Winner List 2020

We congratulate all winners and nominees of the European Excellence Awards 2020.

01. Agency of the Year (Small and Mid-Sized)

Winner

Kurio

Bijl PR

EM

Intelday Solutions

MC Services

02. Agency of the Year (Large)

Winner

Ketchum London

APCO Worldwide

AxiCom

Hill+Knowlton Strategies

Lansons

03. Purpose Driven Communications (Covid-19)

Winner
Aqualia

Who's behind the water we have at home?

To show and value the important Aqualia’s job during COVID-19 crisis, the company launched the "Who's behind" campaign. To give value to the daily work of all the team who, despite the COVID-19, continue providing service so that no household lacks water. To inform everyone of the action plans implemented to combat the coronavirus and guarantee water quality and promoting telematic channels.
AUDI

#AudiTogehter: Concert for Solidarity

Honest International, features&creatures
Sending a signal of solidarity to the people, customers and employees worldwide when lockdown forces us to stay home. Together with star violinist Lisa Batiashvili Audi streamed live a classical music concert from its press shop in Ingolstadt on its social media channels. 250.000 people watched the concert. The total reach was 49,51 million with over 40.000 positive interactions.
WÜRTH

BACK TO WORK

In March/April 2020, trades businesses and workshops in many parts of the world came to a near standstill. Early on, Würth launched a wide-ranging campaign in purchasing, sales and marketing to prevent its global business with companies in the trades from collapsing. Across departments and countries, the company drafted a determined comeback campaign that was met with excitement all over the world
Levi Strauss & Co.

501 Live / 501 Day

When the world went into lockdown we started thinking not only about how we could help from a position of corporate and social responsibility, but also from the perspective of giving our fans something entertaining… to make staying at home that little bit more bearable.
Naturgy Energy Group

In difficult times we make things a little easier

"In difficult times we make things a little easier" is Naturgy's immediate and streamlined response to the health and socio-economic crisis caused by Covid-19. Over a dozen measures with a multi-stakeholder approach to address society's needs at a critical time, which have benefited hundreds of thousands of people and have contributed to a 39% improvement in the valuation of the brand.

04. Stakeholder Communications (Covid-19)

Winner
EpiGuard

EpiGuard - global PR and positioning

MSL
EpiGuard produces the EpiShuttle, a single patient isolation and transport system. In the beginning of the pandemic, the EpiShuttle was unknown to the world. Therefore, we developed a new communications strategy, tactics and a rapid plan on implementation in collaboration with EpiGuard. In a few months, we reached billions. The EpiShuttle is now in use worldwide.
HARMAN

Content for the greater good: HARMAN connects people through the Power of Music

Archetype Agency
Deriving from insight that music can foster emotional wellbeing in the stressful time of the pandemic we took HARMAN’s mission of helping people make the most of every moment they spend listening to connect external and internal stakeholders through the power of music. While other brands went silent, the unique campaign gave HARMAN a strong external voice and fostered employee engagement.
NL Actief

Survival of the Fitness

HPB (Het PR Bureau)
Gyms are part of the solution, not of the problem. To convince the Government to open gyms again, we would have to mobilize as many people as possible with this message in an active lobby. The result? Gyms opened 2 months earlier than initially announced. 3.2 million Dutch people could get their work out going again and the chance of 3900 sports entrepreneurs losing their job decreased.
The Danish Health Authority

When Denmark shut down: the Danish Health Authority’s corona communication

Advice A/S
This is how we got Denmark to stay at home. Through 100's of segmented pieces of content, collaboration with 4500 companies / organisations and extensive distribution partnerships, the campaign reached everyone. Just 1 month into the campaign 95% of Danes knew the official health guidelines and symptoms of corona. Today Denmark is 1 of the countries that was most succesful in containing the virus.
pilot Hamburg

pilot Radar - with study insights through the crisis

pilot Hamburg
With "pilot Radar", pilot designed a study series on consumer and media use behavior as well as on the attitudes and behavior of Germans in corona times. By observing the course of the crisis and deriving recommendations for brand communication, pilot provided clients, partners, employees and the market with the best support, in order to navigate through the crisis together with helpful answers.

05. Crisis Communications (Covid-19)

Winner
University hospital of Tübingen

What started as a sprint turned out to be a marathon

On February 25th, work at the University Hospital Tübingen (UKT) changed fundamentally: Covid-19 cases number two and three in Baden-Württemberg were being treated in our hospital. From the beginning it was clear we needed an information policy that focused on transparent and explanatory communication, both internally and externally. Our goal: creating facts against the spread of fake news.
Björklöven

#Fillthearena

Punkt PR
Björklöven had battled all the way to the final, but then the COVID-19 pandemic struck and the final series had to be played in empty arenas. Faced with losing several million SEK in ticket sales, how could the club replace this income? Answer: through supporter power and an innovative ticket sales campaign for a home game fans couldn’t attend. The result? 30,000 tickets sold in just three days.
Deutsche Post DHL Group

Connecting People, Improving Lives in a Pandemic

The crisis has made clear how important logistics really is. Our 550,000 employees keep customers around the world supplied with the things they need. They transport medical equipment and keep supply chains running. They make it possible for factories to keep producing, and for jobs to survive. That’s why we chose to focus on employees. This led to very high visibility and positive engagement.
Euromaster, Michelin Reifenwerke

Tyres against Corona - Michelin keeps Emergency Services on the road

Especially during the Corona pandemic, no ambulance service should fail due to a flat tyre. We donate 1,000 MICHELIN tyres, Euromaster provides the service for free. Instead of using paid media, we rely on the reach of our employees to make the offer known. The result: 12 million contacts; 80 ambulances that have been repaired and an additional 16 countries that are taking up the initiative.
KölnBusiness Wirtschaftsförderungs-

Mer stonn zesamme

Coronavirus threatens the existence of the companies that make the city of Cologne so unique. To fight this, we took the local economy by the hand and, in addition to FAQ, newsletter and microblog, we set up the Veedelsretter - a non-profit voucher platform that collected 600.000 euros for 1000 companies. With all our measures, we were able to raise around 1.5 million euros for the local economy.

06. Transport & Logistics

Winner
Lufthansa Cargo

Networking the world in a crisis

Inform, motivate, create transparency - with 360° communication for all stakeholders. More than just crisis communication: Increased media attention is an opportunity to document the systemic relevance of airfreight, provide profound background information and generate sustained interest.
Autoliv

Autoliv “Think outside the car”

Gullers Grupp
As leading road safety experts gathered for the UN Global Road Safety Conference, Autoliv grabbed their attention through a progressive exhibition combining human vulnerability with Autoliv’s innovative products. By presenting new data and solutions, in an eye-opening arena, under several hours, Autoliv forged new important relations with the people that can make a real difference.
Mantsinen, Neste

Zero Exclusion

Kurio, MKTG
Mantsinen 300 is the world’s largest hydraulic material handling machine. Despite its 380-tonne weight it’s the most precise in its size range. In order to communicate this to the business decision makers, we selected a medium every board room has: paintings. We crafted a brush for Mantsinen 300. Took 3 teen artists. Trained them to drive. And gave them a challenge: to express themselves with it.
Wallenius Marine

Oceanbird - the wind carries a shipping revolution

Gullers Grupp
This case is the story of how we created and launched a brand for something that doesn´t yet exist – basing it on something that can´t be seen. The result? A potential reach of 3,6 billion people and media coverage across six continents ensure that many now know that, through innovative technology, it is possible to power the largest ocean-going vessels by wind, reducing emissions by 90 percent.
Wirtschaftskammer Tirol, Sparte Transport und Verkehr

ECONOMY ON THE MOVE - TYROLIAN ECONOMIC CHAMBER

P8 Marketing
The project "Economy on the move" is a contribution of the Tyrolean economy, in order to point out solutions in the own sphere of influence in the domestic goods traffic - over an expert process - and to convert impulse projects from it.

07. Energy & Environment

Winner
Smart Energy GB

The Missing Piece

Hill+Knowlton Strategies
H+K devised a unique campaign bringing to life the benefits of smart meters, the essential infrastructure upgrade they will lead to, and their role in tackling the climate emergency - all through highlighting the 'Missing Piece' of the national conversation. Through earned channels alone we delivered 53.2 million media impressions and achieved a significant increase in audience engagement.
Bislett Games, Fortum Norway

Impossible Games

Trigger Oslo
When the world of sports stood still because of Covid-19, energy company Fortum and Bislett Games decided to change the rules of sporting events, and beat the virus on the track field. Together they created Impossible Games, the first major sporting event after the outbreak. It became an international media sensation, and the ultimate proof of concept for Fortums "Join the change" brand plattform.
DTEK Energy

Heroes in isolation

DTEK energy workers worked in isolation on the thermal power plants to provide stable production of electricity. As it was very difficult for them to be locked up we decided to communicate workers as “heroes in isolation” and replace their fear and fatigue with pride and recognition. The results - 900 publications, 22 mn coverage, 93% of workers believe together they can meet all challenges
E.ON

Day 1 Radio – OneDay. OneTeam. OneFrequency.

circ
With the integration of innogy, the spirit of E.ON‘s new beginning starts on „Day 1“. How can you connect more than 70.000 employees across 15 European countries and 10 different languages without knowing the exact event date? The answer: an interactive web radio show that creates an emotional experience to shape the new team: Day 1 Radio.
Wallenius Marine

Oceanbird - the wind carries a shipping revolution

Gullers Grupp
This case is the story of how we created and launched a brand for something that doesn´t yet exist – basing it on something that can´t be seen. The result? A potential reach of 3,6 billion people and media coverage across six continents ensure that many now know that, through innovative technology, it is possible to power the largest ocean-going vessels by wind, reducing emissions by 90 percent.

08. Technology & Consumer Electronics

Winner
Samsung Portugal

Samsung - Portugal Por Dentro

Lift Consulting – Consultores de Comunicação, SA
After lockdown the portuguese longued for travelling and Portugal yearned for tourists. Samsung Portugal urged people to (re)discover their own country through its “Portugal Por Dentro” project /website, which invited a few reknown instagrammers to travel the countryside North to South, while sharing pictures taken with Samsung’s new phone. It reached millions of people and inspired new travellers
Facebook, LVTPR

Facebook Community City Guide Rotterdam

ContentBureau, Eventive, Sjansen Design
After the first Covid-19 lockdown, the ‘Facebook Community City Guide Rotterdam’ was launched with a 360° campaign in collaboration with local tourism board Rotterdam Partners. The guide provides a way to (re)discover the city through the eyes of local Facebook Communities, supports local SMBs and gives the community leaders the well-deserved attention for their commitment to their Facebook Group.
MediaMarkt

Apple Solutions for Business

Gotoclient
A unique campaign for a unique relationship. A B2B campaign created for CEOs and IT managers, led by Apple and MediaMarkt, with Microsoft & Sage. The overall program was created to respond to 2 clearly differentiated buyer personas: James the CEO (CEOs of companies of 10-49 employees across those verticals), and Arthur the IT manager (IT managers of 50-200 employee companies).
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."
Zoom

Connecting People During the Covid-19 Pandemic - Hotwire and Zoom

Hotwire
Zoom appointed Hotwire to raise its profile in two European markets, which quickly changed due to COVID-19. Hotwire coordinated an international plan to manage media interest in 19 countries, focussing on shifting sentiment and supporting growth. The team successfully steered sentiment in a positive direction whilst keeping the core message of Zoom as a reliable, innovative video first platform.

09. Chemicals & Industrials

Winner
Markem-Imaje

Markem-Imaje: Marking the Next Generation Campaign

Product coding inks can be hazardous. To stop cheap, third-party ink use in our coders, our “Marking the next generation” campaign showed what was acceptable previously was now unthinkable. Four emotive visuals changed perceptions of ‘raider inks’ in favor of ours, which meet new expectations for safety, compliance & sustainability. We stemmed ink losses to raiders & even won equipment business.
Covestro Deutschland

Annual Report 2019 - BEYOND

Covestro has once again developed further in terms of content, design and concept. With the strong focus on digital-first, digital storytelling, and the consistent use of all social media channels, the company is also demonstrating the Group's strategic orientation towards digitization in the Annual Report.
DSM

#optimizeyourimmunity

Right now, it’s more important than ever to have a healthy immune system. With a multi-channel, multi- stakeholder campaign DSM successfully strengthened its position as key player in health and nutrition area and created high engagement with (potential) consumers, media, consumers and employees on the importance of immunity.
Evonik Industries

Behind the scenes of specialty chemicals - #EvonikTakeover

As a B2B company in a constantly developing industry, we experience one thing when addressing our target groups: we need visibility in order to be relevant as an employer. As a result, our Instagram account represents something that goes beyond simply sharing content: Our employees take the lead & we enable them to share their day-to-day work with the world by taking over the acount for one day.
Henkel

Henkel - Leveraging data and analytics for communications

Grayling
As part of a global digital upskilling initiative to enable all employees for digital transformation, Henkel created a learning journey for Communications Managers to embrace data driven communications. A virtual training program based on the integrated measurement & evaluation framework by AMEC has started to transform Corporate Communications at Henkel into a data-driven Powerhouse.

10. Telecommunications

Winner
Kyivstar

Smartphone for parents

In 2019, almost 70% of smartphone owners aged 50+ did not use mobile Internet. The main reasons were a lack of digital skills and the fear of something new. To change this we created the first mobile literacy school in Ukraine, ‘Smartphone for parents’. In addition, we started a media campaign to bridge the generation gap and overcome ageist stereotypes about technology.
A1 Telekom Austria Group

Launch A1 5Giganetwork

We digitalize Austria: A1 considers itself as a driver and pioneer of digitalization . With the auction of the 5G frequencies and the imminent introduction of a new generation of mobile communications, great expectations were associated with 5G: business, industry and politics emphasized the importance of this new mobile communication technology as the basis for digitalization.
Magyar Telekom Nyrt.

Telekom Holy MassStream Kit

Uniomedia Communications
Telekom’s mission is to make life better for everyone through digital. But the older generations are mostly left out from digital opportunities. In rural Hungary most elderly people are willing to go to church regularly. But many of them cannot make it. That’s when the Mass Streaming Kit comes in – with it those who have to stay at home can hear their priest in their warm armchair.
Telenor Bulgaria

Operation Wedding

Intelday Solutions, guts & brains ddb
Two people got married during times of pandemic, turmoil and confusion. She’s Bulgarian, he is American. Operation Wedding shows that even in hard times, we can be together. Telenor Bulgaria made the "weirdest wedding of 2020" possible by providing streaming, network excellence and just being there when needed. Two Agencies, Intelday and DDB, created this emotional story for the world to see.
Vodafone

Vodazone the textmodule app for customer care

We had to solve several challenges for the written dialog to the customer. So our target was to define and create an app for the needs of the customer care Agent. Because of this, we startet our project to define our textmodule app which is called vodazone app. With a testing phase, interviews with the agents, as well as a training video and an info flyer we enthused our agents to use the new app.

11. Finance

Winner
NN Group

The Conversation

'Virtue Western Europe
Nobody wants to think about something bad happening to your loved ones. ‘The Conversation’ is a campaign designed to open up difficult conversations you would normally avoid. Our films touched people deeply, enabling important conversations about life & death, and how to take good care of each others’ future. All in line with NN Group’s brand essence ‘You matter’.
CONCORDIA Versicherung

Ihre Superheit in Sachen Sicherheld

bluehouse
They are known as "Sicherhelden" alias Günter, Peter, Sabrina and Co., agents for the Concordia insurance and part of one of the most comprehensive online video campaigns in the insurance industry. In short: "Ihre Superheit in Sachen Sicherheld". A giant project that has produced short videos for over 600 agents all over Germany.
Mastercard, Square

Connecting The Falklands

Harvard
Connecting the Falklands: a new partnership between the Falkland Islands Government, Mastercard, and Square solving one of the greatest challenges facing the Islands' small and medium-sized businesses - accepting card and digital payments.
Stavební spořitelna Ceské sporitelny, Burinka

The Protozoan Experiment

AMI Communications
Building savings bank Burinka wanted to position itself as an innovator without having the possibility to change the product. We found the future technology: in 6 months, we printed the first 3D printed house in close connection to the client. The project reached 0,5 billion people worldwide and 5 times total Czech population. And 25% of Czechs see Burinka as an innovative brand.
Trygg-Hansa

Beach Mode

BCW
In Sweden, drowning is the most common fatal accident among children between the ages of 1-6 and is a result of lacking parental supervision. Swedes spend an average of 3.5 hours/day scrolling on their phones . Beach Mode is an app that makes the phone completely inaccessible when you're at the beach with your children. The initiative spread all over Sweden. 2020: 30% fewer children drowning.

12. Health & Pharma

Winner
Takeda

I Am No 17

Hill+Knowlton Strategies
Using one simple insight, we brought the experience of living with a rare disease to life: while seemingly uncommon, in fact 1 in 17 people in the UK are affected. We paired changemakers with artists to represent their experience through art. Through an authentic, grassroots effort, we ensured that our spokespeople represented the spectrum of their community and were empowered to start a movement.
Elekta

Elekta Harmony - Find Your Balance

Langland
Elekta believes in providing Precision Radiation Medicine for all. Inspired by balance, Harmony delivers high quality cancer care with maximum efficiency. The launch campaign used ingenious examples of balance in nature to show its critical role in keeping the world living and breathing. Reaching +100k people globally the launch brings access to pioneering cancer care for everyone a step closer.
Farmasiet

Farmasiet: taking the media landscape by storm

PR-operatørene
The online pharmacy, Farmasiet, was unknown to most Norwegian journalists prior to the Coronavirus outbreak and the countrywide shutdown on March 12th. Just six months later, the tables have turned and Farmasiet now has a seat at the head of the table.
Karo Pharma

Asan - Reclaim Intimacy

OMD, Oslo Assembly, Trigger Oslo
Kids watch porn years before they have sex, thinking porn is real. Sexual education focuses on the physical part. We wanted to include intimacy, and used a ban in social media. We launched a film showing real intimacy side by side with expectations from porn. We got banned day 1, and our PR began. Schools permanently integrate our content. Center for Sexual Health use our film in their lectures.
ROCHE HELLAS

Ask Hemilios about Hemophilia

PHOCUS
The “Ask Hemilios about Hemophilia” awareness campaign aims to provide children with hemophilia, as well as adult patients and caregivers, the information that will help them optimally manage their condition and improve their quality of life. The campaign is an initiative of Roche Hellas implemented under the Auspices of the Greek Hemophilia Society.

13. Retail

Winner
C&A

C&A: Post-Covid19 initiatives

MARCO
Fashion in times of pandemic. During and after the con nement, C&A launched a series of initiatives with two objectives: to help those most in need during the con nement, and to initiate a commercial reopening according to the criteria imposed by the New Normality.
Fazer Confectionary

Tutti Frutti TikTok Toolkit

Kurio
A major local candy brand went vegan. So we needed to get the young fired up about it. How? With a TikTok-first campaign, of course. In a time when every brand was doing dances on TikTok, we selected another TikTok-native genre: illusions. We crafted a world’s first TikTok Toolkit to help you create the most amazing magic tricks, launched it with influencers and made it viral – with no paid media.
KNI A/S

Rebranding Pilersuisoq

Marketsquare
Through its 64 stores, Pilersuisoq supplies even the most remote parts of Greenland with groceries and supplies. To honor the strong Greenlandic identity, the new identity reflects the culture and uniqueness of each village. The culture references from local portraits, houses and symbols are highly appreciated by the customers. In other words, the people relate to this mirror of their culture.
Vertikom Sales

Social learning & knowledge transfer with Vertikom

Lemon Systems
Onboarding, compliance, training of clients, further education of employees and communication with the field sales force – all available in the Vertikom Academy. The system, consisting of native apps, a web version and a backend for administration, is based on the mobile learning system Lemon® and provides all employees of the sales agency Vertikom Sales GmbH with relevant content and information.
XPO

The crucial role of logistics during the lockdown

MARCO
The logistics sector has had to face different challenges since the beginning of COVID 19 global pandemic. The fear of a supply shortage during the lockdown meant that XPO had to work fast to ensure the supply of urgent products. MARCO implemented a communication strategy to demonstrate from inside the logistics sector how XPO made it possible to meet

14. Sports & Lifestyle

Winner
Björklöven

#Fillthearena

Punkt PR
Björklöven had battled all the way to the final, but then the COVID-19 pandemic struck and the final series had to be played in empty arenas. Faced with losing several million SEK in ticket sales, how could the club replace this income? Answer: through supporter power and an innovative ticket sales campaign for a home game fans couldn’t attend. The result? 30,000 tickets sold in just three days.
Cycling Unlimited, Rouvy, Schweizer Radio und Fernsehen (SRF), Velon

The Digital Swiss 5

There have not been months without sporting events like in spring 2020 since the Second World War. For this reason, Cycling Unlimited, ROUVY and Velon have joined forces to launch a world premiere in digital pro racing. The goal was to bring the top teams in the world together to compete against each other on the ROUVY Indoor Cycling Reality platform. The Digital Swiss 5 was born!
Fédération Equestre Internationale

#ForTheLoveOfEquestrian

Redtorch
#ForTheLoveOfEquestrian is a cinematic love letter to the equestrian community. It was created by the FEI as a message of inspiration and solidarity to all members of the FEI family during the Covid-19 pandemic. The launch video gained over 12,500,000 social media impressions, generated more than 317,000 engagements and boasted an engagement rate 1.9 times higher than average across all platforms.
Gazprom PJSC

Football for Friendship Coaches Academy

AGT Communications Agency
How to teach the most important human values to thousands of children around the world?International Football for Friendship Academy is a free online course with a set of practical exercises aimed at improving the qualifications of children and youth football teams coaches as well as P.E.teachers.4,000+ coaches received training at the Academy,100,000+ children were taught key humanitarian values.
International Paralympic Committee

#WaitForTheGreats

The Tokyo 2020 Paralympic Games were postponed to 2021 due to COVID-19, but the IPC’s #WaitForTheGreats campaign kept its global audience engaged during the days the Paralympics should have happened. Digital content was produced in eight languages across five social media channels, resulting in more than 26 million impressions and 14 million people reached by international press media.

15. Entertainment & Culture

Winner
NLB (The Norwegian Library of Talking Books and Braille)

 Writer on demand

Nucleus
NLBs responsibility is to make sure everyone in Norway has equal access to literature and information. We wanted to create more awareness around NLBs offering in a trustworthy way and that made the target group the hero in our story. The "Writer on demand" consisted of one of Norways most popular writers inviting kids to the contest, with the "writer on demand" being the prize.
BBC Studios

Launch of BBC Earth’s “Seven Worlds, One Planet”

PR-operatørene
Seven Worlds, One Planet became a major success in Norway through solid press work, careful messaging, and a successful screening. This in spite of the fact that the series was shown on BBC Earth, a niche linear TV channel in Norway.
Codemasters, Koch Media Benelux

F1® 2020 The official video game - Benelux launch

Vertigo 6
Formula 1's popularity in The Netherlands has been growing heavily since Max Verstappen joined F1® back in 2015. 2020 should have been the year in which Zandvoort would make a come-back to F1® after an absence of 35 years! The F1® 2020 campaign became the biggest and most successful F1® game launch in Benelux ever.
Dr. Ing. h.c. F. Porsche

Back 2 Tape

FAKTOR 3
On the trail of rap, graffiti and breakdancing in Europe: together with music journalist Niko Hüls, Porsche presents the international video documentary "Back 2 Tape", covering artists, urbanization and values across borders and languages, only with the voice of hip hop. "Back 2 Tape" is one of the most successful stories for Porsche in the field of storytelling beyond automotive.
Museum Sydøstdanmark

Holmegaard Værk

HAVE A/S
A bankrupt glass factory was turned into a museum of Danish design. A dusty brand was turned into the focal point of a modern and dynamic attraction, and the museum was credibly communicated as the resurrected epicenter of Danish glassware. COVID challenges were creatively circumvented, massive coverage was generated, and the visitor goal for 2020 is certain to be beat – even in spite of COVID-19.

16. Science & Education

Winner
Deutsches Jugend Institut

Corona-KiTa-Studie

Ressourcenmangel
Are children the main driver of the pandemic? With the Corona Kita Study, a data infrastructure was created within months, in which up to now 12,000 daycares can indicate how Corona is developing within their daycare. This turns data into scientific real-time communication and a basis for political decisions. The result: children are not the corona driver and all daycare centres can remain open.
Copernicus Climate Change Service (C3S)

This is a #ClimateCrisis - HBI for Copernicus

HBI Helga Bailey GmbH International PR & MarCom
We are in the middle of a climate crisis, but large parts of the world's population are still unaware of the enormous impact of climate change. Copernicus, the Earth Observation Program of the European Union and HBI aim to raise awareness of climate change among the European public. In July 2019, HBI and Copernicus launched a public awareness campaign that made a big splash in the media landscape.
Ministry of Finance of the Russian Federation

PRO.Money Family Finance Festival Online

R.I.M. Communications Agency
The PRO.Money Family Finance Festival was held online and attracted more than 20 K participants that spent on average 40 minutes on the site. This is the largest event for the improvement of financial literacy in Russia. The total coverage in media and digital was almost 30 million people. In this way, we were able to improve the financial literacy of a fifth of the country’s population.
Studiekeuze123

Studiekeuze123 - Instagram growth campaign

Vertigo 6
Every year thousands of students need to choose a study program. Studiekeuze123 offers tailor-made comparative study information to help and guide them with this life changing choice. But how do you reach young people? SK123 focused on engaging, relevant, appealing and relevant content which grew the Instagram channel from 290 followers to 32.000 followers in only 6 months (+1103% growth!).
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."

17. Travel & Tourism

Winner
Visit Norway

SkiDna experiment

Babusjka
We invited three people with Norwegian heritage to come to Norway and see if the myth that Norwegians are born with skis on their feet is really true. With the DNA experiment we wanted to showcase Norwegian winter and tempt potential visitors to come. Results: Over 2,3 million views on FB, editorial reach of 9,5 million people and featured on the viral show Right This Minute with 90% US coverage

Hertz: Avoid a crisis on a Jeep rooftop tent

Corpcom PR
A campaign to Hertz Campers, targeting the Portuguese tourists to visit all the secret and uncrowded stretches of sand of Portugal, avoiding the beach traffic lights that were announced by the Government. It helped to minimize the Covid business impact and keep the innovation of Hertz brand in the country, keeping distance to the US company bankruptcy.
Business Finland, Visit Finland

Virtual Rent a Finn

SEK / Part of Grey
We managed to maintain interest towards Finland as a travel destination while making the world a little happier. We didn’t freeze – we acted quickly to create a contagious concept that reached people around the world. We introduced the world to our way of living close to nature. Our total reach came was over 300 million people worldwide.
Esterházy Hungary Foundation

Esterházy Creative History Competition

Uniomedia Communications
How can we get young people interested in Hungarian history and get them to visit the Esterházy Foundation’s memorial sites? The Esterházy History Competition showed how to approach young people and tell history through creative content - all through the use of digital tools and social media. The number of visitors increased 87% - already in the first two years after the launch of the competition.
HomeAway (Vrbo)

Family Friendly Destinations 2020

PR consumer campaign carried out in 6 European countries with 4 local brands (Vrbo, HomeAway, Abritel and FewoDirekt) to select the most Family-Friendly destinations as a way to support the recovery of the travel industry after the lockdown periods by promoting domestic travel and emerging 2020 summer destinations. Massive success in media, with more than 860 articles and 73 million impressions.

18. Food & Beverage

Winner
Koninklijke Grolsch

#GrolschLiveSessions

HPB (Het PR Bureau)
As COVID-19 causes empty streets, bars are struggling to survive. Grolsch decides to step up with #GrolschLiveSessions. Famous Dutch artists perform live from their favourite but empty bars. Brewing special moments of hope. Grolsch connects its initiative to national aid programme #helpdehoreca, giving a boost to those staying at home and supporting bars in need, exceeding all expectations.
Burson Cohn & Wolfe

By The Face, BCW Spain for Ron Barceló

To create a corporate strategy that would work on the reputation and purpose of Ron Barceló (top of mind Consumer Brand), focusing on its three main audiences: Institutions Partners Consumers With the aim to generate an impact on them and reverse a situation that neither the company or its audiences had ever had to face before.
Dreher Breweries

An anniversary of Hungary’s beer heritage

Noguchi Porter Novelli
Dreher is Hungary’s oldest brewery. Following the success of the 19th and early 20th century, the brand found itself in the clutches of nationalization by the 1950s. With the new owners and management, the 165-year anniversary of the company’s foundation provided a great opportunity to rekindle the old reputation, and it provided a strong base for our new strategy in 2019.
Dreher Sörgyárak Zrt.

Pop in for a sip of beer history

Next9 Communications
Can a beer museum become more popular than other great city attractions? How to draw attention to a beer exhibition during pandemic lockdown and afterwards? The answer: renew the museum, move the exhibition online, run a long-term, virtual, educative Social Media and PR communication without adspend, bring the coolest mini sculptor in Hungary on board, and create 2 amazing, iconic mini sculptures.
Peperami / Spider PR

Peperami Made Me Do It: The Chain Reaction

Spider ltd
Spider created a genuine gold-chain reaction with its #PeperamiMadeMeDoIt campaign that made participation irresistible, smashing reach targets, delivering a 0.01p CPE, encouraging endless snack-based keepie-uppies and even got over 19,000 people to checkout buying a £1,500 Golden Peperami medallion online in the process

19. Sustainability & Environment

Winner
European Investment Bank (EIB)

Climate Solutions

Climate change is humanity’s biggest problem. The Climate Solutions podcast, expert blog content and ebook tells you exactly what you can do to fight climate change in everything from the way you heat your home to the food you eat and the digital devices you use. This checklist for climate action has already reached over 10 million people.
Autoliv

Autoliv “Think outside the car”

Gullers Grupp
As leading road safety experts gathered for the UN Global Road Safety Conference, Autoliv grabbed their attention through a progressive exhibition combining human vulnerability with Autoliv’s innovative products. By presenting new data and solutions, in an eye-opening arena, under several hours, Autoliv forged new important relations with the people that can make a real difference.
Danmarks Statistik, Deloitte

Making Global Goals, Our Goals

Geelmuyden Kiese A/S
The Campaign “Our Goals” aimed at translating the UN's SDG’s into local Danish goals by openly asking Danish citizens, organizations, and corporations for their input. Through public debates and content channels, 197 country-specific indicators were defined based on more than 6,000 inputs from all levels of society. As a result, politicians were given measurable local goals for further progress.
EDP Comercial - Comercialização de Energia

EDP - Generation Zero

This is a case about the development of a new Generation of people who want to save the planet - Generation Zero. Under the umbrella of a new sustainability program, EDP provids recommendations for clients to improve consumption patterns and rewards their behavior. For the launch of this new venture EDP challenged all Portuguese to join this movement for our future.
Essity

The Green Recovery

Finn Communications
The world's need for sustainable solutions hasn't gone away, but the coronavirus pandemic might have changed people's priorities, perceptions, and behaviors forever. In this new world, Essity seeks to bring a renewed focus and vigor to sustainability that will drive change towards more sustainable living by understanding and exposing the barriers that stand in our way post pandemic.

20. Government Agencies & Parties

Winner
NLB (The Norwegian Library of Talking Books and Braille)

 Writer on demand

Nucleus
NLBs responsibility is to make sure everyone in Norway has equal access to literature and information. We wanted to create more awareness around NLBs offering in a trustworthy way and that made the target group the hero in our story. The "Writer on demand" consisted of one of Norways most popular writers inviting kids to the contest, with the "writer on demand" being the prize.
European Investment Bank (EIB)

Does This Change Everything?

As the COVID-19 lockdown began, people needed to hear from experts about the impact of the disease on all areas of life. We swiftly presented the insights of our experts on everything from health and education to digitalisation, urban mobility and climate change. This provided reassuring, dependable knowledge to the public and built the brand of the bank and of the EU.
European Parliament Liaison Office in Lithuania

The Journey Around My Beloved Lithuania

FABULA Hill+Knowlton Strategies
YouTube campaign of five episodes featuring newly married Lithuanian star stand-up comedian and his wife, who after facing domestic challenges, embark into travelling into Lithuania and discover interesting people taking care of green economy, renewable energy, amalgamation of old and new culture, slow food and general well-being inside the EU border. 
Go Vilnius

City through the pandemic: Vilnius model

Together, the community of Vilnius turned the challenges of the pandemic into opportunities, like turning the city into a giant open-air café, hosting Mask Fashion Week and many others. The Vilnius-born ideas have generated more than 2,000 media reports and have been dubbed the Vilnius Model, which is seen as a package of innovative ideas to restart life in a city in the new pandemic reality.
US Embassy Prague

Freedom of Choice campaign

Konektor Social,, PR. Konektor,, THE HIVE,
Last year, the US Embassy in the Czech Republic launched its Freedom of Choice campaign to celebrate three decades of democracy after the fall of the communist regime. Using precise PR, satire on social media and real stories of accomplished Czechs who succeeded thanks to the fall of the regime and now support their communities, we materialized “freedom” and communicated it to a polarized society.

21. NGOs & Associations

Winner
Association of Parents with Children with Disabilities Brački Pupoljci (Buds of Brač)

This Truly Matters

CTA komunikacije
Due to unavailability of therapy for children with disabilities on Croatian islands their parents take them to mainland every week. They spend half their income on ferries alone. Over 10 years Brački pupoljci have demanded an amendment granting them free transport, only to be shunned. With 0 EUR, we created public pressure to ensure this basic right and forced the Government to change the Law.
Finnish Nurses Association

A world without nurses? No thanks.

Drum Communications
Finland is on the verge of a nursing crisis: up to 40% of nurses are considering leaving the industry and an estimated half of current nurses will retire by 2030. FNA wanted to remind that proficient ja qualified nurses are the basis of a welfare state. Two-phased campaign toyed with a dystopia. It was launched with member-driven guerilla marketing activation and grew into nationwide campaign.
Gres Todorchuk

How 7 Photoshopped fields saved hundreds of real ones

Thanks to the insight and a strong creative idea, UAnimals NGO drew the attention of Ukrainians to the problem of burning the dry grass and created the media push for the adoption of a bill that increases the responsibility for arsons. With an investment of $0 our Photoshopped “burning” stadiums covered almost 5 million contacts and created a media buzz that led to the adoption of the bill.
Save the Children Germany

Scarf for Life Campaign for Syrian Child Refugees

The integrated campaign "A Scarf for Life" for Syrian children by Save the Children Germany, women's magazine BRIGITTE and wool manufacturer Lana Grossa achieved a record amount of donations in 2019 and managed to mobilise many new supporters: with a focus on online and social media communication with touching videos and high- profile supporters from politics and culture 10/2019-12/2019.
ressourcenmangel

Social spot “Calling is helping!” by Caroline Link

Many children are victims of sexual abuse, and yet most cases are never discovered. Potential witnesses are silent as they fear misinterpreting signals and making false accusations. The spot directed by Caroline Link gives voice to children who want to speak out but are silenced, and shows how helping a child is not the same thing as accusing a potential predator.

22. Change Communications

Winner
Gres Todorchuk

How 7 Photoshopped fields saved hundreds of real ones

Thanks to the insight and a strong creative idea, UAnimals NGO drew the attention of Ukrainians to the problem of burning the dry grass and created the media push for the adoption of a bill that increases the responsibility for arsons. With an investment of $0 our Photoshopped “burning” stadiums covered almost 5 million contacts and created a media buzz that led to the adoption of the bill.
DTEK Grids

Work of Light

It is a revolutionary project in the Ukrainian energy sector. There hadn’t been proactive, modern, friendly communications in the entire DSO industry before. Our video series changed that completely. They explain the daily work of DSOs clearly and friendly. They show our care about clients. We have transformed our technical staff into ambassadors of our company and the entire UA energy sector.
Kyivstar

Smartphone for parents

In 2019, almost 70% of smartphone owners aged 50+ did not use mobile Internet. The main reasons were a lack of digital skills and the fear of something new. To change this we created the first mobile literacy school in Ukraine, ‘Smartphone for parents’. In addition, we started a media campaign to bridge the generation gap and overcome ageist stereotypes about technology.
Philips Romania and Airly

Romania breathes. We want fresh air

Philips and Airly launched Romania breathes. We want fresh air campaign, offering people solutions to see the real danger of air pollution. A campaign that brought the air pollution topic in prime time news and influencers engaged proactively to extend the air quality monitoring network, generating positive reviews about air purifiers.
The Norwegian Sea Rescue Society

Norways Coolest Summer Job

JCP PRAD
To reach a younger target group than ever before, The Norwegian Sea Rescue Society launched the world’s first summer job as a TikToker for their channel. Our strategy was to let the target group teach each other about water safety through entertaining content. With no media budget, we still managed to reach 63% of Norwegians from 16-25 years, total of 24% of all Norwegians and 5 million views.

23. Change Communications (Covid-19)

Winner
Visit Norway

Norwegian Space Travel

One Big Happy Family, Trigger Oslo
Covid has had catastrophic effects on the travel industry. So when the Norwegian government decided to open our borders for summer tourists, it was crucial that we quickly positioned Norway as a safe place to travel. Luckily we have exactly what many Europeans were longing for after a period of stressful lock down: wide open spaces and clean, fresh air. So we launched - Norwegian Space Travel.
#MakeItBlue

#LightItBlue

Hill+Knowlton Strategies
As the impact of COVID-19 took hold on the UK, a collective of leaders in the events industry wanted to acknowledge healthcare heroes on the frontline of the crisis. H+K launched #LightItBlue, which saw landmarks across the country light blue in thanks. The campaign kickstarted an international worldwide gesture of solidarity with 23 countries joining in to #LightItBlue in less than three months.
CMS Legal Services

Covid-19 challenges from a legal perspective

Due to Covid-19, CMS as a law firm could not reach out to clients physically. Therefore, we restructured our website according to clients needs to ensure they easily can access any Covid-19 related legal information. Also, we produced a video series to keep in touch with clients on their current issues facing Covid-19.
SberBank

Video for the Day of the medical worker

Mosaic
A poetic video that we dedicated to physicians and their valiant fight against COVID-19.A poetic video that we dedicated to physicians and their valiant fight against COVID-19. This is how we want to express our universal gratitude for their heroic effort. Here we tried to show the viewers the ordeals and challenges that each healthcare worker has to deal with so that we remain safe and healthy.
Visit Flanders

The Stay At Home Museum

Bowling, Duke&Grace
When the lockdown struck, all museums opened their doors online. How to put your own museums on the map amidst this gigantic offer? By offering a tour that is normally only reserved for royals and presidents: by the curator himself. 2,474,550 art lovers from 94 countries followed our "royal" virtual tours. Press coverage was global as well: from CNN to BBC, from El Pais to Global Times China.

24. Internal Communications

Winner
Henkel

Diversity Challenge

Henkel’s Diversity Challenge is meant to raise awareness and understanding for diversity and its crucial role for commercial success. Teams around the world were asked to apply by casing why they are the most diverse team at Henkel and how they profit from it personally and professionally. With 322 contributions from 45 countries and a massive media buzz, the project was a complete success.
E.ON

Day 1 Radio – OneDay. OneTeam. OneFrequency.

circ
With the integration of innogy, the spirit of E.ON‘s new beginning starts on „Day 1“. How can you connect more than 70.000 employees across 15 European countries and 10 different languages without knowing the exact event date? The answer: an interactive web radio show that creates an emotional experience to shape the new team: Day 1 Radio.
Evonik Industries

Community Management@Evonik

By unleashing the power of an Enterprise Social Network (ESN) we fundamentally changed our internal communication at Evonik and - by the way - our corporate culture. By now over 85 % of the employees at Evonik connect, follow, share or even lead (without having an official mandate ;-)) in our ESN. This is Community Management at Evonik: From need to know to need to share!
Otto

Just come by and say thank you

WEstream | erlesen.TV
For the 2019 Christmas video, the Otto Group Executive Board 2019 supplemented the virtual message with surprise visits to colleagues who work in the Otto Group on behalf of many others: In the office, in logistics, in customer service and in the shops. Their simple, powerful message: Thank you. In doing so, they expressed their appreciation for the work they have done on an emotional level.
Zurich Insurance Group

The Zurich Forest

Delivering on our brand and CVP promises, the Zurich Forest brings together employees, customers and other stakeholders by combining a reforestation project in the Atlantic Forest with a gamified involvement approach in Zurich’s most successful engagement campaign to date. It provides a tangible and credible entry point to explore and understand Zurich’s wider story and Sustainability commitment.

25. Internal Communications (Covid-19)

Winner
AudioLight, Confer-O-Matic, MICROSOFT

Avatars took over Microsoft’s teambuilding

Konektor Social
The key meeting of Microsoft’s management was hit by Covid. During 6 weeks we transformed the entire concept into a virtual world where 200 avatars from 4 countries met and heard 20 speakers who presented everything about the company strategy. We digitally transformed a conference and confirmed the main vision of MS as a company that does not just make operating systems but innovates business.
EDP - Energias de Portugal

EDP: extraordinary times, extraordinary action

No-one was prepared for what came. But it was necessary to respond. We were all locked down in our homes, but the world could not stop. The strategy? Commit to digital channels, seek ways to “digitise” people and processes, combat Covid on all fronts and prepare the #safecomeback.
Mast-Jägermeister

Remote but close – Empowered employees

Digital tools, empowerment, intense communication and transparency were key to Jägermeister’s project “Remote but close”, which brought remote employees closer together while in lockdown. Usage of social intranet, Slack and other tools increased; creative projects flourished while working from home. Jägermeister showed how motivation and productivity can thrive even during a crisis.
RB Hygiene Home Deutschland

RB Give Time Variete #stayconnected

During the pandemic a virtual opportunity had to be created that would allow for communication exchange, learning more from each other and living the company culture. RB "Give Time Varieté” was born: #stayingconnected while #stayingathome Let's spend virtual lunch breaks together to stay in touch. An opportunity to showcase diversity, drive cohesion and learn about hidden Talents of colleagues.
Wintershall Dea

We care: COVID-19 and a merger

navos - Public Dialogue Consultants
Two major long-standing German companies merged in 2019: to form Wintershall Dea. In the midst of the integration phase comes COVID-19. An extreme challenge! Internal communication must quickly provide global mobile access to existing channels and manage the crisis. And at the same time develop new emotional formats, so that integration and team spirit continue with mobile working: We care!

26. Event & Experiential Marketing

Winner
Breakthrough Cancer Research

The Shop that Nearly Wasn't

ETC, The Brill Building
Breakthrough Cancer Research opened the world’s first shop and events space 100% stocked and staffed by cancer survivors on World Cancer Day - The Shop that Nearly Wasn’t in Temple Bar Dublin. Seeking 100% survival for 100% of cancers, it called for greater investment in cancer research and was designed to raise the charity’s national profile in Ireland and recruit a new generation of donors.
AUDI

Audi Virtual Exhibit

SXCES Communication
The Audi Virtual Exhibit is an innovative form of automotive presentation. Using the Microsoft HoloLens, Audi offers journalists around the world a new way to experience the company’s latest models in augmented reality. Using the virtual exhibit, cars can be shown worldwide and simultaneously, saving costs for transport and production and offering an exciting new way to discover technology at Audi
EDP – Energias de Portugal,

EDP’s Global Employee Meeting

In just 2 months, the pioneering and innovative concept MADE OF US was created for one of the largest corporate events held in Portugal: EDP’s Global Employee Meeting. A two-day event that brought together 6,000 employees, at Altice Arena in Lisbon, to share achieved results and the strategy adopted for the future of the company. An entire event thought and designed based on the company’s people.
Telekom Deutschland

DIGITAL X 2019

DO IT!, EN BLOC, Schoof PR
DIGITAL X is Europe's leading digitization initiative for decision makers. After a successful start 2018, DIGITAL X entered the next round in 2019 - with full success. On 29 & 30 October 2019, Cologne became the hotspot for innovation and transformation. 160 (inter-)national top speakers presented the facets of digital change with inspiring keynotes, controversial talks and trend-setting panels.
The Norwegian Directorate for Civil Protection (DSB)

Sisterna Taverna – The worst-case scenario café

Geelmuyden Kiese
The authorities have for long been urging everyone to store 9 litres of water per person. Yet, many people have no emergency water at home. To create awareness and to get people to reflect on water storage, we developed the worst-case scenario café, “Sisterna Taverna”. At this café all was made and brewed by water tapped directly from toilet cisterns. Was this something people would like to drink?

27. Event & Experiential Marketing (Covid-19)

Winner
City of Helsinki

Helsinki’s once-in-a-lifetime virtual May Day

Miltton
Helsinki gave 1.4 million Finnish people a reason to stay home during the May Day celebrations, thus preventing the spread of COVID-19. A new virtual phenomenon, “The once-in-a-lifetime #vappuathome” was created. The local Virtual Helsinki experiment was also served to international media reaching over 500 million people. The success strengthened Helsinki’s reputation as the digital forerunner.
BeiGene Switzerland

BeiGene European Medical Education website

infill healthcare communication
The aim of the BeiGene European medical information website is to introduce BeiGene to European physicians and provide them with a modern platform for up-to-date oncology resources. COVID-19 presented an opportunity to interlink a virtual booth with the website, allowing physicians to explore BeiGene’s portfolio and resources, as well as a way to connect personally with BeiGene representatives.
De'Longhi Deutschland

De'Longhi Kitchenparty

Current Global
Without physical gatherings and not attending the IFA, how would the De’Longhi group launch its 2020 products? By reinventing the press conference and doing the first kitchen party product launch in the world. Fusing live elements with pre-produced content, the virtual event attracted over 60 media and blogs, achieved over 490 unique users and a reach (print and online) of over 2.1 million.
Ministry of Finance of the Russian Federation

PRO.Money Family Finance Festival Online

R.I.M. Communications Agency
The PRO.Money Family Finance Festival was held online and attracted more than 20 K participants that spent on average 40 minutes on the site. This is the largest event for the improvement of financial literacy in Russia. The total coverage in media and digital was almost 30 million people. In this way, we were able to improve the financial literacy of a fifth of the country’s population.
University of Portsmouth

University of Portsmouth Virtual Open Day - Bringing Portsmouth to you!

In response to lockdown, all campus events were cancelled. Experiencing Portsmouth is vital to prospective students. They couldn’t come to us, so we created a way to bring Portsmouth to wherever they were. The result was our hugely successful Virtual Open Day, through which we provided 2,486 visitors access to live discussions, 121 support, tours, talks and even live HITT and relaxation sessions.

28. Issues & Reputation Management

Winner
The Norwegian Directorate for Civil Protection (DSB)

Sisterna Taverna – The worst-case scenario café

Geelmuyden Kiese
The authorities have for long been urging everyone to store 9 litres of water per person. Yet, many people have no emergency water at home. To create awareness and to get people to reflect on water storage, we developed the worst-case scenario café, “Sisterna Taverna”. At this café all was made and brewed by water tapped directly from toilet cisterns. Was this something people would like to drink?
Badischer Landwirtschaftlicher Hauptverband e.V.

Save the Bees – together!

Schleiner + Partner Kommunikation
Species protection is extremely important. And only possible together. When a radically unilateral referendum threatened the existence of numerous small and medium-sized farms, the farmers felt unjustly in the pillory. But within a few weeks, the campaign “Save the Bees – together!” succeeded in turning the mood. And to prepare the way for sustainable environmental protection. Together!
Gres Todorchuk

Ukraine WOW: how we turned a nation-wide hate into a real WOW!

Ukrainian Railways is the largest transport operator in Ukraine, which media field is mainly notorious. On Railroad Workers Day we opened an interactive exhibition Ukraine WOW, telling people about Ukraine as if it was a fellow passenger on the train. The project became the most visited exhibition in the history of Ukraine and the first project of Ukrainian Railways with 95.5% of positive reviews.
MANICOMIO ASSOCIATION

MANICOMIO: ATTRACT BRANDS TO MENTAL ISSUE

Corpcom PR
We. challenge the main marketing magazine Marketeer in Portugal to do the cover with a mental illness artist from Manicomio association, and an launch event gathering all brand decision makers to know how the can really do social impact in the mental health field (by launching products with these particular artists). Winning projects were made with high impact in the market and high coverage.
TenneT TSO & TransnetBW

Dialogue over the long run: A route for SuedLink

navos - Public Dialogue Consultants
SuedLink is the largest infrastructure scheme for Germany’s energy transition. To find the optimal 700 km route for the power line, SuedLink has involved stakeholders in the planning over the last 4 years and organised around 200 local events. There has never been more transparency on such a large project in Europe. In this way, the route for the underground cable was developed together.

29. Issues & Reputation Management (Covid-19)

Winner
Deutsches Jugend Institut

Corona-KiTa-Studie

Ressourcenmangel
Are children the main driver of the pandemic? With the Corona Kita Study, a data infrastructure was created within months, in which up to now 12,000 daycares can indicate how Corona is developing within their daycare. This turns data into scientific real-time communication and a basis for political decisions. The result: children are not the corona driver and all daycare centres can remain open.
Deutsche Post DHL Group

Connecting People, Improving Lives in a Pandemic

The crisis has made clear how important logistics really is. Our 550,000 employees keep customers around the world supplied with the things they need. They transport medical equipment and keep supply chains running. They make it possible for factories to keep producing, and for jobs to survive. That’s why we chose to focus on employees. This led to very high visibility and positive engagement.
Facebook

#WirliebenMittelstand – Supporting SMBs During the COVID-19 Pandemic

APCO Worldwide
The COVID-19 outbreak dramatically affected the global economy, especially its backbone - SMBs. That’s why Facebook and APCO took action and established an industry-specific digital recovery approach based on in-depth insights. The B2B campaign reached over 11,000 SMB employees and leaders that leveraged the potential of digitization and cushioned the effects of the crisis.
Institute of cognitive modeling

Coronavirus_Info

Campaign "Coronavirus_info" has become a powerful mechanism of providing verified and trustful information about COVID-19 to all Ukrainians. Using the mix of traditional marketing tools and digital we have united Ukrainians, business, the creative industry, and government agencies into a common campaign to overcome the pandemic.
VDV

#besserweiter

CP Compartner
During the Covid-19 lockdown, passenger numbers in Germany's public transport sector plummeted by 80 %. We launched our campaign #BetterTogether to regain lost trust and to attract support for a state government public transport rescue package. With the aid of our campaign the federal government secured immediate financial aid, the use of public transport increased to 75 % of pre-corona level.

30. Multi-Channel Communications

Winner
Pleegzorg Nederland

Emergency! 700 kids need foster parents!

Bijl PR, Deardan&Friends
We need more foster parents urgently. Our campaign visualizes foster care in a new, positive, realistic way, to encourage interest. Stories show how foster care enriched lives. We created a sense of urgency to ignite a discussion: how can a prosperous country not take care of these children. The results are stunning. 700 kids matched with foster parents; 10.000+ inquiries, massive media attention
Winner
Private person - Kristīne Misāne

The case of Kristīne Misāne

Repute
Kristīne Misāne, citizen of Latvia, was imprisoned in Denmark for more than year. She faced extradition to South Africa and 15 years in prison for saving her children and herself from violent de facto husband. As there was no time left for Latvian authorities to act on behalf of its citizen, a massive campaign was built where community engagement in Latvia&Denmark plus publicity was cornerstone
AFC AJAX

Start Small. Dream Donny

We - AFC Ajax - create history with ‘the future’. Where other clubs activate their brands by welcoming new stars, we did the opposite with the outgoing transfer of our kid Donny van de Beek to Manchester United. We used the transfer to gain the appreciation of football fans worldwide and become their second favourite club by saying; Manchester, take good care of our Donny. Enjoy the future!
Institute of cognitive modeling

Coronavirus_Info

Campaign "Coronavirus_info" has become a powerful mechanism of providing verified and trustful information about COVID-19 to all Ukrainians. Using the mix of traditional marketing tools and digital we have united Ukrainians, business, the creative industry, and government agencies into a common campaign to overcome the pandemic.
OBOS

OBOS Mascots

JCP PRAD
We turned a traditional sponsorship activation upside down. Instead of aggressively pushing a company logo, we made the audience look for us and engage with us on social media. This created the first viral TikTok-hit for a Scandinavian brand, and increased brand recognition by 450%. All thanks to three blue mascots who had fun in along the ski tracks.

31. Storytelling

Winner
Ford of Europe

Emoji Jacket

Hill+Knowlton Strategies
Ford identified there is no common language between cyclists and drivers leading to near misses and accidents. Aiming to encourage safe communication between cyclists and drivers, Ford created the Emoji Jacket. Using the universal language of emoji, to enable cyclists to display intentions to other road users. The campaign earned 648 pieces of global coverage and a social reach of 40.9m.
Microsoft Europe (c/o Current Global)

The World's First AI Whisky

Current Global
AI is one of today's hottest technology trends. Organisations of all sizes are starting to consider ways in which to incorporate it, however many are unsure where to start and what to expect. SMEs especially find themselves hesitant to commit. The World’s First AI Whisky was developed to reassure SMEs that AI represents an opportunity, not a threat to their workers and ways of working.
Signify

Light is Life

Zandbeek
How to make a striking statement as lighting company between all the light extravaganzas from more than 35 international light artists? With an audio story to touch the masses, send their senses tingling, and leave a lasting impression.
Trevian Asset Management

Erottaja2 – A building with a story

Drum Communications
When a huge investment company buys an abandoned office building from the Finnish state and wants to get hefty rental income from it, we are facing a challenge. How can we make these offices attractive for solvent companies? Drum communications came up with a strategy to discard the traditional ways and to just tell a story. This resulted in vast media visibility and huge interest among tenants.
Visit Norway

SkiDna experiment

Babusjka
We invited three people with Norwegian heritage to come to Norway and see if the myth that Norwegians are born with skis on their feet is really true. With the DNA experiment we wanted to showcase Norwegian winter and tempt potential visitors to come. Results: Over 2,3 million views on FB, editorial reach of 9,5 million people and featured on the viral show Right This Minute with 90% US coverage

32. Content Marketing

Winner
Google Russia

Mendeleev Explains: a Google Campaign

Ketchum Moscow
In celebration of the 150th anniversary of scientist Dimitri Mendeleev’s creation of “The Periodic Table of Chemical Elements,” Google Russia & Mendeleev University launched Mendeleev Explains, a new YouTube channel and Video Table of Elements. The idea? Make chemistry interesting and approachable and show modern-day Russians how chemistry transforms everyday lives in relevant, fascinating ways.
PwC

DAC6 Compliance Marathon: Are you up for it?

The EU's Mandatory Disclosure Regime, known as DAC6, introduces a detailed reporting obligation which is not a one-off exercise but rather a compliance marathon that businesses should keep up the pace to avoid consequences of non-compliance. Given that publicly available insights into DAC6 are quite technical and text-heavy, we saw an opportunity to challenge the status-quo around tax/DAC6 content
State Street Bank and Trust

ETFs Powered by State Street

Despite having more ETF mandates than our competitors, State Street was lagging well behind the market when it came to mindshare. Changes in the ETF market making it more attractive for investors was the perfect catalyst to launch an integrated campaign that would equip our sales teams with client-centric content and create new demand through targeted promotions across multiple channels.
TECHNOSEUM State Museum of Technology

Germany’s next Astronaut

Schleiner + Partner Kommunikation
The TECHNOSEUM is looking for Germany's next Astronaut. This competition documents the courage of a museum to find new ways of communication to get young people excited about technology. It shows that communication does not have to get stuck in exhibition halls. The bright eyes of the applicants underline the deep truth contained in the Claim: "Nothing is more exciting than technology."
UBS Switzerland

UBS Family Guide – be money smart

Freundliche Grüsse
The sooner we learn how to handle money, the more control we’ll have over our finances later in life. That’s why UBS sees it as its mission to help parents teach their children financial literacy: with a broadly defined content initiative. Presented in a modern and compelling design, the content gives parents practical knowledge to help them educate their children about finance.

33. Brand Relationship

Winner
Bodyform

Bodyform Launches #wombstories

AMV/BBDO, Ketchum London
Taboo-busting brand Bodyform once again boldly confronted the societal norms imposed on women through an emotional new social video, #wombstories. The film brought to life the candid real-life womb stories spanning all stages of a woman’s life to reveal the emotional, complicated and sometimes painful realities of women’s most intimate experiences.
Boehringer Ingelheim

More Cherished Moment

BCW
In a world of innovations like the latest smart watch, to differentiate BI's approach to innovation, we needed to focus on the true value it brings. We brought to life how BI’s healthcare innovations focus on what truly matters: creating More Cherished Moments for patients, animals, and their loved ones. The result: significant increase in positive public perception towards the company.
Facile.it

A step back to jump higher

Noesis
2020 will always be the year of Covid. Everyone is forced to stay at home and business run the risk of collapse. This fate can be avoided by using effective communications. Facile.it made the daring decision to take a 2 weeks break from media world. In fact, the PR department is not resting, it is developing the ideal strategy to bolster its media appeal and support the company’s business units.
HERE Technologies, Neste, PTV Group, VTT Technical Research Centre of Finland

The most CO2-friendly route

hasan & partners
Most navigation software suggests the fastest route by default but not the most CO2-friendly one, thus often providing us the wrong option for the environment. The most CO2-friendly route is a joint project by Neste, Here Technologies, PTV Group and VTT with the goal to reduce CO2 traffic emissions by choosing the right driving route.
PMM Public-MediaMarkt

Bookfriends.gr

Public, the No. 1 bookstore in Greece, continues to show in practice its support to the book industry, proceeding to a special initiative for readers. Bookfriends.gr is the largest book readers’ reviews site in Greece, offering a unique opportunity to book lovers to submit their own reviews and enjoy exciting reading experiences.

34. Influencer Communications

Winner
Perfect Fools

Grönborg Live

Using the insight on our target group’s desire for up-to-date information during the Hockey World Championships, a live streamed digital clone of the Swedish hockey head coach Rikard Grönborg provided fans with hockey news around the clock on his Youtube channel. The campaign hit way above markers set for reach, observation, brand perception and sales.
Amazon Web Services Deutschland

Das Amazon Gastspiel mit ViscaBarca und IamTabak

SWORDFISH PR
Since the start of the 2017/2018 season, Amazon has been the audio home of the Bundesliga. Content creators ViscaBarca and IamTabak are among the most famous German football influencers. Through a behind-the-scenes VLOG and the guest commentator appearance of the two influencers, Amazon was able to draw the attention of a new, young target group to the audio football streaming offer.
Dr. Ing. h.c. F. Porsche

Back 2 Tape

FAKTOR 3
On the trail of rap, graffiti and breakdancing in Europe: together with music journalist Niko Hüls, Porsche presents the international video documentary "Back 2 Tape", covering artists, urbanization and values across borders and languages, only with the voice of hip hop. "Back 2 Tape" is one of the most successful stories for Porsche in the field of storytelling beyond automotive.
Opplysningskontoret for Frukt og grønt

Make Your Own Lunch-Commercial

JCP PRAD
How do you get secondary school students to start eating their school lunches, in line with advice from the Norwegian Directorate of Health? With previous efforts, the clients had not succeeded in engaging this target group. So, how could we compete with YouTube and Fortnite? Let them make the advertisement themselves! The result? 30 000 engaged kids and an actual change in eating behavior.
Samsung Portugal

Samsung - Portugal Por Dentro

Lift Consulting – Consultores de Comunicação, SA
After lockdown the portuguese longued for travelling and Portugal yearned for tourists. Samsung Portugal urged people to (re)discover their own country through its “Portugal Por Dentro” project /website, which invited a few reknown instagrammers to travel the countryside North to South, while sharing pictures taken with Samsung’s new phone. It reached millions of people and inspired new travellers

35. Launch

Winner
Colgate-Palmolive

Colgate Launches a #Poutfree Movement

Ketchum London
To launch Colgate Max White Ultimate premium whitening toothpaste, we uncovered a human truth: the selfie generation had perfected the ‘pout’ in photos because they lacked confidence in their smile, and many were fed up with the fake façade. Nowhere was the pout more synonymous than on the London Fashion Week catwalk. So we staged the first #PoutFree runway and ignited a #PoutFree movement.
BBC Studios

Launch of BBC Earth’s “Seven Worlds, One Planet”

PR-operatørene
Seven Worlds, One Planet became a major success in Norway through solid press work, careful messaging, and a successful screening. This in spite of the fact that the series was shown on BBC Earth, a niche linear TV channel in Norway.
KFC

KFC disrupts the industry yet again

Grayling
When you have 1 unique solution – a ‘restaurant of the future’ by KFC, a raging pandemic, 7 PR professionals, a budget of 0 and only 1 attempt to startle the world, how do you approach it? We got the case for you!
LimeBike Germany

Lime Launch Germany: Race for the E-Scooter Crown

pioneer communications
In 2019, the Lime e-scooter launch in Germany was supported by a campaign including media relations, data PR and storytelling to position Lime as a first mover, while using authentic stories about employees, media tours, "First Ride Academies", city launches, interviews with Germany's CEO Jashar Seyfi and more. A study in Nov. 2019 showed: Lime is the best-known e-scooter rental company in Germany
Polestar

A Global Car Launch in the midst of a pandemic?

After years of development, it was time to get the Polestar 2 on the road and to pull off a global press launch - in the midst of a global pandemic. The electric car company had to reach as many people as possible in a sustainable Polestar way. So, a new type of media test drive was born, meaning journalists could try the Polestar 2 where they were. Sustainable and in line with health regulations!

36. Employer Branding & Recruiting

Winner
Applus+

A global brand with employees behind the values

In the TIC sector, technical expertise drives leadership and trust. With 50+ acquisitions in under 20 years, communications had to engage and attract a diverse workforce under a unified vision with a shared brand narrative. This is how Applus+ connects employees’ talent to the values they deliver.
Combitech

Escape Box Challenge

Coreworkers
To attract new talents, in an area where the candidates don’t even wanna listen to new offers, we created Escape Box Challenge. With existing employees as ambassadors we offered an experience and a competition where we let the participants play together with our values in center. It led to both new meetings and appointments. A true success story!
Johannesbad Hotels Bad Füssing

New ways in recruiting trainees

Each year our trainees get a special task: They have to execute a project on their own! They plan and organize everything independently. It's fun, it helps to gain self confidence and team spirit and they can show their skills. Last but not least it helps us to present our company in the local media which helps as a lot in recruiting new trainees for the upcoming years.
Klier Hair Group

Hair Is In The Air: The Beauty Summer School

komm.passion
Can one employer branding campaign simultaneously improve the image of the hairdressing craft and that of the industry's largest employer, the Klier Hair Group, inspiring youngsters to take up the profession? Enter the Beauty Summer School: a web series where 3 teams fought for the throne in hairstyling, generating 600k views on YouTube, 1m interactions in social media – and new apprentices.
Lidl Romania

Choose a job at home, close to your family

GMP PR
The challenge? Lidl needed to hire, in just 3 months, 150 employees for its fifth logistic center in Romania, in a region severely impacted by emigration and lack of workforce. The solution? We presented the opportunity to choose a #jobathome: an emotional campaign that took into account the specific target, geographical position and socio-cultural context. As a result, all positions were filled.

37. Corporate Social Responsibility

Winner
TietoEVRY

The Polite Type

TietoEVRY - driven by Nordic values - wanted to advocate for responsible use for technology among the young through a solution addressing cyberbullying. The company released an initiative with anti-bullying font that would introduce new angles to an existing discussion around cyberbullying. The campaign reach was globally over 900 million one month after the launch.
IKEA Italia

The Drawing

Every year IKEA celebrates the right to play with a competition that invites children to unleash their imagination by drawing. But what if drawings are the expression of a drama rather than play? For Universal Children’s Day, with Save the Children, we launched an advocacy campaign and a petition to help victims of domestic violence gaining back their right to a happy childhood and a better future
Merck

Challenge Your Brain

Pulse Communications
As many as one in three people will develop a brain-related disease during their lives. So how should our client, Merck, a leading pharmaceutical company, help and inspire people to be curious and take better care of their brains? We helped Merck develop and launch the campaign “Challenge Your Brain – Always Curious.” The campaign received great attention in owned, earned and paid channels.
Telenor Bulgaria

Safer Internet for all children with smartphones and PCs in their hands

Safer Internet is a long-term sustainability initiative of Telenor in cooperation with the Bulgarian Safer Internet Center. The campaign is held annually, all year round and is constantly evolving according to the needs of the society. It aims to raise public awareness of children, parents and teachers on the main risks of using Internet and ways to overcoming them.
Vodafone Hungary

Vodafone Women's Day Campaign

Pro Communication
Equality goes both ways! While women experience hardships in the field of work, it is men who feel invisible when it comes to being part of a family. Vodafone wanted to crush gender-based stereotypes and emphasize that no one must assume one’s goals or strengths based on their gender. Besides traditional PR tools, a magazine cover was hacked, and almost 30 female CEO’s celebrated our message.

38. Public Affairs

Winner
Badischer Landwirtschaftlicher Hauptverband e.V.

Save the Bees – together!

Schleiner + Partner Kommunikation
Species protection is extremely important. And only possible together. When a radically unilateral referendum threatened the existence of numerous small and medium-sized farms, the farmers felt unjustly in the pillory. But within a few weeks, the campaign “Save the Bees – together!” succeeded in turning the mood. And to prepare the way for sustainable environmental protection. Together!
Evercom, Infojobs

INFOJOBS SERMAS PROJECT

At the beginning of April, in Spain, the number of professionals in the health sector infected by coronavirus rose to 14%. With the aim of contributing to face the health crisis, InfoJobs launched a campaign to contact the Public Administrations to altruistically offer all the InfoJobs’ resources and experience to help the Public Administrations to hire health professionals to tackle COVID-19.
KURATORIUM FÜR PSYCHOSOZIALE DIENSTE IN WIEN

The campaign #darüberredenwir - or how to get a city to talk about mental health

Pick&Barth Digital Strategies
Hardly nobody speaks about mental health and mental illness,although everyone of is affected once in a lifetime directly or indirectly. The Psycho Social Services Vienna (Psychosoziale Dienste Wien) wanted to break the stigma & get the city to talk about mental health.On- and offline,events, open talks,public projects with teenagers,..the multi channel approach reached people in their daily life.
Novartis

The Patients Parliament

Narva
A number of initiatives have been taken to improve patient’s rights in Sweden. But in reality, not much has changed. Based on this challenge the Patients’ Parliament was created - a unique platform for patient organisations to influence the decision-making process. From left to right decision makers listened to the unified patient voice – leading to a breakthrough for the patients, a game changer.
Organisation of Polish Employers Lewiatan

A hole in the Shield

At the beginning of the pandemics, businesses expected that an aid programme incorporating their demands would be developed. Lewiatan, as the leading business organisation, performed an effective lobbing campaign. 52 demands of businesses were incorporated in special acts (so called Anticrisis Shields).

39. Data Driven Communications

Winner
HERE Technologies, Neste, PTV Group, VTT Technical Research Centre of Finland

The most CO2-friendly route

hasan & partners
Most navigation software suggests the fastest route by default but not the most CO2-friendly one, thus often providing us the wrong option for the environment. The most CO2-friendly route is a joint project by Neste, Here Technologies, PTV Group and VTT with the goal to reduce CO2 traffic emissions by choosing the right driving route.
Clue PR

Active+ Remote working from the perspective of employees and employers

How did the multi-million army of employees manage to switch to remote working? Whom this change helped, whom it reorganized their private lives? In cooperation with Clue PR, Gumtree.pl prepared a report, the results of which reached over 6.5 million people, thanks to which many of them found out that remote working has many shades and is a salvation for some and a challenge for others.
EON Vertrieb Deutschland

E.ON Energieatlas

Heye/Saltworks, boldnblunt, diva-e Digital Value Excellence, ressourcenmangel an der Panke
PR data for discovery: “E.ON’s interactive Energieatlas” answers key questions relating to the energy transition: How has the proportion of green energy generated in Germany developed over time? Where are the “greenest” regions in the country and what is the public’s attitude towards e-mobility? The “Atlas” combines publicly accessible data, survey findings and E.ON’s own analyses.
Eurelectric

Power Barometer 2.0

Data is king, or rather queen. With the Power Barometer 2.0 we leveraged a data-driven and evidence-based approach to assess how the power sector contributes to making Europe a carbon-free society. We aggregated industry-wide figures and presented a mix of historical data and projected figures to mark the path to cutting 40% of EU CO2 emissions by 2030.
Henkel

Henkel - Leveraging data and analytics for communications

Grayling
As part of a global digital upskilling initiative to enable all employees for digital transformation, Henkel created a learning journey for Communications Managers to embrace data driven communications. A virtual training program based on the integrated measurement & evaluation framework by AMEC has started to transform Corporate Communications at Henkel into a data-driven Powerhouse.

40. Annual Report & CSR Report

Winner
Covestro Deutschland

Annual Report 2019 - BEYOND

Covestro has once again developed further in terms of content, design and concept. With the strong focus on digital-first, digital storytelling, and the consistent use of all social media channels, the company is also demonstrating the Group's strategic orientation towards digitization in the Annual Report.
European Investment Bank (EIB)

EIB Group Activity Report 2019

Our flagship report showcases our most important deals. In a year where the EU bank announced a ground-breaking climate policy, we themed the report around the impact of climate on our €70 billion in lending—from infrastructure to innovation and small business. The result is a valuable resource to NGOs engaging with us in the development of our new Climate Bank Roadmap.
Gewobag

Beweglich in die Zukunft

heureka
Transformation of the hitherto exclusively printed annual report into a pure online report. Including the implementation of the sustainability report. The task was the redesign of a new and focused presentation of the company with a focus on innovation as well as the user-friendly preparation of financial and non-financial key figures.
KfW Group

KfW Group's Sustainability Report 2019 - Data according to GRI, HGB and TCFD

OVAN, akzente kommunikation und beratung, loveto
The project showcases KfW Group’s ambitious sustainability performance. The objective is to make our progress transparent, to face up to criticism and to engage in an honest dialogue with stakeholders. By placing the topic of climate change at the heart of the report, a socially highly relevant topic is made accessible to various target groups.
ProSiebenSat.1 Media

ProSiebenSat.1 Media SE Annual Financial Report 2019

Strichpunkt, nexxar
Every ProSiebenSat.1 employee is a extraordinaire “passionate creator”. In 2019, ProSiebenSat.1 Media SE's first online-only annual report presents the faces behind the greatest ideas and the most successful strategic initiatives - and it does so more digitally and interactively than ever before.

41. Internal Publication

Winner
Boehringer Ingelheim - Making More Health

Social Intrapreneurship Magazine

The Making More Health social intrapreneurship magazine regularly publishes stories of Boehringer Ingelheim employees who engage as social intrapreneurs to solve societal issues. The magazine goes to the heart of our company culture and shares best practice examples and learnings of the social entrepreneurial activities.
Applus+

Appeople, the Applus+ global internal magazine

Appeople, our employee-centric magazine, has been a key channel in our internal communication campaigns to engage our diverse professionals across the Applus+ Group and champion our new brand narrative. Reaching 23,000+ employees across the world, the magazine’s digital evolution in 2020 delivered a new content management system with better interactively, functionality, accessibility and usability
Coop Genossenschaft

FORTE Magazin (Employee magazine)

Coop, one of the largest Swiss retail and wholesale companies, publishes a quarterly personnel magazine (FORTE magazine) for its employees. FORTE magazine appears in three languages ​​and eight different regional editions with a total circulation of 75,500 copies. The magazine was extensively redesigned in 2019/2020 (content and form).
Essent

Essent's Strategy Safari

Leading Dutch energy company Essent is now part of E.ON and finetuned its strategy befitting the new business context. To inform & activate employees (who work from home because of Covid-19), everyone went on safari in their own neighbourhood, discovering the strategy. The safari is guided by an interactive podcast voiced by colleagues, creating a strong strategy springboard. Campaign-NPS: +23!
ING Bank Śląski

Culture Book ING Bank Śląski

Aude
Culture Book – exceptional paper publication – once a year, more than 190 pages of photos, comments, stories gathered and described by employees. It is characterized by a distance to everyday banking reality – there is space for satirical illustrations, photos from the backstage and brave comments. 8 thousand of employees are given a chance not only to show their work, but also their passions.

42. External Publication

Winner
Federal Ministry of Education and Research

From Algorithm to Zippy unicorn – the STEM coloring book

familie redlich
Mendelian inheritance, not to even mention Binomial formulas – a great deal of subjects taught in schools prove challenging. This coloring book for all ages comes up with a new spin on these topics. Published as part of the governmental communication initiative for STEM subjects and professions, the book shows alternate illustration styles as they play with content to offer surprising insights.
BlackBerry Deutschland

BlackBerry – back into the spotlight

LEWIS Communications
With the launch of the first iPhone, the smartphone brand BlackBerry disappeared from the scene. Unnoticed from the public, the company became a cyber security specialist. Finally in 2019 the company stepped back into the light: Through dedicated PR communications in the DACH-region, LEWIS stripped off BlackBerrys old image and positioned the company as a thought leader for cybersecurity.
Deutsche Post

Resilience: Delivered. magazine Issues 2 and 3

TERRITORY - Content to Results
As the Covid-19 pandemic hit Delivered magazine Issue 2 was ready for print & digital production with Issue 3 in mid-production. Both were reshaped to reflect the fast-changing global environment. A ‘digital first’ approach released the most topical features early. Result: print & agile digital site reflected current events, providing a balanced view and value-add insights amidst pandemic ‘panic’
Fresenius Medical Care

What really matters - Magazine 2019

MPM Corporate Communication Solutions
The magazine 2019 focuses on the company's commitment to sustainably improve the care of dialysis patients worldwide - and why it is so important to take the perspective of patients and employees in this respect. The motto sums up the great importance of listening: "What really matters". The stories show which questions are crucial around dialysis - and which well-founded answers FME provides.
Swedbank

Financial Education Book

Integrity PR
Financial skills among young Lithuanians are below OECD average. To improve the situation Swedbank issued an educational book for young kids. It’s storyline teaches kids proper money management and also includes advices for parents. The book was a fast success: it appeared in 1000 school or municipal libraries and just in one first week made it to TOP 10 best-selling children’s books in Lithuania.

43. Film and Video

Winner
Karo Pharma

Asan - Reclaim Intimacy

OMD, Oslo Assembly, Trigger Oslo
Kids watch porn years before they have sex, thinking porn is real. Sexual education focuses on the physical part. We wanted to include intimacy, and used a ban in social media. We launched a film showing real intimacy side by side with expectations from porn. We got banned day 1, and our PR began. Schools permanently integrate our content. Center for Sexual Health use our film in their lectures.
Dr. Ing. h.c. F. Porsche

Back 2 Tape

FAKTOR 3
On the trail of rap, graffiti and breakdancing in Europe: together with music journalist Niko Hüls, Porsche presents the international video documentary "Back 2 Tape", covering artists, urbanization and values across borders and languages, only with the voice of hip hop. "Back 2 Tape" is one of the most successful stories for Porsche in the field of storytelling beyond automotive.
Merck Group

Happy Innovation Vacation from the CEO

Creative storytelling meets authentic corporate philosophy: At the end of the year, Stefan Oschmann, Chairman of the Executive Board and CEO of Merck, thanks employees and social media followers worldwide with a special video message from the Innovation Center in Darmstadt - and shows how exciting innovation and research can be.
TietoEVRY

The Polite Type

TietoEVRY - driven by Nordic values - wanted to advocate for responsible use for technology among the young through a solution addressing cyberbullying. The company wanted to boost the public discussion against online bullying and introduce a digital solution - a font - for this purpose. The campaign reach was globally over 900 million one month after the launch.
Trygg Trafikk (The Norwegian Council for Road Safety)

Darkness is coming

Nucleus
"Darkness is coming" used popular culture and combined horror with humor to reach new target audiences, and communicate the importance of using safety reflectors . This three year concept is the boldest communication move Trygg Trafikk (The Norwegian Council for Road Safety) has made, working with insurance partner Fremtind, and was awarded with millions of views on Social media and news media.

44. Internal Channel (Intranet, Digital Workplace & App)

Winner
EDP

edpON app

Launched in April, the edpON app allowed for a better experience when using the various EDP services - from vacation scheduling to absence management, expense registration and many others. Until then there were about 20 different applications, with different names, brands and visuals. They are now all brought together in one application: the edpON app.
AudioLight, Confer-O-Matic, MICROSOFT

Avatars took over Microsoft’s teambuilding

Konektor Social
The key meeting of Microsoft’s management was hit by Covid. During 6 weeks we transformed the entire concept into a virtual world where 200 avatars from 4 countries met and heard 20 speakers who presented everything about the company strategy. We digitally transformed a conference and confirmed the main vision of MS as a company that does not just make operating systems but innovates business.
Bluepharma

Bluepharma Corporative Intranet, by Rumos Serviços

Rumos Serviços
Rumos Serviços delivered a totally customized, responsive, multi-device and user-friendly intranet based on SharePoint Online, Office 365 and Microsoft Teams. Due to the significantly growing that Bluepharma Group has been facing in the past years, counting 700 employees, the project comes as a need to improve internal communication between co-workers and between management and employees.
Fortem

Connect4tem

Working in repairs and maintenance, over 55% of our work force is remote. We wanted to engage them in an inclusive manner, while being able to distribute news, important messages and allow for two-way communication. This solution was Connect4tem. A purpose built in-house app, it’s successful for its clean interface, easy access of information, and ability to send feedback that will be actioned.
HSBC

create.hsbc

Following our brand and design system redevelopment in early 2018, an effective, holistic communications vehicle was needed. We needed a single source of truth for our brand, digital and marketing guidelines that is simple and easy to use. We created a website that is now the go-to hub for over 55k users. This serves and guides anyone involved in creating effective customer experiences for HSBC.

45. Website & Microsite

Winner
Ferrovial

Launch Ferrovial's Global Website

Before, there were 14 websites communicating about the Ferrovial Group. Now, we have just one website personalized to our main markets and improving the user experience with a unified corporate image.
Abrechnungszentrum Emmendingen

Website Relaunch Out of Home Office

Drive
We are pleased to have completed the relaunch of the website and two online portals with the billing center on time out of our Home-Office in times of Covid-19. We have created a modern, dark design for the start page, which flatters the eyes of the beholder and gives a change between the competitors. The launch took place on April 1st, 2020.
Antea Group

Antea Group

Sumedia
Antea Group is an international engineering & environmental consulting firm, specialized in full-service solutions in the fields of infrastructure, urban planning and water. The new client-centric corporate website provides easy access to more than 28.000 pages of content; available in 3 intuitive clicks. It shows innovation & its flexibility suits the needs of 7 international stakeholders.
Roche

Don`t Mix MS with Neuromyelitis Optica

Grayling
We launched the first and only Russian website dedicated to neuromyelitis optica, which contains information on diagnostics, legal advice for patients and the first map of medical institutions across Russia to diagnose and treat this rare disease. Since the disease can cause eye pain and vision loss, the special versions for visually impaired and blind people have been created.
Nestlé

Nestlé Corporate Website – Brand identity & user experience

MadeBrave
We further strengthened Nestle.com and our +70 local corporate websites with an enhanced Nestlé visual identity and improved user-experience for mobile-first usage. It contributed to a more unique, recognizable and consistent Nestlé brand experience across the corporate websites. It also increased the discoverability and engagement of our content among the different audiences we serve.

46. Social Media

Winner
Fazer Confectionary

Tutti Frutti TikTok Toolkit

Kurio
A major local candy brand went vegan. So we needed to get the young fired up about it. How? With a TikTok-first campaign, of course. In a time when every brand was doing dances on TikTok, we selected another TikTok-native genre: illusions. We crafted a world’s first TikTok Toolkit to help you create the most amazing magic tricks, launched it with influencers and made it viral – with no paid media.
Federal Ministry of Health (Germany)

Zusammen gegen Corona (Together against Corona)

Cosmonauts & Kings, Scholz & Friends Agenda (Scholz & Friends Berlin)
With a wave of solidarity sparked by prominent role models and editorially prepared, dynamic knowledge, a serious corona outbreak in Germany has been avoided. Masses of people and media have adapted the hashtag #WirBleibenHaushause (#WeStayAtHome). Around 1.7 billion social media contacts by the end of May - the highest-reach and most modern government campaign of all time.
ING Romania

The #goodplace

Jazz Communication
In a time when everyone was talking about the C word, other kids had another C on their mind, cancer. In collaborations with M.A.M.E association, we ran the #goodplace donation campaign and managed to raise money to provide children VR therapy during the painful treatment, since children diagnosed with cancer face fears, trauma, and phobias caused by the multitude of stings.
Nestlé

Bringing global consistency to Nestlé’s corporate social media

MadeBrave, Vanksen
Nestlé developed a bespoke design system for its corporate brand on social media, together with an agile social media strategy. These were both employed by corporate communications teams in 50+ markets on almost 100 corporate social media touchpoints - resulting in increased brand consistency, reach, and engagement globally.
Trygg Trafikk (The Norwegian Council for Road Safety)

The Belt Check

Nucleus
A campaign on how to fasten the seat belt correctly for children above the age of 4."Do the belt check” used traditional media for rational communication with target group, following up with social media to communicate emotionally – both hearts and minds. The storytelling humorously reverses the roles of parent and child. Resulting in raised awareness, increased knowledge and attitudes.

47. Digital Publishing (Blog, Podcast, Magazine, App)

Winner
Trygg-Hansa

Beach Mode

BCW
In Sweden, drowning is the most common fatal accident among children between the ages of 1-6 and is a result of lacking parental supervision. Swedes spend an average of 3.5 hours/day scrolling on their phones . Beach Mode is an app that makes the phone completely inaccessible when you're at the beach with your children. The initiative spread all over Sweden. 2020: 30% fewer children drowning.
Dr. Ing. h.c. F. Porsche

9:11 Magazine by Porsche: Episode 15 “THE BEAUTY”

TERRITORY Content to Results
The protective measures for the Corona pandemic made it impossible for Porsche to release its new Targa model with the usual events and presence of employees and guests. For this reason, the 9:11 magazine was chosen as the location for the virtual presentation of the car: Staggered airings of individual chapters and an overall episode gained more than 230k organic views on the Porsche YT-Channel.
Pompeu Fabra University - Barcelona

Pompeulandia, comic guide to enjoy the first day at UPF

Freshman students, an important audience for the University, consume information in a completely different way than students from 10 years ago. This means that you either evolve or your chances to lose them are really high. Pompeulandia breaks this gap and engages with them in an innovative way. We use humour and an informal approach in order to keep them tuned to the University from the first day
Stadtwerke Menden

AR-playground „water & sustainability“

Augmented reality turns the playground into an adventure. It boosts kid’s imagination. They are inspired to relive virtual adventures on the real playground. This unique playground concept combines real and virtual experiences: digital Lessons about drinking water. New AR-stories, published regularly, all revolve around sustainable use of the valuable resource, keeping the experience fresh.
Visit Lillehammer

The Panic Button

Trigger Oslo, Tur Digital
The whole tourist all in pursuit: The families. Lillehammer: a place you drive past. Our main goal was to survive. Road trips with kids can be HELL. We launched the ‘Panic Button’. When patience runs out, you press the button. We teamed up with Norwegian Council for Road Safety. The families and press loved it. We sold out. Avarged use of app: 2 minutes. Norwegian visitors to the region +38.5%.

48. United Kingdom, Ireland

Winner
BD

#SortYourselfOut — Chlamydia testing in East Riding, Yorkshire

APCO Worldwide
Chlamydia is the most common sexually transmitted infection in England and is particularly prevalent in young people. Yet only 20% of local authorities in England met the annual detection targets of the National Chlamydia Screening Programme. BD, a global medical technology company who produces chlamydia tests, challenged APCO to develop a social media campaign to reverse this trend.
Bodyform

Bodyform Launches #wombstories

AMV/BBDO, Ketchum London
Taboo-busting brand Bodyform once again boldly confronted the societal norms imposed on women through an emotional new social video, #wombstories. The film brought to life the candid real-life womb stories spanning all stages of a woman’s life to reveal the emotional, complicated and sometimes painful realities of women’s most intimate experiences.
Sage

Sage SME Tracker

Following the start of lockdown in March 2020, Sage launched its SME Tracker to provide a voice to SMEs facing some of the most extreme challenges for generations. A drumbeat of insight was issued over 4 months, culminating in a report and industry roundtable with the CBI, techUK and the FSB in July. The campaign generated significant media coverage, opinion editorials, government engagement and
Sigmar Recruitment

Covid Response Jobs

Launched not-for-profit, COVID Response Jobs initiative to connect newly displaced workers (from lockdown closures) with frontline jobs (healthcare, food production etc), offer career advisory services as well as free up-skilling opportunities for the restricted workforce, ultimately to support a more robust and effective recovery. The initiative impacted on 1 in 6 of Ireland's newly unemployed.
Takeda

I Am No 17

Hill+Knowlton Strategies
Using one simple insight, we brought the experience of living with a rare disease to life: while seemingly uncommon, in fact 1 in 17 people in the UK are affected. We paired changemakers with artists to represent their experience through art. Through an authentic, grassroots effort, we ensured that our spokespeople represented the spectrum of their community and were empowered to start a movement.

49. Benelux & France

Winner
Studiekeuze123

Studiekeuze123 - Instagram growth campaign

Vertigo 6
Every year thousands of students need to choose a study program. Studiekeuze123 offers tailor-made comparative study information to help and guide them with this life changing choice. But how do you reach young people? SK123 focused on engaging, relevant, appealing and relevant content which grew the Instagram channel from 290 followers to 32.000 followers in only 6 months (+1103% growth!).
Allianz Direct

Allsecur to Allianz Direct – ‘Time to say bye bye’

LEWIS
Allsecur becomes Allianz Direct. This meant farewell to the faces of the brand, the famous twins Tim & Tom. We sang the country through this process and effectively let everyone know the twins will no longer work for Allianz Direct, powered by an epic goodbye song and matching campaign. Success was ensured with airtime on live TV-shows, radio, and presence on social and streaming platforms.
Codemasters, Koch Media Benelux

F1® 2020 The official video game - Benelux launch

Vertigo 6
Formula 1's popularity in The Netherlands has been growing heavily since Max Verstappen joined F1® back in 2015. 2020 should have been the year in which Zandvoort would make a come-back to F1® after an absence of 35 years! The F1® 2020 campaign became the biggest and most successful F1® game launch in Benelux ever.
Veteraneninstituut

Online Honorary Guard at Remembrance Day

Bijl PR, Kaliber
As Covid19 made it impossible for Dutch society to visit National Remembrance Day at The Dam in Amsterdam, we found a way to still engage people in the people&stories of the Honorary Guard of Remembrance Day. Commemorating together via the online Honorary Guard, sharing personal stories, portraits, images&video’s. Over 12,000 people visited the online Guard&more than 30 publications in media.
Whyte Corporate Affairs

Miele: the loft experience

We launched a contest for a couple that is going to live together for the 1st time. The couple tested how life together is in the Miele store that was transformed in a luxury loft before the opening . The official store opening was their house-warming party. The campaign gained immense press coverage and IG engagement, specifically towards GenY, which is a new target audience for Miele.

50. Spain, Portugal

Winner
Facebook

Altamira ‘virtually’ closer

Archetype Agency SLU
The aim was to show how Facebook brings you closer to the things you love and celebrate 140th Anniversary of the discovery of ancient art in cave Altamira. We produced an augmented reality filter that allowed people to visit part of the cave through their mobile phone camera. We managed to bring an ancient cave to the modern era and excite all types of audience to reconnect with culture.

Hertz: Avoid a crisis on a Jeep rooftop tent

Corpcom PR
A campaign to Hertz Campers, targeting the Portuguese tourists to visit all the secret and uncrowded stretches of sand of Portugal, avoiding the beach traffic lights that were announced by the Government. It helped to minimize the Covid business impact and keep the innovation of Hertz brand in the country, keeping distance to the US company bankruptcy.
EDP Comercial - Comercialização de Energia

EDP - Generation Zero

This is a case about the development of a new Generation of people who want to save the planet - Generation Zero. Under the umbrella of a new sustainability program, EDP provids recommendations for clients to improve consumption patterns and rewards their behavior. For the launch of this new venture EDP challenged all Portuguese to join this movement for our future.
Ferrovial

Launch Ferrovial's Global Website

Before, there were 14 websites communicating about the Ferrovial Group. Now, we have just one website personalized to our main markets and improving the user experience with a unified corporate image.
Samsung Portugal

Samsung - Portugal Por Dentro

Lift Consulting – Consultores de Comunicação
After lockdown the portuguese longued for travelling and Portugal yearned for tourists. Samsung Portugal urged people to (re)discover their own country through its “Portugal Por Dentro” project /website, which invited a few reknown instagrammers to travel the countryside North to South, while sharing pictures taken with Samsung’s new phone. It reached millions of people and inspired new travellers

51. Italy, Malta

Winner
IKEA Italia

The Drawing

Every year IKEA celebrates the right to play with a competition that invites children to unleash their imagination by drawing. But what if drawings are the expression of a drama rather than play? For Universal Children’s Day, with Save the Children, we launched an advocacy campaign and a petition to help victims of domestic violence gaining back their right to a happy childhood and a better future
Facile.it

A step back to jump higher

Noesis
2020 will always be the year of Covid. Everyone is forced to stay at home and business run the risk of collapse. This fate can be avoided by using effective communications. Facile.it made the daring decision to take a 2 weeks break from media world. In fact, the PR department is not resting, it is developing the ideal strategy to bolster its media appeal and support the company’s business units.
SMS ENGINEERING

A Reason to Smile During the COVID-19 Pandemic

During the covid-19 pandemic all PPE and tools used to contain the disease created states of anxiety and were viewed as negative elements. Anxiety and negativity can also be driven away with a wonderful smile. The screening test for accurate identification of body temperature at entrance has become a game and the memory of the beautiful smile in marketing campaign makes it a beautiful game
Tecan Group

The best solution to the worst situation: Global Leadership Conference

MIXER PROD.ACTION S.R.L.
Tecan, a Swiss company world leader in high-tech lab machines wanted to create a successful global event involving all its executive managers to motivate the middle management: 500 people all over the world. From August 24th to 27th, a global digital event took place at Tecan HQ with live daily meetings to connect all continents and allow all managers to participate to dedicated event sections.
Webuild S.p.A

@Work: an intranet to build a community

@work is not just an intranet, but a meeting point among people who are not only part of a company but also of a world of shared values. A digital space with the strong ambition of connecting employees located in offices and construction sites all over the world, providing information and facilitating their everyday working life.

52. Germany, Switzerland, Austria

Winner
Emigration Museum BallinStadt Hamburg

Refugees of Love

With a tight budget but a lot of enthusiasm and the will to put a finger in a social wound, the team at the BallinStadt Emigration Museum was able to implement a PR-effective exhibition. The pro bono support of Germany's most famous drag queen Olivia Jones and a stringent and professional PR ensured nationwide coverage. Despite Corona.
Bundesministerium für Arbeit und Soziales

The ‘Respect Pension’ („Respektrente“)

Ressourcenmangel
Political communication is about the power of language. When politicians talk about pensions, they focus on numbers, not people. With ‘Respect Pension’, we focus on those it benefits—about 1.3 million people, including many women. The result: agenda setting via language. It was covered by all media on all channels (6,400 articles). Even better: The term was Germany’s word of the year in 2019.
FOUR PAWS

one FOUR PAWS - The Organisational Signature

currycom communications
After three decades in those FOUR PAWS had developed to a global animal welfare organisation it was time to sharpen the positioning. Based on its history, values and benefits, the objective was to develop and roll-out a unique Organisational Signature “from the inside out” which would spread to all communication areas: from brand compass to corporate language over fundraising & employer branding.
Federal Ministry of Health (Germany)

Zusammen gegen Corona (Together against Corona)

Cosmonauts & Kings, Scholz & Friends Agenda (Scholz & Friends Berlin)
With a wave of solidarity sparked by prominent role models and editorially prepared, dynamic knowledge, a serious corona outbreak in Germany has been avoided. Masses of people and media have adapted the hashtag #WirBleibenHaushause (#WeStayAtHome). Around 1.7 billion social media contacts by the end of May - the highest-reach and most modern government campaign of all time.
TenneT TSO & TransnetBW

Dialogue over the long run: A route for SuedLink

navos - Public Dialogue Consultants
SuedLink is the largest infrastructure scheme for Germany’s energy transition. To find the optimal 700 km route for the power line, SuedLink has involved stakeholders in the planning over the last 4 years and organised around 200 local events. There has never been more transparency on such a large project in Europe. In this way, the route for the underground cable was developed together.

53. Norway, Sweden, Finland, Denmark, Iceland

Winner
The Norwegian Sea Rescue Society

Norways Coolest Summer Job

JCP PRAD
To reach a younger target group than ever before, The Norwegian Sea Rescue Society launched the world’s first summer job as a TikToker for their channel. Our strategy was to let the target group teach each other about water safety through entertaining content. With no media budget, we still managed to reach 63% of Norwegians from 16-25 years, total of 24% of all Norwegians and 5 million views.
Business Finland, Visit Finland

Virtual Rent a Finn

SEK / Part of Grey
We managed to maintain interest towards Finland as a travel destination while making the world a little happier. We didn’t freeze – we acted quickly to create a contagious concept that reached people around the world. We introduced the world to our way of living close to nature. Our total reach came was over 300 million people worldwide.
Finnish Federation for recreational fishing

Fishing friends

OSG Communications
The Finnish Federation for recreational fishing turned 20 years when the pandemic hit Finland. The federation wanted to create a positive campaign encouraging Finns to fish and join the federation. Fishing hotline, social media and influencer campaign and media relations generated over 16 million impressions, 83 articles, all time record of new members and 38 % of Finns went to fishing.
Perfect Fools

Grönborg Live

Using the insight on our target group’s desire for up-to-date information during the Hockey World Championships, a live streamed digital clone of the Swedish hockey head coach Rikard Grönborg provided fans with hockey news around the clock on his Youtube channel. The campaign hit way above markers set for reach, observation, brand perception and sales.
The Danish Safety Technology Authority

Memes against eye injuries

Holm Kommunikation
Most of the people that get injured in firework accidents during New Year’s are young men aged 15-35. We wanted to encourage them to wear safety glasses in a way that would come as a surprise from a governmental agency without using scare tactics and without being too patronizing. We created a wide selection of memes rooted in youth culture that incorporated our message to use safety glasses.

54. Estonia, Lithuania, Latvia

Winner
Swedbank

Good Deed Marathon

Correctus, Integrity PR
As a result of the Covid-19 pandemic and quarantine, NGOs and communities faced issues disrupting their activities. Swedbank united its employees for the Good Deed Marathon. In just two months, 57 teams (600 employees, 25% of the total staff) helped Food Bank, animal welfare organizations, cleaned parks, educated youth on financial literacy, while also supporting the working-from-home team spirit.
SBA Group

"The secrets of Šilutė"

Unique in Europe project "Secrets of Šilutė" innovatively introduces the life of the city 100 years ago. Based on the idea of the popular game "Secrets" (the aim is to put a small token underneath a glass fragment and bury it into the ground), 20 glass-covered "rooms" depicting the life of the residents were dug into the sidewalk. The project involved dozens community members and went viral.
Samsung Electronics Baltics

Samsung integrates technology to classical art

Hamburg ja Partnerid
We showed how modern technology and devices can spark creativity and push the boundaries of how art is created, integrated and moulded into the most well-known classical Estonian epic. We re-created a work of art into the creative hub of Tallinn to catch the attention of all the visitors.
Swedbank

Financial Education Book

Integrity PR
Financial skills among young Lithuanians are below OECD average. To improve the situation Swedbank issued an educational book for young kids. It’s storyline teaches kids proper money management and also includes advices for parents. The book was a fast success: it appeared in 1000 school or municipal libraries and just in one first week made it to TOP 10 best-selling children’s books in Lithuania.
VšĮ Užstato sistemos administratorius

National Eco Race

FABULA Hill+Knowlton Strategies
USAD, the deposit system manager, created and launched educational game National Eco Race. All users of the deposit system could download an app where they could answer quiz questions about environment, ecology, and recycling. It succeeded in having twice as many as planned people downloading the app. In addition, in July, USAD reported about record amount of collected disposable packaging.

55. Poland, Ukraine, Republic of Moldova

Winner
United Nations Children's Fund (UNICEF)

Faces of Pandemic

Vandog Agency
Promote public support, mutual assistance and solidarity as a social norm instead of discrimination, prejudice and aggression.Faces of Pandemic campaign is based on portraits and stories of our heroes - people at the forefront. The general level of mistrust among the population fell by 10%, and the accusations of fellow citizens for the spread of the virus decreased by 15%
Ariadna panel

Women Shaming in Poland

Clue PR
Women shaming may mean advice, spiteful remarks, or open criticism. What is the reach of this phenomenon and what impact it has on women? The study conducted on n=2258 Polish women shows that as many as 90% of were criticised for their appearance, raising children, or life decisions. This is the first such in-depth study on women shaming, and its authors reached out to almost 2 million recipients.
DTEK Grids

Work of Light

It is a revolutionary project in the Ukrainian energy sector, which has traditionally been closed and not client-oriented. Our project has changed everything. With short videos filmed by our technical staff, we made the DSO work simple, clear, friendly, and full of care about clients. We have turned technical staff into video bloggers and ambassadors of the company and the entire UA energy sector.
Gres Todorchuk

Ukraine WOW: how we turned a nation-wide hate into a real WOW!

Ukrainian Railways is the largest transport operator in Ukraine, which media field is mainly notorious. On Railroad Workers Day we opened an interactive exhibition Ukraine WOW, telling people about Ukraine as if it was a fellow passenger on the train. The project became the most visited exhibition in the history of Ukraine and the first project of Ukrainian Railways with 95.5% of positive reviews.
Saint-Gobain Group, Poland

IN PURSUIT OF SILENCE. Noice. The biggest enemy of Polish children.

Icon Strategies
In Poland there is no awareness how noise affect our lives, mostly 5 mil. children in badly soundproofed schools. We provoked a nationwide discussion on that, and let every single Pole to take part in a discussion. 5 mil. Poles had a chance to get know about the problem from biggest nationwide and regional media. Closely 1000 Poles took part in an online discussion.

56. Russia, Belarus

Winner
Russian Export Center

1.6 billion customers for made in Russia goods

R.I.M. Communications Agency
The promotion of the Made in Russia brand helps manufacturers enter the markets of Europe, Latin America, Asia, and the Middle East; overcome distrust of Russia, increase the attractiveness of Russian products. The production and placement of image-building videos on TV and on digital, banner campaigns, and PR materials in the media with a total coverage of more than 1.6 billion people.
Rossiya Segodnya

Please Breathe

Please Breathe is an online campaign to support Russian medics and volunteers fighting to save lives in Russia during the COVID-19 pandemic. The campaign was initiated by Rossiya Segodnya international media group. The campaign’s website includes a gallery of photos and short stories containing words of gratitude to doctors, other medical workers, and volunteers.
Sheremetyevo International Airport

Sheremetyevo Terminal C: a new gate to Russia

R.I.M. Communications Agency
Sheremetyevo International Airport is the largest air-gateway in Russia. Opening ceremony of the Terminal С on January 2020 was attended by 500 journalists, representatives from the government and business circles, and experts. The foundation of the creative concept is a parallel of the design decisions of the terminal itself: revealing the location by means of avant-garde art and constructivism.
The Higher School of Economics

Telling Stories Fest: 1 million of stories

R.I.M. Communications Agency
Telling Stories Fest is a festival of media, communications, digital and design and a platform for discussion and creativity for youth to connect their professional present and future with storytelling. On May 2020, it was held online, attracting more than 1 million viewers from all over the world. It became one of the most notable events in the Russian media and creative industry.
Unilever. Dove

#ShowUs by Dove. More Women Like You

CROS
#ShowUs was aimed to support diversity of female images, stop beauty stereotypes. During pandemic, its focus turned to doctors and their courage. Dove & CROS teamed up to reduce image idealization in ads & media, support idea of naturalness & diversity. The campaign helped women recognize their uniqueness, allowed to increase brand loyalty, develop a social trend to increase trust in big business.

57. Hungary, Czech Republic, Slovakia, Slovenia

Winner
Stavební spořitelna Ceské sporitelny, Burinka

The Protozoan Experiment

AMI Communications
Building savings bank Burinka wanted to position itself as an innovator without having the possibility to change the product. We found the future technology: in 6 months, we printed the first 3D printed house in close connection to the client. The project reached 0,5 billion people worldwide and 5 times total Czech population. And 25% of Czechs see Burinka as an innovative brand.
Adevinta Classified Media Hungary Kft

These Paws Need a Helping Hand!

Lounge Group
Digital marketplaces are the primary fields for illegal puppy mills to conduct their businesses. Jófogás, the largest digital marketplace in Hungary took a stand and banned them from its page, launching a large-scale awareness CSR campaign to educate Hungarian people about puppy mills and responsible dog adoption. Now, it provides promising possibilities for dogs searching for loving homes.
AudioLight, Confer-O-Matic, MICROSOFT

Avatars took over Microsoft’s teambuilding

Konektor Social
The key meeting of Microsoft’s management was hit by Covid. During 6 weeks we transformed the entire concept into a virtual world where 200 avatars from 4 countries met and heard 20 speakers who presented everything about the company strategy. We digitally transformed a conference and confirmed the main vision of MS as a company that does not just make operating systems but innovates business.
Magyar Telekom Nyrt.

Telekom Holy MassStream Kit

Uniomedia Communications
Telekom’s mission is to make life better for everyone through digital. But the older generations are mostly left out from digital opportunities. In rural Hungary most elderly people are willing to go to church regularly. But many of them cannot make it. That’s when the Mass Streaming Kit comes in – with it those who have to stay at home can hear their priest in their warm armchair.
Pragotour

Initiative "For Buses"

The Ship
When tour bus companies found themselves with no revenue due to Covid-19, we united them in an initiative For Buses and formulated their requests to the government. Combining media pressure and direct meetings with government politicians, we persuaded the government to provide bus companies with a subsidy to compensate for their losses and to consider legislative measures to help the industry.

58. The Balkans

Winner
Šibenik Knin County Tourist Board

Take a walk with us

S.T.A.R. Digital
How to promote a tourist destination in summer of 2020 with a limited budget and on short notice? Šibenik Region "walked" the potential travellers through its highlights offering a perfect getaway from pandemic. Campaign with compelling videos and storytelling formats achieved strong results in 5 European markets - in awareness, engagement and ultimately better than expected tourist arrivals.
Erste Bank Serbia

#ErsteZnali - Priority. Mission. Responsibility

In times of disruption, good understanding of personal finances is more important than ever. Eager to expand people’s ability to understand and apply financial skills, we’ve created #ErsteZnali, one-of-a kind financial education program in Serbia. We’ve become national leaders in this field by believing that personal financial education should no longer be an exception – rather an expectation.
Eurobank Bulgaria AD (Postbank)

Together Forward

Agency - Graffiti Sofia/ BBDO Group
Together Forward was a campaign for the acquisition of Piraeus Bank Bulgaria by Postbank, conducted for a record short time. This was a unique deal in banking sector as two big institutions merge their business systems and corporate culture. Due to the communication campaign the merger was very smooth and all of the clients and people were accommodated with the very best of the two institutions.
ING Romania

#stayHomeBank

Jazz Communication, Zenith Media
When COVID-19 first hit in Romania, ING wanted to show how people always find solutions to deal with difficult situations and make the best out of them. We did so with a disruptive, homemade-DYI campaign, with TVCs that centered around real people staying at home, comedians and influencers lightening up the mood, all while accessing 100% online products from the comfort of one's couch.
Telenor Bulgaria

Operation Wedding

Intelday Solutions, guts & brains ddb
Two people got married during times of pandemic, turmoil and confusion. She’s Bulgarian, he is American. Operation Wedding shows that even in hard times, we can be together. Telenor Bulgaria made the "weirdest wedding of 2020" possible by providing streaming, network excellence and just being there when needed. Two Agencies, Intelday and DDB, created this emotional story for the world to see.

59. Greece, Cyprus

Winner
ROCHE HELLAS

Ask Hemilios about Hemophilia

PHOCUS
The “Ask Hemilios about Hemophilia” awareness campaign aims to provide children with hemophilia, as well as adult patients and caregivers, the information that will help them optimally manage their condition and improve their quality of life. The campaign is an initiative of Roche Hellas implemented under the Auspices of the Greek Hemophilia Society.
Corteva Agriscience

LifeScore: An Initiative Fighting Food Insecurity

ADMORE
LifeScore is an omni, social sustainable platform, designed to foster collaboration between stakeholders and society towards food-security and resource efficiency. Aiming to develop resilient, socially coherent production, contributing to circular economy, while improving social well-being and quality of life. All started in a team building event in a 1day Social-Hackathon by volunteers/employees.
INTERAMERICAN

INTERAMERICAN leads mobility to modern solutions

INTERAMERICAN, a pioneer in the Greek Insurance Industry, organized a “phygital” event, in collaboration with CNN Greece, in order to underline the importance of sustainable mobility, smart cities and road safety via the use of technology, telematics, insurance products and services. It was streamed live via CNN YouTube Channel & Social Media. The reach was 3,396 views in YouTube & 1.18mil reach.
OLYMPIC BREWERY

OB "TOGETHER AT HOME"

Sheepfish – Social Media Handling, Universal Media – Media Shop, V+O GREECE
On the occasion of the lockdown and government’s ‘Stay At Home’ message, V+O created #TogetherAtHome, a highly successful digital PR initiative for its client Olympic Brewery (OB). The company offered engaging digital PR content to Greeks who had to stay at home. Olympic Brewery stood by our side in an attempt to keep us busy and not to give up during these darkest hours.
PMM Public-MediaMarkt

Public.gr, the first Greek Marketplace

Public.gr, the largest Greek marketplace has reached 1,700 partner businesses in record time from the beginning of the year and aspires to reach 2,500 partner stores by the end of 2020. After its launch, the online marketplace of Public-Mediamarkt (PMM), the #1 omnichannel retailer in Greece and Cyprus, brings consumers closer to products that will improve their lives in and outside home.

60. Turkey

Winner
İş Sanat

Time for Art at Home

I Mean It
Culture and art institution İş Sanat, announced the cancellation of events and closed museums and galleries immediately after pandemic. Unwilling to leave its audience alone, İş Sanat switched to the broadcast which was 'Time of Art at Home', especially in social media. Afterward of this rapid action, 416 posts were shared through 5 frequency average per day during the pandemic.
Akbank

Akbank 'Goodwill Of The City'

'Goodwill of The City' is an Akbank initiative started at 2015 to encourage university students to take part in social responsibility projects organized in collaboration with Turkey’s leading NGOs, therefore create social impact and produce social benefit for the community. The initiative expands its impact each year by adding new NGOs and volunteers and targets 6000 studs work for 16 NGOs in 2020
HERO TURKEY (HERO BABY)

Bee Careful

The loss of the bee population threatens the sustainability of food production. Bees role in pollination both ensures the continuity of plant populations and increases the productivity of fruits. ‘Bee Careful’ project aimed to evaluate the effects of bees on plant productivity as pollinator agents in order to support bee research to contribute to their continuity, raise public awareness.
IsBank

Afforestation Campaign for Hatay Province

TEMA Vakfı - The Turkish Foundation for Combating Soil Erosion
Recently, Hatay is devistated by the forest fires in 3 different subprovinces. Fire has been continued more than 33 hours and affected not only natural habitat but also private properties, factories and facilities of the community. Right after the fire was controlled, an afforestation champaign has initiated by the IsBank with an open invitation to the banking sector. A challange has been started
South Stream Transport

TurkStream

SPN, StratejiCo
As TurkStream natural gas pipeline, we have devised a corporate social responsibility programme named “TurkStream: A Good Neighbour” targeting the 2000-resident town of Kiyikoy, entry point of the pipeline to Turkey. We have designed and carried out a multi-layered CSR programme that includes infrastructure investments, capacity building trainings, grants and tourism communication.

Jury Award for the Best Campaign

Winner
Association of Parents with Children with Disabilities Brački Pupoljci (Buds of Brač)

This Truly Matters

CTA komunikacije
Due to unavailability of therapy for children with disabilities on Croatian islands their parents take them to mainland every week. They spend half their income on ferries alone. Over 10 years Brački pupoljci have demanded an amendment granting them free transport, only to be shunned. With 0 EUR, we created public pressure to ensure this basic right and forced the Government to change the Law.
Karo Pharma

Asan - Reclaim Intimacy

OMD, Oslo Assembly, Trigger Oslo
Kids watch porn years before they have sex, thinking porn is real. Sexual education focuses on the physical part. We wanted to include intimacy, and used a ban in social media. We launched a film showing real intimacy side by side with expectations from porn. We got banned day 1, and our PR began. Schools permanently integrate our content. Center for Sexual Health use our film in their lectures.
Breakthrough Cancer Research

The Shop that Nearly Wasn't

ETC, The Brill Building
Breakthrough Cancer Research opened the world’s first shop and events space 100% stocked and staffed by cancer survivors on World Cancer Day - The Shop that Nearly Wasn’t in Temple Bar Dublin. Seeking 100% survival for 100% of cancers, it called for greater investment in cancer research and was designed to raise the charity’s national profile in Ireland and recruit a new generation of donors.