Rainer Bock, Head of Content and Platform, Tomorrow Unlocked, Kaspersky

The pandemic has created a whole lot of new challenges for communications people, with a dilemma in the centre of it: we have to speak about it, but if we do so, someone will not like it – no matter what we say. So the question for all of us now is: how do we create relevant content, that is interesting enough to reach the masses, but doesn’t create a shitstorm? And how do we at the same time demonstrate a purpose that makes sense to people? I am looking forward to seeing how communicators across the globe have dealt with this.