right-wing parties are stirring up sentiment against immigrants. The campaign “Made in Germany - Made by Vielfalt” makes a strong statement for diversity, and an open-minded Germany

54. Norway, Sweden, Finland, Denmark, Iceland

Winner
Riot Games

The Northern Showdown

PR-operatørene
From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbour. And since the game already had a Swedish agent, the stage for our event was set, Northern Showdown: an epic gaming showdown between the gamers of Norway and Sweden.
Caverion

Finland's Energy-Wisest School

Kurio
Caverion, a Finnish building technology giant, has an urgent need for new people – at a rate of one recruit per day. But it’s not an easy task, since media always shows the whole infrastructure industry through problems. We needed to change the topic. Enter: Finland’s Energy-Wisest School. A competition for all pupils in Finland to create a more eco-friendly version of their school in Minecraft.
KPMG Norway

Change the Course for a Better World Cup by KPMG

POL
KPMG, sponsor of the Norwegian Alpine Ski Team, aimed to strengthen its brand through sustainable initiatives, responding to the 2023/24 World Cup's challenges, where 22% of races were canceled due to climate change. By addressing unsustainable travel demands, KPMG collaborated on a climate report to challenge FIS, proposing a new World Cup calendar to change and protect the sport and environment.
Motorola

Motorola Peach Fuzz Lady

Archetype Sweden
We executed a fully integrated 360-degree campaign for Motorola with the goal of making content go viral on TikTok. We created a persona called the Peach Fuzz Lady who was dressed in Pantone's color of the year. We placed her on the subway in Stockholm and captured user-generated content (UGC) of her interactions. The content was shared through micro-influencers on TikTok and other media.
Sparebanken Vest

Girls Want More

Trigger Oslo
“In ten years of market research no campaign has altered public perception as much as this.” - Opinion Market Analysis. To launch a historic boost for girls’ football in Norway, we invited the parents of ambitious girls to an eye-opening quiz. The parents all guessed at male star players, only to be faced with the fact that the answer to all the question was their own daughter.

55. Estonia, Lithuania, Latvia

Winner
SIA Rimi Latvia

Making Rimi brand affordable again!

Enter Creative, DEEP WHITE, Cube
As food prices soared, negative sentiment on social media against Rimi grew, with everyone blaming retailers and asking, "How to eat cheaper?" Rimi responded by launching a challenge to find the best deals in stores and the cooking show "Dinner on a Budget" to show real life savings on groceries. The engaging content and vast audience of content creators helped reduce negative sentiment by 30%.
CleanR group

"Šūna" concept space

ŠŪNA (en. CELL), a pop-up space merging science, art, and culture, brought sustainability to the forefront in Latvia. Through engaging events, workshops, and discussions, it inspired public awareness and sparked a conversation about sustainability, laying the groundwork for future positive behavior changes.
Ministry of Welfare of the Republic of Latvia

Step Into Another's Shoes!

DEEP WHITE, Mixd
By encouraging people to ‘walk in another’s shoes,’ the campaign challenged biases in Latvia. Creative storytelling and Mismatched Shoe Day engaged 400K+ people and generated 2.5M+ impressions, shifting public sentiment. The campaign saw 117+ media features and 185K+ documentary views, making inclusivity a national conversation.
Road Traffic Safety Directorate of the Republic of Latvia

Drink'n'Drive is a Foe, Not a Bro

DEEP WHITE, Magic
The legendary Latvian band Ring Road rebranded as Safe Road to become Road Safety Department ambassadors, using music to combat drunk driving. The name change created a buzz & the campaign gaining momentum online and offline. Influencers spread the message, the band engaged actively on social media & on concerts, key roads featured anti-drunk driving messages. The campaign reached 4.8 mio+ people.
VšĮ Užstato sistemos administratorius (USAD)

Rustle

FABULA Rud Pedersen Group
The project sought to encourage forest conservation in Lithuania by allowing people to donate their deposit refunds from reverse vending machines. The strategy was centered around a captivating campaign song featuring a popular rapper and choir, complemented by advertising across digital platforms, OOH and ambient. More than 1M bottles were donated and more than 100 000m2 of ancient woods saved.

56. Poland, Czech Republic, Slovakia

Winner
Jsme fér

The Unwearable Ring

Leo Burnett Prague (part of Publicis Groupe), MSL Czech Republic
Equality in marriage rights for Czech same-sex couples was far from reality. We created the Unwearable Ring as a symbol to stir attention towards the topic. In just one week, the ring reached up to 70% of the population, gained over 50 non-paid publications, thousands of supportive comments, and support from governmental representatives. With our activation, we have contributed to changing the law
Answear.com

#NoShameCoalition

Clue PR
The #NoShameCoalition united leading Polish media outlets to address and combat the women shaming issue. Based on the analysis of over 15 thousand articles and social media discourses, the coalition aimed to reverse the media's negative impact. All key Polish media joined the #NoShameCoalition generating 40 press releases, AVE of 264K PLN, with a reach of 693K and 48.2 million coverage.
Civilisté děkují

Civilians Thank - civilian initiative supporting people from Czech Army

MSL Czech Republic
Oppressor, aggressor, a regime collaborator. For over 40 years, this is how Czechoslovak soldiers were viewed during the communist era. However, the role of soldiers has changed dramatically ever since. “The Civilians Thank You” project aims to rebuild trust between civilians and the Czech army, so the public understands the soldier's lives and their mission better.
Fundacja Rak'n'Roll, Nationale-Nederlanden

Day for U

Day for U is a social campaign that, in a non-standard and creative way encourages people to have regular preventive examinations, with a focus on positive messages instead of ineffective disease scares. We have been implementing it since 2019, in the last year adding the ‘Take a Day for U’ screening action and developing a benefit program for employees.
MARS Incorporated

Better cities for pets

MSL Czech Republic
Prague is a city of dog lovers. Every fourth person here has a four-legged partner. But does the city love them back? Both pups and their owners often encounter obstacles in public spaces and businesses. So Pedigree has decided to change it! And now, thanks to the "Better City for Pets" campaign, Prague is a city where even those who don't own dogs feel cool.

57. Hungary, Romania, Bulgaria

Winner
Regina Maria – The Private Healthcare Network

CHECK-UP PATTERNS

McCann Health Brain & Heart, Bad Habits, McCann Worldgroup Romania, Media-Tique
Without a national cancer screening program, in Romania, breast cancer is one of the main causes of mortality among women. REGINA MARIA decided to take a stance and help women be more conscious about their health. We chose Ia, a Romanian cultural heritage symbol, and transformed it into the first fashion item that prevents breast cancer. We reached a +18% increase in appointments for mammograms.
EVRYO

The Voice of Nature

Rogalski Damaschin
For 12 years, the Oltenia Marathon has brought together hundreds of participants on a trail in the heart of the forest. Since 2023, they have been part of the Athletes for Nature community, committing to care for the Earth’s needs. The 12th edition reinforces this promise through the Voice of Nature, a call for environmental protection.
MVM

MVM Future Talks 2023

Lounge
Global crises have led to nearly 2 billion "doomsday" searches in 2023, reflecting concerns about global warming, food, waste and energy security. As a key player of CE energy market, MVM Group aims to build trust in energy sector and science. "Future Talks" science series, incl. 7 documentaries and a talk show with Michio Kaku, addressed these issues, gaining 1.2M views and wide media coverage.
MedLife

TESTED IS HOT

Golin Romania, Nomazi Advertising
Festivals are one of the biggest places for hook-ups. In just 24 hours you play, have fun and get a sexually transmitted disease (STD) for a lifetime. This year, summer festivals offered MedLife (national leader in private health services) the perfect stage for an initiative that redefines sexual health and relationships.
Save the Children Romania

HUNGER GAMES

Golin Romania
Lack of stricter regulation propelled gambling as no. 1 recreational activity in Romania, with an increasing number of followers, especially among minors. Save the Children’s HUNGER GAMES campaign aimed to set a legal distance between schools and gambling shops, as well as limiting children dangerous exposure to gambling advertising.

58. The Balkans (Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Albania, Kosovo, Serbia, Macedonia)

Winner
PepsiCo West Balkans

“CLIPSY: SHOW RESPECT – REACT TO HATE!”

As many teenagers in Serbia face cyberbullying daily, Clipsy brand, known for celebrating diversity and respect, created a campaign to fight cyberbullying and show support. It included an online educational platform "Clipsy Against Hate", national media campaign, and educational sessions for over 4000 students in Serbia, supported by Ministry of Education and European Internet Safety Organization.
Intesa Sanpaolo

The Next Advisor

Intesa Sanpaolo created educational videos on cybersecurity topics for safe mobile banking, using an AI virtual brand ambassador tailored for different markets. The ambassador was also launched on social media to promote the app’s top features. This reflects the Group’s commitment to innovation, online safety, and responsible technology use, boosting business opportunities.
Mastercard Europe

Mastercard’s Uplift - Empowering Croatian MSMEs

Val grupa komunikacije
Uplift, a Mastercard initiative, underpins SMEs with robust resources and support, fostering business growth and resilience, catalyzing local economic vitality, and solidifying Mastercard's standing in Croatia as a force for societal advancement, economic prosperity, and impactful change.

59. Mediterranean (Greece, Cyprus, Malta)

Winner
EUROBANK

Eurobank: We Think Innovatively. We Work Differently.

OGILVY
The internal campaign "Thinking Innovatively. Working Differently," primarily utilising the intranet, successfully enhanced the organisation's reputation among at least 7,000 employees, leading to a transformative shift in its brand image from within. By embracing this programme, Eurobank's team practically demonstrated their commitment to being true pioneers, leading the way in all aspects.
Grand Bretagne

Hotel Grande Bretagne 150 Years: Always Grand

V+O
In 2024, Hotel Grande Bretagne in Athens, entrusted V+O Communication to craft an engaging communication strategy for its 150th Anniversary. Throughout the year, guests, stakeholders and press have enjoyed "Always Grand" experiences, blending luxury with authentic Greek hospitality. The program celebrates the Hotel's heritage and impact on tourism, drawing significant media and public attention
PERFECT U

IT'S PERFECT TO BE YOU

SUMMERCLIFF
A woman car mechanic, a gorgeous man wearing a fashionable look & make-up, a woman racing a high caliber motorbike, a fabulous female body lifter... the Perfect U Video Ad is all about inclusivity and breaking stereotypes. With the slogan “It’s perfect to be U” it emphasizes that everybody is different and appreciated for who they are. People are perfect within their differences, within themselves

60. Turkey

Winner
Decathlon Türkiye

Decathlon Fastest of the Turkiye

Canvas Communication Consultancy
In March 2024 Decathlon went through a global brand logo change, within the scope of the transformation expressed with the purpose “Move People Through the Wonders of Sport”. As Decathlon, we saw the “Decathlon Fastest of the Turkiye” athletics races as a great opportunity to convey the transformation we have experienced to a wider audience and to raise the necessary awareness.
Sabancı University

Vision of Sakıp Sabancı

Consciouslab
The "Vision of Sakıp Sabancı" project used AI to revive Sakıp Sabancı's voice, thoughts, and vision, offering an interactive experience that connects his legacy with future generations. Through advanced AI technologies, his speeches and ideas were shared in a dynamic format, reaching millions and going viral across digital platforms, making it one of the most talked-about projects in the country.
İşbank

Youth is mine: Youth platform with real benefits-only

We faced challenges from key competitors who gained momentum with youth-focused campaigns, overtaking İşbank’s leadership for the first time. In response, we created a genuine youth universe instead of relying on stereotypes. This led to a 7% increase in total customers in the 18-25 age group and a 13% rise for the Maximum Genç Card, helping us reclaim our leadership position.

61. Ukraine

Winner
ROZETKA, Silpo, UNITED24

Grains of Hope

Gres Todorchuk
As the salt from Soledar mines disappeared from the shelves as a result of the russian invasion, we found the last batch of Soledar salt saved before the invasion and sorted it into 100,000 charity packs, raising $3 mln to help Ukraine. By changing just two letters in the name and redesigning the well-known package we turned SALT into STRENGTH and a powerful symbol of hope for every Ukrainian.
1+1 Media

The Garden of Children's Dreams

Russia's full-scale invasion has killed more than 500 children in Ukraine. 1+1 Media launched the Garden of Children's Dreams project as a manifesto in memory of children whose lives were cut short by war. The campaign has united millions around the mission to plant personalized paradised apple trees in honor of these children so that the memory of them would grow with the roots of the trees.
1+1 Media

Life Afer Scars

There are more than 1.3 million veterans in Ukraine, so their return to civilian life is a challenge and a task for every employer. For this reason, we launched a Life After Scars campaign to help teams assist in adapting veterans. Promoting a culture of tolerance and breaking down barriers through the media, we want those who defended our country to feel that they are not alone in civilian life.
Epson

Sustainability is...? Students know the answer

M&P Communications
In the face of war-induced educational challenges, Epson's nationwide competition united Ukrainian students and teachers around a shared goal: environmental preservation. The competition encouraged over 800 students to develop their eco-projects, highlighting the power of collective action for sustainability. Our campaign reached 5.5 million people, kindling hope within the educational community.
Rakuten Viber

Cybersecurity in times of uncertainty

M&P Communications
81% of Ukrainians have encountered cyber fraudsters. However, users often underestimate this issue, prioritizing other concerns. As a leading messaging platform, Rakuten Viber has seized the initiative to educate its users on the importance of cybersecurity and internet safety. This ongoing campaign has garnered over 1.5 million unique views and has been featured in over 450 publications.

Jury Award

Winner
ABOUT YOU

"We Deliver Democracy" – Inspiring Activation Ahead of the European Elections

Jung von Matt HAMBURG, nwtn