Winners 2015

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. We provide strategic thinking and deliver high-impact campaigns, across the full spectrum of communications. Grounded by core values and strengthened by our independence, we are committed to providing the highest standards of client service and talent development.

Berkeley PR is an international storytelling agency specialising in creating emotional connections that help shape how people see a brand and whether they want to buy from them. Stories that persuade, and move people to action. We are an owner-managed business that has operated for 25 years. Our storytelling ethos has propelled our huge success over the past 5 years contributing to record growth. In the past 12 months alone fee income has increased 22% to £4m and net profit rose by 88% to £620k.

Trigger's vision is to engage people in everyday life. It affects everything we do and the solutions we deliver.We know that engagement is the key to create stronger bonds between a business and its target group. And we know how easy it is to become just another face in the crowd if you fail to engage your public. If that happens, the resources put towards communication will hardly be effective – or at worst, be a total waste. At Trigger we won´t let that happen.

We are striving to be the most valued agency in Europe by putting earned content and conversation at the heart of an integrated range of deeply specialized services spanning paid, earned, shared and owned media. We know we’re not alone in pursuing this goal, but what does set us apart is the sheer scale, pace and depth of transformation we’re undertaking. We believe we’re leading what is effectively a race to build the New PR amongst Europe’s top agencies.

Bayer MaterialScience is no longer part of the Bayer group, but a separate company under the name Covestro. A global team has worked intensively to engage internal and external stakeholders. Our communications team is a diverse mixture of ages, nationalities and areas of expertise. The project united colleagues from branding, internal and external communications as well as campaign leads from Germany, the UK, China, the US and Latin America. (Time frame of the project: October 2014–October 2015)

The communications team for the King Richard lll Project came together in the summer of 2014. Led by the small PR team of Leicester Cathedral, 12 people were drawn from the press teams of the partner organisations responsible for the reinterment and worked on this alongside their day jobs. The Diocese and University of Leicester, Leicester City and County Councils, Bosworth Battlefield Heritage Centre and the new King Richard lll Visitor Centre were all represented.

Kaspersky Lab’s European PR department is a collective of ten incredibly talented individuals, working as a cohesive, aligned, energetic team with a shared passion for innovative and brave brand communication. The wealth and breadth of experience within the team is key, but it’s their willingness to take risks, and back their instincts in pursuit of future develop,that really sets them apart and maintains their dominant position in the media, continually out-positioning competitors.

For 360° communication and fastest response times, we have specialists of all trades in house, and are led directly by our CEO Mr. Sixt: Our team transports the unique Sixt spirit through all channels, and makes communication highlights a daily habit. Thus, with our communication activities through the year, we have been more successful than any competitor. In the media, we are cited as benchmark for realtime marketing, and deliver highest standards across all communication disciplines.